How to attract clients for your own business
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Transcript of How to attract clients for your own business
How To attract Clients For your Own Business
How to do the marketing to attract more clients for a business.
Kardan University
Table Of Content
My Profile
What Is Marketing
Who Is Customer
Tips On How to attract and keep customers for a business.
References
My Profile
Name: Ahmad Sameer Nawab
Department: BCE
Semester: 4th
Subject: Engineering Economy
Assignment Type: Research
Recommended By: Ali Mahir
Date: 1/9/2014
Marketing
The management process through which goods and services move from concept to the customer.
It includes the coordination of four elements called the 4 P's of marketing:
(1) identification, selection and development of a product,
(2) determination of its price,
(3) selection of a distribution channel to reach the customer's place.
(4) development and implementation of a promotional strategy.
Customer
A customer (sometimes known as a client, buyer, or purchaser) is the recipient of a good, service, product, or idea, obtained from a seller, vendor, or supplier for a monetary or other valuable consideration.
Customers are generally categorized into two types:
An intermediate customer or trade customer (more informally: "the trade") who is a dealer that purchases goods for re-sale.
An ultimate customer who does not in turn re-sell the things bought but either passes them to the consumer or actually is the consumer.
Customer
In the world of customer service customers are categorized more often into two classes:
An external customer of an organization is a customer who is not directly connected to that organization.
An internal customer is a customer who is directly connected to an organization.
Internal customers are usually stakeholders, employees, or shareholders, but the definition also encompasses creditors and external regulators.
• How To Attract Customers
1-Understand what you do
What makes your business special? What is unique, different, important? Be able to clearly answer the question, "Why should I choose to turn my money over to your business when there are so many other choices." Remember that business is all about serving others. They are the only ones who will put money in your bank account. The more a business is about serving others and the less it is about you and your needs the better it will work.
2-Understand your customer
Customers are the focal point of your business. Who are they? What motivates them? Are they rich or poor? Educated or not? Where are they? Create a mental image of a customer you would like to serve and use this image when you are creating marketing campaigns. Make sure that you direct your message to this customer and not to some general population. Really try to connect with people.
3- focus and direct your marketing efforts
There are many ways to do this. Depending on who your customer is, some methods will work better than others.
Once you understand who your customer is you will better be able to identify where he is to be found.
The better you can focus and direct your marketing efforts to those people most likely to actually pay for what you do the better it will work. Some different media that may be useful to you: Direct Mail
Newspaper and Magazine
Yellow Pages
Signs and Billboards
Website
Pay Per Click
Vehicle Wrap
3- focus and direct your marketing efforts
4-Social Networks And Blogs
• Facebook• Twitter• YouTube• Daily motion• LinkedIn
5-acquiring customers by referral
Once you have a few customers that like what you have to offer, enlist them to help you.
Most happy customers will gladly tell others about you, but most of the time they will not think about it unless you give them a reason or incentive.
Give Them Rewards For each referral.
Praise or otherwise recognize their help.
Provide incentives for them to continue referring others.
6-Do not forget about your customers
6-Do not forget about your customers
Keep your customers. A customer is like a prized possession. Do not forget about your customers. Everyone loves attention and has a need to know that others care about them. There are many ways to keep in touch with your customers. Mail A Newsletter.
Fax A Brochure
Use email to communicate
Use the telephone
Remember their birthday
Send them holiday cards (especially offbeat holidays like Thanksgiving)
7-Do Proper Follow-Ups
8-Offer a guarantee
A concern many people have when changing suppliers is the risk associated with the change. They may not be completely satisfied with their existing supplier but the risk of choosing a supplier who may be worse can prevent them from changing. Eliminate this concern and offer a guarantee.
9-Brand your content
Resources
The Information Has Been Adapted From the following Websites.
Business Dictionary.com
Subinfocanada.about.com
Evergage.com
Skylinetradeshowtips.com
Blog.quicktapsurvey.com
Gorantransport.se
Wikipedia.com
Wikihow.com