How to Create Value, Attract More Clients & Charge Higher Rates to
Marketing Strategies to Attract Your Targeted Clients & Customers
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Transcript of Marketing Strategies to Attract Your Targeted Clients & Customers
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Start and Grow Your Own BusinessModule 4: Marketing Strategies to Attract Your Targeted Clients & Customers
Rita J. Cartwright, FounderRJ’s Internet Marketing Services
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Start and Grow Your Own Business
In this webinar, we’ll examine: Marketing strategies that are a
“must” for any type of business
Marketing strategies that are particularly effective for specific business or customer types
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In the “must” category… Social networking YouTube sharing Affiliate marketing Google+ Facebook Pinterest
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Start and Grow Your Own Business
Mobile marketing QR codes Promotions Article Marketing LinkedIn Twitter
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TESTING AND TRACKING
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Which social sources refer visitors
Which actual content drives conversions with social audiences
What your visitors are sharing (and where)
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The impact of mobile use on your business
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It also provides: Analysis tools
Software Development Kits for iOS and Android, allowing you to measure how people use your app, if you’ve created one
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Real-time reporting
Graphs and charts, to help you quickly visualize statistics
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The ability to customize your results, so you see only that data you need to see
Custom variables and advanced segmentation
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A/B Split Testing (Multi-variate Testing)
Google Analytics also allows you to easily set up A/B split testing.
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INTERACTIVITY
Module 4: Marketing Strategies to Attract Your Targeted Clients & Customers
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Not responding – especially to subscribers – can actually: Make people decide to stop
reading your emails (you stop being “special”)
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Make them feel embarrassed (if they’ve strongly identified with you or shared something highly personal as a direct response to your post)
Make them gloss over your posts – and stop commenting, causing a drop in traffic and prominence
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Change them from your biggest fan to someone who’s moved on
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Start and Grow Your Own Business1. If you “don’t have time” to
read emails yourself, ask your VA or another dedicated person to “read and weed” for you.!”)
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2. Dedicate a day or two to monitoring your social networks and finding out the premium times when your followers appear online.
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3. Make a daily habit of spending ten minutes during that period.
4. Jot down the URL or Pinterest photo for any great information you can share.
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5. At night, before you log off, use a free social management site such as TweetDeck or HootSuite
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1. Those who appear during the same two hour period every single day
2. Those who appear briefly several times during the day
3. Those who visit daily – but not always at the same time
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INTERACTIVITY WITH WEBSITE AND MOBILE
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Mobile use is here to stay because it:
Is so easy, it creates a habit Brings immediate gratification Is often fun and entertaining Helps people feel connected –
when their lifestyles are disconnected
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They can: Ask a question and get an
instant answer
Look up facts and locations on maps
Find a store (online or off)
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Play games to fill gaps while they wait in line (or for children)
Check Facebook
Check Pinterest (if they’ve got the right type of Mobile)
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Use apps to perform useful tasks, such as keeping track of what they’re spending or telling them where the next gas station is
Enter contests
Text-message
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Win prizes
Find coupons and “deals”
Talk to a family member no matter where they happen to be in the world
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SIX EFFECTIVE WAYS TO CONNECT WITH YOUR MARKET BY MOBILE
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Here are six tactics to consider, when deciding how to best connect:1. Make sure your blog or website
is optimized for mobile
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Start and Grow Your Own Business2. Consider using QR code
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Start and Grow Your Own Business3. Know when your particular
Mobile market peak usage time occurs.
4. Use coupons
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5. Use Mobile Virtual Business
6. Try the photo “blitz” technique
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SHARING BUTTONS
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Make it part of your checklist to ensure you: Ask people to share your links,
photos, coupons, content Put sharing buttons on your
sites
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JOINT VENTURE PARTNERSHIPS
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Just make sure you: Set the deal for a limited time
before offering it at full rate to the general public
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Offer her a great commission (75-100%) -- you are after leads and subscribers at this point; not just sales
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Consider allowing her to brand your product with her business name (not essential or always desirable; but sometimes appropriate and a strong incentive)
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Don’t offer her a product not absolutely tailored to her exact target customer
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Have all your affiliate resources in place, before mailing her your offer. (That includes affiliate page, FAQ page, plus a download page containing banner ads, buttons, graphics, any promotional articles affiliates can use, and affiliate link information
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CREATING YOUR “A” TEAM
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Contractors can add value Always have a sounding board
if you want one Communication will be the key Add creating your “A” Team
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SOCIAL MEDIA AND GRAPHIC SHARING
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There are two powerful reasons for this: Facebook’s Edge Rank
algorithm Pinterest
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“Pin it” social sharing buttons are available to put on your website.
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You can even create Pinterest coupons!
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With Google+ you can: Share YouTube videos
Quickly access YouTube via the top menu bar
Find your friends on Google+ Hangout
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Recommend sites (and allow people to recommend yours) by including a Google+ button on your websites and blogs
Optimize your Profile Page
Use #hashtags and @mentions
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Customize your preferences (unlike Facebook, which decides what and who you can see)
Quickly access your Google Calendar
Shows what is trending on Google
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Has social share buttons you can add to your sites. People press it not to share it, however – but to recommend your site!
Access Gmail directly from Google+
Create Google+ Business Pages
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Embed photos, videos and even infographics
Allows “expanded” posts with “rich” content
Brings back “archived” posts, if they are generating traffic
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YOUR AUTORESPONDER – YOUR BEST FRIEND
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You can send: Tips
Niche news (especially “leading edge” breaking news and notification of changes)
Mini-courses
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Promotions for other marketers whose products you think would especially benefit your list (don’t forget your affiliate link!)
The odd personal anecdote – particularly if it entertains or imparts value in some away your subscribers can relate to
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Offers
Special surprise Freebies and bonuses
Advance Special Offers
Regular new releases
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USING YOUR IMAGINATION
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Start and Grow Your Own Business
If you’ve been in business for three (3) years or less, then this is a must have 4-modules course on Start and Grow Your Own Business.
Each module contains brainstorming worksheets and homework assignments. Pick up your copy at http://rjsinternetmarketing.com/startandgrowbiz.html for only $37.
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Q & A
Rita J. Cartwright, FounderRJ’s Internet Marketing Services