Marketing reimagined within the fourth industrial revolution
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Transcript of Marketing reimagined within the fourth industrial revolution
Digital transformation is the next industrial revolution
Steam, water,
mechanical
production
equipment
Division of labor,
electricity, mass
production
Electronics,
IT, automated
production
Blurring the
physical and
the digital
divide
1784 1870 1969 2016
Digital transformation is the next industrial revolution
Steam, water,
mechanical
production
equipment
Division of labor,
electricity, mass
production
Electronics,
IT, automated
production
Blurring the
physical and
the digital
divide
1784 1870 1969 2016
Digital Masters perform better
FASHIONISTASRevenue: +6%
Profitability: -11%
Market Value: -12%
DIGITAL MASTERSRevenue: +9%
Profitability: +26%
Market Value: +12%
Revenue: -4%
Profitability: -11%
Market Value: -7%
BEGINNER
Revenue: -10%
Profitability: +9%
Market Value: +7%
CONSERVATIVE
Dig
ital C
ap
ab
ility
Leadership Capability
+9% Revenue
Creation
+12%Market
Valuation
+26%Profitability
86% of CEOs consider Digital their #1 priority
CEOs believe
technology will
transform their business
more than any other
global trend
Source: PWC CEO Survey
Trends that will
transform
business, next five
years (%)
Technological advances
Demographic shifts
Shift in global economic power
Resource scarcity & climate change
Urbanization
Source: Redefining the Connected Conversation, IoT Trends, Challenges & Experience Survey. James Brehm & Associates, 2016.
60%Of those working on IoT are aiming to grow
revenue and profits
73%Of the companies surveyed are currently
active in IoT
50%Reduction in downtime with predictive
maintenance
According to a recent IoT survey…
70% of value enabled by IoT will come
from B2B scenariosMcKinsey & Company
25 billion Connected “things” by 2020—Gartner
$1.7 trillionMarket for IoT by 2020 —IDC
Internet of Things opportunity
the true potential of this trending technology.
The user gets a far more enhanced and immersive experience within its realm.
the true potential of this trending technology.
AR has empowered the consumer; enabling them with the ability to make efficient and comfortable buying decisions
the true potential of this trending technology.
User can discover more products, uncover in-store promotions and build loyalty points
“While we strive hard to transform businesses, the new leap will depend on how we reach, touch and empower our customers to take the right decisions through their eyes and the worlds they have created. Marketing using technology trends will take businesses to new heights and will change the lives of people. Tradition marketing will fade. The future of marketing is for who understands the possibility and why it matters. The future of Marketing starts now“
Sherif El [email protected]
Thank you!