MarketSmiths

• Find right writer

• Wonder if she’ll get it

• Check bandwidth /

coordinate timing

• Manage edits

• MAKE edits

• Wrangle deadlines

• Worry about result—

will client be happy?

Client writes. Delayed?Up to par?{

Available?Timely?Consistent?

{

Mmmmm...{

Freelancer writes.

You / staff write(s).

CONTENT WOES

Think outsidethe bottle(neck)

We train at Olympic-levels- Rigorous edits, huddles, deep dives

- We never lose sight of the dream:

marketing fills sales pipelines

Selection is no joke (0.5%)

We play nicely with design- Zero overlap

- Plug into deadlines

- Plug into delays (without moving to Europe mid-project)

When it’s good, we apply 35 QCcheckpoints to make it blindingly good.

- All deliverables reflect the most experienced writer

- ROI measured up to 12,100%

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Top 7 formats (out of 25)

Top 4 industries (with 16 more!!)

WEBSITECOPY

BLOG POSTS /ARTICLES

CASESTUDIES

EMAILS SALES (OR INVESTOR)

DECKS

SALESASSETS

VIDEOSCRIPTS

TECH FINANCE HEALTHCARE EDUCATION

ACTIVE PRACTICE MAKES USBETTER EVERY DAY

We provide comprehensive business insurance, personal insurance,

employee benefits and financial services products to a wide range of

businesses and individuals nationwide. With a commitment to people,

we value a culture dedicated to serving our clients’ needs in an effort

to protect their valuable assets and assist in making smart decisions

for their business or family.

“BEFORE” EXAMPLE: CANINSURANCE BE INTERESTING?

“

”

It’s Sunday, 1pm. The sun is gleaming, and you’ve driven your family to your most beloved brunch spot, hiking trail, shopping mall. Your spouse just said something hysterical, and your kid spit out her gum laughing…which landed on your arm. This day is brilliant—and it will fuel your bond for years to come.

Yeah, but how much have you protected this memory? Of course, you’ve got insurance—for your cagot insurance—for your car, health, home, business, life. But if push came to shove (and we hope it doesn’t), your current policies may leave you shortchanged, eating into savings as you and your loved ones try to make life whole again.

“

”

SHINE, I SAID!

GIVE US YOUR DRY

YOUR WRETCHED

YOUR COMPLICATED

COPY PROJECTS YEARNING

TO BREATHE FREE

OVERCOMING OBJECTIONS

“We have resources to writethis. Let's just use them."

"I / my team are the only peoplewho know our topics well enough to write about them."

“We don’t have the budget fora professional writing team.”

We really value how professional your team is, and the high quality of work

and process. We generally look to MarketSmiths when we know content

projects are going to demand a particular subject or style complexity.

DIGITAL MEDIA AGENCY, NYC

To be used to present an award for President Obama, the script had to be

unusually good. There was a large research component, a super-tight deadline

(less than a week), and a level of nuance required that our in-house writers just

don’t have. Client [U.N. Foundation] was extremely pleased with final product.

VIDEO PRODUCTION AGENCY, D.C.

I’ve worked with MarketSmiths to convert technical industry jargon and

legalese into succinct, user-friendly messaging for major websites and

print brochures. You go above and beyond to thoroughly comprehend

the task at hand. And you have yet to miss a deadline.

DIGITAL AGENCY, NYC

WHAT AGENCIES SAY

BONA FIDES

HOW TO ENGAGE

Referral or pass-through

Markup possible

Project: fresh write / edit

Retainer: ad hoc needs ($5k+ package of hours)

Subscription: monthly needs{

TYPICAL WORKFLOW

Step 1: Client wants to implement Marketo. Digital / marketing agency performs

big picture exploratory-->creates strategy. 4 articles + 2 NLs / month.

Step 2: Sends us scope. We price, send back for agency to embed in budget.

Agency gets green light.

Step 2A (optional): First time? Engagement letter.

Step 3: Kickoff and briefing call with agency + tonal questionnaire (client / agency).

Step 4:Step 4: Agency coordinates individual calls for each article.

Step 5: We interview, write, file. (Internally, we strategize approaches, review, polish.)

Step 6: Agency files to client. No changes needed for either round.

Step 7: Agency designs, publishes, sends links to us for any adjustments.

HOW TO START

Show your client these resources

Send project materials OR scope to jean@MarketSmiths.com.

Reserve a retainer.

OURWHITEPAPER

OUR TEDx TALK

AGENCIES IN OURSANDBOX

Digital agency (3-50): Internet solutions like websites, apps  

Digital marketing (10-100): Lead gen, SEM, SEO, social media 

PR / integrated marketing services (any size)

Video production (any size)

APPENDIX

BEFORE

AFTER

BEFORE

AFTER