Marketing Your

Business with Data,

Rather than Feelings Ashley, Shannon, Bhavik, jt

Questions?

#DataNotFeelings

About Us

James Thompson • Affiliate, 10 Years

• Programmer, 20 Years

• Founder of Daft Labs

Bhavik Modi • Six Sigma Black Belt, 8 Years

• Affiliate, 3 Years

• Runs Inkdatabase.com

Shannon Vogel • Social Media Strategist, 7 Years

• Owner of The Be - Scene

Ashley Coombe • Social Media Strategist, 7 Years

• All Inclusive Marketing

• DoBizLo.com

on-site optimization

james thompson - @jtgraphic

Daft Labs

track shit. use math, not feelings.

have goals.

know EXACTLY what

‘conversions’ are

and why you’re

trying to get them.

brainstorm.

photos

• mood

• gender

• filters

• colors

chartreuse is the most visible color

brainstorm. words

• “words that sell”

• thesaurus.com

• whatrunswhere.com

• specific products

Genetify Roll Your Own

try stuff.

know when your statistics are relevant.

sample size is important http://www.surveysystem.com/sscalc.htm

rinse. repeat.

determine whether your

experiment was

successful.

establish another goal.

start over.

check out a recent case study.

break even

● spent $50,048

● profited $10,252

check out a recent case study.

break even

● broke even week 12

● lost $9,899 before I

made anything back

check out a recent case study.

break even

● no profit for 20 weeks

● lost $9,899 before I

made anything back

investment recouped

check out a recent case study.

break even

● started at $308.80

● currently $70.97

● expect to make

~$72,000 over the

next 24 weeks

investment recouped

process improvement

bhavik modi - @bhavik_modi

Six Sigma Black Belt

• Disciplined, data-driven approach and methodology for

eliminating defects in any process – from manufacturing

to transactional and from product to service.

• Reducing variation in your process so its repeatable &

reliable

• Defects?

• Why is Data important?

DMAIC process

Define

• Define and refine the

problem or focus area

• Measurable Attributes

Why are these

outside the

norm?

Measure the Data and observe Trends

Measure & Analyze

Analyze

Use structured methodologies to understand

the Root Cause of the issues

Examples:

• Fault Tree

• 5 Why’s

• Fishbone Diagram

• Apollo Root Cause

Improve & Control

Implement systemic fixes to ensure

improvements are sustained.

data on facebook

shannon vogel - @thebescene

The Be Scene

Use Your Insights

Dates and Days - Impressions

Dates and Days - Sharing

However…

Constant Inspiration

Great content is not enough…

Constantly Reevaluate

cultivating the perfect

message

ashley coombe - @AshleyBCoombe

DoBizLo.com

Listen to your Gut, but Rely on the Facts:

Listen to your Gut, but Rely on the Facts:

Listen to your Gut, but Rely on the Facts:

Listen to your Gut, but Rely on the Facts:

Listen to your Gut, but Rely on the Facts:

Cultivate your perfect message.

• Calendars- # of Times

• Stock Photos Vs. Personal

• Scenery Vs. Events

• Events Vs. Drama

• Selly Vs. Informational

• Informational with pic Vs. Informational without

Test Your Ads

•Calendars- # of Times

• Stock Photos Vs. Personal

• Scenery Vs. Events

• Events Vs. Drama

• Selly Vs. Informational

• Informational with pic Vs. Informational without

Tools

• Sprout Social

• Hootsuite

• Shariest

• Facebook Insights

Questions?

#DataNotFeelings