Martec in Brief - 2016
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Transcript of Martec in Brief - 2016
MarketIntelligence ProductIntelligence CustomerIntelligenceCompetitorIntelligence
TheMartecGroup,Inc. Confidential
TheMartecGroup,Inc.TurningInsightIntoAction
C H I C A GO • D E TRO I T • G R E EN B A Y • F R A NK F UR T • S H A NGH A I • B E I J I NG
TheMartecGroup,Inc. Confidential2
Toprovidebest-in-classstrategicintelligenceandmarketresearchsolutions…helpingourclientstoconfidentlytakeactionandachievesuccess.
• Established in 1984
• We are a partnership of technical market research experts
• Providing B2B and select B2C market research solutions
• Expertise within an array of intelligence offerings to address your strategic needs
TheMartec GroupMission
TheMartecGroup,Inc. Confidential3
TheMartec Experience – Turning Insight Into Action
…Acceleratingandenhancingclientsuccessthroughtacticalandstrategicdecisionsupport.
Expert
• Deep industry experience with seasoned professionals fosters agility and access toinformation
• Collaborative insights drawn from experience with diverse business structures,cultures, strategies
Innovative
• Customized “tool box” of proven research methodologies and techniques employed todeliver insights that fully address client objectives
• Creative solutions to provide research and assessment tailored to meet the uniqueneeds of each client engagement
Invested
• Long-term relationships to establish and maintain a comprehensive understanding ofclient goals and strategies
• Interactive, end-to-end visibility with veteran staff providing single point responsibilityfrom proposal through reporting – no “hand-off”
Global• Martec offices located in North America, Europe and Asia• 50%percent of our projects are global in scope
TheMartecGroup,Inc. Confidential4
TheMartec Global Footprint
• Direct office presence in North America,Europe and Asia
• Long-standing alliance partners (20+years) in Tokyo, Japan and Sao Paulo,Brazil
• Full complement of language capabilities
• Quantitative data collection centerslocated the U.S., Germany and China
Martec- NorthAmerica- Chicago-- Detroit-
Martec- Europe- Frankfurt-
Martec- Asia- Shanghai -- Beijing-
…Ensuresseamless integrationacrosstargetgeographies.
JuniconSSRI
- Tokyo-
BSR- SaoPaulo-
Puente-Sur- Santiago-
TheMartecGroup,Inc. Confidential5
Industry Knowledge
Chemicals
Energy
FinancialServices
Healthcare/LifeSciences
BuildingConstruction
PrivateEquity
Food/Nutrition
Automotive/Transportation
Ourglobalteamssupportabroadarrayofindustries,technologiesandmarkets.
AdvancedTechnologies
IndustrialEquipment
TheMartecGroup,Inc. Confidential6
Our client base influences sectors served.
Wepartnerwithandstrategicallysupportawidevarietyofclientsonanongoingbasis.
TheMartecGroup,Inc. Confidential7
Qualitative Quantitative
• We offer a team of IDI and focus groupmoderators, each with 15 to 20+ yearsof experience
• Our team collectively has moderatedhundreds of focus groups andconducted thousands of IDIs
• Phone centerslocated intheU.S.,EuropeandAsia
• CATIsystembasedrecruitingandlargescaletelephone interviewing
• Complex statisticalanalysis capabilitiesin-house
• Dyads,triads,minigroups, focusgroups• In-person/on-site IDIs• In-depthWAT(web-assisted telephone)
interviews• Decision-MakingUnit (DMU)groups
(interviewswiththekeystakeholders/decision-makers atasinglecustomer)
• On-line surveys utilizing customizedpanels
• Telephone interviews• LargescaleWATinterviews• SUS(simulateduserstudies)• Producttestingclinics
InformationGatheringMethodologies
Competencies
The Martec Group has over 30 years of experience employing bothqualitative and quantitative research methodologies.
Thiscomprehensivecompetencyofferstheabilitytofullyaddressclientinformationneeds;projectsrequiringbothskillsetsarecommon.
TheMartecGroup,Inc. Confidential8
Martec’s Intelligence Solutions are organized into four core offerings:
IntelligenceSolutions
MarketIntelligence
CustomerIntelligence
CompetitiveIntelligence
ProductIntelligence
TheMartecGroup,Inc. Confidential9
We function as your ‘feet on the street’ todetermine market opportunities and penetrationstrategies.
• Market/Segment Sizing & Growth
• Value Chain Analysis
• Opportunity Analysis – Market Potential
• Market Due Diligence (M&A)
• Adjacency Analyses
• Market Segmentation
• Platform Growth Assessment
• Trends and Forecasting
• Competitive Landscape
• RapidMarket Assessment (RMA)
Market Intelligence
TheMartecGroup,Inc. Confidential10
Competitive Intelligence
Amplify your competitive positioning throughinsights into your competitors’ initiatives, coststructure and organization…
• Manufacturing Process/Production Analysis• Cost-to-Produce Analysis/Modeling• Core Competencies- Vulnerabilities
• Make-Buy Analysis• Strategy Audit• Supply Chain and Pricing Analysis• Feasibility Studies – Plant Location Support• Benchmarking – technology, organization,
labor, etc.• Product/Sample Acquisition• Import/Export Tracking
TheMartecGroup,Inc. Confidential11
First-hand customer insight, from conceptdevelopment through product evolution andpositioning….
• Customer Needs (Pain-point Analysis)
• Feature/Benefit Trade-offs (Product Positioning)
• Concept Development and Testing
• Pricing and Price Elasticity
• Product Intelligence Clinics
• Penetration and Share Forecasting
• Value Proposition Development and Testing
• Awareness, Trial andUtilization Tracking
• Product Value Analysis
Product Intelligence
TheMartecGroup,Inc. Confidential12
Customer Intelligence
Unlock customer frustrations and delights, digdeep into purchase motivations that matter…andthat lead to financial returns.
• CustomerSatisfactionandLoyaltyAnalysis• Behavior/Needs-basedSegmentationAnalysis• BrandImagery,PositioningandPreference
• EmotionMining™(non-rationaldecisiondrivers)
• KeyPurchaseCriteria• Win/LossAnalysis(LostOrderAutopsy)• MessageTesting
• CustomerIntelClinics
TheMartecGroup,Inc. Confidential13
The Martec Engagement Model is designed with end-to-end visibility to provide our clients withsuperior research value.
• Executefield research• Ongoinganalysis, vigilantvalidation
• Interimupdatesandprogressmeetings
• Adjustments inscopeand/orapproach
• Cogentinterpretationandintegrationoffindings
• Finalpresentationandreporting
• Deliverablesturnover;fullknowledgetransfer
• Address andcloseany‘open’issues
• Furthersupportviaongoingresearchorinterpretationofresults
• Stakeholderalignmentonproposed scope, schedule,approachandcost
• Clear,concisereadonresearchdeliverablesandexpectations
• Exchangeoftechnicalandcommercialbackground
•Understandclientbusiness driversandpendingdecisions
•Discuss, developobjectivesblueprint• Keymetricsandchoiceinformationsources
•Methodology/approach; optimaldesignforresearchandbudget
DefinitionofRequirementsandDesign
ProjectAlignmentandKick-off
ProjectResearch
andReview
ReportandSupport
IndependentPerspective,InteractiveCollaboration
ClientConfidenceinResults
Martec Engagement Model
TheMartecGroup,Inc. Confidential14
Our ongoing research in the Automotive sector underscores ourexpertise in this importance practice area.
AutomotiveResearch“Toolbox”
Capabilities ProjectExamples
• Powertrain• Emissionsystems• Electrics/Electronics• Interiorcomponents,modulesand
systems• Bodycomponents,modulesand
systems• Safetyandcomfort
• Worldwide Gasoline Engine Strategy and TechnologyAnalysis
• Worldwide Diesel Engine and Technology Analysis• Advanced Powertrain Technology Analysis• Steering Wheel and Shift Knob Analysis• Industrial Engine Market & Value Chain Analysis• Worldwide Automatic Transmission Technology Analysis• Seat Belt and Active Head Restraint Technology
Analysis• CVT Development& Opportunity Analysis• Mediation and Validation: Aftermarket Components• Analysis of the Worldwide Variable Valve-Actuation
Market• Global Advanced Fuel SystemMarket Analysis• Technology Analysis: Direct Ignition Systems• Worldwide ULEV Technology Analysis• Analysis of Electronic Throttle Control Market
Development• Global Assessment of Electric Power Steering• Powertrain Control ModuleManufacturing Analysis• Smart Tire Technology Forecast• Multi-part Micro-silicon ChemSensor Analysis• AutomotiveAdhesiveand SealantAnalysis
• OEMinterviews(Technicalandcommercial topics)
• Marketstudies• Sophisticatedtechnologystudies• Analysisofcompetingsuppliers• Marketingandsalessupport• Strategicconsultingprojectsfor
automotivesuppliers
Methodologies
Systems
Product Intelligence Market Intelligence Competitive IntelligenceCustomer Intelligence
Welook forwardtoworkingwithyou tocreatecustomizedsolutions thatwillhelpguideyour futurebusiness success.
MarketIntelligence ProductIntelligence CustomerIntelligenceCompetitorIntelligence
Weareconfidentinourabilitytoaddvaluetoyourstrategicbusinessplanningeffortsthroughourcustommarketresearchandanalysis.
Thankyouforthisopportunity.
TheMartecGroup,Inc. Confidential15
TheMartecGroup,Inc. Confidential16
Contacts
martecgroup.com
Asia- BeijingRoom1707, YinguBldgNo.9, WestRoad4th RingRdHaidian DistrictBeijing100190China+86(10)6617-3316
Asia- Shanghai121YanpingRoadSanhePlaza7DShanghai200042China+86(21)6246-2121
EuropeBerlinerStrasse21963067Offenbach/MainGermany+49698090360
Detroit27777FranklinRoadSuite1600Southfield,Michigan48034248.327.8000
GreenBay1445NorthRoadGreenBay,Wisconsin54313920.494.1812TollFree888.811.5755
Chicago105WestAdamsStSuite2900Chicago,Illinois60603312.606.9690
TollFree:888-811-5755
BillLuckenDirectorDirect: 248-327-8031Email: [email protected]