CASE STUDYwww.pinnacle.works

DIgItal MarketIng

Case stuDy

Content

AREAS TAKEN CARE OF 02

OBJECTIVES 04

FINAL NUMBERS ACHIEVED 06

CLIENTELE 08

“Many a small thing has been made large by the right kind of advertising”

PinnacleWorks is known for providing end to end 360 degree packaged solution to its clients, as it believes in working as an extended arm for them instead of a mere service provider.

Therefore, PinnacleWorks has a high client retention rate which is visible from its 2X Year over Year growth which has been made possible because of the transparency maintained by the organization with its clients and the quality work delivered to them.

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AreAs TAken CAre of

ON-PAgE & OFF- PAgE SEO

CRM SOLUTIONS

CONTENT MARKETINg

CREATINg AND MANAgINg THE SOCIAL MEDIA HANDLES

WEBSITE DESIgNINg AND MAINTENANCE

ONLINE ADVERTISEMENTS FOR BRANDINg & LEAD gENERATION

PinnacleWorks being the Advertising Partner of Marwadi University designs and run paid

ads on various platforms like Google, Facebook, LinkedIn, Twitter, etc. with proper strategy

to generate quality leads in most cost-effective manner.

Advertising is incomplete if your website doesn’t come on 1st page results on various

search engines like Google, Bing, Yahoo, etc. We at PinnacleWorks understands this fact

and therefore, take care of both On-page and Off- Page SEO of the website in order to

have a good amount of Website Traffic, Branding and maximum Organic Lead Generation

PinnacleWorks also provides the best in class IT Solutions to the University like CRM

Solutions for managing and tracking the generated leads with advanced filtrations

options, automated assignment rules, and many more additional features to meet the

requirements.

“Marketing is telling the world you’re a rock star. Content marketing is showing the world

you are one.” Following this quote said by Robert Rose, PinnacleWorks doesn’t leave

any stone unturned to float the quality and relevant content in its best way possible.

The medium for doing content marketing includes- Social Media Handles, Whatsapp,

Facebook, SMS, Emails and different discussion forums like Quora and other third party

websites.

Social Media these days play a very important role when it comes to branding.

PinnacleWorks manages all the Social Media handles of Marwadi University and optimize

it timely in order to make the efficient use of it for creating maximum no. of engagements.

PinnacleWorks is working for Marwadi University, a known college situated in the heart of

Gujarat, Rajkot since its establishment Since the University was looking for a company which

can provide them end to end Digital Marketing Solutions it got associated with PinnacleWorks

as their advertising partners to meet all their marketing as well as IT needs

We at PinnacleWorks are working on from Strategy to Planning, to Website building, to leads

generation, Social Media Management, Running Online Ads , and also on providing ERP

solutions to the university as per their requirements.

The development, regular updates and maintenance of the official website of Marwadi

University is taken care by PinnacleWorks, where the scope of work ranges from hosting the

website on the server to structuring of the website, writing and uploading the relevant content

to designing the banners and other creatives required. The design and content is taken care

of by the inhouse team.The online chat support is also provided by the team on the website.

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objeCTives We PlAnned To MeeT

DECENT NO. OF gENERATED LEADS

MAxIMUM ENgAgEMENTS ON SOCIAL MEDIA

MAxIMUM WEBSITE TRAFFIC

CONTENTFLOATATION

TOP SEORESULTS

BRANDINg IN UNBEATABLE MANNER

Website is a digital identity of

any brand and thence making it

popular among masses is a major

goal.

Giving Maximum ROI is one of

our target with which we never

compromise and thence we try to

generate maximum no. of leads.

Efforts made without a clear vision and a goal to achieve, usually ends up as an unproductive

ones with least ROI even though with lots of effort being put in. Therefore, PinnacleWorks

follows the reverse order when it does the planning work to meet the requirements.It first

defines the objectives and final goals to be achieved and then does the reverse engineering

for devising the marketing and execution plans.

We broadcast various types of

promotional content among

masses to increase brand value via

Blogs, Social Media, SMS & Email

Marketing.

When people search for any

relevant keyword,displaying our

client’s website as top results is

our priority.

We understand that Social Media

is the best platform for making

a brand famous among masses

& thus conducts activities to gain

maximum engagements.

We adapt new technology and

don’t leave any stone unturned to

increase a brand value including

SEO, Blogging, Social Media

Activities, PR Management, etc.

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OUR CAPABILITY TO DELIvER RESULTSLeads generated

finAl nuMbers AChieved“Every solution to every problem is simple. It’s the distance betweenthe two where the mystery lies”

The subscribers of the official YouTube Channel of Marwadi University raised from 221 subscribers to 900+ subscribers.

Getting SEO results was difficult as the keywords were new to get us listed in top results while the competing universities were already coming in top results

Gaining popularity outside Gujarat and generating leads from there was a task

Lack of popularity on social media handlesespecially Twitter, Instagram and LinkedIn

Language Barrier, making the people understand the message we wanted to convey

The efforts made by PinnacleWorks in promoting Marwadi University, was a combination of traditional and digital marketing which resulted in few remarkable achievements , if we talk in terms of SEO Reports, website traffic, leads generated, etc.

50 keywords of the university are giving 1st page results on search engines like Google, Bing, etc. while 22 keywords are in the list of top 3 keywords results.

The videos which were prepared by the inhouse designing team had managed to grasp eyes of users which accounted for 69,55,000+ views till date.

70lAC+

900+ 50+YOUTUBE SUBSCRIBERS KEYWORDS IN TOP 3

HURDLES FACED

VIDEO VIEWS

When we started, the facebook likes on the University page was just 5000 which has increased upto 2,10,000 to be precise and is increasing day by day.

2lAC+FACEBOOK PAgE LIKES

OUR MANTRA FOR SUCCESS

2.4k+

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We Are Proud To PresenTSOME OF OUR CLIEnTS

You Could Be Next..

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www.pinnacle.works

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