Marketing to Boomers Through Social Media
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April 15, 2010 Social Media for Boomers Bernie Borges
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There are 78 million boomers in the U.S. More than 70% of boomers consume social media content. Marketers who target boomers need to understand how boomers want to be engaged online.
Transcript of Marketing to Boomers Through Social Media
April 15, 2010
Social Media for Boomers
Bernie Borges
Marketing History Lesson
1950 to 2000
In a Transition
1990 to 2000 2000 to 2009
Marketing 1.0 vs. Marketing 2.0
Outbound Marketing Inbound Marketing
Buyers Don’t Have to Tolerate It
Marketing 2.0 in a Nutshell
Relationship BuildingContent Strategy
Mindset Shift
Marketing 2.0 Mindset
Think Like a Publisher
Focus on Relationships
The Three E’s
Engage Influential People
Wisdom of Crowds
Do Boomers Use Social Media?
Do Boomers Use Social Media?
Do Boomers Use Social Media?
Do Boomers Use Social Media?
Do Boomers Use Social Media?
Do Boomers Use Social Media?
Do Boomers Use Social Media?
http://mashable.com/2010/04/05/facebook-us-infographic/
Marketing to Boomers Online
• Insider’s Club
• Branded Communities
• Social TV
• Targeted Advertising (Online)
• Integrated Marketing
Marketing to Boomers Online
Integrate Email with Social Media
Integrate Email with Social Media
Integrate Email with Social Media
Insider’s Club
Private Communities
Branded Content
Branded Content: Will it Blend?
Over 6M Views
Sales Grew 700%
National Media Coverage
Cross Over Brand Pull
SEO Value
Private Twitter Communities
Social TV
Social TV
Targeted Online Advertising
Targeted Online Advertising
Integrated Marketing
Integrated Marketing
Integrated Marketing
Integrated Marketing
Integrated Marketing
Summary
• Nurture boomers online
• Create custom content
• Build strong loyalty
• Create sense of exclusivity
• Give reason to connect & share
• Make special offers
• Make it easy to share
Bernie Borges: CEO, Find and Convert
Email: [email protected]
Blog: http://www.findandconvert.com/blog/
Twitter: http://twitter.com/berniebay
LinkedIn: http://linkedin.com/in/bernieborges
Facebook Fan Page: http://companies.to/findandconvert
My Book: http://budurl.com/marketing20amazon
Video Channel: http://www.youtube.com/user/bernbaybb
Source CreditsThe following people, companies and logos used in this presentation are the sole copyrighted property of their respective owners.
Blendtec
Coke
Dell Outlet
E-Marketer
Endavo Media
Fidelity Investments
Forrester Research
HubSpot
Mashable
Proctor & Gamble
