Marketing Yourself: - Learn to Be Your Own Self Advocate… - Tips for Getting the Job You Want and...

Marketing Yourself:

- Learn to Be Your Own Self Advocate…

- Tips for Getting the Job You Want and Salary You Want

©Copyright 2000, Mary Beth Schoening 68 Chestnut Street South Dartmouth, MA 02748 (508) 993-6803

Mary Beth Schoening

Agenda

Interactive workshop 6:30 - 7:45

Salary panel 7:45 – 8:15

Q&A 8:15 – 8:30

What Prevents Women From Reaching Top Levels of Leadership?

Male stereotyping and preconceptions of women

CEO’s (25%), Senior women (52%)

Exclusion from informal networks

CEO’s (15%), Senior women ( 49%)

Lack of line experience

CEO’s (82%), Senior women (47%)

Women not in pipeline long enough

CEO’s (64%), Senior women ( 29%)Source: Catalyst InfoBrief: Women in Corporate Leadership

5 Findings About Women…

• Tend to rely on others to manage career progression – don’t empower themselves as much

• Don’t have concrete career goals• Tend to be good corporate citizens and go where

they are asked • Don’t get opportunities for visibility with senior

management• Not comfortable touting their accomplishments


Know the Key Cultural Challenges

• Career planning/development disintegrates at higher levels• No defined criteria for promotion • Executive fit is the most important criteria at higher levels -

accomplishments and technical skill is outweighed• Informal executive networks exclude women

– Limits job info

– Advice on how to succeed

– Limits access to higher-ups

• Women selected less frequently for leadership training than men

• “Face time” and lack of flexibility discourage many talented women


Fourteen Things You Can Do For Yourself


Be proactive about managing your career and your life - don’t rely on anyone else


Figure out what you want and ask for it


Develop a “Personal Positioning Statement”…

DIFFERENTIATE


Get to know the political landscape…identify key players, increase your

visibility



Toot your horn! (Get credit for your work, communicate accomplishments)

Work your way into informal networks, build

support team


Track the hot issues, emerging

initiatives….become an EXPERT in something


Shift from activity to accomplishments…measurable ones


Learn to ask for help…then give back


Create your own position/promotion


Seek out leadership training


Make ideas tangible


Value yourself, play up your strengths!


Protect yourself…don’t burnout

THANK YOU!

Marketing Yourself: - Learn to Be Your Own Self Advocate… - Tips for Getting the Job You Want and...

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