Marketing Strtegies
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Transcript of Marketing Strtegies
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MARKETING STRTEGIESITM KHARGHAREMBA-BATCH 13 B PRASANNA DEVADIGAKH08JUNMBA87
Source: Sreeradha D Babu & Writankar Mukherjee, KolkataThe Economic Times Date: 16 th April 2009
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RETAILERS PITCH FOR LOYALTY IN TOUGH TIMES.
FUTURE, SHOPPER STOP, WEST SIDE FOCUS ON
CUSTOMER RELATIONSHIP MANAGEMENT TO BEAT
SLUMP.
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Retailers expect when consumer spending is on a decline, expanding or restructuring loyalty pays will help them in increasing footfall, conversion level and their top line growth.
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Few of the retailers are working on CRM (Customer Relationship Management) where they can give some comfort to the customers so that they keep coming back to the stores.
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Future Group is planning to launch a new loyalty program, currently the group’s green card loyalty program at pantaloons accounts 55 percent of sales.
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Reliance retail is already operates its reliance one program with four million customers.
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Shopper Stop has just launched loyalty scheme for its hypermarket ‘’Hyper zcity’’..and they add 3 lakh customer under loyalty program every year
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Westside has relaxed entry norms for its loyalty program ‘Club West” to cash in on large foot fall the store is witnessing due to NANO bookings. The chain has over 8 lakh members who generate over 50 percent of sales.
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