#MarketingShake – Valli Lakshmanan - Get, Set, Mobile.
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Transcript of #MarketingShake – Valli Lakshmanan - Get, Set, Mobile.
Get. Set. Mobile!Valli Lakshmanan @itsvalli
turbulence /ˈtəːbjʊl(ə)ns/ noun
!
violent or unsteady movement of air or water, or of some other fluid. !
a state of conflict or confusion.
During their lifetimes, every man and woman will stumble across a great opportunity. Sadly, most of them will simply pick themselves up, dust themselves down and carry on as if nothing ever happened
Winston Churchill
Apple & Samsung aren’t in this chart. They have registered 28-30% & 12-15% respectively over the last 4 quarters.
Voice 36%
SMS 43%
Data 17%
Others 4%
Where is Telecom business headed?
Q3 2013 IBM Global Value Study
Bad debt ratio of Banks - loans, credit card, mortgages?
Healthcare Insurance
companies’ margin?
Number of Airline
companies in Red?
>30% >65% >80%
Shrink an inverter down to something smaller than a laptop (smaller by 10x) and you’ll win a million dollars. And help revolutionise electricity for the next century. littleboxchallenge.com
It’s not what you look that matters, it’s what you seeHenry David Thoreau
Experience is everything
Mobile as a product /service
Let’s make things
Content ≠ Experience
Does it deserve to exist? How does it make you feel? Will it make life better?
Experience is everything
Mobile as a product /service
Let’s make things
Transport. Uber. Hailo. Waze. Banking/Finance. Pingit. Zopa. Healthcare. Scanadu. WebMD. Education. Coursera. Skillshare. Messaging. WhatsApp. WeChat. Quantified Self. Fitbit. Jawbone Up.
Speed of access. Permanence. Knowledge. Personal. Power.
Experience is everything
Mobile as a product /service
Let’s make things
A good idea today is better than a perfect idea tomorrow
1. Solving real problems. 2. With empathy. 3. By building prototypes. 4. And testing in small communities. 5. To learn and apply sooner. 6. Then build and ship. 7. Scale.
idea-of-the-day.tumblr.com
Best way to predict the future is to create one!
Thank You! @itsvalli