A

PROJECT REPORT

ON

“The study of consumer buying behavior towards small & medium car segment

with special reference to Maruti Suzuki India Ltd.”

Submitted in partial fulfillment for the

Award of degree of

Master of Business Administration

Submitted By:-

HARSH JAIN

MBA SEM IV

Submitted To:

Mr.Abhayjeet Singh

2007-09

Poornima School of Management

ISI-2 RIICO Institutional Area, Sitapura, Jaipur

1

DECLARATION

I hereby, declare that the project entitled “Study of consumer buying

behavior towards small & medium car segmen with special reference to

Maruti Suzuki India ltd.” is my work carried out under the guidance of my

faculty guide Mr. Abhayjeet Singh (Asst. Dean, DMS-PGC) & Miss Karishma

(Faculty,DMS-PGC).

I Harsh jain further declare that all facts and figures furnished in this

project report are the outcome of my own intensive research and findings.

HARSH JAIN

2

ACKNOWLEDGEMENT

As Per the curriculum of 4th semester of MBA, we have to undergone

through a detailed project study. I wish to express my gratitude to

Rajasthan Technical University for giving me an opportunity to be a part of

such kind of learning experience, which will surely enhance my knowledge

and skills.

I am grateful to Mr. Abhayjeet Singh (Asst. Dean, DMS-PGC) & Miss

Karishma (Faculty,DMS-PGC) for their invaluable guidance and cooperation

during the course of the project. They provided me with their assistance

and support whenever needed that has been instrumental in completion

of this project.

The project has been a great experience, the learning and the exposure I

got through this project was immense and will surely help me in my future

pursuits.

The project wouldn’t have been a success without the support of Shri R.K.

Agarwal (Advisor-PGC) who was always there to help with their advices

and constant backing.

I would like to show my gratitude towards the management and staff for

taking time to help me and for their suggestion and comment, which

helped me a lot throughout the project.

3

HARSH JAIN

TABLE OF CONTENT

1. Introduction to the industry

2. Introduction to the organization

3. Research Methodology

3.1 Title of the study

3.2 Duration of the study

3.3 Objective of the study

3.4 Type of research

3.5 Sample size &method of selecting sample

3.6 Scope of study

3.7 Limitation of study

4. Theoretical framework

5. Interpretation & analysis

6. Facts & findings

4

7. SWOT

8. Conclusion

9. Recommendation

10 Appendix

11 Bibliography

The study of consumer buying behavior towards

small & medium car segment with special

reference to Maruti Suzuki India ltd

5

Executive summery

Title

The Study of Consumer buying behavior towards small & medium car

segment with special reference to Maruti Suzuki India ltd.

Issue

Consumer behaviour is ‘the mental and emotional processes and the

observable behaviour of consumers during searching purchasing and

post consumption of a product and service. People buy different

products from different brands to satisfy their needs. Consumer

purchases are influenced strongly by cultural, social, personal and

psychological characteristic. Although marketers cannot control such

factors, they must give attention to them. Boston Analytics, a

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customized knowledge services company, has announced the

release of its “Automotive Industry in India” report as a part of the

series of monthly reports that analyze consumer observations and

sentiments regarding a automotive sector. According to this report

consumer think about the following aspect while making decision of

purchase a car:

CAR PURCHASING PREFERENCES

Primary factors of preference

Price and fuel efficiency are the primary features that

consumers expect today.

There will be an increase in the importance of fuel efficiency in

approximately three to five years from now for consumers.

Sales service, brand image/prestige, and resale value are

secondary factors of choice today and will remain so for the

coming three to five years.

Environmental issues have yet to take root in India and do not

show signs of becoming a major factor for coming three to five

years.

Car size

Affluence and aspiration are growing in parallel—The Indian

consumer prefers a mid-size car.

Our survey reveals that approximately one in two Indian

consumers prefer a roomy mid-size family car.

Indian versus foreign brand

There is evidence of “buy-Indian” mindset across the metros

7

Approximately three in four respondents prefer an Indian brand

over a foreign one recently launched versus established model

Indian consumers are divided in their preference for recently

launched versus established models of cars.

According to the results of the survey, 58% of respondents

nationwide prefer a recently launched model by a slight

plurality.

Color preference

The color pie in the Indian car market shows that White is the

most preferred color, closely followed by Black and Silver

Approximately 29% of respondents preferred White, followed

by 27% and 21% of respondents opting for Black and

Silver/Grey respectively

Thus the main issue in this project is to analyzing consumer buying

pattern while they make decision regarding purchase of car especially

in small car segment.

PROBLEM

Thus problem of this project report is studying the consumer buying

pattern regarding small & medium car segment with special reference

to Maruti Suzuki India ltd and study about the consumer perception

and attitude toward the same.

OBJECTIVE OF THE STUDY

8

The basic objective of the project during the research and study will

be focused on the following parameters:

To know consume preference regarding small cars

To know what features and services attract the customers

Effect of brand image in buying behavior

Impact of advertisement in buying behavior

Impact of celebrity endorsement in buying behavior

Effect of family &friends in buying behavior (Focus group)

RESEARCH is a scientific and systematic search for pertinent

information on a specific topic. It is also said to be the pursuit of truth

with the help of study, observation, comparison and experiment.

RESEARCH METHODOLOGY is a way to systematically solve the

research problem.

RESEARCH DESIGN

Research Design is the overall description of all the steps though

which the projects have preceded from the setting of objectives to the

writing of the project report. The success of the project depends on

the soundness of the research design, which includes problem

definition, specific method of data collection and analysis and time

required for the project.

The research that is undertaken is “Descriptive & exploratory” in

nature. The research is to find out the customers’ preference and

attitude towards decision making of selecting appropriate small &

medium car which suits to their need.

DATA COLLECTION METHOD

Two methods of collecting data used for this research are as follows: -

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PRIMARY DATA –

Data is collected primarily through personal contact, meeting,

interview and questionnaire with the concerned authority of the

organization and investors’.

SECONDARY DATA –

Data are collected through secondary modes such as various

published data, reports, related books and websites.

SAMPLE SIZE

The procedure adopted to select the sample was simple random

sampling. The sample consists of 50 respondents’ and was restricted

to people residing in Jaipur.

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1. Introduction

to the

Industry

11

(Automobile

Industry)

Indian Automobile Industry-An Overview

The automobile industry is one of the core industries in India

economy, whose prospect is reflective of the economic resilience of

the economy. Indian automobile industry has come a long way to

from the era of the Ambassador car to Maruti 800 to latest M&M Xylo.

An industry is highly competitive with a number of global and Indian

companies present today. It is growing at a pace of around 18% per

annum for the last five years and is projected to be the third largest

auto industry by 2030 and just behind to US & China, according to a

report. The industry is estimated to be a US$ 34 billion industry. With

the liberalization of the economy, India has become the playground of

major global automobile majors.

Indian Automobile industry can be divided into three segments i.e.

two wheeler, three wheeler & four wheeler segment. Two wheeler

segments enjoys 75% market share of automobile industry, followed

by passenger vehicles with the 16% share of market. Three wheeler

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segments have merely 4% share in domestic market. The domestic

two-wheeler market is dominated by Indian as well as foreign players

such as Hero Honda, Bajaj Auto, Honda Motors, TVS Motors, and

Suzuki etc. Maruti Udyog and Tata Motors are the leading passenger

car manufacturers in the country. And India is considered as strategic

market by Suzuki, Yamaha, etc.

The major players have not left any stone unturned to be global.

Major of the players have got into the merger activities with their

foreign counterparts. Like Maruti with Suzuki, Hero with Honda, Tata

with Fiat and latest Mahindra with Renault.

In two-wheeler segment, motorcycles have the major share, Hero

Honda, the leading bike manufacturer has more than 50% share in

two-wheeler segment, followed by Bajaj Auto. In passenger car

segment, Maruti Suzuki contributes the 52% market share, with

complete monopoly over the small car segments. M&M enjoy the 42%

market share in Multi Utility Vehicle in domestic market.

Current Scenario

The Indian automobile industry crossed a landmark with total

vehicle production of 10 million units.

The two-wheeler market grew by 13.6 per cent with 70, 56,317

units against 62, 09,765 units in 2004-05.

Commercial vehicles segment grew at 10.1 per cent with 3,

50,683 units against 3, 18,430 units in 2004-05.

India, in auto sector, is turning to be a sourcing base for the global

auto majors. The passenger car and the motorcycle segment is set to

grow by 8-9 per cent in coming couple of years, says the ICRA report.

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The industry is likely to maintain the growth momentum picked up in

2002-03.

The ICRA's analysis points on the auto sector that the passenger car

market in the country was inching towards cars with higher

displacements. The sports-utility-vehicle (SUV) that was getting

crowded every day, would witness intense competition as many SUVs

had been competitively priced, the report said.

Honda, Suzuki, General Motors and Hyundai, the global automakers

had already launched their premium SUVs in the market to broaden

their portfolio and create product excitement in the segment estimated

at about 10,000 units annually.

The commercial vehicles are likely to grow at a CAGR of 5.2 per cent.

Heavy commercial vehicles market would rise at 5.5 per cent and

sales of light buses and trucks would achieve 4.7 per cent growth. For

the tractors, the report predicts a growth at 4.6 per cent.

Indian Auto Market Growth for the year 2005-06

The domestic automobile industry sales grew 12.8 per cent at

89, 10,224 units as against 78, 97,629 units in 2004-05.

The automotive industry crossed a landmark with total vehicle

production of 10 million units.

According to the Society of Indian Automobile Manufacturers

(SIAM), car sales was 8, 82,094 units against 8, 20,179 units in

2004-05.

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The growth of domestic passenger car market was 7.5 per cent

Car exports stood at 1, 70,193 units against 1, 60,670 units in

2004-05.

The two-wheeler segment, the market grew by 13.6 per cent

with 70, 56,317 units against 62, 09,765 units in 2004-05.

Motorcycles had the upward march, 17.1 per cent in domestic

market touching 58, 15,417 units against 49, 64,753 units in

2004-05.

Scooter segment grew by 1.5 per cent, fall at 9, 08,159 units

against 9, 22,428 units in 2004-05.

Commercial vehicles segment grew at 10.1 per cent with 3,

50,683 units against 3, 18,430 units in 2004-05.

Medium and heavy commercial vehicles managed a growth of

4.5 per cent against 23 per cent growth in the year ended

March 31, 2005.

Light commercial vehicles sales growth was 19.4 per cent at 1,

43,237 units against 1, 19,924 units in 2004-05.

Three-wheelers sales rose by 17 per cent at 3, 60,187 units

against 3, 07,862 units in 2004-05.

In this competitive scenario consumer has number of choices for

selecting motorbikes as well as cars thus there are number of choices

and brands available to the customer. The basic issue with this

project is to study about the consumer preference toward

selecting/purchasing small & middle segment or economic car among

the available alternatives.

Auto industry in 2008

All the major auto companies enjoyed the high growth ride till the mid

2008. But at the end of the year, industry had to face the hard truth

15

and witnessed the fall in sales compared to last year. In December

2008, overall production fell by 22 % over the same month last year.

Global recession has hit the Indian auto industry, India is strong and

growing industry but the impact of recession is evident now on

industry as sales & growth of automobile companies have declined.

Passenger Vehicles segment registered negative growth. One of its

supporting facts is that the sales in December 2008 for passenger

vehicles fell by 13.86% over December 2007. Maruti- the leading car

manufacturer, registered 10% fall in sells (56293 units), as compared

to December’07 (62,515 units). But interestingly, Hyundai motors, the

second largest car maker of country, registered a growth in sells, with

the help of export; Hyundai Motors reported 19% growth.

Two Wheelers registered minor growth of 1.85 % during April –

December 2008. However, Two Wheelers sales recorded 15.43

percent fall in December 2008 over the same month last year. In two

wheeler segment, Hero Honda has witnessed 10% fall (215,931 units

in Dec 2008) in sales as compared to December 2007 (240,532

units). Bajaj Automobile has registered 33% fall in its over all two

wheeler sells, compared to last year. The company has reported 37%

negative growth in bike sells.

Although the year 2008 saw a record launches of new products of

various categories. Maruti launched A Star, its new small segment

car. Honda Motors launched the new version of Honda city, its best

selling sedan, also Civic Hybrid. Hyundai motor was not also far

behind, in the end of the year, Hyundai launched its much awaited

sedan i20.

In Bikes segments, this year was full of happening. Yamaha

introduced its two new hi-end models YZF & R15. Suzuki Motorcycle

India also launched its legendary bike Hayausa & Intruder in Indian

market.

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Road ahead- 2009

The Indian automobile market is expected to grow by 9%. Although

the industry has faced the brunt of recession, the sales figures of

December’08 are the true indicator of bang of global slow down. India

with growing middle class, strong economy (although recession has

hit the economy, but to be on positive side, will come over soon) and

with trained workforce has a strong future of automobile industry. All

the big foreign players are eyeing on Indian market.

·Japanese company Nissan Motors has identified India as its

global manufacturing hub

Hyundai has invested huge money in India and has positioned

it as small car manufacturing

hub in the word

·General Motors, Mercedes –Benz, Skoda Auto, all have big

plans for India and will invest huge funds

It is sacrilege to say that the world economy has been undergoing

with the huge crisis. And automobile industry is not far behind in

league. Undoubtedly, the coming time would be a challenge for the

automobile industry. Bike manufacturers have already started facing

the problems, loan & finance for new bike is not available easily in

semi urban & rural market. Banks and other financial institutions have

baked out from finance.

In spite of all these, this year will see a positive growth with some new

launches of cars & bikes. We should not forget the launch of much

awaited Tata Nano which will soon be seen on Indian roads. Bajaj

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Auto is planning to roll out 6 new bikes in the year 2009. Hero Honda,

Suzuki Motorcycle, Yamaha India, all is set to knock the Indian

market with their new products.

I believe that Indian automobile industry is bit immune in comparison

to its competitors. Global big three, GM, Ford & Chrysler are not in

good state of health, US Govt. has released a bailout, Considering all

these facts & current situations, we can conclude the following :-

Indian automobile industry may face the liquidity crunch in the

upcoming months. Few projects have already been on halt. For

example, Honda Motors has stopped work on its upcoming

project in Rajasthan

Sells may drop in the upcoming months as the finance for the

new products are easily not available. Motorcycle

manufactures will face the brunt of financial institutions

unwillingness of providing loans to the smaller cities.

The Government of India should make the norms and policies

bit lenient like making the loan process easier & affordable,

asking the public sector banks to cut the interest rates, etc.

Global Recession Hits Indian Auto Industry

Global recession has devastated the global auto industry with

pinching effects on the Indian auto industry. India is a strong and

growing economy but the hit of recession has put red marks on the

entire balance sheet of the Indian economy.

Among the leading car manufacturers, General Motors and Ford were

the first one to file for bankruptcy. GM is struggling to stay alive and

claims that the company has just enough cash to continue its

operations. Even the merger talks of GM and Chrysler have been

officially brought to a halt because of the liquidity crunch.

U.S sales have fallen down by 32% which has directly affected the

Indian car industry where GM has recorded a fall of 45%, Ford of 30%

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and Chrysler down by 35%. All the three major car manufacturers

have reported declined growth after the hit of recession.

After the industry experienced a heavy fall in the month of August due

to inflation, September proved to be a promising month with things

setting out at the right place. Then again the market went in the

negative terrain swayed by the wind of recession.

October usually is considered to be the best month for car sales

because of the festive season. Unfortunately, this year it proved to be

a curse for the Indian auto industry. At one end of the spectrum, car

manufacturers like Tata Motors, GM, Hyundai, Ford, Renault,

Mahindra, and Maruti Suzuki are investing huge amounts to establish

new production plants and line up launch of car models. At the other

end of the spectrum, SIAM has cut down the growth forecast of

automotive sales from 12.5% to 9.5%.

This initiative taken by SIAM further forced few car manufacturers like

Tata Motors and Maruti Suzuki to cut down their production which

further took away the job of almost 300 workers. Even Mahindra-

Renault reduced the number of production units of their Logan.

In addition, the severe liquidity crunch in the U.S market has also

forced many of the car buyers to cut upgrades to bigger cars and

many are pushed back from buying new cars. With deteriorating car

sales, even production has gone down to a great extent, which has

eventually put a negative impact on the auto component industry.

In October, overall car sales declined to about 9.05% over October

2007 and the car production fell down to about 12.32%. Further to

that even the month of November was not successful in bringing

some charm to the industry. Infact, November recorded the steepest

fall in car sales in the past five years.

Maruti Suzuki recorded a fall of 27%, Mahindra & Mahindra recorded

a fall of about 40%, and Tata Motors showed 12% decline in the car

sales.

19

It is also said that the recent Mumbai terror attack and the cyclonic

rain in South India have added

to the woes of Indian car

manufacturers.

India is one of the most

promising car industries across

the globe. It has gradually

strengthened its foothold in the

international arena as well. The

country is dealing with many car

manufacturers, dealers, and

associations in various different countries including U.S. From some

countries, India imports cars and car components and to some India

exports. With this, the global recession is obvious to have its impact

on the Indian car industry. 

20

2. Introduction

to the

Organization

21

Maruti Suzuki India Ltd.

Established in December 1983, Maruti Suzuki India Ltd. has ushered

a revolution in the Indian car industry. This car is meant for an

average Indian individual which is affordable as well as has elegant

appeal. Maruti Suzuki India Ltd. is the result of collaboration of Maruti

with Suzuki of Japan. At this time, the Indian car market had

stagnated at a volume of 30,000 to 40,000 cars for the decade ending

1983. This was from where Maruti took over.

The company has crossed the milestone of becoming the first Indian

company in March 1994, by manufacturing in totalit y one million

vehicles. It is known for its mass-production and selling of more than

a million cars. Maruti Suzuki India Ltd. is the India's largest

automobile company which entered in the market with affirmed aim to

22

render high quality fuel – efficient and low - cost vehicles.

Sales figure in the year 1993 has reached up to 1,96,820. Maruti

comes in a variety of models in the 800 segment. Its cars operate on

Japanese technology, pliable to Indian conditions and Indian car

users. By the year 1998-99, the company has modernize the existing

facilities and expand its

capacity by

1,00,000 units.

Recently to ward off the

growing competition, Maruti

has completed Rs. 4 billion

expansion project at the

current site, which has raised

the total production capacity to

over 3,20,000 vehicles per

annum. With the coming of each and every year, the total production

of the company exceed by 4,00,000 vehicles.

In the small car segment it produces the Maruti 800 and the Zen. The

big car segment includes the Maruti Esteem and the Maruti 1000.

Along with them, the company also manufactures Maruti Omni. Other

models includes Wagon R and the Baleno.

Headquarter in Gurgaon, on 17 September 2007, Maruti Udyog was

renamed to Maruti Suzuki India Limited. Both in terms of volume of

vehicles sold and revenue earned, the company is India's leading

automobile manufacturers and the market leader in the car segment.

Sales recorded in June 2008, is Rs. 4,753.58 crores

23

Now lets havea look on Maruti’s products like Maruti 800,Maruti

Omni,Maruti Wegan R,

Maruti Swift and Maruti Alto.

SMALL & MEDIUM CAR SEGMENT IN INDIA

Small cars are classified according to the price range which

varies from 1 to 3 lakhs. It has the capacity to carry 4

passengers- 2 adults, 2 children. These are basically entry

level cars which are preferred by service group and middle

income group.

These cars are basically manufactured by - Maruti Udyog and

Reva. While companies like Volkswagon and Reva are yet to

launch their models in the market.

Maruti 800

Driving with the high quality of fuel efficiency and economical

purchasing price have enhanced the

popularity of the Maruti 800. Its lowest

fuel consumption cost has made this

car forever better choice for the buyer.

Its easy accommodating small structure

of 4.4 meters of radius has made it an

user friendly car. For its easy to park

structure , it is very comfortable to

parking anywhere, even if the space is too little. It can be smoothly

driven in an overcrowded street or in a narrow lane.

Various safety features of Maruti 800 give assurance of secured

24

driving to the buyer. Here is an overview on few salient features of

Maruti 800 :

Side impact beams

Laminated windshield

Additional body reinforcement

Other extra new features:

Collapsible steering columns

High mount stop lamp

Clear lens Headlamps

Front Grille

Dual Tone interior upholstery

Bharat stage III : Hi-tech 32 ECM and ultra-refined engine

Suzuki budging

Clear multi reflector headlights

Attractive tail lamp

Specifically placed crumple zone

Maruti 800 is found in different colors:

Superior white

Bright red

These are the metallic colors :

Icy Blue (new)

Caribbean Blue (new)

Silky silver

Crystal gold(new)

There are two variants found in Maruti 800:

Maruti 800 STD BS III

Maruti 800 AC BS III

25

Maruti 800 Duo

Maruti 800 Std BS III

Its weight is 650kg. It is without Air-conditioner

Maruti 800 AC BS III

To give the comfort of an Air conditioner, especially during sultry

summer days, Maruti 800 is running its name as the low cost air-

conditioned car. Its weight is 655kg.

Maruti 800 Std. & AC variants are available in Bharat Stage III

version.

Maruti 800 Duo

Maruti 800 Duo runs both on petrol and LPG. With the soaring

petrol prices, the 800 Duo is a great relief for the car users from

the economic point of view. In addition to this, being factory fitted it

is completely safe to drive. As far as power and performance is

concerned, it delivers a power of 35ps@5000 rpm and torque of

56Nm@2500 rpm.

TECHNICAL SPECIFICATIONS OF MARUTI 800

Dimensions

Overall length 3335 mm

Overall width 1440 mm

26

Overall height 1405 mm

Wheelbase 2175 mm

Minimum turning radius 4.4 m

Ground clearance 170 mm

Seating Capacity 4 persons

Weight

Unladen weight 665 kg (AC BS III), 650 kg (Std. BS III)

Laden weight 1000 kg

Engine

Type 4 stroke cycle, water cooled SOHC (1C2V)

No. of cylinders 3

Piston displacement 796 cc

Maximum output (Std.,AC) 37 bhp at 5000 rpm

Maximum torque (Std.,AC) 59 Nm at 2500 rpm

Power Transmission

Std., AC 4-forward, all synchromesh,

1 reverse

Steering

Steering Rack & pinion

Suspension

Front McPherson strut & coil spring

Rear Coil spring with gas filled shock absorbers

Brakes

Front Disc

Rear Drum

Tyre size (Radial) 145/70 R-12

Capacity

Fuel tank capacity 28 liters (BS III)

27

Maruti Alto

Maruti Alto is one of the best selling car in India. It has included

different new features in it like clear lens headlamps, sparkling tail

lamps, dynamic front grill and bumper,

stylish fabric, rotary control for AC etc.

Other features that are really important for

the comfort and safety of the passenger

are electronic power steering, excellent

services back up, convenient cup holders,

high rigid monocoque frame made of high

tensile steel, front and rear seat belts,

booster assisted brakes etc. Its better mileage and low engine friction

make this car most fuel efficient car in A2 segment (petrol).

It has three variants :

Maruti Alto

Maruti Alto Lx

Maruti Alto Lxi

Maruti Alto

It has new features like front bumper,dynamic front grill, S mark, clear

lens headlamps, clear lens tail lamps etc.

Maruti Alto Lx

Along with the features that are present in Alto, there are many

additional new features like rotary control for AC, integrated rear seat

head restraints etc.

28

Maruti Alto Lxi

Along with all the features that are present in Alto LX and Alto,

another distinctive extra feature included in this model is electronic

power steering.

Various colors found in this car are :

Midnight Black

Superior White

Pearl Silver

Silky Silver

Bright Red

Brilliant Yellow

Wine Red (new)

Carribean Blue(new)

TECHNICAL SPECIFICATIONS OF MARUTI ALTO

WEIGHT

Kerb weight Alto 725 kg

Alto Lx / Alto Lxi 740 kg

Gross vehicle weight 1165 kg

ENGINE

Swept volume 796cc

No. of cylinders 3

Engine control 32 bit computer

Maximum power 47 bhp @ 6200 rpm

Maximum torque 62 Nm @ 3000 rpm

Transmission 5 speed, all synchromesh, manual

SUSPENSION SYSTEM

29

Front McPherson Strut with torsion type anti-roll

bar

Rear Coil spring with double action telescopic

shock absorbers

SEATING

Capacity 4 Persons

TYRES

Tyre size 145 / 80 R12

DIMENSIONS

Overall length 3495 mm

Overall width 1495 mm

Overall height 1460 mm

Wheelbase 2360 mm

Tread - Front / Rear 1290 mm / 1290 mm

Minimum turning radius 4.6 m

Ground clearance 160 mm

Maruti Omni

Maruti Omni can accompany anybody during the lazy holidays. Its

seating capacity can accommodate a group of people going for picnic

or outing. Stylish, smart and sporty looks of newly launched Maruti

Omni is very comfortable. Its reclining and sliding front seat , enough

leg space and ample headroom

make it more spacious.

Its sleek sliding door and new side body

graphics are giving new taste to the car lovers.

30

Apart from this, smart new steering wheel, clear lens headlamps and

head lamp leveling device are lining up to market this car properly.

With 37 bhp @ 500rpm and torque of 6.32 kgm @ 3000rpm , this car

is running strong over the years.

MPFI engine fulfills all the Bharat III emission norms.

The features that make this car safe and secure are like side impact

door beams, thermoplastic bumpers, booster assisted disc brakes,

secured seat belts, laminated glass winshield etc.

Turning radius of 4.1 m, Omni solves the purpose of narrow lane

driving, keen turning and small space parking.

5 seater Maruti Omni

8 seater Maruti Omni

LPG Maruti Omni

5 seater Maruti Omni

5 seater Maruti Omni has capacity to arrange seating for five. In 5

seater Maruti Omni behind the front seats there is an arrangement for

3 seats in a row one after another.

8 seater Maruti Omni

8 seater Maruti Omni is with the accommodation facility for eight. In 8

seater Maruti Omni behind the fronts seats there is a seating

arrangement for two long seats to accommodate six more occupants.

Those both rear seats are arranged face to face which give scope to

gossip with each other while going for family picnic or friendly freak

out.

31

LPG Maruti Omni

LPG Maruti Omni is the most cost saving new car of the Maruti Omni.

Its 5 seater accommodation arrangement with LPG kit ( Vialle,

Netherlands) fitted by the factory keeps it noticeable to the buyers.

It has capacity of 62.1 ltr LPG cylinder / reserve fuel tank (petrol, 5

ltr).

It runs with the power of 27bhp@ 4500rpm.

Striking colors are keeping this car out of the crowd:-

Bright Red

Silky Silver

Superior White

The Metallic colors are:

Carribean Blue

Icy Blue

Crystal Gold

Silky Silver

TECHNICAL SPECIFICATIONS OF MARUTI OMNI

Dimensions

Length 3370 mm

Width 1410 mm

Height 1640 mm

Wheel base 1840 mm

Ground clearance 165 mm

Turning radius 4.1 m

Weight

Omni 785 kg, Omni E - 800 kg

32

Engine

Type 4-stroke cycle, water cooled

Number of cylinders 3

Number of engine valves 6

Piston displacement 796 cc

Power Transmission

Type Manual, 4 forward, all synchromesh, 1 reverse

Brakes

Front Booster assisted Disc

Rear Drum

Capacity

Fuel Tank (Petrol) 36 litres

Performance

Maximum Power 35.0 bhp @ 5000 rpm

Maximum Torque 6.1 kgm @ 3000 rpm

Maruti Zen Estilo

Zen Estilo is Maruti's latest launch pad in the automobile sector.

Estilo, Spanish word for "style", radiates both

Japanese simplicity and European

sophistication & is made perfectly suitable for

Indian roads. The car is much more roomier

than Zen & its plush & sleek interiors impart a

more royal touch to its persona. Sporting a

33

much larger engine of 1061 cc., the car's elevated size offers extra

boot space. Best feature boasts of its superior air conditioning which

eases the task of beating the sultry summers.

With a capacity of 64 bhp. & a low-end torque of 84 nm (i.e. 3500

rpm), the new model ensures the Indian market with a smooth &

comfortable drive.

The car exhibiting fine upholstery matched up with its' color theme

has an immense stamina to sweep away the customer with its' elan

appearance. Other salient characteristics include:

Modern design Two tone color design

Redesign seats

Other Features

Maruti Zen Estilo has a series of other plus points which makes is an

instant hit among Indian buyers. They are:

* spacious

* Handy driver's side airbag

* Rear defogger, tachometer & ABS

* Electronic power steering

* Black bumpers

* Hatchbacks

* Dual tone theme

* Accelerated & top speed

* Has four-cylinder engine

* Combo of five-speed gearbox

* Electrically adjustable side view mirrors

* Built in 6 audio speaker provision

34

* Mobile and fax connectivity at the back door

There are three variants found in this car:-

Maruti Zen Estilo Lx

Maruti Zen Estilo Lxi

Maruti Zen Estilo Vxi

Maruti Zen Estilo Lx

This model has certain specific points such as no body colored side

or back door handles, outside door mirrors, accessory socket.

Though, it has rear door child lock & steering lock.

Maruti Zen Estilo Lxi

This variant of Estilo is almost the same like its other model LX. It has

body colored bumpers & back door handles. Though, it is fully air

conditioned like others & has numerous other qualities.

Maruti Zen Estilo Vxi

Estilo Vxi bosts of almost all the benefits, thus, fitting easily in the

ultra modern automobile category. The model has an electrical

adjustable ORVM, side door handles, outside door mirrors & a host of

other plus points. Though, certain features are optional in it which

are :

* SRS airbag (driver side)

* ABS

TECHNICAL SPECIFICATIONS OF MARUTI ZEN ESTILO

 

Length 3495

Width 1475 (Lx, Lxi), 1495 (Vxi)

35

Height 1595

Wheel Base 2360

Tread, Front 1295

Tread, Rear 1290

Turning Radius (m) 4.6

Seating Capacity 5 persons

Groung Clearance 165

Max Power (bhp/rpm) 64/6,200

Max Torque (Nm/rpm) 84/3,500

Engine F10D

Engine Capacity (cc) 1061

Engine Type 4 cyl

Transmission 5MT

Drive 2WD

Clutch Type Cable

Kerb Weight(kg) 855 (Lx, Lxi), 875 (Vxi)

GVW (kg) 1275

Tyre Size 145 / 70 R13(Lx, Lxi) 155 / 65 R13 (Vxi)

Fuel Tank Capacity (lt) 35

Front Break

Ventilated Disc

Rear Brake Drum

Transmission TypeManual -5 Speed, all synchromesh with teo overdrive

gears

Suspension System Front: McPherson Strut with Torsion type roll control

device

Rear: Coil Spring, Gas field shock absorbers with

three link ride and isolated trailing arm

Power Steering Type: Electronic Power Steering (EPS) (Lxi, Vxi)

36

Maruti Swift

Competing with the other cars of Maruti, Maruti Swift is gradually

making its position in the world of mid-sized family car. Maruti Swift

has come up with the special technical specifications of 16 valve 4-

cylinder, 1300 cc engine generating power of solid 87bhp @ 6000

rpm

Maruti swift is equipped with various safety features and well

advanced equipments.

There are four variants in this car :

Swift LXi

Swift VXi

Swift ZXi

Swift Diesel'Ldi'

Swift Diesel 'Vdi'

Swift LXi

3 assist grips, 3 spoke urethane steering wheel, antenna, cabin light

(3 position), console box (lower), cup holders (front 2, rear1), front

37

door trim pockets, green tinted glass window, halogen headlamps,

headlamp leveling device, heater and manual Air conditioning, OVRM

(internally adjusted), rear fog lamps, wind screen wiper 2 speed plus

1 speed intermittent, tailgate opener key type, trip meter (digital

display), sun visors (both sides), brake assist , child lock (rear door),

high mounted stop lamp, power steering, rear seat belts etc. are the

features available in this model.

Swift VXi

Apart from the features found in other model, striking features of this

model are black colored A & B pillars, 12v accessory socket in center

console, day and night rear view mirror, door ajar warming lamp,

driver's seatbelt warning lamp, tachometer, driver's seat belt warning

lamp, vanity mirrors (sun visor co-driver side), rear seat head

restraints, fabric accented door trims, central door locking (4 door),

front and rear electronic windows, front fog lamps, light off/ key

reminder, manual air-conditioning, key not removed warning buzzer,

etc.

Swift ZXi

Special features that have made this model more market friendly are

rear window demister, rear parcel shelf, rear window wiper, room

lamp and luggage room, keyless entry,dual front airbags, colored

outside door mirror cowls, colored outside door handles, 12v

accessory socket in luggage room, driver seat height adjuster, central

door locking (5 doors), seat belts 3-point ELR with shoulder adjusters,

seat belts front 3-point ELR with pretensioning,tailgate opener

electromagnetic type etc.

38

Maruti Swift Diesel

Before making a buying decision for a car, comfort is always the first

priority that we usually look for. Make no compromises with your

comforts, as 'Maruti Swift Diesel' incorporates the best comfort

features which any swanky car does have these days.

There are two variants this car :

Maruti Swift Diesel'Ldi'

Maruti Swift Diesel 'Vdi'

Maruti Swift Diesel'Ldi'

Right from power steering to antenna and manual air conditioning to

heater, you would get maximum comfort level with this 'Ldi' model. As

far as safety and security is concerned, it comes with child lock (rear

door), side impact beams and the icats. In addition to this, it has cabin

light in three positions, sports-type spherical shift knob, sun visors on

both sides, 3 assist grips and lots more inside the car. In the exteriors,

you will find headlamp leveling device, windscreen wiper 2-speed+1-

speed intermittent, green tinted glass window, rear fog lamps and

much more...

Maruti Swift Diesel 'Vdi'

Apart from all those features mentioned with the Ldi, you can get front

and rear electric windows and central door locking in the comfort

segment. On the other hand, the Vanity mirrors, day/night rearview

mirror, head restraints (rear seat) and 12V accessory socket in central

console are also some of the extra features which are found inside

the car. The additional external features include colored door mirror

cowls and handles, front fog lamps and 165/80 R14 steel wheels with

cap (tubeless)

39

TECHNICAL SPECIFICATIONS OF MARUTI SWIFT

Body Type  

Body Type  :  Hatchback

Number of doors : 5

Seating capacity : 5

     

Engine    

Capacity : 1298cc

Number of cylinders : 4

Number of valves : 16

Bore x Stroke : 74.0 x 75.5 mm

Compression ratio : 9.0:1

Maximum power : 87bhp @ 6000rpm

Maximum torque : 113Nm @ 4500rpm

Fuel distribution : Multipoint injection

     

Transmission    

Type : Five-speed manual, with synchromesh in all gears,one reverse

Gear ratios : 1st   3.545         4th   0.966

2nd

  1.904     5th   0.757

3rd   1.280    reverse

  3.272

     

Dimensions    

Overall length : 3695mm

Overall width : 1690mm

Overall height : 1530mm

Wheelbase : 2390mm

Track      Front : 1470mm

              Rear : 1480mm

Ground clearance : 170mm

Minimum turning radius : 4.7 metres

Luggage capacity : 232 litres (with seatback raised)368 litres (with seatback folded)

     

Chassis    

Steering : Rack & pinion, power assisted

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Brakes       Front : Ventilated Discs

                 Rear : Drums

Suspension     Front : MacPherson strut and coil spring

                     Rear : Torsion beam and coil spring

     

Tyros : 165/80 R14 / 185/70 R14 (tubeless)

     

Maruti WagonR

WagonR with its 1061cc low friction engine does not only run , but

always fly high with its super power of 64bhp@6200rpm and faster

acceleration. Its smooth pick up has made this car more popular than

other cars in this category.

Its on board computer of 16 bit capacity always keeps an eyes on the

performance of the engine.

Its engine configuration of 4 valves per cylinder capacity keeps its fuel

consumption lower than other cars.

Its Dual Distributionless Digital Ignition (DDLI) gives better start and

ideal power distribution. At the same time its mileage of 14.15 kmpl

and other features make it more reliable car to the buyer.

There are four variants in this car:-

WagonR Lx

WagonR Lxi

WagonR Vxi

WagonR Ax

41

WagonR Duo

WagonR Lx

It is well equipped with chrome plated grille, clear headlamps and tail

lamps, right outside rear view mirror, front wiper (2 speed +

intermittent), new plush upholstery, air conditioner with heater, full flat

front seat, remote fuel lid opener, new headlamp leveling device etc.

WagonR Lxi

Along with the features that are present in WagonR LXi, few exclusive

features present in this model are central door locking (all 5 doors),

electronic power steering, roof rails, newly added body colored

bumpers, right outside rear view mirrors etc.

WagonR Vxi

Apart from the features that are present in WagonR LXi ,few exclusive

special features are only available in this model like side molding,front

power window, rear defogger, full wheel covers, boot lamp, day/ night

rear view mirror, electronic tachometer, “Key Not Removed” warning

buzzer, “Lights On” warning buzzer, vanity mirror, newly added

accessory socket, two tone leather steering wheel cover; newly added

anti lock braking system (ABS), dual SRS airbags, key less entry etc.

WagonR AX

Along with the common features that are present in other models, this

model contains special features like right and left outside rear view

mirror, new added roof rails etc.

42

WagonR Duo

This extremely dynamic and vibrant variant of WagonR is flooded with

all the latest technologies and features not only externally but

internally too. As the name itself suggests, it has been designed to

run on both petrol as well as the CNG mode whichever ways you

want it to be. The car has got some latest modifications such as 3

spoke steering, matching door trim fabric and much more. It has been

stuffed with some highly safety features such as intelligent

computerized anti theft system (iCATS), dual SRS air bags that

minimizes the force of impact on passengers during jerks, and

crumple zone.

TECHNICAL SPECIFICATIONS OF MARUTI WAGONR

  Dimensions in mm.

  Length 3495

  Width 1495

  Height 1660

  Wheelbase 2360

  Front Track 1295

  Rear Track 1290

  Min. Ground Clearance 165

  Weight in Kg.

  Kerb Weight825 (LX, LXi)830 (VXi840 (AX)

  Gross Vehicle Weight1225 (LX, LXi)1230 (VXi) 1240 (AX)

  Capacity

  Seating Capacity 4 persons

  Fuel Tank Capacity 35 litres

43

  Engine

  Swept Volume 1061 cc

  Engine Type 4 cylinder in line, FC Engine,

  4 Valvs per cylinder, MPFI

  Engine Control

16 - Bit Electronic Control Module (ECM) in bharat Stage || variant32 - Bit Electronic Control Module (ECM) in bharat Stage ||| variant

  Max. Power, bhp 64@6200 rpm

  Max. Torque, Nm 84@3500 rpm

  Power Steering

  TypeElectronic Power Steering (EPS) (LXi, VXi & AX)

  Transmission

  Type

Manual (LX, LXi, VXi) 5 speed,All-synchromesh with two overdrive gears Automatic (AX), 3 speed

  Suspension System

  FrontMcPherson Strut with torsion type roll control device

  Rear

Coil spring, gas-filled shock absorbers with three-link rigid axle and isolated trailing arms

44

Apart from Maruti Suzuki, for my research I have to study some other

company through secondary resource .these are as follow

HYUNDAI INDIA LTD

45

Hyundai Motor India Ltd

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of

Hyundai Motor Company, South Korea and is the second largest car

manufacturer and the largest passenger car exporter from India.

HMIL presently markets 33 variants of passenger cars across

segments. The Santro in the B segment, the Getz Prime, i10 and the

Premium hatchback i20 in the B+ segment, the Accent and the Verna

in the C segment, the Sonata Embera in the E segment and the

Tucson in the SUV segment.

Hyundai Motor India Ltd, continuing with its tradition of being the

fastest growing passenger car manufacturer, registered total sales of

489,328 vehicles in the calendar year (CY) 2008, an increase of 49.6

percent over CY 2007. In the domestic market it clocked a growth of

22.4 percent with 245387 units in 2008, while overseas sales grew by

92.5 percent, with exports accounting for 243,931 units in 2008.

HMIL's fully integrated state-of-the-art manufacturing plant near

Chennai boasts of the most advanced production, quality and te sting

capabilities in the country. In continuation of its commitment to

provide the Indian customer with global technology, HMIL

commissioned its second plant in February 2008 which produces an

46

additional 300,000 units per annum, raising HMIL's total production

capacity to 600,000 units per annum.

HMIL has invested to expand capacity in line with its positioning as

HMC's global export hub for compact cars. Apart from the expansion

of production capacity, HMIL currently has 251 strong dealer network

across India, which will be further bolstered in 2009.

In 2008, HMIL also successfully completed 10 glorious years of

operations in India and to commemorate its achievements, initiated a

unique trans-continental drive from Delhi to Paris in two of its hugely

popular i10 Kappa cars. The drive created automobile history by

completing a distance of 10,000km in just 17 days after which the

i10s were showcased at the Paris Motor Show in October. In fact it

was at the Paris Motor Show that HMIL first unveiled the Hyundai i20

and the car received a phenomenal response from the auto

enthusiasts across the world. Hyundai Motor India also accomplished

the landmark of producing the fastest 20th lakh cars in India in 2008.

Like 2008, the year 2007 had also been a significant year for Hyundai

Motor India. It achieved a significant milestone by rolling out the

fastest 400,000th export car. Hyundai exported to over 95 countries

globally; even as it plans to continue its thrust in existing export

markets, it is gearing up to step up its foray into new markets. 2007

also saw the launch of the i10 and yet another path-breaking record in

its young journey by rolling out the fastest 1,500,000th car.

Hyundai's new model i10 made a clean sweep of all the 'Car of the

Year 2008' awards from the leading automotive magazines and TV

channels like BS Motoring, CNBC-TV18 AutoCar, NDTV Profit Car &

Bike India and Overdrive magazine. The i10 was also the choice of

47

the discerning automotive media of the country as they conferred the

prestigious 'Indian Car of the Year' (ICOTY) award to the i10 as well.

The Santro and the Accent also received the 'TNS Voice of the

Customer - 2008' award for the Premium Compact Car (Santro) and

the Entry Mid size Car (Accent). In March 2008 it achieved yet

another milestone by rolling out the fastest 500,000th export car.

In 2007, the Hyundai Verna had also bagged some of the most

prestigious awards starting with the Overdrive magazine’s ‘Car of the

Year 2007’, the ‘Best Mid-size Car of the Year’ award from NDTV

Profit Car & Bike India, the ‘Best Value for Money Car’ from CNBC

Autocar and 'Performance Car of the Year' from Business Standard

Motoring.

Hyundai cars have been a favorite at all awards ceremonies and has

won many awards. The Sonata Embera won the 'Executive Car of

The Year 2006' award from Business Standard Motoring magazine

and NDTV Profit Car & Bike India had declared the Tucson as the

'SUV of The Year 2006'.

Not only this, HMIL has also been awarded the benchmark ISO 14001

certification for its sustainable environment management practices.

About HMC

Established in 1967, Hyundai Motor Co. has grown into the Hyundai-Kia

Automotive Group which was ranked as the world’s fifth-largest automaker

in 2007 and includes over two dozen auto-related subsidiaries and affiliates.

Employing over 75,000 people worldwide, Hyundai Motor posted sales of

US$74.9 billion in 2007 on a consolidated-basis and US$32.8 billion on a

non-consolidated basis (using the average currency exchange of 929 won per

48

US dollar). Hyundai vehicles are sold in 193 countries through some 6,000

dealerships and showrooms.

Corporate website: www.hyundai.co.in

Hyundai i10

The Hyundai Motor group takes a new

plunge in the market by launching the

most dynamic and vibrant car called

Hyundai i10. Designed with all the

latest technologies and luxurious

features inside, it can become the

fantasy of any car lover. It has been

designed in the most extraordinary

and inventive way that can cater to the needs of a modern day

customer in a efficient way. It consists of streamline body-line and

waistline molding that lends it a sporty look.

It has also been stylized with a Sun Roof that can offer its users with

a feel of fresh air while driving. It do consists of Tailgate and Rear

Washer Wiper that solves the problem of visibility during rainy days

and makes it crystal clear. The same type of luxurious design has

been carried forward in the interior as well. It has a Rotary type AC

Vents that can give you a cooling comfort in summers and i-shift that

makes the changing of gears an easy task. Keeping safety as the

major concern, it has been couched with all the safety features like

Dual Air bags with seatbelt Pretentioners that can give instant

protection at times of accident and Multi Reflector Fog Lamp that

ensures maximum visibility during adverse weather conditions.

49

Available Colors :

It is also available in various enticing colors like:

Crystal White

Stone Black

Oyster Gray

Virtual Yellow

Electric Red

Deep Ocean Blue

Champagne Gold

Blushing Red

Sleek White

Alpine Blue

Variants

Hyundai i10 is available in two variants:

Hyundai 1.1 iRDE

Hyundai i10 Kappa

Hyundai 1.1 iRDE

The new generation muscle power of Hyundai 1.1 iRDE is equipped

with latest technology and evident in the high performance car

beating the best. i10 takes this image of Hyundai miles ahead with its

immense efficiency and intelligent responsive drive engine. This

variant is a 1.1 L powerhouse with optimally designed ECU that yields

an output level perfect for the car. 1.1iRDE has some special

standard features Outside Rear View Mirror, Tinted Glass, Clear

Headlamps & Rear Combination Lamp.

Hyundai iRDE is available in three models :

D-lite

Era

Magna

50

Hyundai i10 Kappa

Hyundai has launched its popular small car, the Hyundai i10, with a

new 1.2 liter engine which it calls the Kappa. It is a new fuel V saving

power unit. This ergonomically designed car uses new technologies

that cut weight to boost fuel economy. The Kappa engine is an

aluminum block, four-cylinder engine that features double overhead

cam shaft and breathes through 16 valves. This car features all top

end features sunroof, 2-Din audio system, a unique red pack for the

Sportz interiors and some class leading safety features like anti-lock

braking system (ABS) and dual airbags.

This car is made available in three models:-

1. Magna 2 Sportz 3

Asta

TECHNICAL SPECIFICATIONS OF HYUNDAI i10

  Hyundai 1.1 iRDE Hyundai i10 Kappa

DIMENSION & WEIGHT

Overall Length (mm) 3565

Overall Width (mm) 1595

Wheelbase (mm) 2380

Front Track (mm) 1400

Fuel Tank capacity (l) 35

ENGINE

No.of cylinders 4

No. of valves 12 16

Displacement (cc) 1086 1197

Maximum Power (ps/rpm) 66.6/5500 80/5200

Maximum Torque (Kgm/rpm) 10.1/2800 11.4/4000

SUSPENSIONS

Front Suspension Mc Pherson Strut with Stabilizer bar

Rear SuspensionCoupled Torsion Beam Axle with Coil

Spring

BRAKES  

Front Ventilated Disc

51

Rear Drum

TYRE

Size 155/80 R13

TRANSMISSION

Type (Manual) S S

Hyundai i20

Price range – Rs 4.5 to 6 lakhs

Hyundai i20 is the new epitome of

the modern premium compact, the

perfect combination of fresh

ideas, novel solutions and top technology. The alluring Hyundai i20 is

economical, comprised with sharp and stylish features and is very

spacious. This car is like a complete package available with optimum

comfort, safety and reliability. Along with eye catching exterior

characteristics, the interior is also outstandingly designed with the

usage of superior quality material. Hyundai i 20 is incorporated with

high levels of comfort and diversified convenience features like aux-in

and USB port, cool glove box, adjustable and power driven steering

wheel, kappa engine and manual transmission. In its segment, i20 is

one of the safest model in the market integrated with ABS with EBD

and dual front, side and curtain airbags. Some essential

characteristics of Hyundai i20 are :

Fuel Tank capacity (litres) – 45

No. of cylinders - 4

Maximum Power (ps / rpm) - 80 / 5200

Maximum Torque (kgm / rpm) - 11.4 / 4000

Type - 5-Speed Manual

52

Colors:- Dfferent colors available in new i20 are

Crystal White

Black diamond

Sleek silver

Silky beige

Sparkle blue

Berry red

Dark Gray metallic

Variants:-

Hyundai i20 is available in two variants:

Hyundai i20 MAGNA

Hyundai i20 ASTA

Hyundai i20 ASTA (O)

Hyundai i20 MAGNA

This model is equipped with many striking features like Child-Safety

Rear Door Locks, Central Locking (5 DR), RHD Controls, Immobiliser,

Rear Parcel Tray, Body Coloured Side Door Handles and bumpers,

Ash Tray, Glove Box Cooling, Coat Hook, Tachometer, Low Fuel

Warning, Door & Tailgate Ajar Warning, Battery saver, 60:40 Rear

Seat Folding, Clutch Foot Rest, Cigar Lighter, Luggage Lamp, Audio

Input - Auxillary & USB and Roof Antenna.

Hyundai i20 ASTA

Along with few prominent features included in the magna model, this

variant comprises Front Seat belt Pretensioner, Rear door locks,

Central Locking (5 DR), Keyless Entry with Folding Key, Front - Fog

Lamps, ABS with EBD, Front Dual Airbags, Alloy Wheels, 4 Speakers

53

with 2 Front Tweeters, Passanger Side Seat Back Pocket, Centre

Console Tray, Leather Wrapped & Chrome finish TGS Knob, Leather

Wrapped Steering Wheel, Seat Belt Warning (All 5 seats), Height

Adjustable Driver Seat, FATC Air Conditioner with Heater, Electrically

Adjustable ORVM and folding ORVM and Steering Audio Remote.

Hyundai i20 ASTA (O)

Including all features of ASTA model, this variant also consists Side &

Curtain Airbags.

TECHNICAL SPECIFICATIONS OF HYUNDAI i20

  MAGNA ASTA & ASTA(O)

DIMENSION & WEIGHT

Overall Length (mm) 3940

Overall Width (mm) 1710

Overall Height (mm) 1505

Wheelbase (mm) 2525

Front Track (mm) 1505

Rear Track (mm) 1503

Fuel Tank capacity (l) 45

ENGINE

Material All Aluminium Cylinder Engine

No.of cylinders 4

No. of valves 16

Valvetrain (type) (SOHC / DOHC) DOHC

Displacement (cc) 1197

Maximum Power (ps/rpm) 80 / 5200

Maximum Torque (Kgm/rpm) 11.4 / 4000

SUSPENSIONS

Front Suspension Mc Pherson Strut with Coil Spring

Rear SuspensionCoupled Torsion Beam Axle with Coil

Spring

Shock Absorbers Gas Type (Front & Rear)

54

BRAKES  

Front Disc

Rear Drum

TYRE

Size & Type175/70 R14,

Tubeless Steel wheel

185/65 R14, Tubeless Alloy

wheel

TRANSMISSION

Type 5-Speed Manual

Hyundai Accent

Hyundai Accent was ceremonially launched at Frankfurt International Motors Show on 15 September, 1999. It came in two versions, i.e. Petrol and Diesel Versions in India initially, while in Europe it was introduced only with the Petrol version. Initially Accent came up with the manual transmission which in turn started

getting available in automatic transmission. The car was powered by 1.5 litre, 94 bhp engine.

To know about the models of this car, please see this following text : Hyundai Accent GLE Hyundai Accent GLS Hyundai Accent Viva Hyundai Accent Viva CRDi Hyundai Accent CRDi

Hyundai Accent GLE

This model has many distinctive features like 60:40 split folding rear

seats, automatic trunk lamps, body colored door handles, bumper

55

with or without molding, door trims and consoles, high mounted stop

lamps (HMSL), Mist (one stoke wiper blades), semi cloth upholstery,

trip odometer, rear license garnish, waistline molding, wiper (3 no. of

speed), cross bar under dash board, crumple zone, dual horn, engine

sub frame etc.

Hyundai Accent GLS

Features that are striking in this models are tinted glass, remote boot

release, split rear seats, tachometer, remote fuel cap release, sun

visors with vanity mirror, power telescopic antenna, luxury full cloth

upholstery, energy absorbing collapsible steering column, full size

wheel cover etc.

Hyundai Accent Viva

Accent Viva has some special features which are making this model

more and more popular to the buyers. Its popular features are like full

fabric door trims, front fog lamps, dual member side impact,

protection beams etc.

Hyundai Accent Viva CRDi

This model with its advanced comfort and safety equipments are

running strong in the market. The highlighting features that are not

very common in other models are map reading lamps (front/ rear),

trunk lamps (automatic), glove box (with lock), foot rest, coat hook,

audio 4 speaker CD changer, leather wrapped gear shaft knob, cross

bar under dashboard, dual horn etc.

56

Hyundai Accent CRDi

This model is well equipped with various safety and comfort features like

body colored bumpers, full door arm rest, heater and air-conditioner, tinted

glass, vanity mirror LH, tachometer, power steering and power windows,

front and rear speakers, dual-member side impact beams, rear seat belts, rear

defogger, day and night mirror, fog lamps, full size wheel covers etc.

TECHNICAL SPECIFICATIONS OF HYUNDAI ACCENT

DIMENSION & WEIGHT

Overall Length (mm) 4250

Overall Width (mm) 1670

Overall Height (mm) 1370

Wheelbase (mm) 2440

Ground Clearance (mm)

172

Fuel Tank Capacity (L)

45

Kerb Weight (Kg) 1039

ENGINE

Model Designation Hyundai Alpha

Configuration and No. of Cylinders

4-Cylinder, in-line, 12-V, DOHC, Petrol

Fuel system MPFI

Displacement (cc) 1495

Ignition System Electronic Ignition

PERFORMANCE

Max. Horsepower (ps/rpm)

94/5500

Max. Torque (kg m/rpm)

12.5/3500

SUSPENSIONS

Front SuspensionMcPherson Strut with coil spring,gas filled

Shock Absorber & Stabilizer Bar

Rear SuspensionDual Link with Coil Spring gas filled Shock

Absorber & Anti-roll Bar

STEERING

Steering System Rack & Pinion

Power Assisted Standard

Min. Turning Radius (m)

5.0

BRAKES

Type Diagonal,dual circuit,hydraulic,power

assisted

Front Brakes Ventilated Disc

Rear Brakes Drum

57

TYRES & WHEELS

Type Pressed Steel Disc

Size 5J X 13

Hyundai Getz Prime

Getz Prime is one of the most esteemed brands of Hyundai Motors, India, with which they are again trying to monopolize their hold on the automotive sector. The newest version of the Getz has captured the hearts of all car connoisseurs

yearning for style with grace. Giving tough competition to all leading auto brands, Getz Prime is available with two petrol engine options, 1100 cc and 1300 cc. With a competitive price, the lucrative brand has many highlighted features such as an all new hep look projected in a bit more rounded shape & modern in nature. Adorned gracefully with a larger & sleekly designed glasshouse, Hyundai's latest venture is surely going to give others a run for their money.

ColorsHyundai Getz Prime is available in a range of vibrant colors which are primarily :

Noble white Passion red Blue onyx Bright silver Deep pearl blue Dynasty red Ebony black Midnight grey Real earth Sky blue Space silver

Variant Getz Prime from Hyundai is available in four variants, almost alike but differing in some or the other points. These are popularly :

Getz Prime 1.1 GLE Getz Prime 1.1 GVS Getz Prime 1.3 GLS

58

Getz Prime 1.3 GLX

Hyundai Getz Prime 1.1 GLE & 1.1 GVS

Hyundai Getz Prime 1.1 GLE & Hyundai Getz Prime 1.1 GVS are almost same models. Though they differ from the other two variants in following manner :

995 is their kerb weight (Kg) 1086 as displacement (cc) 66.6/5500 is the maximum engine power (ps/rpm) 10.4/3200, the max. torque (kgm/rpm) 155/80 R13 as tyre size

Hyundai Getz Prime 1.3 GLS & 1.3 GLX

Hyundai Getz Prime 1.3 GLS & Hyundai Getz Prime 1.3 GLX, on the other hand are almost similar in their features.

1012-1033 is the kerb weight (Kg) 1341 as displacement (cc) 82.9/5,500 is the maximum engine power (ps/rpm) 11.8/3200 as max. torque (kgm/rpm)

Though the tyre size differ in both. While 1.3 GLS has 175/70 R13 (GLS) as size

type, 1.3 GLX is marked with 175/65 R14 (GLX) size type.

TECHNICAL SPECIFICATIONS OF HYUNDAI GETZ PRIME

DIMENSIONS

Overall Length (mm) 3810

Overall Width (mm) 1665

Overall Height (mm) 1515

Wheelbase (mm) 2455

Kerb Weight (Kg) 1012-1033

Fuel Tank Capacity (L) 45

ENGINE & TRANSMISSION

Configuration and No. of Cylinders

Type 4 Cylinder SOHC Petrol

Fuel system MPFI

Displacement (cc) 1341

Transmission 5 Speed Manual

Max. Horsepower (ps/rpm) 82.9/5500

Max. Torque (kgm/rpm) 11.8/3200

SUSPENSION Front Suspension Independent Macpherson Strut with Torsion Bar

59

Rear SuspensionDependent Torsion Beam Axle and Coil Spring

BRAKESFront Brakes Ventilated Discs

Rear Brakes Drums

TYRES

Type Radial

Size(155/80 R13) (175/70 R13) (175/65 R14 )

Hyundai Santro

In the field of mid size car, Santro Xing is capturing the market very rapidly. Its design, style, space and other special features has made it one of the highest purchasable car among any economy class.

It has five variants : Santro XK Santro XK (Non AC) Santro XL Santro XO Santro AT Santro CNG

Santro XK

Along with the other features that are present in Santro XK (Non AC),

other features present in this model are air conditioner, day and night

inside rear view mirror, chrome1 radiator grille etc.

Santro XK (Non AC)

This model of Santro is without Air-conditioner. It has features like

dual side impact beams, standard inside rear view mirror, clear head

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and rear lamps, half wheel cover, S vinyl molded roof lining, 2 cup

holders, seating capacity of 5, semi cloth upholstery, chrome1

radiator grille, B and C pillar trims, low fuel warning etc.

Santro XL

Along with the features available in Santro XK, added features in this

model are 4 doors CLS, passenger side OVRM, tinted glass, map

pocket front door driver side, front door full size arm rest, door trim

with fabric insert, hydraulic power steering, power windows (front) etc.

Santro XO

Along with the features present in other models, there are some

special features present exclusively in this model like B/C bumper,

waistline molding, chrome2 radiator grille, rear parcel tray, deluxe

floor console, exclusive molded door trim, driver side seat under tray,

internally adjustable OVRMs, rear wiper and washer, rear defogger,

passenger side vanity mirror etc.

Santro AT

Excluding the special features in other models , Santro AT has almost

all the common features of other models.

Santro CNG

Hyundai Motor India adds to its glitter by launching Santro CNG thus making it

even more economical and eco-friendly car. This new variant of sSantro offers its

buyers with one more option to muse over because of its estimated low running

cost of only Rs.1/km thus increasing the savings of the consumer up to 60- 70% .

To ensure the better safety, CNG kits contains advanced Lambda control system

to provide Euro III emission norms. The car also has an optional manual selector

switch which makes the user to make a choice between gasoline or CNG. The

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CNG on-board cylinder has an approximate capacity of 12 kg with a 2 year

warranty on CNG kit and its fitments.

TECHNICAL SPECIFICATIONS OF HYUNDAI SANTRO

Santro Xing eRLX  

DIMENSIONS

Overall Length (mm) 3565

Overall Width (mm) 1525

Overall Height (mm) 1590

Wheelbase (mm) 2380

Min Turning Radius (m) 4.4

Kerb Weight (Kg)854(M/T)868(A/T)

Fuel Tank Capacity (L) 35

ENGINE

No. of Cylinders 4

No. of valves 12

Valvetrain (type ) SOHC

Displacement (cc) 1086

Maximum Power (ps/rpm) 63@5500

Max. Torque (kgm/rpm) 9.8 @ 3000

SUSPENSION

Front SuspensionMcPherson Strut with

Stabilizer Bar

Rear Suspension

Torsional Beam Axle , 3 Link Offset Coil

Spring & Hydraulic Damper

Front Ventilated Discs

Rear Drums

Size 155/70R13

BRAKESFront Ventilated Discs

Rear Drums

TYRE Size 155/70R13

Hyundai Verna

The clean, modern and trendy texture of the Verna

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portrays itself as an object of panache. Rich in style and swift in movement, makes Verna the ultimate symbol of elegance. Verna is although a medium segment luxury sedan, however it has well been crafted in a way that it projects a very sporty look on itself. The below mentioned traits of Verna in the domain of luxury, comfort and design is such that it could impeccably create a sensation amongst every generation.

Salient features Integrated wrap around headlights Micro antenna Led high mounted stop lamp 5.5J x 14" Alloy wheel Gauge cluster and trip computer Portable ash tray Ample storage space Rear center and seat armrests Adjustable power steering wheel Fully automatic temperature control Bigger disc brakes

Models Verna i (Petrol) Verna Xi (Petrol) Verna XXi (Petrol) Verna CRDi VGT

Available Colours Noble white Ebony black Bright silver Passion red Dynasty red Real earth Husky blue Deep pearl blue

Verna i (Petrol)

It comes with 2 tone interiors, power window/steering, central locking

system and an ample internal storage space.

Verna Xi (Petrol)

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This version has an exclusive front seat center armrest along with

seat back pockets and seat back hook. It also has an additional

feature of a dual height adjustable driver seat.

Verna XXi (Petrol)

This version comes with the alloy wheels along with the leather

wrapped steering wheel. It also has a luggage net and a trip computer

dedicated to this version only. It also comes with the option of ABS

(anti-lock braking system).

TECHNICAL SPECIFICATIONS OF HYUNDAI VERNA

64

Body Three Box 4 door Saloon

Brakes

Front Ventilated Disc Brakes

Rear Drum / Disc (ABS)

Dimension & Weight

Front Track -

Fuel Tank capacity 45 Litres

Gross Vehicle Weight 170 mm

Ground Clearance -

Kerb weight -

Overall Height 1490 mm

Overall Length 4310 mm

Overall Width 1695 mm

Rear track -

Wheelbase 2500 mm

Engine

Bore x Stroke -

Compression ratio -

Displacement 1599 cc

Fuel System -

No. cylinders / arrangement / Valves

VTVT - Variable Timing Valve Train,16V – DOHC

Performance

Max. Power 103.2 ps @ 5500 RPM

Max. Torque 14.9 kgm @ 3000 RPM

Steering

Min. Turning Radius 4.92(5.05)

Type Rack and Pinion Power steering

Suspension

Front MacPherson Strut with coil springs and anti roll bar

Rear Coupled torsion beam axle

Transmission

Transmission Type 5 Speed Manual

Tyres & Wheels

Tyres P235 / 70 R 16 Radial

Wheel size

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TATA MOTORS LTD

TATA MOTORS LTD

66

Tata Motors Limited is India’s largest automobile company, with

revenues of Rs. 35651.48 crores (USD 8.8 billion) in 2007-08. It is

the leader in commercial vehicles in each segment, and among the

top three in passenger vehicles with winning products in the

compact, midsize car and utility vehicle segments. The company is

the world’s fourth largest truck manufacturer, and the world’s second

largest bus manufacturer.

The company’s 23,000 employees are guided by the vision to be

“best in the manner in which we operate, best in the products we

deliver, and best in our value system and ethics.”

Established in 1945, Tata Motors’ presence indeed cuts across the

length and breadth of India.  Over 4 million Tata vehicles ply on

Indian roads, since the first rolled out in 1954. The company’s

manufacturing base in India is spread across Jamshedpur

(Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh),

Pantnagar (Uttarakhand) and Dharwad (Karnataka). Following a

strategic alliance with Fiat in 2005, it has set up an industrial joint

venture with Fiat Group Automobiles at Ranjangaon (Maharashtra)

to produce both Fiat and Tata cars and Fiat powertrains. The

company is establishing a new plant at Sanand (Gujarat). The

company’s dealership, sales, services and spare parts network

comprises over 3500 touch points; Tata Motors also distributes and

markets Fiat branded cars in India. 

Tata Motors, the first company from India’s engineering sector to be

listed in the New York Stock Exchange (September 2004), has also

emerged as an international automobile company. Through

subsidiaries and associate companies, Tata Motors has operations

in the UK, South Korea, Thailand and Spain. Among them is Jaguar

Land Rover, a business comprising the two iconic British brands that

67

was acquired in 2008. In 2004, it acquired the Daewoo Commercial

Vehicles Company, South Korea’s second largest truck maker. The

rechristened Tata Daewoo Commercial Vehicles Company has

launched several new products in the Korean market, while also

exporting these products to several international markets. Today

two-thirds of heavy commercial vehicle exports out of South Korea

are from Tata Daewoo.  In 2005, Tata Motors acquired a 21% stake

in Hispano Carrocera, a reputed Spanish bus and coach

manufacturer, with an option to acquire the remaining stake as well.

Hispano’s presence is being expanded in other markets.  In 2006, it

formed a joint venture with the Brazil-based Marcopolo, a global

leader in body-building for buses and coaches to manufacture fully-

built buses and coaches for India and select international markets.

In 2006, Tata Motors entered into joint venture with Thonburi

Automotive Assembly Plant Company of Thailand to manufacture

and market the company’s pickup vehicles in Thailand. The new

plant of Tata Motors (Thailand) has begun production of the Xenon

pickup truck, with the Xenon having been launched in Thailand at

the Bangkok Motor Show 2008.

Tata Motors is also expanding its international footprint, established

through exports since 1961. The company’s commercial and

passenger vehicles are already being marketed in several countries

in Europe, Africa, the Middle East, South East Asia, South Asia and

South America. It has franchisee/joint venture assembly operations

in Kenya, Bangladesh, Ukraine, Russia and Senegal.

The foundation of the company’s growth over the last 50 years is a

deep understanding of economic stimuli and customer needs, and

the ability to translate them into customer-desired offerings through

leading edge R&D. With over 2,500 engineers and scientists, the

company’s Engineering Research Centre, established in 1966, has

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enabled pioneering technologies and products. The company today

has R&D centres in Pune, Jamshedpur, Lucknow, in India, and in

South Korea, Spain, and the UK. It was Tata Motors, which

developed the first indigenously developed Light Commercial

Vehicle, India’s first Sports Utility Vehicle and, in 1998, the Tata

Indica, India’s first fully indigenous passenger car. Within two years

of launch, Tata Indica became India’s largest selling car in its

segment. In 2005, Tata Motors created a new segment by launching

the Tata Ace, India’s first indigenously developed mini-truck

In January 2008, Tata Motors unveiled its People’s Car, the Tata

Nano, which India and the world have been looking forward to. The

Tata Nano has been subsequently launched, as planned, in India in

March 2009. A development, which signifies a first for the global

automobile industry, the Nano brings the comfort and safety of a car

within the reach of thousands of families. The standard version has

been priced at Rs.100,000 (excluding VAT and transportation cost).

Designed with a family in mind, it has a roomy passenger

compartment with generous leg space and head room. It can

comfortably seat four persons. Its mono-volume design will set a

new benchmark among small cars. Its safety performance exceeds

regulatory requirements in India. Its tailpipe emission performance

too exceeds regulatory requirements.  In terms of overall pollutants,

it has a lower pollution level than two-wheelers being manufactured

in India today. The lean design strategy has helped minimise weight,

which helps maximise performance per unit of energy consumed

and delivers high fuel efficiency. The high fuel efficiency also

ensures that the car has low carbon dioxide emissions, thereby

providing the twin benefits of an affordable transportation solution

with a low carbon footprint.

69

The years to come will see the introduction of several other

innovative vehicles, all rooted in emerging customer needs. Besides

product development, R&D is also focussing on environment-friendly

technologies in emissions and alternative fuels.

Through its subsidiaries, the company is engaged in engineering

and automotive solutions, construction equipment manufacturing,

automotive vehicle components manufacturing and supply chain

activities, machine tools and factory automation solutions, high-

precision tooling and plastic and electronic components for

automotive and computer applications, and automotive retailing and

service operations.

True to the tradition of the Tata Group, Tata Motors is committed in

letter and spirit to Corporate Social Responsibility. It is a signatory to

the United Nations Global Compact, and is engaged in community

and social initiatives on labour and environment standards in

compliance with the principles of the Global Compact. In accordance

with this, it plays an active role in community development, serving

rural communities adjacent to its manufacturing locations.

With the foundation of its rich heritage, Tata Motors today is etching

a refulgent future.

Tata IndigoIndigo with its market catching features like leather upholstery, beige

interiors, LCD screen etc has made its position in the automobile

industry.

Indigo is available in Petrol and Diesel models.

Petrol Variants

o Indigo GLS

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o Indigo GLX

Diesel Variants

o Indigo LX

o Indigo LS

Dicor Variants

o Indigo LS Dicor

o Indigo LX Dicor

Petrol Variants

Petrol engine gives maximum of 85PS @ 5500rpm with 32 bit micro

processor . It gives maximum torque of 11 kgm @ 3000rpm

Indigo GLE

It is equipped with various features like manual power steering,

manual front and rear windows, grey bumpers, half wheel covers,

partial fabric lining on seat, molded roof lining, high mounted stop

lamp etc.

Indigo GLS

This model also has various features like digital clock, anti-glare rear

view mirror, cabin lamp with spot reading lamp (front and rear) etc.

Indigo GLX

To mention few of the features present in this model along with the

features of rest of the two models, there are available power steering

and power windows, rear fog lamps, rub rails on door, full wheel

covers, both sides outer rear view mirrors, rear defogger, central

locking, audio warning signal for driver seat belt and many more.

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Diesel Variants

It has maximum power output of 70PS @ 4500rpm and maximum

torque of 13.52 kgm @2500 rpm. It has turbo-charged Indirect Ignition

Diesel engine with inter cooler facility.

Indigo LX

It has various features like power steering and power windows (front

and rear), full wheel covers, body colored bumpers, rub rails on door,

full fabric lining on seats, molded roof lining, central locking, rear

defogger, high mounted stop lamp, audio warning signal for driver

seat belt etc.

Indigo LS

It has various features like manual front and rear windows, partial

fabric lining, fabric insert door pads, anti-submarine front seats etc.

Dicor Variants

The DICOR (common rail diesel) version of Tata Indigo is available in

two variants which has already hit th bull's eyes. The beefy & bony

structured sedan has the capacity to deliver maximum torque of

140Nm @ 1800 - 3000 rpm. The Indigo Dicor from Tata Motors has

been made apt for Indian roads especially with its driver & co

passengers oriented positive attributes such as :

Anti-submarine front seats

New electronic instrument cluster with engine RPM meter

Rear Seat with double folding backrest

Video player with MP3: with headrest mounted LCD screens

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1.4-litre as rail diesel engine

Indigo LS Dicor

Tata Indigo LS Dicor features manually operated outer rear view

mirror, black dials, & Benz silver as the new pattern for console &

AC fascia. It has no mounted LCD screens.

Indigo LX Dicor

Tata Indigo LX Dicor on the other hand features manually operated

with chrome strip outer rear view window, black dials with chrome

rings & star check as the new pattern for its console & AC fascia

TECHNICAL SPECCATIONS OF TATA INDIGO

73

ENGINES

Petrol 1396 cc MPFI Petrol Engine with 32-Bit Microprocessor Max. power - 85 PS @ 5500 rpm Max. torque - 12 Kgm @ 3500 rpm

Diesel Turbo-charged 1405 cc Indirect Injection Engine with Intercooler Max. Power - 70 PS @ 4500 rpm Max. Torque - 13.5 kgm @ 2500 rpm

Dicor 32-bit microprocessor based 1396 cc DICOR(Direct Injection Common Rail) 16-valve engine with Dual Over Head Camshafts and a Variable Geometry Turbocharger(VGT) Max.power-70 PS@4000 rpm Max.torque - 140Nm@1800-3000 rpm

SUSPENSIONS

Front Independent McPherson strut with anti-roll bar

Rear Independent 3-link McPherson strut with anti-roll bar

STEERING

Type Rack and pinion type with collapsible steering column

Turning Radius

5.0 m

BRAKES

Type Vacuum assisted dual circuit, diagonal split hydraulic brakes through tandem master cylinder

Front Disc brake

Rear Drum brake

TYERS & WHEELS

Tyre size Radial Tube

Size 175/65 R14

SEATING

Front 2 persons

Rear 3 persons

CAPACITY

Fuel Tank 42 litres

Trunk Capacity

450 litres

WEIGHT

Kerb Weight (kg)

1155

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Tata IndicaIncorporating the attributes of three best selling cars, Tata Indica has

made its own mark in the fierce market of motor segment. Making of

Tata Indica Car with the concept of main distinguishing features of

three popular cars i.e., with the overall structure of Maruti Zen, interior

space like Ambassador and cost nearly to Maruti 800 was a

challenging venture for Tata Motors.

Its fully foldable rear seat has made this car more accommodating for

extra luggage.

Conception from Italian design house, I.D.E.A and TUD 5 Peugeot

power plant, Tata Indica is known for its striking features like tea drop

highlights and bisson tail lamps.

For safe and secure driving and to give proper comfort , side-impact

beams, rigid monochrome frame and child safety locks are attached

to this car.

Different Tata Indica models are:

Tata Indica Vista (Rs. 3.5 to 4.5 lacs)*

Tata Indica V2 (Rs. 3 to 4 lacs)*

o DLS

o DLE

Tata Indica V2 Xeta (Rs. 2.5 to 4 lacs)*

o GL

o GLX

o GLG

o GLS

o GLE

Tata Indica V2 Turbo (Rs. 3.5 to 5 lacs)*

75

o DLS

o DLG

o DLX

Tata Indica V2 Dicor (Rs. 4 to 4.5 lacs)*

o DLS

o DLG

Colors available in Indica Vista are :

Gala red

Marine silver

Solar orange

Artic silver

Tata Indica Vista

New looks of Tata Indica Vista makes turn heads as well as driving

this car is a fresh new experience. It is equipped with power steering,

front power windows and is also available in three new engines with

new gear boxes. Three elements are there in new Indica Vista known

as Terra, Aqua and Aura. This car changes the way you look at style,

comfort, performance and Tata Indica V2

Tata Indica V2 with its special features and appealing looks is

capturing market rapidly.

There are two models for Tata Indica V2 :-

DLS

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With power steering and other features like internally adjustable

OVRM, sill valence, body colored bumpers, and the wheel arch flair

have made this car comfortable and secured for driving.

DLE

Adjustable internally OVRM on the driver's side, sill valence, grey

wheel arch flairs add a new touch in terms of security as well as

elegance.

Various colors are found for this model:

Mint White

Flora Green

Smoked Metal

Arctic Silver

Carbon Black

Tata Indica V2 Xeta

In the collection of cars of Tata motors Indica V2 Xeta has added a

new era in the world of cars. Its extra efficient Torque Advantage

petrol engine delivering 12.4 kgm torque , instant pick-up and fewer

gear changes has made its driving smoother and faster.

Its highly advanced MPFI engine has 32 bit microprocessor . It also

includes sports 12 sensor,along with a knock control sensor and this

is for controlling damage from adulterated fuel.

Its spacious cabin with ample elbow room and leg space have made

this car luxurious.

Indica V2 Xeta has come up with four specific models with few

77

differences in each:

GL

In the V2 Xeta GL variant comfort and safety aspects has been

prioritized. It incorporates some of the best features which a car

should have these days, like Anti Submarine Seats, Child safety locks

on Rear Doors, Low Fuel & High Engine Temperature warning lamps,

Remote Release of Fuel Lid Latch, Tailgate Latch and lots .

GLX

Its secured central locking system, power steering , four power

windows give the comfort as well as safety statement of this car. The

H-VAC system give nice cold feelings during the hot days. Its body

colored bumpers, OVRMs, door handles and the wheel arch flairs are

the striking features of this car.

GLG

With the different looks and almost with the alike features of the GLX ,

GLG has also captured the market. It has front power window facility.

GLS

With facilities like power steering, body colored bumpers, internally

adjustable OVRM, sill valence, wheel arch flairs, this particular model

is hitting the market.

GLE

To mention the special features of this model, it has sill valence, grey

wheel arch flairs and internally adjustable OVRM on the side of the

driver.

Colors are found in this model :

Salsa Red

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Odyssey Blue

Pastel Green

Carbon Black

Satin Glow

Mint White

Cavern Grey

Arctic Silver

Tata Indica V2 Turbo

Featuring turbo engine to offer turbo charger, Tata motors has come

up with Indica V2 turbo.

Attributes that make turbo diesel engine more advanced are 68PS@

4500 rpm and torque of 68PS @ 4500rpm.

Indica V2 Turbo is available in three models :

DLS

This variant comes with some of the outstanding features like air

conditioning system, New Internally adjustable Outer Rear View

Mirror (ORVM) in the driver's side, Utility Tray with Coin Holder and

lots more.

DLG

DLG with its power steering and front power windows, is a very

comfortable car with its HVAC system of cooling and, is reliable car

with its central locking system.

DLX

DLX is the most advanced version of Indica V2 Turbo for its added

few features along with the features of DLG. Its leathered wrapped

steering, luxurious seats and adjustable headrest provide total

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comfort of long-driving.

Colors that are vibrant and eye catching, are available in the

following shades:

Salsa Red

Amazon Blue

Mint White

Cavern Grey

Arctic Silver

Carbon Black

Tata Indica V2 Dicor

Tata V2 Indica with its exceptional features and eye-catching visual

aspects is ruling i the market. Its two variants are DLG and DLS. It is

equipped with various exceptional features viz. New clear lens head &

tail lamps, internal antenna,New Clear Lens Head Lamps, Side

Intrusion beam on all 4 Doors, Anti - submarine seats, etc.

Indica V2 Dicor is available in two models :

DLS

In this era of advanced and innovative four-vheelers, DLS is running

on the top with its exceeding characteristics. In addition to above

mentioned features, it incorporates special Air Conditioning System to

provide you with more easiness and comfort.

DLG

It has earned a popularity among the buyers with its market

captivating appearance and few spectacular characteristics. It is fitted

with Ventilation and Air Conditioning system, Rear demister, New

Front fog Lamps and Audio Warnings - Key-in belt not fastened /key-

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out head lamps on & door open / key-in door open. To enhance the

comfort level, it is outfitted with -

Door trims with fabric inserts

Map pocket with card holder

Heating

Rear seat backrest folding and refolding facility with 60:40 split

seat

Adjustable head rests on rear seat Safety

Delayed turn - off roof lamp

TECHNICAL SPECIFICATIONS OF TATA INDICA

Tata Indica Vista

Indica V2 Indica V2

Xeta Indica V2

TurboIndica V2

Dicor

Engine

Type475 IDI Turbo Intercooled Diesel

475 IDI with Microprocesso

r based Engine

Management System (ECU)

475 SI Multi Point Fuel Injection

System with 32-bit

microprocessor

475 Turbo Diesel

Tata 1.4 Direct

Injection Common

Rail Diesel Engine

No. of Cylinders

4 cyclinder - - 4 inline -

Piston Displacement

1405 cc 1405 cc. 1396 cc. 1405 cc -

Maximum Output :

71 PS @ 4500 rpm

53.5 PS @ 5500 rpm

70 PS @ 4800 rpm

DLS:62 PS @ 4500

rpmDLG:68 PS @

4500 rpmDLX:68 PS

@ 4500 rpm

70 PS @ 4000 rpm

Maximum Torque :

135 Nm @ 2500 rpm

85 Nm @ 2500 rpm

12.4 kgm@ 2600 rpm

DLX:13 kgm @

2500 rpmDLG:13 kgm @

2500 rpmDLS:12.5 kgm @

2500 rpm

14.3 Kgm @ 1800 - 3000 rpm

Compression Ratio

- - 21:1 -

KerbWeight

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Kerb Weight TDI 1135 995 kg 995 kg 1050 kg

DLS DiCOR -

1100 kg & DLG

DiCOR - 1105 kg

Steering

Type

Power Assisted Rack & Pinion - Hydraullic

- -Rack and

pinionRack & Pinion

Turning Radius

- - - 4.9 m 4.9 m

Transmission

Type Synchromesh with over drive

- -5 forward, 1 reverse

5 forward, 1 reverse

Suspension

Front Suspension

- -

Independent, Wish Bone type

with McPherson strut, Antiroll

Bar

Independent, Wish Bone type

with McPherson Strut, Anti-roll

bar

Rear Suspension

Independent; Lower Wishbone; McPherson Strut withCoil Spring

- -

Independent, Semi trailing

arm with coil spring mounted

on hydraulic

shock absorbers

Independent, Semi-

trailing arm with

coil spring mounted

on hydraulic

shock absorbers

Brakes

Type

Vacuum Assisted Independent Dual Curcuit, Diagonal Split, Hydraulic Brake

- -

Dual Circuit,

diagonally split,

vacuum assisted with PCR valves

Dual Circuit,

diagonal split

hydraulic brakes through tandem master cylinder

Front Brakes - -Ventilated

DiscVentilated

disc

Rear Brakes - - Drum Drum

Tyres

Type Radial - - Radial Radial

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Tubeless

Tyre Size :TDI-175/65 R14

- -165 X 65

R 14165/65 R

14

Tyre Size : - -165 X 65

R 13-

FuelTank

Capacity 37 liters - - 37 litres 37 litres

Seating

Capacity Five - - Five Five

Dimensions

Width 1695 mm - - 1665 mm 1485mm

Height 1550 mm - - 1485 mm 1500mm

Wheelbase 2470 mm - - 2400 mm 2400mm

Ground Clearance

165 mm - - -

Length 3795 mm - - 3675 mm 3690mm

Tata Indigo XL

Price range : 5.2 to 7.7 lakhs

Tata Indigo XL is the latest model to have hit the booming auto

sector. Well equipped with cutting edge technological inputs, the car

has created a stir with its sleek design & special features. Tata motors

have definitely come up with one of their best models ever in

according with the international standards. This car is luxurious,

classy, attractive and quiet spacious in nature. Also, this car creates

an instant impact on any true car lover with its refined interiors,

upholstery and equipment levels.

Features :

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Tata Indigo XL is equipped with excellent high end characteristics like

:

32 bit microprocessor

1396 cc , 16 valve engine

Power of 100 PS

200 mm wheel base

Fuel tank capacity : 42 ltrs

Colors :

Different colors available in Tata Indigo XL are :

Royal burgundy

Carbon black

Ivory white

Arctic silver

Variants :

Tata Indigo Classic : Tata Indigo Grand :

Tata Indigo Classic

This variant is available in both petrol and Dicor engines, equipped

with certain characteristics such as :

Rear AC console

Power windows

Multi focal reflector

Chrome inserted doors

6 way manual adjustable seats

Steel wheel rim with wheel cap

Tata Indigo Grand

Besides features available in classic variant this car is available with

assorted and some distinguished characteristics such as :

Integrated seat mounted LCD screens and DVD player

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Advanced car kit

Voice tag activation

Audio line out

Ignition sense detection

6 way powered adjustable seats

9 spoke alloy wheels

TECHNICAL SPECIFICATIONS OF TATA INDIGO XL

Grand Petrol

Grand

Diesel

Classic Petrol

Classic

Diesel

ENGINE

1396 cc MPFI 16 Valve

Twin Cam with 32 -

bit Microproc

essor

1396 cc

DICOR (Direc

t Injecti

on Comm

on Rail)

1396 cc MPFI 16 Valve

Twin Cam with 32 -

bit Microproc

essor

1396 cc

DICOR (Direc

t Injecti

on Comm

on Rail)

Max. power

101PS @ 6100rpm

70PS @

4000rpm

101PS @ 6100rpm

70PS @

4000rpm

Max.torque

124Nm @ 3500rpm

140Nm @ 1800-3000r

pm

124Nm @ 3500rpm

140Nm @ 1800-3000r

pm

Steering

Type Rack and Pinion Type with Collapsible

Steering Column

Rack and Pinion Type with Collapsible

Steering Column

Turning Radius

5.5 m 5.5 m

Suspension

Front Independent Mcpherson Strut with Coil Spring and Anti-roll Bar

Independent Mcpherson Strut with Coil Spring and Anti-roll Bar

Rear Independent 3-link Mcpherson strut with Anti-

Independent 3-link Mcpherson

strut with Anti-roll

85

roll Bar Bar

Dimensions

Length 4377 mm 4377 mm

Width 1620 mm 1620 mm

Height 1540 mm 1540 mm

Wheelbase

2650 mm 2650 mm

Ground Clearance

165 mm 165 mm

Trunk Capacity

450 lts 450 lts

Fuel Tank Capacity

42 lts 42 lts

Brakes

Type Vacuum Assisted Dual Circuit,

Diagonal Split Hydraulic Brakes through Tandem Master Cylinder

acting on all Four Wheels

Vacuum Assisted Dual Circuit,

Diagonal Split Hydraulic Brakes through Tandem Master Cylinder

acting on all Four Wheels

Front Disc Brake Disc Brake

Rear Drum Brake Drum Brake

Tyres & Wheels

Type Tubeless Tubeless

Size 175/65 R14 175/65 R14

Wheel Type 9 Spoke Alloy Wheels (All 4 Wheels plus

Spare wheel)

Steel Wheel Rims with Wheelcap (All 4 Wheels

plus Spare wheel)

Seating

Front 2 Persons 2 Persons

Rear 3 Persons 3 Persons

Adjustable Seats

6 way Powered 6 way Manual

Weight

Kerb Weight 1150 kg 1185kg 1130 kg

Gross Vehicle Weight

1550 kg 1585 kg 1530 kg

86

Tata Indigo MarinaIndigo Marina being one of the market catching car in the category of

utility vehicles is the perfect blend of luxury and space.

It is categorized according to the fuel used in this car :

Indigo Marina LS-Diesel

Indigo Marina -Petrol

o Indigo Marina GLS

o Indigo Marina GLX

Indigo Marina LX DICOR

Indigo Marina -Diesel

This category car is with turbocharged 1405cc indirect ignition diesel

engine having capacity of maximum output of 70PS @ 4500 rpm and

maximum torque of 13.5 kgm@ 2500 rpm.

Indigo Marina LS

It has various advanced features like front and rear cabin lamp with

spot reading lamp, aluminum gear shift knob, HVAC system, 4 spoke

wheel, manual rear and front windows, body colored bumpers, black

door handles, roof rails, rub rails on door, full wheel covers, digital

clock, partial fabric seats, retractable luggage cover, side impact

beams, collapsible steering column etc.

Indigo Marina -Petrol

Fully equipped with 32 bit micro processor and 1405 cc MPFI Petrol

engine, this variant delivers maximum power of 85 PS @ 5500 rpm

and maximum torque of 11kgm @ 3000 rpm.

87

Indigo Marina GLS

This model along with the features of Indigo Marina GLE comes with

various other features like HVAC system, aluminum gear shift knob, 4

spoke wheel, power steering, body colored bumpers, rub rails on

door, full wheel covers, stylish grip and cover for hand brake lever etc.

Indigo Marina GLX

Indigo Marina GLX is equipped with several added features apart

from the features of Indigo Marina GLS like front and rear central

locking, leather wrapped gear shift knob, rear ash tray, 4 spoke beige

leather wrapped wheel, power windows, body colored door handles,

AC fascia with cubic print, engine compartment lamp, overhead utility

box, beige full fabric seats, front and rear fog lamps, rear defogger,

rear washer and wiper etc.

Indigo Marina LX Dicor

The new Dicor version of Tata Indigo Marina is in many ways similar

to the Tata Indigo's Dicor version. Exhibiting a new head with an

intake system, the classy sedan can yield maximum power of 70

PS /4000 rpm with its 32-bit microprocessor based comprising of

1366 cc DICOR (Direct Injection Common Rail), 16-valve engine

featuring the Dual Over Head Camshafts and a Variable Geometry

Turbocharger (VGT).

Other Features

Maximum torque of 140 NM @ 1800-3000 rpm

Scuff plates for front, rear & for tail gate sill

Low level fuel and high coolant temperature indicator

88

Anti-submarine type front seats

Audio warnings-'key in-door open' & 'key out-door open-head

lamps on'

Audio-visual warning for driver's seat belt

HONDA MOTORS LTD

89

Honda In India

Honda.co.in

Honda Siel Cars India Ltd.,

(HSCI) was incorporated in

December 1995 as a joint

venture between Honda

Motor Co. Ltd., Japan and

Siel Limited, a Siddharth

Shriram Group company, with a commitment to providing Honda’s

90

latest passenger car models and technologies, to the Indian

customers. The Honda City, its first offering introduced in 1997,

revolutionized the Indian passenger car market and has ever since

been recognized as an engineering marvel in the Indian automobile

industry. The success of City as well as all its other models has led

HSCI to become the leading premium car manufacturer in India. The

total investment made by the company in India till date is Rs. 1620

crores, further investment of RS. 1000 crore is planned and being

currently invested for the coming second plant in Rajasthan. The

company has a capacity of manufacturing 100,000 cars.

Showcase Manufacturing Facility

HSCI’s state-of-the-art manufacturing unit was set

up in 1997 at Greater Noida, U.P with an

investment of Rs. 450 crore. The green-field

project is spread across 150 acres of land (over 6,00,000 sq. m.).

The initial installed capacity of the plant was 30,000 cars per annum,

which was thereafter increased to 50,000 cars on a two-shift basis.

The capacity has further been enhanced to 1,00,000 units annually in

February 2008 . The capacity expansion was necessitated by the

excellent performance of all the Honda models, particularly the

growing demand for City in India. Several modifications were done by

the company with the objective of offering higher quality products to

its customers, faster and quicker. The expansion process also

included expansion of the covered area in the plant, from 1,07,000 sq.

m. to 1,31,794 sq. m.

91

HSCI currently produces the All New City, Civic and Accord models

in India and the premium SUV, CR-V is sold as a fully imported unit

from Japan.

The company operates under the stringent standards of ISO 9001 for

quality management and ISO 14001 for environment management.

 

Sales and Distribution Network

Honda Siel Cars India has a strong sales and distribution network

spread across the country. The network includes 103 facilities in 60

cities. HSCI dealerships are based on the “3S Facility” (Sales,

Service, Spares) format, offering complete range of services to

its customers.

The City is manufactured with 74% indigenisation level

Product Range

Honda Siel Cars’ product range in India includes the All new City in

the mid-size segment, Civic in the Lower D segment and Accord in

the luxury segment and third generation all-new CR-V (both 2.0L 2

WD and 2.4L 4WD) in the SUV segment. While the All New City ,

Civic and Accord are manufactured at the company’s plant, the CR-V

is imported from Japan as a Completely Built Unit.

Honda City ZX

92

Outperform

Honda City ZX is one of the stylish sedan with

sophisticated and trendy exterior. It boasts marvelous

interiors - luxurious and relaxing. It gives superior

performance with VTEC (Variable Valve Timing and Lift

Electronic Control) engine at all speeds and varying

conditions.

The vehicle has good maneuverability which suits the

Indian roads. It has a very good front suspension with

unique lateral force canceling spring and H-torsion beam at the rear

enhances stability and comfort. The AC system is also at the top of its

class.

All New Honda City: Making awe-

inspiring changes in the design and

technology, Honda has introduced its

classy model of City in a whole new

avatar. More eye-catching front face adds an element of dynamism in

the over all outlook of Honda City. It has been refined to become

more aerodynamic, inspired by the arrow-shot form, for better

performance on the road. Tilt steering wheel with integrated controls,

digital console, sporty dash board panel not only looks attractive but

also makes the interiors of all new City more pleasurable. The all new

Honda city car comes packed with 16 valve I-VTEC engine that pumps

out a fuel efficient power output of 118 ps@6600 rpms with torque of

146Nm@4800 rpms. The price range of all new Honda City starts from Rs.

8.15 Lacs upto Rs. 9.50 Lacs.

93

Company Name Segment USP

Honda Siel Cars India Ltd.

(HSCI) Sedan Fuel Economy

Model Variants

City ZX EXi

City ZX GXi

City ZX CVT

City ZX VTEC

City IVTEC

Color Variants

Alabaster Silver

Galaxy Grey

Nighthawk Black

New Warm Silver

Royal Ruby Red

Tafeta White

Bluish Silver (VTEC)

Price Tag

Model

VariantsNew Delhi Kolkata Chennai Mumbai

City ZX EXiRs.

669757.675

Rs.681539.4

99

Rs.687662.9

77

Rs.706163.1

75

94

City ZX GXi Rs.

716722.848

Rs.728302.7

22

Rs.734569.6

61

Rs.754857.7

22

City ZX CVTRs.

776750.045

Rs.788071.8

02

Rs.794522.1

02

Rs.817095.2

70

City ZX

VTEC

Rs.

789520.041

Rs.800786.8

87

Rs.807276.1

95

Rs.830335.4

88

(Please Note: The price range is ex-showroom and based on the

close approximation. Please check the latest prices and variant

specifications with your dealer)

Alternative Drives:-

Mitsubishi Lancer

Hyundai Accent

Safety:-

The fuel tank is located in the middle of the vehicle to give

enough distance from both the front and rear impact in case of

a collision.

It is fully equipped with pedestrian safety systems.

Have neck shock mitigation seats.

It has been designed to soften the impact of collision from any

direction.

95

GENERAL MOTORS INDIA LTD

96

General Motors

Incepted in 1908, General Motors has captured the forefront of

technological innovations in the automotive sector. The company has

always stood a shade above the rest. In 1911, it introduced the

electric self-starter, in 1933, developed the front wheel suspension,

called the Knee – Action. With around 17% share in the world of auto

market, General Motors is a global leader among car manufacturer.

Their products are being exported in over 170 countries and its

manufacturing base is spread across 43 countries. The company has

an annual production of about 85 lacs.

The many variants of the company are Cadillac, Oldsmobile,

Chevrolet, Pontaic, Holden, Vauxhall, Geo, Opel, Saturn and many

more. In 1975, it initiated the installation of the industry's first catalytic

converters in all cars in U.S. The company delivered “The GM EV1”-

the first electric vehicle to the world. EVJ (an electric passenger

vehicle) is the most latest invention of General Motors.

In 1994, General Motors India was formed as a result of

collaboration between General Motors Corporation and C.K. Birla

Group of Companies. Its manufacturing plant was located at Halol, 40

97

km north of Vadodara in Gujarat. GM India has introduced the latest

manufacturing methods and human factor practices to its this plant

and therefore is the benchmark for advanced technologies in the

Indian automotive industry. The company was formed with a total

investment of 100 million dollars.

General Motors has perfectly combined Indian creativity, American

management and German engineering and produced premium

automobiles in a world class manufacturing atmosphere. Its Opel

Astra is the best selling model worldwide and the third best selling car

ever produced.

The company possess a widely distributed dealer network and fully

functional after sales support system. They provide solid backing for

their customers after they purchase the product and help assure total

customer satisfaction and enthusiasm.

Chevrolet Aveo

With the assurance of safety and technologically advanced

equipments, Chevrolet Aveo provides complete statement of reliability

and efficiency. Safety features like tailor welded blanks, high- strength

steel structure, B-pillar, height adjustable safety belt anchors, rear

child safety door locks, front safety belt pretensioners etc really

confirm the security of the passenger.

It has four variants:-

Aveo 1.4 E*

Aveo 1.4

Aveo 1.4 LS

Avon 1.6 LT

98

Aveo 1.4 E*

It is well equipped with 1.4L DOHC 94 PS, 5 Speed MT, chrome

radiator grille, wide 185/60 R14 tyres, pullout type door handle, two

tone beige interiors, power steering and power window, central

locking, rear defogger with timer, remote trunk lid opener, engine

service soon indicator etc.

Aveo 1.4

Its added, more modified features than the lesser upgraded model are

like HVAC, tilt steering column etc.

Aveo 1.4 LS

It has striking features like fog lamps; body color door handles and

outside rear view mirrors; electric trunk release; silver finish on IP,

door trim and floor console; sun glass holder; height adjustable

driver's seat; headlamp/ seatbelt/ key inside reminder, single DIN

Radio MP3 player etc.

Aveo 1.6 LT

Its main mentionable features along with the other features which are

associated with the rest of the models, are 1.6L DOHC 102 PS, 5

speed MT; double DIN MP3 system with 6 speakers; rear spoiler with

CHMSL; chrome coated exterior handles and trunk lid garnish ; 14"

alloy wheels; electrically adjustable OVRM; wood finish on IP and

door trim; car alarm and key less entry system etc.

99

100

3RESEARCH

METHODOLOGY

3.1 Title of the study:- “The study of consumer buying behavior

towards small & medium car segment” The study showing the

consumer buying behavior in small & medium car segment. with

special reference to Maruti Suzuki India ltd It describe the attitude

behind the purchasing of car by any middle income level segment.

This research is done at jaipur

3.2 Duration of the study:- In March 2009, I have been

assigned a project on the consumer buying behavior towards small &

101

medium car segment as a part of our course curriculum.the duratiion

of the research is apprkox 45 days

3.3 Objective of the study:- The basic objective of the project

during the research and study will be focused on the following

parameters:

To know consume preference regarding small & medium cars

To know what features and services attract the customers

Effect of brand image (Maruti Suzuki)in buying behavior

Impact of advertisement in buying behavior

Impact of celebrity endorsement in buying behavior

Effect of family &friends in buying behavior (Focus group)

3.4 Type of research: - It refers to the search for knowledge. It

can be defined as scientific and systematic search for pertinent

information on a specific topic. It is careful investigation or inquiry

through search for new facts of any branch of knowledge.

Research plays an important role in the project work.

The results of the project are completely based upon the research of

the facts and figures collected through the different ways of research.

That is why it is also called a movement from known to

unknown. Research is the original contribution to the existing stock of

knowledge. This section includes the overall research design, the

sampling procedure, the data collection method, the field method, and

analysis and procedure.

RESEARCH is a scientific and systematic search for pertinent

information on a specific topic. It is also said to be the pursuit of truth

with the help of study, observation, comparison and experiment.

research methodology is a way to systematically solve the research

problem.

102

Research design;- A research design is a framework or blueprint for

conducting the marketing research project. It details the procedures

necessary for obtaining the required information, and its purpose is to

design a study that will test the hypotheses of interest, determine

possible answers to the research questions, and provide the

information needed for decision making. Conducting exploratory

research, precisely defining the variables, and designing appropriate

scales to measure them are also a part of the research design. The

issue of how the data should be obtained from the respondents (for

example, by conducting a survey or an experiment) must be

addressed. It is also necessary to design a questionnaire and a

sampling plan to select respondents for the study.

Research can classified in one of three categories:

Exploratory research

Descriptive research

Causal research

These classifications are made according to the objective of the

research. In some cases the research will fall into one of these

categories, but in other cases different phases of the same research

project will fall into different categories.

Exploratory research has the goal of formulating problems

more precisely, clarifying concepts, gathering explanations,

gaining insight, eliminating impractical ideas, and forming

hypotheses. Exploratory research can be performed using a

literature search, surveying certain people about their

experiences, focus groups, and case studies. When surveying

people, exploratory research studies would not try to acquire a

representative sample, but rather, seek to interview those who

are knowledgeable and who might be able to provide insight

103

concerning the relationship among variables. Case studies can

include contrasting situations or benchmarking against an

organization known for its excellence. Exploratory research

may develop hypotheses, but it does not seek to test them.

Exploratory research is characterized by its flexibility.

Descriptive research is more rigid than exploratory research

and seeks to describe users of a product, determine the

proportion of the population that uses a product, or predict

future demand for a product. As opposed to exploratory

research, descriptive research should define questions, people

surveyed, and the method of analysis prior to beginning data

collection. In other words, the who, what, where, when, why,

and how aspects of the research should be defined. Such

preparation allows one the opportunity to make any required

changes before the costly process of data collection has

begun.

There are two basic types of descriptive research: longitudinal studies

and cross-sectional studies. Longitudinal studies are time series

analyses that make repeated measurements of the same individuals,

thus allowing one to monitor behavior such as brand-switching.

However, longitudinal studies are not necessarily representative since

many people may refuse to participate because of the commitment

required. Cross-sectional studies sample the population to make

measurements at a specific point in time. A special type of cross-

sectional analysis is a cohort analysis, which tracks an aggregate of

individuals who experience the same event within the same time

interval over time. Cohort analyses are useful for long-term

forecasting of product demand.

Causal research seeks to find cause and effect relationships

between variables. It accomplishes this goal through laboratory

and field experiments.

104

Here I use descriptive type of research design

3.5 Sample size and method of selecting sample

Sample size:- Sampling is simply the process of learning about

population on the basis of learning about population on the basis of a

sample drawn from it. The primary objective of the sampling survey is

to obtain accurate and reliable information about universe with

minimum cost, time and energy and to set out the limits of accuracy of

such estimates.

For sampling I have chosen non-probability sampling technique.

Non probability sampling is based on the personal judgment. Under

this method a desired number of sample units are selected

deliberately depending upon the object of the enquiry so that only the

important items representing the true characteristics of the population

are included in the sample.

Non-probability sampling is of two types:-

purposive sampling quota

convenience sampling

I have chosen convenience sampling under non-probability sampling

technique keeping all constrains in mind a sample size of 50 people is

selected from Jaipur. This sample contains a mix type of customer

(Servicemen, student and businessmen) so as to remove any type be

biased results. Research for the Importance of the Brand image of the

company’s which is kept in mind by customers while buying any

product. As two-wheeler is a durable thing, the customer interacts

with the company only for little time. Therefore it becomes very

difficult to get the actual feedback from the customer. That’s why I

have designed a Questionnaire for the customers. As customer is

king of the market. Today every product is made according to desire

105

or need of the company. And customers have varied taste. Only

consumers’ satisfaction can predict the actual scenario of the market.

Method of selecting sample :- Two methods of collecting data used for

this research are as follows: -

PRIMARY DATA – Data is collected primarily through

personal contact, meeting, interview and questionnaire with

the concerned authority of the organization and

respondents’.

SECONDARY DATA – Data are collected through

secondary modes such as various published data, reports,

related books and websites.

3.6 Scope of study:- The scope of the project during the research

and study will be focused on the following parameters:

To know consume preference regarding small & medium cars

To know what features and services attract the customers

Effect of brand image (Maruti Suzuki)in buying behavior

Impact of advertisement in buying behavior

Impact of celebrity endorsement in buying behavior

Effect of family &friends in buying behavior (Focus group)

3.6 Limitation of study:-Every research study has its limitations

likewise this research has some limitation .These are

The sample consists of 50 customers and was restricted to

people residing in Jaipur.as study is restricted to the Jaipur

Sample of the population (universe)might be nkot the

representative of whole

106

This study is conducted before the launching of TATA Nano

Customer perception is not always static.They frequently

change their attitude

Selection of car is also depends on income level of

respondents

This research is based on current economic condition which is

not seem to be good

107

4. Theoretical

framework

Consumer behavior:- It is the study of when, why, how, where and

what people do or do not buy products. It blends elements from

psychology, sociology, social, anthropology and economics. It

108

attempts to understand the buyer decision making process, both

individually and in groups. It studies characteristics of individual

consumers such as demographics and behavioral variables in an

attempt to understand people's wants. It also tries to assess

influences on the consumer from groups such as family, friends,

reference groups, and society in general. Customer behavior study is

based on consumer buying behavior, with the customer playing the

three distinct roles of user, payer and buyer. Relationship marketing is

an influential asset for customer behavior analysis as it has a keen

interest in the re-discovery of the true meaning of marketing through

the re-affirmation of the importance of the customer or buyer. A

greater importance is also placed on consumer retention, customer

relationship management, personalization, customization and one-to-

one marketing. Social functions can be categorized into social choice

and welfare functions. Each method for vote counting is assumed as

a social function but if Arrow’s possibility theorem is used for a social

function, social welfare function is achieved. Some specifications of

the social functions are decisiveness, neutrality, anonymity,

monotonocity, unanimity, homogeneity and weak and strong

Paretooptimality. No social choice function meets these requirements

in an ordinal scale simultaneously. The most important characteristic

of a social function is identification of the interactive effect of

alternatives and creating a logical relation with the ranks. Marketing

provides services in order to satisfy customers. With that in mind, the

productive system is considered from its beginning at the production

level, to the end of the cycle, the consumer (Kioumarsi et al., 2009).

Belch and Belch define consumer behavior as 'the process and

activities people engage in when searching for, selecting, purchasing,

using, evaluating, and disposing of products and services so as to

satisfy their needs and desires'

109

The study of consumers helps firms and organizations improve their

marketing strategies by understanding issues such as how

The psychology of how consumers think, feel, reason, and

select between different alternatives (e.g., brands, products);

The psychology of how the consumer is influenced by his or

her environment (e.g., culture, family, signs, media);

The behavior of consumers while shopping or making other

marketing decisions;

Limitations in consumer knowledge or information processing

abilities influence decisions and marketing outcome;

How consumer motivation and decision strategies differ

between products that differ in their level of importance or

interest that they entail for the consumer; and

How marketers can adapt and improve their marketing

campaigns and marketing strategies to more effectively reach

the consumer.

One "official" definition of consumer behavior is "The study of

individuals, groups, or organizations and the processes they use to

select, secure, use, and dispose of products, services, experiences,

or ideas to satisfy needs and the impacts that these processes have

on the consumer and society."

Information Search and Decision Making

Problem Recognition.  One model of consumer decision making

involves several steps. The first one is problem recognition—you

realize that something is not as it should be.  Perhaps, for example,

your car is getting more difficult to start and is not accelerating well.   

The second step is information search—what are some alternative

ways of solving the problem?  You might buy a new car, buy a used

car, take your car in for repair, ride the bus, ride a taxi, or ride a

110

skateboard to work.  The third step involves evaluation of

alternatives.  A skateboard is inexpensive, but may be ill-suited for

long distances and for rainy days.   Finally, we have the purchase

stage, and sometimes a post-purchase stage (e.g., you return a

product to the store because you did not find it satisfactory).  In

reality, people may go back and forth between the stages.  For

example, a person may resume alternative identification during while

evaluating already known alternatives.

Consumer involvement will tend to vary dramatically depending on

the type of product.  In general, consumer involvement will be higher

for products that are very expensive (e.g., a home, a car) or are highly

significant in the consumer’s life in some other way (e.g., a word

processing program or acne medication).

It is important to consider the consumer’s motivation for buying

products.  To achieve this goal, we can use the Means-End chain,

wherein we consider a logical progression of consequences of

product use that eventually lead to desired end benefit.  Thus, for

example, a consumer may see that a car has a large engine, leading

to fast acceleration, leading to a feeling of performance, leading to a

feeling of power, which ultimately improves the consumer’s self-

111

esteem.  A handgun may aim bullets with precision, which enables

the user to kill an intruder, which means that the intruder will not be

able to harm the consumer’s family, which achieves the desired end-

state of security.  In advertising, it is important to portray the desired

end-states.  Focusing on the large motor will do less good than

portraying a successful person driving the car.

Information search and decision making.  Consumers engage in

both internal and external information search. 

Internal search involves the consumer identifying alternatives from his

or her memory.  For certain low involvement products, it is very

important that marketing programs achieve “top of mind” awareness. 

For example, few people will search the Yellow Pages for fast food

restaurants; thus, the consumer must be able to retrieve one’s

restaurant from memory before it will be considered.  For high

involvement products, consumers are more likely to use an external

112

search.  Before buying a car, for example, the consumer may ask

friends’ opinions, read reviews in Consumer Reports, consult several

web sites, and visit several dealerships.  Thus, firms that make

products that are selected predominantly through external search

must invest in having information available to the consumer in need—

e.g., through brochures, web sites, or news coverage.

A compensatory decision involves the consumer “trading off” good

and bad attributes of a product.  For example, a car may have a low

price and good gas mileage but slow acceleration.  If the price is

sufficiently inexpensive and gas efficient, the consumer may then

select it over a car with better acceleration that costs more and uses

more gas.  Occasionally, a decision will involve a non-compensatory

strategy.  For example, a parent may reject all soft drinks that contain

artificial sweeteners.   Here, other good features such as taste and

low calories cannot overcome this one “non-negotiable” attribute.

The amount of effort a consumer puts into searching depends on a

number of factors such as the market (how many competitors are

there, and how great are differences between brands expected to

be?), product characteristics (how important is this product?  How

complex is the product?  How obvious are indications of quality?),

consumer characteristics (how interested is a consumer, generally, in

analyzing product characteristics and making the best possible

deal?), and situational characteristics (as previously discussed).

Two interesting issues in decisions are:

Variety seeking (where consumers seek to try new brands not

because these brands are expected to be “better” in any way,

but rather because the consumer wants a “change of pace,”

and

113

“Impulse” purchases—unplanned buys. This represents a

somewhat “fuzzy” group.  For example, a shopper may plan to

buy vegetables but only decide in the store to actually buy

broccoli and corn.  Alternatively, a person may buy an item

which is currently on sale, or one that he or she remembers

that is needed only once inside the store.

A number of factors involve consumer choices.  In some cases,

consumers will be more motivated.  For example, one may be more

careful choosing a gift for an in-law than when buying the same thing

for one self.  Some consumers are also more motivated to

comparison shop for the best prices, while others are more

convenience oriented.  Personality impacts decisions.  Some like

variety more than others, and some are more receptive to stimulation

and excitement in trying new stores.  Perception influences

decisions.  Some people, for example, can taste the difference

between generic and name brand foods while many cannot. 

Selective perception occurs when a person is paying attention only to

information of interest.  For example, when looking for a new car, the

consumer may pay more attention to car ads than when this is not in

the horizon.  Some consumers are put off by perceived risk.  Thus,

many marketers offer a money back guarantee.  Consumers will tend

to change their behavior through learning—e.g., they will avoid

restaurants they have found to be crowded and will settle on brands

that best meet their tastes.  Consumers differ in the values they hold

(e.g., some people are more committed to recycling than others who

will not want to go through the hassle).  We will consider the issue of

lifestyle under segmentation.

Apart from all this car buying behavior is largely influence by friends

and family

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So family decision making is also important.So lets have a look on it

The Family Life Cycle. Individuals and families tend to go through a

"life cycle:" The simple life cycle goes from

 

For purposes of this discussion, a "couple" may either be married or

merely involve living together. The breakup of a non-marital

relationship involving cohabitation is similarly considered equivalent to

a divorce.

In real life, this situation is, of course, a bit more complicated. For

example, many couples undergo divorce. Then we have one of the

scenarios:

Single parenthood can result either from divorce or from the death of

one parent. Divorce usually entails a significant change in the relative

wealth of spouses. In some cases,

the non-custodial parent (usually

the father) will not pay the required

child support, and even if he or she

does, that still may not leave the

custodial parent and children as

well off as they were during the marriage. On the other hand, in some

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cases, some non-custodial parents will be called on to pay a large

part of their income in child support. This is particularly a problem

when the non-custodial parent remarries and has additional children

in the second (or subsequent marriages). In any event, divorce often

results in a large demand for:

Low cost furniture and household items

Time-saving goods and services

Divorced parents frequently remarry, or become involved in other

non-marital relationships; thus, we may see

       

Another variation involves

       

Here, the single parent who assumes responsibility for one or more

children may not form a relationship with the other parent of the child.

Integrating all the possibilities discussed, we get the following

depiction of the Family Life Cycle:

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Generally, there are two main themes in the Family Life Cycle,

subject to significant exceptions:

As a person gets older, he or she tends to advance in his or

her career and tends to get greater income (exceptions:

maternity leave, divorce, retirement).

Unfortunately, obligations also tend to increase with time (at

least until one’s mortgage has been paid off). Children and

paying for one’s house are two of the greatest expenses.

Note that although a single person may have a lower income than a

married couple, the single may be able to buy more discretionary

items.

Family Decision Making. Individual members of families often serve

different roles in decisions that ultimately draw on shared family

resources. Some individuals are information gatherers/holders, who

seek out information about products of relevance. These individuals

often have a great deal of power because they may selectively pass

on information that favors their chosen alternatives. Influencers do not

ultimately have the power decide between alternatives, but they may

make their wishes known by asking for specific products or causing

embarrassing situations if their demands are not met. The decision

maker(s) have the power to determine issues such as:

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Whether to buy;

Which product to buy (pick-up or passenger car?);

Which brand to buy;

Where to buy it; and

When to buy.

Note, however, that the role of the decision maker is separate from

that of the purchaser. From the point of view of the marketer, this

introduces some problems since the purchaser can be targeted by

point-of-purchase (POP) marketing efforts that cannot be aimed at the

decision maker. Also note that the distinction between the purchaser

and decision maker may be somewhat blurred:

The decision maker may specify what kind of product to buy,

but not which brand;

The purchaser may have to make a substitution if the desired

brand is not in stock;

The purchaser may disregard instructions (by error or

deliberately).

It should be noted that family decisions are often subject to a great

deal of conflict. The reality is that few families are wealthy enough to

avoid a strong tension between demands on the family’s resources.

Conflicting pressures are especially likely in families with children

and/or when only one spouse works outside the home. Note that

many decisions inherently come down to values, and that there is

frequently no "objective" way to arbitrate differences. One spouse

may believe that it is important to save for the children’s future; the

other may value spending now (on private schools and computer

equipment) to help prepare the children for the future. Who is right?

There is no clear answer here. The situation becomes even more

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complex when more parties—such as children or other relatives—are

involved.

Some family members may resort to various strategies to get their

way. One is bargaining—one member will give up something in return

for someone else. For example, the wife says that her husband can

take an expensive course in gourmet cooking if she can buy a new

pickup truck. Alternatively, a child may promise to walk it every day if

he or she can have a hippopotamus. Another strategy is reasoning—

trying to get the other person(s) to accept one’s view through logical

argumentation. Note that even when this is done with a sincere intent,

its potential is limited by legitimate differences in values illustrated

above. Also note that individuals may simply try to "wear down" the

other party by endless talking in the guise of reasoning (this is a case

of negative reinforcement as we will see subsequently). Various

manipulative strategies may also be used. One is impression

management, where one tries to make one’s side look good (e.g.,

argue that a new TV will help the children see educational TV when it

is really mostly wanted to see sports programming, or argue that all

"decent families make a contribution to the church"). Authority

involves asserting one’s "right" to make a decision (as the "man of the

house," the mother of the children, or the one who makes the most

money). Emotion involves making an emotional display to get one’s

way (e.g., a man cries if his wife will not let him buy a new rap album).

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55..AANALYSISNALYSIS &&

INTERPRETATIOINTERPRETATIO NN

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Interpretation

Objective of the study : Consumer buying behavior towards small & medium car segment

For this research project ,I choose the questionnaire as research tool and take 50 participants who either willing to buy a car or having a car in small and middle segment. So the findings are as follows

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Q. 1 Do you use cars?

Interpretation;-Among 50 participants,84% respondents are currently having car .Through we can find out the potential market for car manufacturing companies

Q.2 Which car do you use?

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Interpretation:-Among 84% respondents who having his own car

43% participants are having Maruti, 29% are owning Hyundai, 19% are having Tata, 7% are owing Gm and rest are the customer of Honda

Motors

Q.3 Is the present car up to your expectations?

Interpretation:- Approx 79% participants are satisfied with their current

car i.e. their expectation are fulfilled by the car and rest are unsatisfied with their car performance

Some factor like mileage ,performance and easy servicing fulfill their expectation

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Q. 4 Are you planning to buy a new car in the near future?

Interpretation:-Every person wants to buy a car for himself or for his family. My research is focus on middle income prospects and thus

74% respondents are planning to buy a new car 26% respondents are not willing to buy new car in near

future

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Q. 5 Which brand would you prefer?

Interpretation:- Among 50 participants 54%of respondents prefer to buy a car of Maruti 30% participants like to purchase a car of Hyundai 20% respondants prefer TATA brand (Research is

conducted before the launching of nano ) 12% and 4 % are preferring ratio for respectively GM cars

and Honda cars

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Q. 6 Why would you prefer the above mentioned car?

Interpretation:-The reason for the preference, among 50 respondents

38% preferred mileage follow by looks and style as 26% Comfort is taking third place by 24% followed by service

and spares

Q.8. How frequently do you change your car? Why?

Interpretation:-Generally middle class respondents never echange their car so frequently so far. They will change their car

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after more then two year or above but the reason behind the changing the car are as follows

Almost 54% participants said tat they fed up with their car Near 36% respondents wants to change their car due to

advance technology Approx 8% change their car due to fashion & trend \

Q.9 What does affects your buying behavior generally while selecting any car in small & medium segment?

Interpretation:-Middle class segment generally influenced by family &friends followed by brand as

58% respondents influenced by family and friends 26 % participants chane their decision due to brand

because they are brand conscious Style & features are influenced only 6%

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6. Facts & finding

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Findings :-

In present Maruti is leading in small & medium car segment followed by Hyundai

Existing customer are satisfied with their present car performance like mileage ,servicing etc

In current scenario Maruti will be market leader followed by Hyundai(This research is conducted before launching TATA Nano)

Middle class segment like to buy any brand due to mileage followed by looks & style

They change their cars after two years or more, due to fed up with car and for new advance technology

They highly influenced by family and friends while making purchase

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7.7.CONCLUSIONCONCLUSION

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From the analysis of the responses received from the

customers in Jaipur, overall findings show that Maruti

Suzukij is the most prefered brand among the participants.

Maruti Suzuki and Hyundai,Tata Motors are the biggest competitor in the small & madium car market..

Among the five attributes ( which we considered important for customers’ purchasing decision ) customers gave highest consideration to mileage followed by the looks and style. Other attributes like comfort, service and spares were considered later.

Most middle class person prefer Maruti Suzuki in this

segment and usually they use car for their transport.

Servicemen still would like to go for small & medium car

but with mileage with the first considerable thing followed

by looks and style and power.

Study shows that middle class segment highly influenced

by family & friends while purchasing the car. So

companies should advertise their product targeted to

families

Graduly Hyundai & TATA captured the market of Maruti

due to their new launching in small cars like TATA

nanoetc.

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88..RECOMMENDRECOMMEND

ATIONATION

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9.9. A APPENDIXPPENDIX

Questionnaire

Objective: Consumer buying behavior towards small & medium car segmentQ. 1 Do you use cars?

o Yeso No

Q.2 Which car do you use? ………………………………………………

Company Maruti Honda GM TATA HyundaiModel

Q.3 Is the present car up to your expectations? o Yeso No

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Elaborate (Why Yes / Why No) __________________________________________________________________________________________________________________________________________Q. 4 Are you planning to buy a new car in the near future?

o Yeso No

Q. 5 Which brand would you prefer?

o Marutio Hondao GMo TATAo Hyundai

If other, then please specify…………………………..

Q. 6 Why would you prefer the above mentioned car?o Mileage o Looks and style o Comfort o Service and spares o Other

If other, then please specify…………………………..

Q.8. How frequently do you change your car? Why?o 6-12 Monthso Up to 2 years o More than 2 yearo Till the life of the bike

Reasons

Status Fashion & Trend

Advance Technology

Fed up & Reseal

Other

If other, then please specify…………………………..

o Family or Friendso Advertisemento Brand

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o Style & Featureso Technical Advancement o Other Issue

If other, then please specify…………………………..

Personal Information:

Name :

Occupation :

Age : 1. 26-35 2. 36-45 3. Above 45

Date :Signature

Place :

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11. BIBLIOGRAPHYBIBLIOGRAPHY

Bibliography

BOOKS

C.R Kothari: Research Methodology

NEWSPAPERS

Economic Times. Business Times. Business Standard 

WEBSTIES

o http://www.tatamoters.co.in o http://www.maruti.co.in.   

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o http://www.google.com/ o http://www.valueresearch.com/ o http://www.autojunction.com/ o http://www.moneycontrol.com/

MAGAZINES

Business world Auto Expo

 

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