BUILDING YOUR NETWORK

WHY DO WE JOIN NETWORKS?

To make something great?

To make friends?

TO GET INFORMATION?

WHY DO WE JOIN NETWORKS?

IS IT JUST TO BE HERE?

AND HERE?

AND HERE?

WHAT IF YOU COULD DO MORE?

WHAT IF YOU COULD TURN THIS …

INTO THIS?

Martindale-Hubbell Connected and The Smile Train are teaming up to raise money for children through the end of 2009:

DO MORE WITH SOCIAL MEDIA

$5 for every new corporate counsel member

$1 for every connection made by a corporate counsel member

GET CONNECTED FOR A CAUSE

We started Connected with 20 Corporate Counsel Members a little over 1-year ago

The community has grown to over 20,000 members since then

Now its time to put our numbers and our networks to work for a good cause

http://www.connectedforacause.com/#/home

THINGS WE’LL COVER

Building your profile to expand your network Searching for connections Inviting new people to the network Finding and joining groups

BUILDING YOUR PROFILE

YOUR PROFILE IS YOUR DIGITAL BUSINESS CARD

ANATOMY OF A GOOD PROFILE

• How to edit your profile• Picture & summary• Past & present employers• Education details• Hobbies & interests

WHAT ARE SOME OF THE BASICS?

HOW DO I EDIT THE INFORMATION?

Start by clicking the Edit My Profile Link in the left navigation pane

Then use the Edit links for each piece of information you want to change

Click Update Photo in the right navigation pane to add a photo

HOW DO I ADD A PHOTO?

Choose the photo from your computer and click Save

Click Browse to find a photo you want to use

HOW DO I ADD PRESENT AND PAST EMPLOYERS?

Listing present employer and all past employers helps you find more Connections and makes your profile more complete.

To add or change information, click the Edit link.

Fill in the employment details and a short description. Click Save Changes.

HOW DO I ADD EMPLOYMENT DETAILS?

HOW DO I ADD EDUCATION, ARTICLES, CLIENTS & HOBBIES?

At the bottom of your profile, you have the option of adding information about your Education, Articles written, Clients represented, and Personal Interests and Hobbies

ANATOMY OF A GOOD PROFILE:CLIENTS

Client listings help build your referral network by putting others on notice about the kind of work you do.

HOBBIES AND INTERESTS

Don’t overlook this section. Listing interests and hobbies can be a great way of meeting people on the network

I once got a job interview b/c the partner saw I had “kung fu” listed on my profile (it helped me stand out).

MORE INFO MEANS MORE

SUGGESTED CONNECTIONS

WHY IS A COMPLETE PROFILE IMPORTANT?

SUGGESTED CONNECTIONS:PEOPLE YOU’VE WORKED WITH

Our system pulls data based on present and past positions

You find Suggested Connections the People You May Know link in the left navigation bar

SUGGESTED CONNECTIONS:YOUR LINKEDIN CONNECTIONS

You can also check to see which of your LinkedIn connections are also on Martindale-Hubbell Connected.

LINKEDIN CONNECTIONS

These are people from my Linkedin Network that are also on Connected

USING THE INVITE TOOL

If you don’t hear back within a few days, send an email to your connection telling them to look for an invite

Click Invite Connections Add people from

your Outlook

Make it personal

GOOD OLD FASHION SEARCH

Put a name in the search box and see what you get.

GOOD OLD FASHION SEARCH

I can invite Alan Dershowitz to Connet through Search.

GROUPS IN CONNECTED

Groups are one of our most popular features in Connected.

FIND WHERE YOU FIT IN

FINDING THE RIGHT GROUP FOR YOU

What to look for in a group:• Avoid the “shell group” = growing

membership with no activity• Searching the groups directory• Subject matter that interests you• People you know in the group• Content being posted regularly

SEARCHING THE GROUPS DIRECTORY

Browse by category in the groups directory

Search for group subject matter in the Community pull down

EXAMPLE OF A GOOD GROUP: SOCIAL MEDIA FOR LAWYERS

• Lots of members and activity• Content in all three areas: blogs, forums, and media• Subject matter that interests me• User generated content

FINDING YOUR CONNECTIONS IN A GROUP

Click on the Members link in the right navigation panel

Look for your connections among group members.

THE WISDOM OF CROWDS: ENGAGING THE GROUP

• Introduce yourself on a welcome posts (start one if there isn’t one there)

• Reply to existing posts• Share an article or white

paper in the File Library

The File Library can be found on the right navigation panel click Add New Files in the “I Want Too…” menu.

HOW THIS HELPS KIDS

• Studies show that online networks become useful to users when they get 20 or more connections

• Having a complete profile makes you accessible to other members

• Corporate counsel members raise money by joining and connecting

• Better profiles, more connections, more donations

HOW THIS HELPS KIDS

WE RAISE MORE MONEY WITH EVERY CONNECTION TO

A CORPORATE COUNSEL MEMBER

HOW WILL YOU HELP THE CAUSE?

$5 for every new corporate counsel member

$1 for every connection made by a corporate counsel member