Marketing with
description
Transcript of Marketing with
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LOGO
Marketing with
ByNithin Vellappali
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Advantages of using Facebook in business
Agenda
Introduction
Using Facebook in Business
Strategies for advertising success
Facebook Viral Marketing
Conclusion
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Facts and figures
• Youngest billionaire
• Times Most influential person of 2010
• Harward drop out
• Social Network Movie was based on him
• CEO of Facebook
• Net worth of $ 6.9 billion
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Facts and Figures
• 500 million active users
• More than 120 million users log onto Facebook once a day
• More than 1 billion photos are uploaded each month
• More than 15,000 websites, devices and applications have implemented facebook connect
• Second most visited website in world
http://www.marketingcharts.com/interactive/top-10-social-networking-websites-forums-november-2010-15359/
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Marketing with
• How it will help ?
• ROI
• Initial Cost
• Understand the real need of Customer
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Creating a Page for business
• Companies can open a page in facebook
• Here marketers and customers can interact with eachother and share ideas
• Main thing to think while creaing a page– What is the aim of the page– How can you achieve your goal
• To access this page users should click on like button
• To create a page, http://www.facebook.com/pages/create.php
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Create a page
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Creating a Fb Marketing Strategy
• Create a nice Facebook page
• Add application
• Create unique events
• Discussion
• Use Facebook Connect to integrate your business page
• Updating the page regularly
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Example of a Fb page
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Advertising your Fb page
• Adding application
• Posting information
• Commenting on discussions
• Indirect promotion
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Different advertising strategies in Fb
• Building brand awareness
• Increasing Sales
• Advertise using Facebook Ads
• Using Facebook Marketplace
• Use Viral Marketing
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Viral Marketing
• Sudden growth of poularity in our advertisement
• Increases brand awareness
• Increases Sales
• Uses word of mouth
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Ways to make it Viral
• Keep it Simple
• Offer exciting prize
• Run promotional event for a month
• Integrate it with Media Campaign
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Example of Viral Marketing
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Advantages of using Fb in Business
• More Activities in our Facebook page can work as a SEO for search engine
• Any users in Facebook can find about our brand with the help of Facebook page.
• Marketing is not limited to a demographic region in Facebook
• Attracts more Clients
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Advantages Contd.
• Run promotional events for Fans
• Can Sync our company website to our Facebook Blog
• Can deal with unsatisfied customer more conveniently
• Cost Effective
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