General Information

Of MSFPL

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Marwadi at brief

NAME OF FIRM:- Marwadi Shares and Finance Pvt. Ltd.

YEAR OF ESTABLISHMENT:-1991

ADDRESS:-Marwadi Shares and Finance Pvt Ltd.,Near Kathiawar gymkhana,Dr. Radha Krishnan Road.RAJKOT –360 001.

REGISTERED OFFICE:- 12, Avantika Complex,

Second floor, Limbda Lane JAMNAGAR.

PHONE NO.:-(0281) 2481313, 2468131

E-MAIL:-smarwadi@hotmail.com.

WEB SITE:-www.marwadionline.com.

AWARDS AND CERTIFICATE:- ISO 9002 (For demat services)

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FORM OF ORGANISATION:- Pvt. Ltd.

WEEKLY OFF:- Sunday

BRANCHES:- Mumbai, Jamnagar, Junagdh, Bhavnagar, Porbandar, Keshod, Manavadar, Gondal, Surendranagar.

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History and DEVELOPMENT

.Marwadi Shares and Finance Pvt. Ltd.has started its

financial services since 1991. Mr. Ketanbhai Marwadi is the owner of

MSFPL and Mr. Devenbhai Marwadi and Mr. Ketanbhai Marwadi are the

promoters of MSFPL. It has wide spread presence in saurastra peninsula

with 27 branches. MSFPL is trading members of NSE (National Stock

Exchange), CDSL (Commodities and Derivatives Securities Ltd.), OTCEI

(Over The Counter Exchange of India.), saurastra-kutch stock exchange

RAJKOT and Depository Participant of NSDL (National Securities

Depository Ltd. ). MSFPL holds ISO 9002 certification for its demat

services, which is further proof of their quality in services.

Heart of RAJKOT, MSFPL have 10,000 sq. feet building

comprising a high-end fully automated set-up. MSFPL is a financial

services group offering multiple financial products, such as buying and

selling on cash segment, derivatives segment of NSE and BSE (Bombay

Stock Exchange) depository services through national securities

depository ltd. (NSDL), insurance products as tied agents of TATA-AIG

Life Insurance Company Ltd. MSFPL is a decade old group offering

financial products to investors. Today MSFPL is having 3000 clients. “TO

MAXIMISE CLIENT’S WEALTH” is the motto of MSFPL. MSFPL has well

educated staff as well as advance technologies in the field of finance.

They have spotless track records of investor services. Their

demat services are the most widespread in Saurashtra region.

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1. Time keeping system

Time is no less important in any organization. “The time

ones gone will never come back”. Time is as important as others factors of

services.

If you go through the history of a succeed firm, you will find

that what they have achieved in short span of life and in a short time. The

secret of their achievement in life was due to the proper budgeting of their

time. So those who are able o budget there time perfectly can have

fulfillment and success in life. In time management the vital factor is not

only management of time at your disposal, but also your ability to utilize

the time in a proper manner.

MSFPL engaged mostly in share broking services and

insurance services, it is very essential for such institute to have proper

timing management. Work of the MSFPL started from 10 a.m. in the

morning to 7:30 p.m. at evening. There is a lunch break between 1:30 to

3o’clock. Around 4 o’clock, tea break is given to their employees. For

convince of employees, if any employee what to change their lunch time,

he or she is free to do so.

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Gate pass system

Ther system is implemented to avoid entrance of strange person in the MSFPL. If any person want to visit MSFPL first he or she has to take gate pass from the person sitting over there. One can visit first floor of MSFPL without having gate pass. But to visit other four floors one has to have gate pass. After completion of visit one has to sign out of the person whom he met. The form of gate-pass is as under.

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Sersvice Deparment

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INTRODUCTITO SERVICEONS

As I have stated earlier also that MSFPL is the service

provider firm. MSFPL is one of biggest depository participant and has

started insurance and mutual fund services since last two years. MSFPL

has got an ISO 9002 certification for demat services. Today MSFPL is

having 3000 clients and 27 branches in Saurashtra. MSFPL is a quality

service provider firm. They are, at MSFPL try to use advance technologies

with speedy distribution of work for their clients. MSFPL do not want to

delay in any work and therefore they have also started separate customer

care department, which will be convenient for customers.

MAIN SERVICES OF MSFPLMAIN SERVICES OF MSFPL:-:-

STOCK BROKING (NSE, BSE, STOCK BROKING (NSE, BSE,

F&O) F&O)

DEMET SERVICES (BY NSDL AND CDSL)DEMET SERVICES (BY NSDL AND CDSL)

COMMODITIES DERIVATIVES (MCX)COMMODITIES DERIVATIVES (MCX)

LIFE AND GENERAL INSURANCE (AS A LIFE AND GENERAL INSURANCE (AS A

CORPORATE AGENT OF TATA-AIG) CORPORATE AGENT OF TATA-AIG)

MUTUAL FUNDS (ALL MAINELY MUTUAL MUTUAL FUNDS (ALL MAINELY MUTUAL

FUNDS)FUNDS)

MUTUAL FUNDS (ALL MAINELY MUTUAL FUNMUTUAL FUNDS (ALL MAINELY MUTUAL FUN

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VIEW OF MANAGER

“We have dedicated research team churning out projection

and prediction about micro and macro fundamentals. We at MSFPL, strive

to make investments a pleasurable excise for all investors. We at MSFPL

are committed to world-class financial services. At last, in order to sharpen

our retail focus and for that they are planning out to expand their network

and its ling term goal is to become a financial super market with our

financial chain-stores, spread throughout the length and breadth of our

country. We at MSFPL are trying to use wealth to customers or clients’

maximum advantage we are committed to delivering value to our clients at

the least cost.

The product enhancement in the marketing place has now

led to a greater need on the part of all of us. To know the dynamics of

market place more than ever before, we, at MSFPL are engaged in that

effort”.

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BRIEF TO FLOOR

VICE SERVICES

FIRST FLOORFIRST FLOOR

Reception: -

Ther any customers or clients want to meet any staff

members of MSFPL individually or by telephone, receptionist will make

them meet. All members of MSFPL have been given telephone code and

by using (Hi-com attendant software from KTS co.) the whole network

of MSFPL get joined.

Trade collection: -

Task related to trade collection is done in collection front

office. As name stated, here different collections are collected regarding

accounting opening fees, demat charges. This is the department, which is

direct related to clients or customers can contact here about any queries

regarding trade collection.

Trade book issue: -

This department issues books, which are required for

trading; there is a time limit for any trade book so after completion of time

limit, and clients have to get trade book from this department.

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Balance inquiry: -

Mr. Chetanbhai and Mr.Yogeshbhai handle this department.

Here clients can ask about the balance transactions like whether it has been

competed or not. If any clients have credited the share or converted any

numbers of shares into demat, they can ask whether credited or not

Dispatch: -

It is a segment busy in taking couriers from other institutes or

companies. After getting such couriers other client related things, they will

inform concerned clients to get it.

Mutual funds and IPO: -

Activities related to mutual fund takes place. If any customer

wants guidance about investment in mutual funds, this department will guide

him and will also tell about procedure of investment in mutual funds. MSFPL

is a corporate agent of Birla Sun Life, ICICI and Frankline, TATA Mutual

Funds.

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and Mr.

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IPO means Initial Public Offer. Information taken from computer

on line by the staff of this department will enter into their own handled

computer. MSFPL is a member of collection center.

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SECOND FLOORSECOND FLOOR

Insurance department: -

The essence of insurance lies in the elimination of the uncertain

risk of loss for the individual through the combination of a large number of

similarly exposed individuals who contribute to common fund premium

payments sufficient to make good the loss caused to any one individual No

one is safe from thefts. No building is a safe from fire; no business is immune

from risks. The disasters cause death or hardship for many more people and

properties tan those directly involved. In all kind of insurance. The

fundamental legal principle is that one man agrees to take the risk of another

man’s life and business in consideration of certain small payments which are

called premiums.

There are main two types of insurance, Life insurance and non-

life insurance or general insurance. General insurance includes fire, auto

tariff, marine and non-tariff insurance, where as life insurance includes

pension plane, health first, career builder, education, security and growth and

many more. In general insurance government decides the policy and

premium, which will, further followed by insurance taker. Procedure for both

type of insurance is same, while taking insurance some personal data like

date of birth, proof of income, mood of payment etc. will be required. Mood of

payment might be quarterly, semi annual and annual.

If any insurance taker fail to pay installment, grace period is give

and notices might be send to him.

MSFPL’s business is association with TATA-AIG (American

International Group Incorporation.), and right now MSFPL is a senior

business associate and have more than 200 agents.

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THIRD FLOORTHIRD FLOOR

Server room: -

All kind of server like BSE’s servers and NSE’s servers,

depository server, computer accounting servers are kept here and the

procedure regarding all servers is starting from here.

Accounts: -

Mr. Sureshbhai and Mr. Vithlanibhai handle this department. All

the accounts regarding work are done here. All the monitory transactions’

entry is passing out and secured here. In other meaning all the finance

related activities are done here. All the decisions regarding allocation or

transformation of funds are taken here. This department also sees the

records of bank related transactions, bank related transaction, and bank

balance and statements are also prepared.

H.R. Administrations: -

Activities related to H.R.Administrations are done here. It is

handled by Mr. Akshaybhai (Head of H.R.) with Mr. Kumarbhai and Mr.

Rajeshbhai. Activities regarding employees’ work like, new policy planed for

employee, wage and salary administration, project work, manpower planning

is completed here. Head of H.R. tries to enforcing discipline on the basis of

co-operative understandings and a human application of rules and regulation.

Commodity back-office: -

Accounts regarding commodities billing receivable and payable

are kept here.

Other activities regarding commodities trading like if any clients has

made deal of any commodities. Procedures related from and payment and time

limitation and all other are done here. And this department will further guide clients

for next procedure of commodities trading

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FOURTH FLOORFOURTH FLOOR

Commodity Back-office: -

Here all the staff members who are having concerned with commodities marketing get to gather and they planed out for new strategy and for new project final decisions have been taken by them and some times, if needed they people are also calling clients for such meetings. This department is especially for commodities market members.

Trading: -

There are main tow types of trading normal trading and F&O

(Future and Option market) trading so all the trading accountings are

controlled over here. Such trading is divided into two parts i.e. NSE and BSE.

Clients can deal here for trading contract, new accounting opening, pay-in

and pay-out. For such trading all have to follow SEBI (Securities and

Exchange Board of India) rules.

Settlement Department: -

This department deals between clients and exchange. Clients

can debit or credit their bill here. Other transactions regarding billing of NSE

and BSE are done here.

Commodity trading: -

As in other trade, client can trade in commodities with the code

by filling the form for commodities to open an account with MSFPL by filling

up the account opening form, and deposit. There is no element of risk of any

company. Trading of any commodities like gold, silver, Kapas, Soya oil,

castor seed is done here. All the procedure regarding such trading is also

done here.

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F&O Back-office: -

This is also called derivative market. It has been started in India

in the year 2002. According to this market, trading can be possible in national

and Mumbai stock exchanges. Future means any script or shares, which are

listed in F&O. such shares will purchase or sell at decided price in limited

period. Future trade has still not got delivery base trading permission.

Options are of two types. Call option and put option.

Call option means the right of any derivates listed security to

purchase any derivates securities in limitation of time. Put option means a

right to sell any derivates securities in decided time. NSE and BSE have

derivates market and MSFPL is the member of both markets.

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FIFTH FLOORFIFTH FLOOR

D.P. Back-office: -

The work of DP- Back office is to check activities of front office,

this department sees whether DRF (Demat Request Form) for demat account

opening has been fill-up correctly or not. If required to change detail of bank

transaction. This department as name suggested not comes directly into

contact with customer. In brief a process, which has started from DP-Back

office, will have been completed over here.

Compliance: -

This department stays directly in contact with higher authorities

(SEBI and other big companies). This department recorrects mistakes which

are done while opening of demat account. If there will be mistake, this

department will point out and reported to SEBI.

Software: -

As MSFPL is engaged in share related activities, It becomes

necessary to have different; software for all different procedures like, trading

and price listing, data entry and so on. Such procedures become easy by

using soft wares. Such types of software maintain and handled over here, as

we know day-to-day technologies are changing so this department also

keeping into considers that thing also. Therefore new soft wares are

developing and old can be modifying over her.

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Hardware: -

Computers join the whole network of MSFPL and branches

only. All work related hardware is handled carefully over here. If any fault

find by any employees in theirs computer, immediately they will call this

department and this department will solve those problems. So instead of

waiting for outsider person for solution, here in MSFPL only problems can

be solved.

Dispatch: -

Activities regarding bill and contract of IPO are done here

also. If any clients demand for any statement (day to day, weekly,

monthly), this department will provide them those statements. Here, if any

client gets any couriers, this department will send it to the concern clients.

First this department gets work from other department like trading and so

on.

Store: -

Stationary stocks are kept over here and other inventories

are also kept over here only.

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MAIN SERVICES OFFERED BY

M.S.F.P.L.

Trading services: -

It is the service based on computer system. This service is

offered entirely on line in the computer. It is compulsory for clients to come

at office and then they can have trading. First they have to login in

computer. For example, if client wants to trade in NSE (National Stock

Exchange), they will come at concerned office and on screen price of

shares can be seen and it get change on every time. Now client knows

increase and decrease in the price of shares. So, he will decide in which

companies share he wants to trade means purchasing and selling of

shares. The numbers of companies are limited over here.

Net services: -

To get this service, customers or clients don’t need to come

at the share broking office but they can have it in their own computer

screen. Such services are also provided by net. It be can use only for

registered clients. Deposit is done here. First they have to enter their

password and they can up date their information on their computer screen.

To update data on regular bases one can use it, mean it is useful for the

person who has daily trade in stock exchange. And other benefit is that

clients can have this information regarding trade at any time and

anywhere they want.

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Commodity derivatives: -

It is the recently started service by MSFPL. MSFPL is the

participant of NCDEX and MCX (one of the stock exchanges). MSFPL has

separated department for commodity derivatives. MSFPL has also

departments like, commodity back office, commodity trading. Here the

contracts of the commodity like gold, silver, rice etc. are completed.

Demat services: -

DEMET mean Dematerialization of shares. MSFPL is the

participant of NSDL (National Securities and Depository Ltd.). And it is the

agreement between clients and D.P. (Depository Participant).

To open a demat account thing which are required like

photograph of concerned clients, current proof and residential address of

clients. The changes are taken considering scheme charges. Scheme

charges include life time for which client has to pay 4000 to 10000. To

open demat account, opening kit will also be required like trade book etc.

first, client have to fill up DRF (Demat Request Form)

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Cash segment: -

In NSE, BSE and other state level stock exchanges

(Saurashtra stock exchange and Ahmedabad stock exchange) on the

daily delivery based purchasing and selling of listed shares or square up

have been done and it is called CASH MARKET. In this market, the load

of market will be in the single number. Rolling settlement, daily settlement

and purchasing and selling of bonds and debentures could also take place

over here.

Mutual funds: -

A Mutual Fund is a pool of money collected from investors

and is invested according to stated investment objectives. Mutual Funds

investors are like share holders and they own the fund. Mutual Funds

investors are not lenders or deposit holders in a Mutual Funds. Every body

else associated with Mutual Funds is a service provider like MSFPL, who

earns a fee. Mutual funds invest in marketable securities according to the

investment objective. SEBI (Securities and Exchange Board of India) got

regulatory powers in 1992. Mutual Funds themselves pay no tax on the

incomes they earn. They are fully exempt from tax. Agents can sell

products of multiple mutual funds.

MSFPL is a corporate of Mutual Funds provider companies

like, Birla Sun Life, ICICI, Frankline and TATA. They have separate

department regarding Mutual Funds at first floor of MSFPL building. It

provides services regarding Mutual Funds investment. This department is

also giving information regarding guidelines and procedures of investing

money in Mutual Funds.

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FUTURE SERVICES

Private banking sector.Private banking sector.

Forex market.Forex market.

Commodities demat service.Commodities demat service.

Product enhancement in commodity Product enhancement in commodity

market.market.

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INTRODUCTIONTO FINANCE

The finance function covers both acquisitions of funds as

well as their allocation. Thus apart from the issues involved in acquiring

external funds, the main concern of finance manager is the efficient and

wise allocation of funds to various used Defined in a broad sense. It is

viewed as an integral part of over all management. To make wise

decisions, a clear understanding of the objectives are sought to be

achieved, is necessary. The objectives provide a framework for optimum

financial decision-making. It implies what is relevant is not the overall

objectives or goals of a business but an operationally useful criterion by

which to judge a specific set of mutually interrelated business decisions,

namely, investment, financing and dividend policy.

Hoagland says,” finance management is concerned mainly

with such matters as how a business corporation raises its finance and

how it makes use of it.

The responsibilities for finance managers are spread

throughout the organization in the sense that finance management is to an

extent an integral part of the job for the managers involved in planning,

allocation of resources and control. Financial management is highly

specialized in nature and is handled by specialists. Financial decisions are

of crucial importance. It is, therefore, essential to set up an efficient

organization for finance management functions. The job of the chief

financial executive does not cover only routine aspects of finance and

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accounting. As a member of the top management, he is closely associated

with the formulation of policies as well as decision-making.

Staff Management Department

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INTRODUCTION

According to flippo, personnel management or Human

Resources Management is “the planning, organizing, directing and

controlling of the procurement, development, compensation, integration,

maintenance and reproduction of human resources to the end that

individual, organizational and societal objectives are accomplished.”

Personnel management involves the task of handling the

human problems of an organization and is devoted to acquiring,

developing, utilizing and maintaining an efficient work force.”

Human resources management cannot be separated from

the basic management function. Human resources are heterogeneous,

dynamic, and have immense potential. The scope of H.R.M. is very wide;

it covers labor, welfare and industrial relations aspects. H.R. Managers do

not manufacture or sell goods but they do contribute to the success and

growth of an organization by advising the operating departments on

personnel matters. Human resources management is concerned with

employees as individuals as well as groups. It is the task of dealing with

human relationships within an organization. It is the process of achieving

the best fit between individuals, jobs, organizations and the environment.

It is the process of bringing people and organization together so that the

goals of each are met. Human resources are most important element in an

organization. The effective utilization of all other resources depends upon

the quality of human resources.

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Without united human efforts no organization can achieve its

goals. All the activities of an organization are initiated and completed by

persons who make up the organization. Therefore people are the most s

ignificant resource and it is the most important factor of

production.

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VIEW OF HEAD OF H.R. MANAGER

According to me,” H.R. Manager should identify what human

is? And their wants and desire to the organization. If a person who can

identify this much bitterly, he or she is able to be a manager of human

resources. They should have some basic principles like…

Co-ordination of work and employeesCo-ordination of work and employees

Highly motivation to employeesHighly motivation to employees

Positive attitude towards employeesPositive attitude towards employees

Team workTeam work

Individual and group efforts must be effectively utilized by

providing suitable work opportunities. Our organization i.e. MSFPL is

working on these four principles. We are here, in MSFPL providing best

corporate culture to our staff. Here, we have a young and educated staff

and advance technology in the field of finance. These two main factors

make our organization unique than others. We are already providing good

working condition as well as best equipment to our employees. So,

employees can work smoothly and firm can get maximum output from

their employees’ side. In MSFPL, we have improved system of working.

We are also planning to give better training to or employees, which

improve competency and skill audit in staff members.”

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GUIEDLINES FOR MSFPL’S EMPLOYEES

Guidelines are pre-determined course of action established

to guide the performance of work towards accepted objectives. Any firms

have their own objectives and to achieve those objectives, some pre-

programme and pre-planning required what we called policies such

programme refers to a plan of action. It includes time period within which

the task is to be completed and the way resources are to be utilized

appropriate policies and programmed can be helpful in future whenever

some problems arise

MSFPL has good and intelligent number of employees, but

they believe that to have certain guidelines is good for firm as well as

employees. Some guidelines are as under.

They believe that employees should treated as a partner, because they

should have all liberty to present their views and idea for the

development of firm and if they have their own problems, they can

present that problem also and if head of H.R. identify reasonable, he

tries to solve it.

If employees found good and dedicate in their work. Head of H.R. tries

to give them promotion and by this way they are providing

opportunities to each and every employees of MSFPL.

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There is no any scope of dispute in MSFPL due to their good working

system but if any problem arises related to any personal demand of

employee, head of H.R. thinks over it and if needed, after giving two or

three notices, employee is supposed to leave firm.

MSFPL cannot change their working conditions. So if employee wants

to change it, he might to leave institutes.

If any employee wants to take leave for some days, he has to fill up the

leave application form.

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Leave application form

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RECRUITMENT AND SELECTION

RECRUITMENTRECRUITMENT

According to flippo” Recruitment is the process of searching

for prospective employees and stimulating and encouraging them to apply

for jobs in an organization.”

Recruitment is a positive function as it seeks to develop a

pool of eligible persons from which most suitable ones can be selected.

Recruitment is pervasive functions as all organization

engages in recruiting activity. But the volume and nature of recruitment

varies with the size, nature and environment of the particular organization.

Recruitment methods or techniques are the means by which an

organization establishes contact with potential candidates, provides them

necessary information and encourages them to apply for jobs. The nature

and extent of the recruitment programme should be so designed as to

employment opportunities for its employees on a long-term basis so that

the goals of the organization should be achievable; and it should develop

the potentialities of employees.

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SELECTION: -SELECTION: -

Selection is the process of choosing the best out of those

recruited. Recruitment is positive as it aims at increasing the number of

applications for wider choice or for increasing the selection ratio. Selection

is negative, as it rejects a large no. Of applicants to identify the few who

are suitable for the job. Recruitment involves prospecting or searching

where as selection involves comparison and choice of candidates.

The purpose of selection is to pick up the right person for

every job. Selection is an important function as no organization can

achieve its goals with out selecting the right people.

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RECRUITMENT AND SELECTION PROCESS

In MSFPL, recruitment and selection process taking place

like in other firms. There are few steps for recruitment and selection

procedures. Let’s see one by one.

(1) Recruitment process begins when personnel department receives

requisition for recruitment from department of the MSFPL. This

requisition contain details about the position to be filled, number of

persons to be recruited the duties to be performed, qualification

required from the candidate, terms and conditions of employment and

the time by which the persons should be available for appointment etc.

(2) If head of H.R. found it to be failing, he decides the sources of

recruitment to be used like newspaper, consultancies or by using

reference of other employees in MSFPL.

(3) After deciding sources, he will put into a practice and the prospective

employees will inform to send their applications.

(4) After getting application, selection procedure gets started. They will

scrutinize those applications and suitable person will ask for interviews

and rest of applicants will be rejected.

(5) Now, Executives and head of concern department etc will take the

interviews.

For this financial service provider firm a person with MBA

(finance) and if he or she has passed any other exams of NSE and BSE,

He or she has more chances for job. Other factors like past experience

and age are also considered at the time of selection.

INDUCTION OR ORIENTATION

Orientation programme usually cover things like employee’s

compensation benefits, personnel policies, the employees’ daily routine,

company organization and operation, and safety measures and

regulations. Orientation or induction is,” the process of receiving and

welcoming an employee when he first joins a company and giving him the

basic information he needs to settle down quickly and happily and start

work.” Induction helps minimize what might be called the reality shock

some new employees undergo. This reality shock is caused by the

incompatibility between what the employees expect in their new jobs and

realities.

When a new employee joins an organization, he is

completely a stranger to the staff, work place and the work environment.

Therefore, he is likely to feel insecure, shy and nervous. In the absence of

information and support these are likely to be anxiety and fear in his mind.

In MSFPL, when any new employee is going to join an organization, first

of all he or she is introduced to all his or her concern department staff

members and at the same time he or she will be given a brief view about

MSFPL. Here, there are two persons who introduce to the new employee.

First, head of concern department and second a person who has resigned

the job. The task of Head of Department is to make employee familiar with

organization and a person who have resigned a job will guide newcomer

how he or she is supposed to finished task etc. so for new comers in

MSFPL has induction period about 4 to5 days. But again it is depends

upon job. If job is high, it might take much time than other job.

TRANSFER AND PROMOTION

TRANSFERTRANSFER

Transfer is a horizontal or lateral movement of an employee

from one job, section, department, shift, plant or position to another at the

same or another place where his salary, status and responsibility are the

same. It generally doesn’t involve a promotion, demotion or a change in

job status other than movement from one job or place to another. Transfer

may be initiated either by the company or the employee. A company may

initiate a transfer to place employees in positions where they are likely to

be more effective. Similarly, employees may initiate transfer to locations

where they are likely to get greater satisfaction.

In MSFPL, transfer of employees happens in rarely case.

Here generally, positive transfer takes place. Means if any employee

wants to transfer from one branch to another one, they can do such.

Except such cases transfer doesn’t happen in MSFPL.

PROMOTIONPROMOTION

Promotions have a salutary effect on the satisfaction of the

promoted person’s needs for esteem, belonging and security. They also

afford an opportunity for greater self-actualization through more varies and

challenging assignments. Promotion is some time given to build up moral,

loyalty and a sense of belonging on the part of the employees when it’s

brought home to them that they would be promoted, if they deserve it.

In MSFPL, generally, promotion is given on the bases of

merit of the employees. They people are not considering the age factors

for promotion, because head of H.R. believes that employees should be

given more priorities, if they are giving result to firm. They are not

considering age because it might be happen that any employees work for

many years, but not fruitful for organization, such employees should not

be given promotion.

REWARDS & INCENTIVES

An incentive scheme is a plan or programs to motivate

individual or group performance. An incentive programme is most

frequently build on monitory rewards (incentive pay or a monitory bonus)

but may also include a variety of non-monitory rewards or prizes. Incentive

refers to performance-liked compensation paid to improve motivation and

productivity of employees. Incentive plans are designed to improve

productivity and to secure better utilization of human and material

resources of the enterprise.

Classification or types or rewardsClassification or types or rewards

INTRINSIC REWARDS

Intrinsic rewards are those an individual receives for himself.

They are largely a result of the job that the worker does. Intrinsic rewards

are given to satisfy internal needs of employees. Such intrinsic rewards

include greater job and freedom, more responsibility and soon.

In MSFPL, intrinsic rewards such as participation in decision-

making, opportunities for personal growth (communication skill classes

and personality development, good working condition, visit on hotels like

CHOWKI-DHANI and so on.

EXTRINSIC REWARDS

Extrinsic rewards are those rewards, which are visible and

external and have certain monitory or ego value. These rewards can be in

monitory and non-monitory terms. Such as, Basic wage or salary, bonus

(9%), P.F. (24%), E.S.I. (6.5%), overtime and holiday premiums are given

to the employees of MSFPL as a monitory benefits, Preferred lunch hours,

preferred work assignment, impressive job titles and preferred office

furnishings are given to the employees as a non-monitory benefits.

TRAINING RETRAINING

&DEVELOPMENT

TRAININGTRAINING

“Training is any process by which the aptitudes, skills and

abilities of employees to perform specific jobs are increased. Training is a

short-term process utilizing a systematic and organized procedure by

which non-managerial personnel learn technical knowledge and skills for a

definite purpose. Training involves helping an individual learn how to

perform his present job satisfactorily. Training enables an employee to

adapt to changes in work procedure and methods. Trained employees can

perform better and thereby earn more.

Here, in MSFPL, there are many types of trainings are given

to their employees. Such training includes, technical training which local

trainer gives.

They are also planning for executive training for upper level

persons. For that they are interacting between some consultancies. So, in

future there will be executive training for MSFPL’s executives.

RETRAININGRETRAINING

Retraining is the process of providing training to persons

who underwent training earlier in their job. Retraining programmes are

generally arranged for employees who have long been in the service of an

organization. Sometime due to technological changes some jobs may

become unnecessary employees working on such jobs are retrained for

other jobs.

As in MSFPL there is a need for knowledge and as we know

technologies are changing day to day, so MSFPL has to be aware about

new emerging technologies and if required there will be training

programme arranged by MSFPL. Such training programmes can be

conduct any time and when required.

DEVELOPMENTDEVELOPMENT

Development is along term educational process utilizing a

systematic and organized procedure by which managerial personnel learn

conceptual and theoretical knowledge for general purpose. In the words of

comp bell, training courses are typically designed for a short-term, stated

set purpose, such as the operation of some pieces of machinery while

development involves a broader education for long term purposes.

Development involves preparing the individual for a future job and growth

of the individual in all respects.

For self development of employees and for MSFPL’s own

shake, they are arranging class regarding communication skill and

personality development, because they believes good personalities, the

working environment will become healthy and ultimately firm will benefited.

PERFORMANCE APPRAISAL

Performance evolution or performance appraisal is the

process of assessing the performance and progress of an employee or of

a group of employees on a given job and his potential for future

development. It consists of all formal procedures used in working

organizations to evaluate personalities, contributions and potentials of

employees. According to flippo, ”performance appraisal is the systematic,

periodic and an impartial rating of an employee’s excellence in matters

pertaining to his present job and his potential for a better job”.

Performance appraisal provides valuable information for

personnel decisions such as pay increases, promotions, demotions,

transfers and terminations. It helps to judge the effectiveness of

recruitment, selection, placement and orientation systems of the

organization.

Thus, performance appraisal serves as the vases of suitable

personnel policies.

Performance appraisal form

Name of Employee:-

Department:- Designation:-

Qualification:- DOJ:-

Experience:- Present:- Past:- Total:-

SR.S|D

Creteria’s for RatingU]6F\SGF 5lZDF6M

MarksDFS¶;

Mark ObtainedD[/J[,F DFS;¶

1 Quantity of WorkSFI¶lGSF, GL 1FDTF

10

2 Quality of WorkSFI¶lGSF, GL U]6JTF

10

3 Job KnowledgeSFI¶ lJX[ G]\ 7FG

10

4 Initiative and InnovativenessSFI¶ GL 5C[, SZJL T[DH SFI¶ DF\ GJLGTF

10

5 Analytical Ability (Problem Solving Ability)5|Ma,[D C, SZJFGL 1FDTF

10

6 Attitude and BehaviourVlEUD VG[ JT¶6]S

10

7 Communication Skill5F:5ZLS ;\RFZ GL VFJ0T

10

8 Cost ConsciounessBR¶ V\U[ GL ;EFGTF

10

9 Discipline/Punctuality/ House KeepingXL:T q GLIDLTTF q SFI¶ V\U[ GL jIJ:YF

10

10 Ready to take new ResponsibilityGJL HJFANFZL :JLSFZJFGL Tt5ZTF

10

Excellent:- 86-100 Average:- 51-65

V. Good:- 75-85 Poor:- below 50

Good:- 66-74

______________________

Name & Sign of HoD

MAN POWER PLANNING

“It is the process by which a management determines how

an organization should move from its current man power position to its

desired manpower position.”

In the word of Stainer, ”Man power planning is the strategy

for the acquisition, utilization, improvement and preservation of an

organization’s human resources. It is aimed at coordinating the

requirements for and the availability of different types of employees.”

Manpower planning is a double-edged weapon, if used

properly. It deals to the maximum utilization of human resources. Reduces

excessive labour turn over and high absenteeism; improved productivity

and aids in achieving the objectives of an organization. Therefore, for the

success of an enterprise, manpower planning is a very important function

for individual. It is important because it helps him to improve his sills and

utilize his capabilities and potential to the utmost. The objective of

manpower planning is to maintain and improve the organizations ability to

achieve its goal by developing strategies that will result in optimum

contribution of H.R.

Manpower planning consists in projecting future manpower

requirements and developing manpower plans for the implementation of

the projections. Manpower plans can be long-term or short-term. Long-

range plans are prepared for a period of five years or more on the basis of

trends in the economy, labour market and production. These reflect

management thinking on the organization structure, business environment

and personnel polices. Short-term manpower plans cover time periods

ranging from one year to less than five years. These are concerned with

filling existing jobs. Long range and short range plans are complementary

to each other.

In MSFPL, there are some predefined policies for employees

but whenever needed, they call upon all executives and employees of

H.R. department and plane out for new policies and for man force

requirement.

FINANCE DEPARTMENT

VIEW OF FINANACE MANAGER

“It is the responsibility of finance manager to plane properly

to a given resources. It includes allocation and control of such resources.

Specialists should handle Financial only because money is very much

important for any institution. If money gets lost, firm will be no more. The

other thing, which I believe is that decision plays vital role especially in the

case of finance, it depends upon finance managers that how rightly and

how speedily they take decision. Here we are in MSFPL, more

concentrates on rising of funds and proper utilization of funds. We have a

clear understanding of our objectives, which is very much needed. If any

need arise for money we have overdraft facilities in bank.

Here, we have not any cash revenue but for expenses we

are using direct cheque or payment by bank. We are also preparing

accounts (statements) and finalize it. We cover routine aspects of

financing and accounting.

In MSFPL, finance managers have generally the major

responsibility is to prepare accounts and to allot money properly. The

information contained in these statement and reports assist finance

manager in assessing the past performance and future directions of the

firm. Hence here, accounting and finance function are closely related with

each other.

Finance manager consistently developed and interprets data

on past performance.”

FINANCIAL PLANNINGFINANCIAL

PLANNING

Financial planning is a primary function of the management.

It is an executive function of financial management. Finance manager has

to make plane for investment, borrowed capital funds, and resources of

acquiring money. Financial planning should be match with top

management’s decided plane. Plane should be formatted in such a

manner that it can be used whenever firm wants to expand or develop its

business.

Finance manager also consider other managers of various

department like marketing, production and H.R. manager. Finance

managers should ensure that funds are properly utilized. From where

company will get finance and how it will utilize, its return on investment,

risk factor of investments.

In the procedure for financial planning, first step is to

analyses the part performance of the firm in terms of its financial strengths

and weaknesses. The next step is to determine the objectives. After

deciding objectives, need for investment to achieve those objectives.

Based on its investment needs and alternatives are selected. Now the

time comes for decide and procurement of funds. At last financial planning

analyses whether it will long term beneficial to firm or not.

FINANCE AND ACCOUNTINGIN M.S.F.P.L.

Accounting function is a necessary input into the finance

function that is, accounting is a sub function of finance. Accounting

generates information relating to activities of the firm. Here in MSFPL, the

finance manager is more concentrating on constitution of financial

statement such as the, income statement (P &L a/c) and the statement of

changes in financial position (sources and used of fund statement). The

information contained in these statements and reports assists finance

managers in assessing the past performance and future directions of the

firm, in meeting certain legal obligation, such as a payment of taxes and

so on. Thus, accounting and finance are closely related. MSFPL’ manager

mainly engaged in keeping records of cash supervision of bills to tally

cash and bank balances, to prepare reports to secure valuable papers.

Finance begins where accounting ends.

CAPITAL STRUCTURE

The objective of the firm is to maximize the value of the

equity shares. The firm should select a financing capital structure, which

will help in achieving the objective of financial management. The capital

structure should be examined from the viewpoint of its impact on the value

of the firm. A firm should select such a financing mix as will maximize the

shareholders’ wealth. Such a capital structure is referred to as the

optimum capital structure.

The theory of capital structure that show the theoretical

relationship between the employment of debt and the return to the

shareholders. The use of debt implies a higher return to the shareholders

as also the financial risk. A proper balance between debt and equity to

ensure a trade-off between risk and return to the shareholders is

necessary. A capital structure with a reasonable proportion of debt and

equity capital is called the optimum capital structure. Financing decision is

the determination of an appropriate capital structure given the facts of a

particular case.

CAPITALIZATIONAND ITS THEORY

UNDER CAPITALIZATION & OVERUNDER CAPITALIZATION & OVER

CAPITALIZATIONCAPITALIZATION

According to Shri M.C. Shukla, ”capitalization is the sum

total of all kinds of ling term securities issued by a company as well the

surpluses which are not meant to be distributed.”

Lillin Doris says,” capitalization, means the total accounting

value of the capital stocks, stocks, surplus in whatever form it may appear

and funded long-term debt”.

In the simple meaning” capitalization” can be defined as sum

total of all kinds of long term securities at their par values.

If capitalization of a company is equal to its capital

requirements, it will consider to be properly capitalized. If it is more than

required due to full in profit per share will not consider fair. And at the

same time if capitalization is less than required, it is not desirable.

Under capitalization and over capitalization is two different

things, but it becomes easy to understand if we elaborate it; this both

aspects includes main tow things one is capital and other is rate of return.

In simple words, if capital employed is proportionally more and its rate of

return is low. It’s called over capitalization. Where as capital employed is

proportionally less and rate of return is high it’s called under capitalization.

Let’s see one by one briefly.

UNDER CAPITALIZATIONUNDER CAPITALIZATION

Gerstenberg says, ”A corporation may be under capitalized

when the rate of profit is exceptionally high in relation to the return enjoyed

by similarly situated companies in the same industry or it has too little

capital to conduct business.

Under capitalization implies an effective utilization of finance,

a high rate of dividend and the enhanced price of shares. The capital

employed in business is less compared with its requirement. Here the rate

of return will be higher than a firm is able to afford. Here, real value of

shares is greater than book value, which indicated under capitalization.

Hence, in simple words we can say that if any firms’

proportion of shares employed in business is less and rate of return is high

it will be called under-capitalization.

OVER CAPITALIZATIONOVER CAPITALIZATION

When firm’s earning are not large enough to yield a

fair return on the amount of its issued securities and long term

borrowing is called over capitalization.

As we have seen that in under capitalization on the

capital employed was underestimated and return was high. Here in

over capitalization due to over estimation the proportion of capital

will be more compared to its rate of return. Such estimating leads to

overcapitalization. So it indicate that the under utilization of existing

capital as against under capitalization, the real value of shares will

be less than its book value.

According to Shri M.C. Shukla, ”capitalization is the

sum total of all kinds of ling term securities issued by a company as

well the surpluses which are not meant to be distributed.”

Lillin Doris says,” capitalization, means the total

accounting value of the capital stocks, stocks, surplus in whatever

form it may appear and funded long-term debt”.

In the simple meaning” capitalization” can be defined

as sum total of all kinds of long term securities at their par values.

If capitalization of a company is equal to its capital

requirements, it will consider to be properly capitalized. If it is more

than required due to full in profit per share will not consider fair.

And at the same time if capitalization is less than required, it is not

desirable.

THEORIES OF CAPITALISATIONTHEORIES OF CAPITALISATION

COST THEORY

This theory is useful for new established company.

Sum of the costs to be actually incurred on fixed assets, current

assets and promotional expenses in setting up the business is

regarded as capitalization. According to this theory more emphasis

is laid on current investments and don’t have any direct relationship

with the future earning capacity. But limitation f this theory is that it

doesn’t provide basis for capitalization for an existing company. It is

possible that book value of some of its assets may not be real,

because it will not show right price. If they are purchased at higher

prices, their actual market prices.

Another limitation is that it will not present right picture

because. If fixed assets stand idle, it become obsolete. So earning

will be lower than what proprietor has expected.

EARNING THEORY

The major goal of every organization is to earn profit.

This will be earned in future by firm. Capitalization by using this

theory is based on the estimated on the flow of its expected

earnings. Return will be compared with another company’s rate of

return in the same business.

According to this theory,

Capitalization = net annual earning--- capitalization rate

Hence this theory covers major two aspects i.e.

average annual earning of the company, Expected rate of return on

its investment.

We can say that this theory is beyond the control of

management because future is an predictable and that is why to

make decision nearer to level of expectation, one has consider

average earning of the last three years and current market

situation.

WORKING CAPITAL

MANAGEMENT

Working capital includes total of all current asset or

working capital is the excess of current assets over current

liabilities for margin of safety. Safety in terms of company’s financial

prestige, fulfill the requirement of customer, insolvency etc.

Working capital used for payment of raw material,

wages and other expenses. It changes day to day and risk on such

assets/capital is low. The main goal of working capital management

is to manage the firm’s current assets and liabilities in such a way

that a satisfactory level of working capital is maintained. It is

important for maintenance of liquidity in the firm. Each short-term

source must be managed continuously. So management can come

to conclusion that what is the requirement of working capital?

Which are the sources available for that? How to obtain and utilize?

So on. One of the important features of working capital is that it is

changing with market condition and circumstances. So proprietor of

the firm have to be attached his self with marketing condition or

scenario. The exact amount of working capital management is

varies from firm to firm. Working capital management is also affect

to cash inflow and cash out flow. The more cash inflow means

working capital will be required less whereas the more cash outflow

means working capital will require more. So, for beneficial for firm

cash inflow should more than cash out flow.

INTRODUCTION TO MARKETING

To know the meaning of “MARKETING”, first we will

see what “MARKET” is.

“Market includes both place and region in which

buyers and sellers are in free competition with one another.”

Let’s see what is “MARKETING”.

“Marketing includes those business activities which

are involved in the flow of goods and services from production to

consumption.”

“Marketing is concerned with the people and the

activities involved in the flow of goods and services from producers

to consumers.”

Marketing have basically three objectives.

Fulfill needs of consumers.Fulfill needs of consumers.

To satisfy wants and desires of To satisfy wants and desires of

consumers.consumers.

To create new desires.To create new desires.

Marketing adds value of goods by changing their

ownership and by changing their time and place of consumption.

At present, marketing operates in reverse fashion by seeing to it that

products are made, as the consumers want them made.

DIFFERENCE BETWEEN “OLD SALES

CONCEPT & NEW SALES CONCEPT”

1. Product selling and promoting profit through

sales volume

2. Customer needs integrated marketing profit through customer satisfaction.

view OF MARKETING MANAGER

“We are generally; do marketing for commodities like

gold, silver, Soya oil, castor seed, Kapas, rubber etc. Commodities

mean things, which are used every day by people. Commodities

market is needed because when the season comes for any

commodities like rice and tea; every farmer has pressure of selling

it. So price gets down, where as in other state there is scarcity of

such commodities. So there is a gap between demand and supply.

So this market is needed to bridge that gap. We are doing

marketing for life and non-life insurance by providing browsers to

people directly. We are giving sometimes advertisement of our

organization (MSFPL) in daily newspapers like SANJ SAMACHAR,

FINANCIAL EXPRESS etc.

Marketing managers should have the entire

knowledge regarding current market situation or trend. They should

have enough convincing power as well as patience. We personally

meet to our potential customers and convince them for trading. We

are also planning for marketing of commodities like rice, sugar, and

tea etc. we as the participant of MCX, which is controlled by

“forward market commission”. For solution of technological matter,

MCX is tied up with “financial technologies Ltd”. So our clients and

we (MSFPL as a service man) can also solve their technical

problems with the help of MCX.

PRMOTIONAL ACTIVITIES

After the product has been planned, the channels of

distribution and physical distribution of the product decided, and the

price structure evolved; the next step is to decide upon the

promotional activities that the firm may follow. It has rightly been

said, “Noting happens until somebody sells something.” This gives

in a nutshell the philosophy of promotional activities. The

promotional activities are concerned with :(A) INFORMING the

people about products’ distinctive want-satisfying characteristics

and its availability; (B) REMINDING people periodically about the

product and its role; and (C) PERSUADING the

people/prospective buyers that make people to do what they might

not otherwise do what they don’t really want to do.

“Promotion is the all inclusive term representing the

broad field-advertising, personal selling, and sales promotion.”

ADVERTISING

The word advertising is derived from the Latin word,

viz”advertero” “ad” meaning towards and “verto” meaning “I turn”.

Literally it means, “to turn people’s attention to a specific thing.”

Webster says advertising is “to give public notice or to

announce publicity.”

Advertisement is simply the message it self, whereas

advertising is a process. Advertisement is a programme or a series

of activities necessary to prepare the message and bring it to the

intended person. Public knows the person behind advertising

because the sponsor is openly identified in the advertisement it self.

The sponsor makes payment to the media, which carries the

advertisement.

They are of printing further aided in the technique of

advertising through handbills, magazines and newspaper,

pamphlets and handbooks.

The primary objective of advertising is to increase

sales. In modern times it has become the life breath of the modern

business economy.

The marketing committee or MSFPL is used to give advertise in newspaper. They people are not constantly giving ad in newspaper but whenever they found that it needed. They are giving ad in daily newspaper like SANJ SAMACHAR and FINANCIAL EXPRESS. They believe that advertisement is the only effective media for any firm to create aware ness about firm as well as products or services.

EXHIBITIONS

Exhibitions, also known as tradeshows, are

organized n a large scale and are held regularly at some or the

other central places. Their purpose is to promote sale of goods

exhibited. All big manufacturers and businessmen take pat in it and

arrange their shows by taking space in the exhibition area.

At these exhibitions, one can study the competitors

products, sales techniques, relative strength or inferiority of the

product, technical advantages, etc. these are also useful for the

buyers, who can view in one place the different requirements of the

industry with which they are connected. Exhibitions are popular for

they proved a common meeting ground for competitor in the same

field; they establish friendly relation between exhibitors and the

customers.

For direct marketing of commodities they people are

organizing various exhibitions in various cities. There they call upon

all farmers and brokers of that city (including nearer villages) and

then, they present the entire trade related thing which are needed

for trading and make them aware about all procedure for selling

and purchasing of commodity products like rice, kapas etc. they

people also serves tea and coffee to the invited people also. So

MSFPL says that to meet clients personally becomes more

effective when matter comes of trading.

CATALOGUES

These are printed, in four to six pages or even more.

They give information about the goods and services

in greater details with the help of figures and illustrations in black

and white or colors. Publishers, travel agencies, tourist

departments, life insurance companies, medical firms or prestigious

industrialists etc often use them.

They are glamorous and impressive; and they give

the seller unlimited opportunities to create a prestige mailing item.

Because they are expensive, they are expected to enjoy long lives.

MSFPL has its own format catalogues for

commodities trading. Such catalogues are of four to five pages and

include information related commodities market, commodity vice

specification, delivery centers, delivery date, trading system, trading

hours, opening of contract, delivery unit. At the last page of

browsers they are giving information related marwadi group and

services offered by them and about all branches.

COMMUNICATION

The word communication is derived from the Latin

word “communis,” meaning common. There is communication only

if there is “communication” in the words or symbols both the sender

and the receiver i.e., message must mean one and the same thing

both. Communication means, “Sharing of meaning.” Implicit in this

definition is the notion of transmission of information, because

sharing necessitates information. Communication is concerned with

who says what to whom, through which channel, and with what

effect. Such a communication may be made through written or

spoken words or through gestures of some type.

For commodities marketing, a selected person goes

direct to potential customers and convinced them. So, there is no

need to wait for any potential clients to come. But for other trading,

clients can contact MSFPL by using Internet facilities, by tele-

phone, by personal meet, by E-Mail. So there is an effective

communication channels in MSFPL. Therefore clients and firm

have not to wait for each other.

COMPETITORS

Share khan, Carvi, Modilal, Aenugram, N. J.

investment and India Bulls etc. are the competitors of MSFPL.

CUSTOMER CARE

DEPARTMENT

As we have seen that MSFPL is concentrating more

on the quality services to their customers than profit. Profit is

required to firm for day-to-day transactions. But to provide good

services also one of the part or firm. Because customer is the king

of market, without customers firm will no more. Therefore MSFPL

has identified such requirements and for that they have started a

separate department called “CUSTOMER CARE

DEPARTMENT”.

This department is handling by Mr. Yogeshbhai and

Mr. Chetanbhai. They have responsibilities to guide customers

whenever they find any problems. Generally here, they do task

related to opening of demat accounts, other transaction related

guidance, changing in address or bank address. Customer can ask

about on line balance.

At the end of the day, back offices sees all the

transaction, which has been done during one day and analyses or

interprets them on the bases of several methods. So complain or

information asked by customers will pass on to the back office and

then back office further passes it to the concern company. And after

getting the solution from company, this department will inform to

customer and if solution does not match with what customer wants,

this procedure will repeat again.

Generally, in MSFPL, the intention behind this

department is to guide customer because as MSFPL is providing

services related to share brokerage, demat account opening and

closing etc. for such services, customer many time don’t know the

procedure, so this department will help them personally.

MESSAGE TO THEIR CLIENTS

The regulator has put in place the paraphernalia. We

at MSFPL are trying to use clients’ wealth at maximum level. All

you have to do is to watch your wealth grow. Leave the worry to

use and make the pleasure of wealth creation yours.

Investment is today complex game requiring

knowledge of finer aspects of market economy. Industry scenario

and a host of other related issues, which come from dedicated and

focused study and analysis. A lay investor neither has the timer nor

the resources for such concerted efforts. We, at MSFPL, would like

to fill up this vacuum for which we have a high-end set-up. We are

committed to delivering value to our clients at the least cost. We all

know that our money value is eaten up by inflation. Conventional

investment such as bank deposits etc., don’t safeguard money

against erosion through inflation. The best bet, in spite of all

attendant risk is investment in share. Yes, let us tell you upfront that

stock market investing has an element of risk. However, if it is

handled sagaciously, that risk can be largely eliminated. We believe

that all investment must be based on fundamentals and not on

technical movements in the short run. So far, our market was

inadequately structured because both speculation and investment

went on under the same plat form of account period settlement.

Now, cash segment is segreted under rolling settlement and speculation can take bet on index future and stock future. Such segration has also served to drive the volumes in cash segment.

Please visit gives and us enhance to show you around what we have got for you.

COMMODITY MARKETING IN

MSFPL

In order to facilitate the work of classification,

commodities are distinguished with each other after giving due

consideration to all the qualities of a commodity by specialist. When

goods are sold by description, the percentage of valuable materials

determines the quality and if any difference arises on the delivery of

inferior goods. It is compensated by paying an amount of difference

by experts on the basis of quality fixed during the course of

transaction.

As, MSFPL is a commodity broker; they are generally

concentrating on commodities markets. They have a separate

department, which engaged in marketing of activities. They identify

the current market saturation and by keeping that into

consideration, they decide next strategies for marketing. One thing

that we can say about soundness is that they people are

communication with people face to face. They are also advertising

for commodities, but rather than advertising, they believe that face-

to-face communication has its own influence in market over

customers. MSFPL is members of NCDEX and MCX (MCX by its

own working procedure has tied up with B.O.I., H.D.F.C. And U.T.I)

MARKETING FOR AGRICULTURAL

PRODUCTS

Certain special features have an important bearing on

the demands made on agricultural marketing system and

organizations. Farm products tend to be bulky and their weight and

volume are great for their value in comparison with many

manufactured goods. The demand on storage and transport

facilities is heavy and specialized. Although some crops, such as

rice and paddy, retain their quality for a long time, most of the farm

products are perishable and cannot remain long on the way to the

final consumer without suffering loss and deterioration in quality.

Peaches, grapes, tomatoes and many other fruits and vegetables

rapidly become over-ripe and decay if they are not soon consumed

or kept in special storage.

Sale generally takes place when the cultivator is in

debt. Sometimes the BEOPARIES also go from village to village

collecting the produce from the farmers at comparatively reduced

prices. Though a major portion of the agricultural produce is

disposed of at the village level through the hands of the creditors of

the cultivators and other shrewd BANIAS, some part of the

produce, thus, finds a place in mandis, which are located at a

distance varying from five to twenty miles from the villages.

In agricultural marketing is involved the putting up of

the surplus in the market through a definite channel. The surplus

may be marketable surplus and marketed surplus. The surplus may

be marketable surplus and marketed surplus. The former indicated

the residential quantity left with the producer after meeting his

requirements for family consumption, farm needs, and payments in

kind to casual and permanent labour, the landlord, arisen and seed

and stock to cover the future exigencies including wastage. The

latter term refers to the quantity of produce that is actually sold in

the market by the producer irrespective of his home consumption

and other requirements

PROCESS OF AGRICULTURAL

MARKETING

After a crop is harvested and before it reaches the

consumer, it is subjected to one or more forms of processing, which

differ for different crops and for different uses and preferences on

the part of the consumer. A single form of processing may consist

of more than a single operation carried out by different parties at

different stages. Thus, paddy may be threshed and winnowed by

the cultivator but husked by the miller, the trader or even the

consumer. In more prevalent forms of processing of major crops

there is a broad uniformity in this country.

MARKETING OF SECURITIES

In marketing of securities and some agricultural

commodities specialized institutions have grown up with different

techniques and functionaries.

The “stock exchange” is a market for the purchase

and sale of securities. The joint stock companies and the local

bodies of government, who wish to raise funds for the execution of

their schemes, have to go to the stock exchange. The stock

exchange to some, who have made fortunes on them, means “an

open sesame for treasure.” While to some others who have turned

into beggars-it means ”a place where one gets rich in an easy and

effortless way,” while to still others it conveys a dark picture full of

immoralities providing a home for the people whose morals have

gone down and who want to make money through lies and

treacherous activities. But none of these views are true of the

modern stock exchange.

In this market members of the association are

engaged in buying and selling shares, stocks, securities and bonds

for the public on commission and are guided by certain rules and

usages. The business of stock exchange is more varies and

cosmopolitan than that of any other market except the money

market.

IT IS A MARKET FOR SECURITIES

Every share of security constitutes a separate market

for itself on a stock exchange, which consists of group of men

standing in a certain place provided for the purpose and ready to

deal in a certain class of security. But it should not be understood

that “a stock exchange is something like a vast warehouse where

securities are taken away from shelves and sold across the

counters at a fixed price in a catalogue which is called the official

list.” On the other hand, it does not provide unlike a vegetable and

fish market a place where people are found with stocks of various

articles ready to sell or to buy but it simply provides a place where

the main traffic of stocks and shares is conducted.

IT IS AN OPEN MARKET FOR BUYERS ANDIT IS AN OPEN MARKET FOR BUYERS AND

SELLERSSELLERS: -

The stock exchange is not an investment institution

like the investment banks, the issue houses, or the investment

trusts, supplying capital to industrial enterprises. It is simply a

meeting place for the intermediaries who find out buyers and sellers

for purchase and sale of securities, and thus it provides a

continuous open market for them.

Stock exchanges are market places where millions of

individual and institutional buyers and owners of listed securities

may readily and promptly exchange their savings for stocks and

bonds, convert their holdings or securities for cash and exchange

them for other listed securities.

SWOT-Analyses

SWOT-Analyses

No firm can work for the shake of work. Each and

every firm wants to have their own prestige in market there can be

many other objectives like to earn more profit, to satisfy customers

need, to maintain quality. But none of above can be achieved or got

without analyzing firms’ own performance. A firm having sound

performance assessment policy will be succeeding in the up

coming future.

Every firm wants to compare its performance but we

all know that if any firm will not consider its weak ness in

performance assessment, it cannot say that we are not lacking

anywhere. In real, it is lacking but due to lack of vision they are

saying so.

There fore, SWOT analysis is one of the tools to

measure company performance. It includes Strengths,

Weaknesses, Opportunities and Threats. For any particular firm this

is the parameter which includes both the aspects i.e. areas which

has been already improved and areas which are needed to be

improved. A firm has try to develop its weak areas, retain its

strengths, look for new opportunities with considering competitors’

upcoming strategies, that is what SWOT is all about.

Strengths

Vast area of services.Good incredibility in market.Vast number of clients.Well-designed culture and discipline staff.

Threats

Govt. policy.International and Domestic. competitors.Negligence of clients may prove a looser of a business.Depends on other companies and their situation.

Opportunities

To be a good finance services provider firm.To be an ideal bank.To be a tele-come service provider firm

Weaknesses

Less manpower.Lack of proper communication.Dispatch department to be more systemized.Grievances and queries are not handled properly.

Suggestions

Suggestions

MSFPL has good reputation in the field of finance

services provider firms. But then also at some places, MSFPL

lacks. So I would like to give suggestions for areas, which have to

be developed. There are lots of chances for MSFPL to come out as

a better services provider firm.

I) There are some departments where more manpower

needed. Department like customer care, where there are an

enough tale-phone lines to communicate with clients, but

there are only one to two persons to handle these tale-

phones, so they cannot serve enough information to clients.

So, if there is more manpower, customer can have better

services.

II) In some department, there is a requirement of some

types of systemized work. Like in trading department for pay-

in and pay- out, there is miss-management. Due to these

clients receives their documents not in time. So by adopting

some systemized work, this time gap can be eliminated.

III) There should be one separate department that focus only

on current market trends and situations. Means they should

know what is going on in market and what types of serices

customer demands.

IV) I have found that if any staff member is on leave for some

day. They interchange the person of other department at that

place. Means if any employee of trading department is on

leave for some day, they call upon an employees from any

other department then what happens, a department from

where the person has been shifted can not work properly

and on the other hand customers can not get proper

services what they should be got.

Conclusion

Conclusion

First of all I would like to thank Mr. Satish Kumar who

is the general manager of MSFPL. He has given me permission to

make project report on MSFPL (Marwadi Shares and Finance Pvt.

Ltd.). I also thank to all the staff members of MSFPL and spent their

precious time to provide me all the information.

During my project report, all the staff members of

MSFPL found to be goods and co-operative. Working environment

of MSFPL is also good and every executive officer has its own

identity in the firm. MSFPL has clear vision and working system.

MSFPL knows what are their objective and how will they reach

there? MSFPL is having good research team which constantly in

touch with current market situation and consumers preferences.

MSFPL has advance technologies in the field of finance and they

are also using it at its optimum level. According to me MSFPL will

definitely achieve their objectives in near future due to their team

sprit and consumer oriented working environment.

Hence, I concluded that whatever efforts have been

putted by MSFPL is the subject to recommendation and I wish them

to achieve their targets in near future.

Bibliography

Bibliography

During My Industrial visit for the Marwadi Shares &

Finance Pvt. Ltd. Following books website are help full to me.

Principle and Practice of Marketing In India- C.B. Memoria & R. L. Joshi

Finance Management (Third Edition)- M.Y. Khan & P. K. Jain

Personnel Management - C. B. Memoria

Human Resources Management- Dr. C. B. Gupta

Marketing Management - S. A. Sherlekar

Marketing Management - Philip Kottler

Web- Site: www.google.com