PRESENTED BY:SONIA GHINA IZZATI

SARIAYU TEASLIM

1. SARIAYU COMPANY PROFILE

2. TARGET CUSTOMER

3. UNIQUE SELL ING PROPOSIT ION

4. PROMOTIONS STRATEGY

CONTENT

We are a beauty company in Indonesia that incorporated with Martha Ti laar Group. The Product Type Of Sar iayu Company Is Cosmet ic .

In Indones ia , The company that in the same c lass based product type i s Wardah and

Must ika R atu . We employ over 10 .000 people in to ta l . We deve lope a herbal products in a l l

product l ine for the fu ture . we export to near countr ies l ike S ingapore and Malays ia . We se l l

our product to women, young unt i l o ld .

SARIAYU COMPANY PROFILE

CONTENT

SARIAYU BRANDS

Sariayu has a combination logo between descriptive and typographic design. We can look descriptive design from picture that draw a beautiful woman. And we can look typographic design from “Sariayu” letters in that logo. Usually, Sariayu logo’s is in the produt it self, and in a beauty clinic. Sariayu has a slogan “Cantik Alami Seutuhnya”. It means that, if we use this product, we become beauty as naturally.

CONTENT

1. Decorative 2. Makeup Base3. Skin Care4. Body Care5. Hair Care

SARIAYU PRODUCTS

CONTENT

Decorative

Sariayu Product CONTENT

Makeup Base

Sariayu Product CONTENT

Skin Care

Sariayu Product CONTENT

Body Care

Sariayu Product CONTENT

Hair Care

Sariayu Product CONTENT

SARIAYU TEASLIM

Sariayu teaslim is one of the great product from sariayu company. The physical features of this tea is tea in a small white pocket (around 5 cm) and in every tea pack, there are 30 pockets tea. In the package we can see the ingredient, caution, advantages, negative efect and how to make this tea as a tasty drink. The price is IDR 28 K per tea pack. You can buy teaslim in many shop like supermarket, indomart and alfamart. Usually we give you a discount, if you buy the product directly from our company over 1000 pack. And there are possibilty discount when a promo time in one event. As a customer, you can pay cash only in a cashier or seller. CONTEN

T

Sariayu Teaslim

PRODUCT

LIFE

CYCLE

CONTENT

SMART Goal of Sariayu Teaslim in 2015

We want to improve the sales of Sariayu Teaslim in Indonesia by 30 % by the end of 2015. a. SpecificNeed to understand the right sales method based on the segmentation. It would be by promotional mix; Advertising 50%, Publicity 15%, Sales Promotion 15%, Personal Selling 15% and Direct marketing 10%.b. MeasurableCurrent sales of Sariayu Teaslim in Indonesia 2014 is about 90.000 tea bags. We will set 30% for sales target by the end of 2015. It means that we must achive 117.000 tea bags for sale. c. AchievableMake sure for technical competency and commitment from all of professional staff in the company, especially marketing or sales team. d. RealisticThe marketing objective is realistic, because we have an enough professional marketing team and we have an enough raw material resources basen on sales target by the end of 2015.e. Time - RelatedThe increase of sales will be achive in 12 months, we will make a progress update in every month to see the level of succeed.

CONTENT

A. Based on demographic factorsar iayu tea s l im i s match wi th woman that have an age around 18 unt i l 40 years o ld . Woman that have an income over rp 500.000. Th is tea would be ab le to career woman that requ ire have a s l im body, espec ia l ly woman that l i ves in downtown.

B. Based on psychograpic factorsar iayu tea s l im i s match wi th woman that l i ve in middle unt i l h igh soc ia l c lass , hea l thy l i fe , woman that want to keep her body s t i l l s l im unt i l tomorrow.

 

TARGET CUSTOMER

CONTENT

1. Sar iayu teas l im has a natura l and herbal ingr id ients .

2. Sar iayu teas l im was processed by modern technology but d idn ’ t use dangerous ingr id ients

3. We can consume Sar iayu Teas l im in long t ime as long as not regu lar ly (consume everyday) and i t combine wi th exerc ise , dr ink enough minera l water and other hea l thy l i fe .

UNIQUE SELLING PROPOSITION

(USP)

CONTENT

We wi l l reach the consumer by 3

promot ional tact i cs . There are :

1. TV Commerc ia l2. Internet3. Outdoor Advert i s ing

PROMOTIONS STRATEGY

CONTENT

TV Commercial

Ads Map:1. I will put the ads in commercial break between gossip

program, such as Insert (Trans TV), Selebrita Pagi (Trans 7), Was-Was (SCTV) and Intens (RCTI).

2. This ads will appearance in : January – May and August – December 2015 everyday in every morning, once a day (7 am-9am)

3. Talent : Raline Shah and Okky Lukman4. Plot : Okky lukman has a big body, she wants to make her

body slimmer than before. She does an exercise like gym, jogging and eat just once a day untul she got sick. After that Raline Shah come and gives Okky Lukman a solution to drink Sariayu Teaslim

CONTENT

PROM

Internet

Ads Map:1. I will make a banner of Sariayu

Teaslim. The colour of background is green. In that banner there is model, Raline Shah and Okky Lukman. This banner also inform the readers about advantages if consume Sariayu Teaslim.

2. I will put the banner on www.facebook.com, at the right of page. I will pay Facebook Company in every month.

3. The banner will appearance in January – May and August – December 2015 everyday in every morning, once a day (7 am-9 am)

CONTENT

PROM

OUTDOOR ADVERTISING

Ads Map:1. I will make a Giant Banner. The size is

6x7 m.2. I will put the banner in wall of Mall,

like Malang Town Square and Malang Olympic Garden. I also put it in Soekarno-Hatta street nearby Happy Puppy Karaoke and In Arjosari Transport Station.

3. This ads will appearance in : January – May and August – December 2015 everyday.

CONTENT

PROM