Marketing Tools For
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Marketing Tools & Tips for Marketing Tools & Tips for Your Library Your Library American Library Association’s American Library Association’s READ Poster READ Poster Social Utility Software Social Utility Software & & Email Campaigns Email Campaigns Sonja Plummer-Morgan, Library Sonja Plummer-Morgan, Library
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Presentation at the Northeastern Maine Library District Fall Conference 2007
Transcript of Marketing Tools For
Marketing Tools & Tips for Marketing Tools & Tips for Your LibraryYour Library
American Library Association’s READ Poster American Library Association’s READ Poster
Social Utility SoftwareSocial Utility Software
&&
Email CampaignsEmail Campaigns
Sonja Plummer-Morgan, Library DirectorSonja Plummer-Morgan, Library Director
““Marketing lets the community know what we Marketing lets the community know what we do. [It is] an essential part of fundraising and do. [It is] an essential part of fundraising and
[means to] inform local, state, and national [means to] inform local, state, and national budget decision-makers.” budget decision-makers.”
~Ohio Library Council~Ohio Library Councilhttp://www.olc.org/marketing/index.htmlhttp://www.olc.org/marketing/index.html
Traditional Marketing ToolsTraditional Marketing Tools
Word of MouthWord of Mouth Local newspapersLocal newspapers Local cable access channelsLocal cable access channels NewslettersNewsletters WebsiteWebsite Local Television StationsLocal Television Stations
The BeginningThe Beginning
Review your missionReview your mission Ask who users are and what they wantAsk who users are and what they want Consider non-users and how to reach themConsider non-users and how to reach them Create a marketing plan Create a marketing plan Evaluate Evaluate
Three Useful Tools...Three Useful Tools...
ALA’s READ PostersALA’s READ Posters Social Software like... Social Software like...
MySpace.comMySpace.com Email Campaign Email Campaign
Constant ContactConstant Contact
READ PostersREAD Posters
1.1. Participatory Participatory MarketingMarketing
2.2. Gets library into Gets library into area businesses, area businesses, offices, and offices, and organizationsorganizations
3.3. Puts users more Puts users more in controlin control
4.4. Gets librarians out Gets librarians out of the libraryof the library
PurposePurpose
1.1. To target and to reach “non-users”To target and to reach “non-users”
2.2. Networking Networking
3.3. Advocacy for profession, own library & Advocacy for profession, own library & Maine librariesMaine libraries
4.4. Recognize community membersRecognize community members
5.5. Increase VisibilityIncrease Visibility
American Library Association’s American Library Association’s READ PostersREAD Posters
What You Need to BeginWhat You Need to Begin
Purchase Software Purchase Software from ALA from ALA www.ala.orgwww.ala.org
Need to know how to Need to know how to use Photoshop.use Photoshop.
Good digital cameraGood digital camera
ALA Backdrops and READ FontsALA Backdrops and READ Fonts
Customized BackgroundsCustomized Backgrounds
Cautionary TalesCautionary Tales
Read computer specs required for running Read computer specs required for running software carefully software carefully beforebefore purchasing purchasing
Time spent designing and printing posters Time spent designing and printing posters can be significantcan be significant
Hidden costs (toner, printing, designing Hidden costs (toner, printing, designing layout)layout)
Copyright (not permitted to sell)Copyright (not permitted to sell)
Social Utility SoftwareSocial Utility SoftwareAKA Web 2.0AKA Web 2.0
MySpace.comMySpace.com Facebook.com Facebook.com
MySpace ProfileMySpace Profile
Not just for teensNot just for teens Targets non-usersTargets non-users IT’S FREEIT’S FREE
Who Uses MySpace?Who Uses MySpace?
Teens and preteensTeens and preteens Grown-upsGrown-ups Non-profits (American Library Association)Non-profits (American Library Association) Churches (Brick Church in Bangor)Churches (Brick Church in Bangor) Universities (Too numerous to list)Universities (Too numerous to list) Libraries (Five in Maine)Libraries (Five in Maine) Businesses Businesses Political figures Political figures Towns and citiesTowns and cities Authors Authors
American Library Association YALSA
Patrick Jones Falmouth Big Rock Ski Area Warren Memorial Library
Henry D. Moore Library
Patten Free Library
Libby Memorial Library's YA Space
Young Adult Zone @ Rockford Public Library Warwick Public Library
Aroostook County
Teen Vogue
Columbus Public Library
evolver - Denver Public Library Teens
BOOKS
Ski Maine Association
WUPI
LibrarianPlanet
val
Arootsakoostik Music Festival
Cherryfield Public Library
Easton Fire Department
Windsor Public Library Teen Zone
Historical Society of Cecil County
Davinci Institute
CoolLibrarians
Skiing Magazine
Nonprofit Organizations
The Ohio State University (OSU)
Baxter Memorial Library
SNOWBOARD Magazine
UMFK Student Activities
Challenges & the Good NewsChallenges & the Good News
Communities and individuals fear social Communities and individuals fear social networking. networking.
How do we collect statistics on this usage? How do we collect statistics on this usage? Time to manage sites significant at times.Time to manage sites significant at times.
You can invest as little money and time as you You can invest as little money and time as you feel you can and your library still benefits. feel you can and your library still benefits.
Constant Contact Email CampaignConstant Contact Email Campaign
Create online newslettersCreate online newsletters Inexpensive subscription rates based on the Inexpensive subscription rates based on the
number of contacts ($99.00 per year for 500 number of contacts ($99.00 per year for 500 email addresses). email addresses).
Send emails with graphics and backgrounds Send emails with graphics and backgrounds for events.for events.
constantcontact.com constantcontact.com
Other Marketing/Promotion Activities Other Marketing/Promotion Activities to Consider: to Consider:
Job fairs at local community colleges & universitiesJob fairs at local community colleges & universities Health, community, and fun fairs, etc. Health, community, and fun fairs, etc. Booth/Annex at the malls or in storesBooth/Annex at the malls or in stores Parades – have a library floatParades – have a library float
More InformationMore Information
Webjunction “Marketing.” http://webjunction.org/do/Navigation?Webjunction “Marketing.” http://webjunction.org/do/Navigation?category=393category=393
Chudnov, D. (September 2007). Chudnov, D. (September 2007). Social Software: You Are an Access Point. Social Software: You Are an Access Point. Computers In Libraries, p. 41-43.Computers In Libraries, p. 41-43.
American Library Association Online StoreAmerican Library Association Online Store http://www.alastore.ala.org/SiteSolution.taf?_sn=catalog&_pn=sub_category&_http://www.alastore.ala.org/SiteSolution.taf?_sn=catalog&_pn=sub_category&_op=131op=131
Presque Isle Library MySpace Profile: Presque Isle Library MySpace Profile: http://www.myspace.com/presqueislelibraryhttp://www.myspace.com/presqueislelibrary
American Library Association Collection of READ Posters American Library Association Collection of READ Posters http://www.flickr.com/photos/ala_members/sets/72157594397792358/http://www.flickr.com/photos/ala_members/sets/72157594397792358/
Constantcontact.comConstantcontact.com Facebook.comFacebook.com
Sonja Plummer-Morgan, Library DirectorSonja Plummer-Morgan, Library Director
Mark & Emily Turner Memorial LibraryMark & Emily Turner Memorial Library
39 Second Street39 Second Street
Presque Isle, Maine 04769Presque Isle, Maine 04769
(207) 764-2571(207) 764-2571
[email protected]@presqueisle.lib.me.us
Slides are available on our Website, by USB, or email me Slides are available on our Website, by USB, or email me
and I’ll send you a copy.and I’ll send you a copy.
