Brand Marketing Recap 2015

Partnerships – Angels OOH, Community Marketing, Social Media

RESULTS / IMPRESSIONS:

• Rooftop sign

• LED Feature

• Radio Spots

• Halo Honk, Halo Hero's, Little League

Sunday, RBI Clinic

Total Campaign Impressions

121,859,000

Partnerships – Nitro Circus Digital & Social

RESULTS / IMPRESSIONS:

• Social Media Contest (3 months)

– Promote to Nitro fans

Facebook = 6,102,794

Instagram = 1,000,000

• Video Recap

– Repurposed for Nexen use - unlimited

– Nitro Circus YouTube Channel

Subscribers 487,563

Views – 84,173,161

Total Campaign Impressions

12,617,408

Partnerships – ESPN Digital, Radio, Print, Community Marketing

RESULTS / IMPRESSIONS:

• Year long radio ads

– Lakers Games

– USC Trojans Games

• ESPN Web Banners & popups

• On-site activation

– Lakers Youth Summer League

– USC Football

• ESPN Pre-roll video (forced watch - still running)

• Print – Golf sponsorship

Total Campaign Impressions

150,011,613+

Partnerships – EnduroCross TV Coverage, Print Ads, Social Media, Digital Ads, Event Signage, Community Marketing

RESULTS / IMPRESSIONS:

• Logo placement in all media

– Print ads, press releases, editorial

content, Endurocross official website

• PA announcement of “Official Sponsor”

• Video of Holeshot featuring in-stadium

signage

• VIP tickets for customers

• Nexen branded giveaways for the crowd

Total Campaign Impressions

140,124,101

Partnerships – SuperPark TV Coverage, Social Media, Digital Ads, Event Signage, Community Marketing

RESULTS / IMPRESSIONS:

• Print – Superpark cover, inside pages,

Nexen logo inclusion in feature story

• YouTube video

• Eblast

• Onsite banners

• Facebook, Instagram, Twitter

(still generating views 8 months later…)

• Award show

Total Campaign Impressions

51,974,159+

Partnerships – Surfer Magazine TV Coverage, Print Ads, Social Media, Digital Ads, Event Signage, Community Marketing

RESULTS / IMPRESSIONS:

• SurfMag.com & affiliates

– Web banners & pre-roll

– Print ads

• Time Warner So. Cal & Hi

• Surfer Webcast

• Facebook Contest (cross promotion)

• Event signage

• Photo booth (shareable via social media)

Total Campaign Impressions

14,900,000+

For Immediate Release

LAST CHANCE TO VOTE IN THE 2015 SURFER POLL Cast Votes at SurferPoll.com Before Midnight on 10/31

Facebook: facebook.com/surfer | Twitter: @SURFER_Magazine | Instagram: @surfer_magazine

#surferpoll

CARLSBAD, Calif. (Oct. 29, 2015) — It’s down to the wire for your last chance to vote in the 45th annual SURFER Poll to help decide the best of 2015. Last year, history was made when John Florence ousted long-time fan favorite Kelly Slater from the top of the Poll and six-time World Champion Stephanie Gilmore reclaimed her place at the top of the women’s Poll. Florence’s win put an end to Slater’s 10-year reign at the top, but this year, the top rung is still anyone’s game. Visit SurferPoll.com to cast your votes for the men’s Top 10 and the women’s Top 5 before midnight on Oct. 31 (PDT). In addition to helping write history, you’ll be entered to win gear provided by event sponsors, including an exclusive New Era SURFER Poll hat, Martin guitar LXK2, GoPro HERO4 Session cameras, a grand prize two-night stay at Turtle Bay Resort, and Nexen Tire gear.

This year’s SURFER Poll winners will be announced on Dec. 6, 2015 at the invite-only awards

ceremony at Turtle Bay Resort on the North Shore of Oahu with a live webcast at

John John Florence topped the SURFER Poll last year. Photo: Bryce Lowe-White

Kelly Slater graciously accepting the #2 trophy at the 2014 SURFER Poll Awards.

Partnerships – Powder Awards TV Coverage, Print Ads, Social Media, Digital Ads, Event Signage, Community Marketing

RESULTS / IMPRESSIONS:

• PowderMag.com & affiliates –

– Web banners & pre-roll

– Print ads

• Surf industry TV and new outlets

• Press releases & eBlasts

• Facebook Contest (cross promotion)

Total Campaign Impressions

4,511,332

Partnerships – Canoe & Kayak Community Marketing, Social Media, Digital Ads

RESULTS / IMPRESSIONS:

• Canoe & Kayak & affiliates –

– Web banners & pre-roll

– Print ads

• Digital video coverage

• Press releases & eBlasts

• Facebook Contest (cross promotion)

Total Campaign Impressions

2,150,000+

Partnerships – SUP Magazine TV, Community Marketing, Social Media, Digital Ads

RESULTS / IMPRESSIONS:

• PowderMag.com & affiliates –

– Web banners & pre-roll

– Print ads

• Surf industry TV and new outlets

• Press releases & eBlasts

• Facebook Contest (cross promotion)

Total Campaign Impressions

878,000+ (campaign is still live)

Partnerships – Ask Patty Social Media, Digital, Eblasts

RESULTS / IMPRESSIONS:

• Blog Posts on AskPatty.com

• Social posts on partner sites:

– Facebook, Twitter, LinkedIn, Pinterest

• Twitter Party campaign

• Automotive eNewsletter

Total Campaign Impressions

39,200,000

Print Collateral, POP & Giveaways Brochures, Catalogs, Rack Cards, Tire Stands, Banners, Counter Mats, Hats, T-shirts, Totes…

SEMA Show International Tradeshow

PLANNING & ACTIVATION:

• Booth set-up through Steelhead vendor–

– Oversee design and completion of booth display

– Manage deliverables for items needed at SEMA show

• Catering

– Hire & manage catering service

– Create menu for guests

• Models

– Hire & manage models before and during event

– Costume search & fitting

• Partnerships

– Manage partnership for car display

• Marketing

– Act as main contact for all marketing questions

during the show

• Budget Management

– $450,000