MARKETING REPORT

April 2012

Closing DinnerA Night To Remember Black Tie Optional

Tux rental still available. Call The Tuxedo Exchange at (760) 321-7171 Red Carpet Arrival Comedian/Hypnotist

Marketing Committee Looking for Members Goals

Add value to membership through marketing programs and assist and support the planning, promoting, and launching of new programs and projects

Create a connected experience and integrating of branding across all touch points

Add value through content management

Duties Monthly Conference Calls Input in discussions Marketing Research Question Development Website Input Strategy Input Various tasks as assigned

Overview of ETI Marketing Projects Announcements, Press Releases, and other PR Industry Update Inventors Hub New Member Recruitment Web Presentations Market Research Industry Outreach

Industry Update

Industry Update Letter from the President Executive Manager Letter Event Articles Articles

Market Research

Market Research Previous Research

J2534 Research TPMS/Telematics Collision Repair

Current Research Battery Technology and A/C Systems Alternate Powertrains for Light Duty

Summer Tech Week 2012

Headquarter Hotel is the Hyatt, Dearborn, Michigan

OEM Appreciation Dinner is at the Henry Ford Museum

June 12 – 14, 2012

Winter Tech Week 2012December 3 – 7, 2012

Yokohama Hotel TBD

 

Social Media

Linked In Subgroups

Facebook Information and updates

 

ETI Website

 

Overview of FAQ’s

 

ToolTech 2013 Hyatt Regency Mission Bay, San Diego, CA

April 23 – 25, 2013

Q & A