Maruti suzuki brijesh
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Transcript of Maruti suzuki brijesh
BY: BRIJESH YADAV MBA +PGDBM
TAXILA BUSINESS SCHOOL
VISION STATEMENT
• “THE LEADERS IN THE INDIAN AUTOMOBILE INDUSTRY ,CREATING CUSTOMER DELIGHT & SHAREHOLDERS WEALTH;A PRIDE OF INDIA.”
CORE VALUES
CUSTOMER OBESSION
FAST, FLEXIBILE AND FAST MOVER
INNOVATION & CREATIVITY
NETWORKING & PARTNERSHIP
OPENESS & LEARNING
PRODUCTS OF MARUTI SUZUKI
1983 1984 1985 1999
2000 2005 2007 2007
2008 2008 2009
2010 2010 2012
IMPORTED MODELS
2007 2011
DISCOUNTED MODELS
1993 TO 2006 1994 TO 2008
1997 TO 2007 2001 TO 2010
SWOT ANALYSIS • STRENGTH
BRAND VALUE
PRODUCT PORTFOLIO
LARGEST NETWORK OF DEALERS
SERVICE
• WEAKNESS
NO SUV SEGMENT
GOVERNMENT INTERVENTION
TRADE UNION
LOW INTERIOR QUALITY
• OPPORTUNITIES
LPG VERSION
CAN START R & D
EXPORT QUALITY
ECONOMIC GROWTH
• THREAT
• COMPETITORS
• DECLINE MARKET SHARE
• HIKE IN OIL PRICES
COMPETITORS
WHY MARUTI NEEDS MANESAR
• NEARLY 80% OF PARTS USED IN MAKING A CAR ARE SOURCED FROM VENDORS.
• THE SUPPORTING INFRASTRUCTURE MARUTI HAS BUILT IS IMPOSSIBLE TO REPLICATE IN A SHORT PERIOD.
• SHORATAGE OF SKILLED LABOUR IN GUJRAT .
WHY MARUTI STUCK TO MANESAR
EXHAUST: COMPONENETS ARE
SUPPLIED BY FMI AUTOMOTIVE FROM IT’S MANESAR UNIT
RADIATORS: ARE
SUPPLIED BY CLIMATE
SYSTEM INDIA FROM ITS
FACTORY AT BHIWADI
GLASS:FRONT ,REAR,SIDE WINDOW IS
SUPPLIED BY AIS, WHICH HAS PLANT
IN MANESAR
SEATS: ARE SUPPLIED BY
BHARAT SEATS, WHICH HAS
THREE FACTORIES IN
GURGAON
STEERING SYSTEM:AND
AXLES ARE SUPPLIED BY SONA
KOYO FROM ITS PLANT IN GURGAON
ELECTRONIC CONTROL UNIT:IS MADE
BY DENSO HARYANA AT A
PLANT IN GURGAON
DEMANDS OF WORKERS
INCREASE IN BASIC SALARY
A MONTHLY CONVEYANCE ALLOWANCE
A LAUNDARY AALOWANCE
A GIFT WITH EVERY NEW CAR LAUNCH
HOUSE FOR EVRY WORKER
Thank you