FIVE - YEAR MARKETING PLAN ABC COMPANYTABLE OF CONTENT

1. Executive Summary

2. Company Description- In 2001, the company was founded VNPOFOOD, and mainstream products are VINAGA Gac oil capsules.- Company Processing Plant and Food Vietnam (called VNPOFOOD CO., LTD) was established by decision No.: 0102001811 by Department of Planning and Investment in Hanoi issued on 12.01.2001.- 2004 production line is modern VINAGA CBU imported from South Korea to modernize production technology.- In 2005 the company is certified ISO 9001 for quality management system, marks the maturity of the company, confirmed the quality of products meet international standards.- In 2007 the company's products have been certified and are widely sold in the European market. VINAGA export products one came.- Also in 2007 new products Vietnam Gac oil G8 launched to better serve the needs of nutritional supplements for infants Gac oil.- August 2007 Product VINAGA was honored to receive the award for "Best Product of Southeast Asia" was held in Malaysia.- In 2008 with the expansion of manufacturing companies have entered a system more modern machinery from Japan helped increase the productivity of the plant to double the current.- In 2010, the company has completed the requirements for infrastructure facilities, technical and quality management processes ensure food safety and hygiene and is organized by the British WQA certified ISO 22000. It shows the quality of company products is increasingly high.- 2011 product line VN VINAGA was awarded High Quality voted by consumers. This is a great encouragement for all employees of the company because it is the reward of our customers, friends VNPOFOOD during 10 years of operating and development contract. - In 2012, the company honored to receive two prestigious awards in Europe: The Golden Europe Award For Quality And Commercial Prestige (Europe Gold Award for Quality and Commercial Prestige) in Paris 07/16/2012 ; International award for quality and europe (International Quality Trophy Europe) at Melia Castilla, Madrid, Spain 28/05/2012. This is a prestigious award that VNPOFOOD Vietnam is the only company in the world to be honored.- In 2013, despite the continuing difficult economic year, but with the leadership of BS. Nguyen Cong Suat along with the efforts of all staff, the brand claims VINAGA not dominance in the market, but also continue to advance further in the expansion of the distribution network and gain position deserve in the hearts of consumers. On 04/10/2013 in London, England, the European Free Trade Association has awarded an international reputation for VNPOFOOD. This is a noble reward for all employees, while confirming the broad reach of Gac Streaks Nam in the international arena.

3. Strategic Focus and PlanMission

Create Vietnam Gac oil product quality, brighten eyes, smooth skin, increase resistance, disease prevention ... bring health to the community, solve employment and employee VNPOFOOD Gac farmers.

GoalsFor the upcoming five years, VNPOFOOD seeks to achieve the following goals:- Nonfinancial goals:

- To develop good domestic market - Improve product quality, packaging - Expansion of export markets around the globe - Branding Vietnam Gac affecting many countries and territories around the world 

- Financial goals:

Core Competencies and Sustainable Competitive Advantage4. Situation AnalysisSWOT Analysis

5. Product- Market Focus6. Marketing Program7. Financial Data and Projections8. Implementation Plan9. Evaluation and Control10. Appendices