Marketing With Mobile Apps - A Predictive Modeling Approach
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Transcript of Marketing With Mobile Apps - A Predictive Modeling Approach
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Pixel Mints
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Today, We'll Talk About Apps
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...And Gas Stations
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Why AppsThe Next Level
How To
Points
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Warning
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"With Great PowerComes Great Responsibility"
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Why Apps Kick-Ass(and take names)
(literally)
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Does This Look Familiar?
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If a company solved your screaming kids problem, would you lean towards buying their products?
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Buying more 76 gas?
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Mobile AppsA Marketing Ecosystem
Lead GenerationIntelligence Gathering
Offer Delivery
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Lead Generation
"Many a small thing has been made large by the right kind of advertising."
--Mark Twain
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Opt-In Landing PageTool to Gather Information
About Prospects
Mobile AppPerpetual Opt-In Page
(endlessly adding value and gathering information)
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See Opt-In Connect Revenue
SubmitGoogle Consume
InstallApp Store Play
Opt-In Page
Mobile App
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Intelligence Gathering
"The aim of marketing is to make selling superfluous."
--Peter Drucker
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Where you areDo you have kids
How often you driveHow stressed you are drivingHow often you're pulled over
And, When
What Can They Learn?
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Offer Delivery
"Always enter the conversation already
taking place in the customer’s mind."--Robert Collier
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● Texts● Notifications● Splash Screens● In-App
Don't Look Like an Ad
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Recap
multiple delivery options
360° view of prospect(where, what, when)
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The Next Level(now the fun begins)
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Reminder
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Respect User Privacy
Always disclose any information you capture
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Get Laser-Focused
Need a specific piece of information from your
prospects?
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App #1
Data
App #2
Option A:Create a new app to gather it
Option B:Gamify an
existing app to motivate
prospects to provide the
info
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Simple gamification can help motivate users to complete tasks...
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Go Big
Want to instantly customize your app to fit
current events?
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App
DataCMS
Use a Content Management System(remotely control the app)
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Think: Wordpress for Apps
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Go Really Big
Want to give each of your users an app experience that's uniquely ideal for
them?
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App
AI
DataCMS
Use an AI to control the CMS
(create the perfect buying scenario for
each unique user, based on past
behaviors)
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Imagine sending a uniquely ideal sales letter to each
prospect,at the exact moment they
need your product(create synchronicity)
Why This Rocks
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Think: David Ogilvy for Apps
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Or more accurately...
a David Ogilvy for each one of your app users
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How To Do It(its easier than you think)
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App
AI
DataCMS
Google Prediction API
Google Analytics
HTML5
Web Server
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Personalized experience is on the move...
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Recap
gamfication = deep insightcms = remote control
ai = ideal buy experience
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The End