Maruti Suzuki India Ltd (MSIL)
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Transcript of Maruti Suzuki India Ltd (MSIL)
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Maruti Suzuki India Ltd (MSIL)
Presented by:Vishak John ThomasRoll No:-168Section:-M3
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Maruti Suzuki India Limited is a publicly listed automaker in India. It is a leading four-wheeler automobile manufacture in South Asia.
It was the first company in India to mass-produce and sell more than a million cars.
In 1981, Government of India entered into a joint venture with Suzuki motor corporation of Japan marked the birth of Maruti Udyog Limited.
Introduction Of Maruti Suzuki India Limited (MSIL)
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• 10th May 2007, the government of India sold its complete share to Indian financial institutions and no longer has any stake in Maruti Udyog .
• Maruti Udyog Limited was renamed
as Maruti Suzuki India Limited. (17 Sept. 2007).
• Suzuki Motor Corporation owns equity of 56.2 %.
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• Revenue 43272 crore (US$6.8 billion) (2013-14)
• Net income 2469 crore (US$390 million) (2013-14)
• Over more than 13000 employees work under MSIL
• Maruti Suzuki alone makes 1.5 million cars every year. That’s one car every 12 seconds.
• Its sales and service network is the largest among car manufacturers in India.
• 1300 sales outlets (across 960 towns and cities) and over 3000 service centres (covering 1445 towns and cities).
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Board of directors
Mr. Shinzo NakanishiManaging Director and the CEO
Mr. R.C. BhargavaChairman, Board of Director
Mr. OSAMU SUZUKIDirector
Mr. KENICHI AYUKAWADirector
Mr. Amal GanguliDirector
Mr. TSUNEO OHASHIDirector & Managing Executive
Ms. Pallavi Shroff
Mr. MANVINDER SINGH BANGADirector
Mr. DAVINDER SINGH BRARDirector
Mr. SHUJI OISHIDirector & Managing Executive Officer (Marketing & Sales)
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Gurgaon Plant
It is a fully integrated manufacturing plant spread in 300 Acres
Manufacturing Capacity: 7,00,000 Vehicle annually
Cars manufacturing : 800, Alto, WagonR, Estilo, Omni, Gypsy and Eeco.
Manesar PlantArea: 6oo Acres Manufacturing Capacity: 5,50,000
Vehicle annuallyCars Manufacturing: A-
star, Swift, Swift Dzire, Ritz and SX4
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VENDORS OF MARUTI SUZUKI PVT LTDMaruti Suzuki has 200-odd vendors
BIMETAL BEARINGS LTD., COIMBATORE They manufacture Engine Bearings, Bushes and Thrust Washers.
AMALGAMATION VALEO CLUTCH LTD., CHENNAI Leading manufacturer of Clutch Assemblies
in India for the new generation vehicles.
I.P. REPCO LTD., CHENNAI A member of Amalgamations Group. Manufacturing Flywheel Ring Gears for entire range of vehicle
KALYANI BRAKES LTD, PUNE Manufacturers of complete brake systems for
automotive applications
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SWOT Analysis of Maruti Udyog
STRENTHSContemporary technology
Japanese Management practices
After sale services
Distribution
Diversification & R&D
WEAKNESSStill depends upon SUZUKI COPORATION
10% components are manufactured outside India
Still considered as poor man’s brand
Unaccustomed to international standards or keen competition.
OPPURTUNITYfirst company to roll out suitably Designed cars before 2008 as per Govt.’s Proposal of new ethanol (renewable)
Other companies lacks economy of scale
Rising demand
Untapped rural market
THREATNumbers of new Technology driven players and manufactures are in market
Reduction in subsidies by government on petroleum products
Changing environmental and emission norms
Higher local taxes
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BCG Matrix with respect to Maruti models
STARS
Swift
QUESTION MARKS
CervoKizashi
CASH COWS
AltoWagon R
DOGS
M-800
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MARUTI AND CRM
Maruti created a land-mark in CRM by launching a website for the customers in the year 1998
Maruti is investing a lot of money and effort in building customer loyalty programmes
Maruti Auto Card
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MARUTI AND CRM
Availability of easy finance
True Value Outlet
On Road Service
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Mega Camps
MARUTI AND CRM
Sports Events
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Competitors Analysis
Year 2011Unit Sales in Compact Segment Sales of Mid Size Sedans
Maruti Suzuki 21185 Hyundai Verna 4357
Hyundai Motor Ind. 18908 Volkswagen Vento 2403
Tata Motors 8748 Maruti Suzuki sx4 2702
Ford 5608 Honda City 1828
Volkswagen 3486 Fiat Linea 845
General motors 2270
Skoda 1556
Nissan 1303
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Contd..
NameRevenue in Rs
CroreNet Profit Margin Operating Margin
Maruti Suzuki 37,522.4 8.34% 12.74%
Tata Motors 28,738 6.96% 10.44%
Hyundai 33,46,021 2.81% 4.09%
Toyota 14,31,096 5.80% 8.64%
Mahindra & Mahindra Ltd
30,150 10.34% 11.45%
Honda 6,55,892 4.24% 7.94%
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