Marketing Mix OBJECTIVES: -Discuss the 4 P’s of Marketing -Identify Marketing Mix Concepts -Create...

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Marketing Mix OBJECTIVES: -Discuss the 4 P’s of Marketing -Identify Marketing Mix Concepts -Create a Marketing Mix Presentation

Transcript of Marketing Mix OBJECTIVES: -Discuss the 4 P’s of Marketing -Identify Marketing Mix Concepts -Create...

Page 1: Marketing Mix OBJECTIVES: -Discuss the 4 P’s of Marketing -Identify Marketing Mix Concepts -Create a Marketing Mix Presentation.

Marketing MixOBJECTIVES:

-Discuss the 4 P’s of Marketing-Identify Marketing Mix Concepts-Create a Marketing Mix Presentation

Page 2: Marketing Mix OBJECTIVES: -Discuss the 4 P’s of Marketing -Identify Marketing Mix Concepts -Create a Marketing Mix Presentation.

Opening Activity Gatorade Why does

Gatorade have so many products?

Are they all for the same customer?

Do you think that they sell for the same price? If not, why?

Page 3: Marketing Mix OBJECTIVES: -Discuss the 4 P’s of Marketing -Identify Marketing Mix Concepts -Create a Marketing Mix Presentation.

What is Marketing?Putting the right

product in the right place, at the right price, at the right time.

Page 4: Marketing Mix OBJECTIVES: -Discuss the 4 P’s of Marketing -Identify Marketing Mix Concepts -Create a Marketing Mix Presentation.

Quick ReviewTarget Marketing

a specific group of customers that a company will direct its products and services to. Age, gender,

and economic status define target markets.

Page 5: Marketing Mix OBJECTIVES: -Discuss the 4 P’s of Marketing -Identify Marketing Mix Concepts -Create a Marketing Mix Presentation.

MARKETING MIXTHE 4 P’S

-PRODUCT-PLACE-PRICE -PROMOTION

Page 6: Marketing Mix OBJECTIVES: -Discuss the 4 P’s of Marketing -Identify Marketing Mix Concepts -Create a Marketing Mix Presentation.

PRODUCT What is the product? How will it satisfy the

customers need? How is it be packaged? What is the brand name? What is the image I want

my product to project?

Top ad icons of the century!!!

Question-Pick one of the ad icons and answer the questions above.

Page 7: Marketing Mix OBJECTIVES: -Discuss the 4 P’s of Marketing -Identify Marketing Mix Concepts -Create a Marketing Mix Presentation.

PLACE Where will my product be sold?

-Specialty Stores-Mass Merchandisers-Department Store-Boutique Shops-Combination of Stores

Page 8: Marketing Mix OBJECTIVES: -Discuss the 4 P’s of Marketing -Identify Marketing Mix Concepts -Create a Marketing Mix Presentation.

PRICESupply and DemandStay Competitive With Pricing Is there prestige in ownership that will

make the customer want to pay more. (example: Nike/ Starbucks)

Consider the Customer and ConsumerWhat is the value to the buyer?

Page 9: Marketing Mix OBJECTIVES: -Discuss the 4 P’s of Marketing -Identify Marketing Mix Concepts -Create a Marketing Mix Presentation.

PROMOTIONWhat media will

you use to promote your product?

How will you “launch” your product?

What will be your promotional message?

Can you think of the promotionalmessages of these famous brand’s?

Page 10: Marketing Mix OBJECTIVES: -Discuss the 4 P’s of Marketing -Identify Marketing Mix Concepts -Create a Marketing Mix Presentation.

Promotion

Product

Target Market

Price

Place

“Lil Tiger”

Active BoysAges 6-12

Suggested Retail$12.00-2.5Fl oz$8.00-1.5Fl oz$4.00-Back Pack Spray

Large Department StoresSmall RetailersAny Place Boys ClothingIs Sold

• “Bring out the “Lil Tiger” In you!(Promotional Message)• Print Ads in National and Local Magazines (Non-personal activity)• Instant $1.00 off at Retail Outlets• Product Launch-Have Lil Tiger Mascot giving samples of cologne At mall store locations. Give freeBackpack spray with in store Purchase.

Created by: Raquel Pabst

Sample

Page 11: Marketing Mix OBJECTIVES: -Discuss the 4 P’s of Marketing -Identify Marketing Mix Concepts -Create a Marketing Mix Presentation.

Product

Target Market

Promotion

Price

Place

Target Market-Who will your product be targeting? Male, Female, Adults, Teenagers, or Children? What is the age group? What Psychographics or demographics will be considered for your product?

Where will the location of your product sell at? Give examples of the type of locations that your product would be sold at. You may draw, use magazines and newspapers, or use the

computer. Do you have a competitor that may sell a similar product? Stay competitive with pricing.Low price doesn’t mean high profit. You will have to sell a higher quantity at a lower price to make a profit. State the suggested retail price.

How will you further the sales of your product by using non- personal activities that reach a larger audience? What type of sales will you consider having to launch your product? What is your promotional message?

Created by: Raquel Pabst

Page 12: Marketing Mix OBJECTIVES: -Discuss the 4 P’s of Marketing -Identify Marketing Mix Concepts -Create a Marketing Mix Presentation.

Product

Target Market -

Promotion

Price

Place