Lavu Advance 2015Marketing Recap

Social Media Marketing

• Use Lavu Hashtags (Facebook, Twitter, Instagram): • #LavuAdvance - anything related to the 2015 Advance conference • #DoYouLavu - posts relating to Lavu, Lavu Customers, new setups and locations,

etc• #LavuSpecialists - posts about YOU (the specialists), any news relating to POS,

payments• #LavuonTour - restaurant, food, and tech shows. Use this to show followers

where you are going to spread the word about Lavu

Increase Online Engagement

• Ask customers for content: photos, testimonials, specials, etc.• Leverage online popularity of your clients’ restaurants in posts by

tagging them in your posts - draw attention to your company• Link back only to Lavu.com so that we can start generating more

engagement on this website. Do not link to poslavu.com any more!

Unified Campaigns

• Lavu will promote you! • Tell us about trade-shows, events • Email us about co-branded landing pages! (

creative@lavuinc.com)• New Specialist map is coming

• make sure that your contact information is correct in the portal

Benefits of Customer Testimonials

• If you already have customer testimonials, please send them to us! We will put them on our website and mention you in a social media post!

• If you do not have customer, testimonials, please see the attached template for asking your customers for testimonials and share them with us!

Guest Post Requirements

• We would like you to contribute to our blog. This way, we can mix up the stuff our blog, as well as link back to your site to improve you SEO.

• We would like “unbiased industry insight” - for example, if you want to talk about networking, please give us a professional, unbiased blog post about successful networking.

• Requirements - Over 300 words, unbiased insight, and some info about the author and your business

POS Review Pages / Organic marketing

• Address negative Lavu reviews i.e. Merchant Maverick, Quora, etc.

• Post on industry specific forums • Link back to Lavu.com with anchor text “iPad POS”

“The Showcase App is a tool to help Lavu Specialists to sell Lavu Products to potential clients. It consists of pages that outline the different business types that Lavu supports. These pages are created to be full of good information and aesthetically pleasing, so that Specialists can show these pages to their potential clients, and outline the presentation based on the pages. Showcase also contains audio files that include a sample pitch for each business type.”

PLEASE let us know how to improve this app for you. We want your feedback. Email creative@lavuinc.com

To test, view beta version, visit: lavushowcase.mobapp.at