Muhammad Eissa

1

Marketing ToolsMarketing Tools

• Marketing• Marketing mix • Product life cycle

Agenda

Marketing

Is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service.

Marketing Mix

Product

• Convenience products• Shopping products

Convenience products

These are consumer products that the customer buys very frequently, without much deliberation.

Types:Stable products Impulse products Emergency products

stable products

Impulse products

Emergency products

Shopping products

Price

• Is the most important element. • Is the attractive one.

Pricing policies:•Competitive pricing. •Penetration pricing.

Competitive pricing

Penetration pricing

Under this policy, prices are fixed below the competitive level.Product faces elastic demand.Raise the price.

Promotion

Place

Place of DISTRIBUTION not place of MANUFACTURING .

4P’s

•PProduct

•PPrice

•PPlace

•PPromotion

7P’s

Physical evidence

• The storefront. • The employees uniform.• Sign boards.

Process

the processes and systems within the organization that affects its marketing process.

People

12P’s

people

Product life cycle

Recap

• Marketing • Marketing Mix

–4P’s

–7P’s

–12P’s

• Product life cycle