Marketing to the new cultural mix 2016
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Transcript of Marketing to the new cultural mix 2016
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Copyright 2016 by Saurage Research, Inc. All rights reserved. No part of this document may be reproduced by any means whatsoever without permission in writing from Saurage Research, Inc.
Presented to Ad Club of NELA
BySusan Saurage-Altenloh
Marketing to the New Cultural Mix
May 2016
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• How the U.S. cultural mix is changing
• Key consumer groups
• Effect of diversity on consumption
• What to expect for the future
Our Path Today
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The Changing Face of America
Source: Pew Research Center
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Growth by Cultural Group
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Cultural Generation Gap – Age & Race
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Ethnic or Not?
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African Americans
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Asian Americans
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Hispanics
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Category Comparison: An Example
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Total Mobile Application for Top Third of Consumers
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What’s next?
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About the Presenter
Susan Saurage-Altenloh:
Disruptive researcher
Smarty pants
Committed to actionable insights
Perpetual student
Great clients (even the large ones)
Highly collaborative
Gym rat, but hates cardio
Talented chef & passionate foodie
Technology addict
Business owner
Leading edge > bleeding edge
Price rarely matters
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Does your marketing measure up?
http://pinterest.com/saurageresearch/
http://twitter.com/RealitySpikes
http://www.linkedin.com/company/saurage-research-inc.
https://www.facebook.com/SaurageMarketingResearch
http://www.saurageresearch.com/category/blog/
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