Klim & Sweeney

Growing Up08.24.16

Anyone with a laptopcan produce and createmusic. So how do youmake yours stand out

from the rest?

Our mission is tointroduce a different spinon the new school hiphop and rap genre

Target audience

Age: 18-28Gender: MaleIncome Leval: Middle ClassLocation: Midwestern Suburbs

Target Sales

Album Type: EPFormat: Digital Download, CDDeluxe Package: Will include 3bonus tracks and one hidden track.Deluxe package for CD will alsoinclude a signed poster.Price: Will VaryDigital Download-$8.99Digital Download Deluxe- $10.99Digital Download Song- $.99CD- $8.99CD Deluxe- $12.99

Sales outlets

iTunesSpotifyBandcampRecord StoresBand WebsiteAmazonTarget

Digital downloads will be given the option of pre-order.Will also be given a discounted price for deluxe album update whenreleased.

Deluxe album will come out one month after initial release.

Hard Copies will have album cover on the front, track list in the backand album booklet.

Booklet will include lyrics to each song, and thank you section and alittle information about the band.

Deluxe hard copies will be sold in limited quantity and come willhand signed posters.

Track list

Growing UpWhen I GoZonked OutBlow UpThat Hook Doe

Other song to be announced

Singles and song release

Before the album release each song on the EP will be made publicvia Facebook every Sunday. This will be titled Klim & SweeneySundays.

Singles will also be released on Sundays but will be dropped witha music video

Singles will be available for purchase through iTunes andBandcamp before album is released

Licensing

Performance License -For songs to be played in bars and clubs-Fashion stores: Journeys, Zumiez, H&M

Synchronization LicenseTelevision -MTV -Reality Television -Commercial (i.e. Trident, Adidas, Sprit, Vans)Internet -YouTube background music for YouTuber -Skate videos (i.e. Enjoi, Plan B, The Berrics)Independent Films -As background music or movie soundtrackVideo Games -Tony Hawk Pro Skater -Grand Theft Auto -Need For Speed -Sims

Publicity

Print and recorded interviews with Klim and Sweeneytwo weeks before the mixtape is dropped.Vice Magazine

-Front cover-Extensive interview-At least three page of content -Photoshoot

MTV Website and TV Broadcast-EP review-About the artist section-Photoshoot-Recorded session for TV -Artist will play the single "Growing Up" -Artist will discuss EP and music topics

WGCI 107.5 and Power 92.3-On air interview-Radio shout out for future play-Both singles to play on air-Concert ticket giveaway-Unplugged session & meet and greet

June issue

Public Appearances and Event Hosting

Album Release Party

Events

Enjoi's Summer PartyLos Angeles, CaliforniaJuly 9, 2016

Journey's Meet and Greet andUnplugged session4 days. 4 citiesDenver, ColoradoJuly 11,2016Chicago, IllinoisJuly 14, 2016Brooklyn, New YorkJuly 16,2016Jacksonville, FloridaJuly 19,2016

Chicago Ridge, IllinoisJack Desmond'sJuly 24, 2016

Merch ideas

CD'ST-shirtsLightersFlagHoodiesShortsBraceletsStickers

For any promotion tour, interview, website. Klim and Sweeney willgive the host two giveaway bundles which include 1 t-shirt orhoodie, 1 sticker, 1 lighter, signed poster, concert ticket.

All workers during each interview will get free shirt and cd.

Pre-sale bundles will be offered off klimandsweeney.com/presale3 different options will be given for different options of merch.Will include: t-shirt, lighter, signed poster, deluxe cd, shorts, hoodie,and sunglasses.

Klim

& S

weeney

social media

Facebook

Twitter

Instagram

-Daily updates on promotional events.-Post links to all interviews and articles.-Do three merch bundle giveaways through June-Klim and Sweeney Sundays-Post countdown until the album drop starting July 18th

-Interact with fans-Host twitter q&a-Two merch bundle giveaways starting in June-Tour ticket giveaway for every show after tour is announced-Retweet any magazine/internet blogs tweet about the artist oralbum

-Post teaser videos for album-One merch bundle giveaway starting in June-Post photos from meet and greet/unplugged session-Consent updates with album information-Post countdown until the album drop starting July 18th

advertising

Magazine Ads -Vice -Alternative Press -Vibe -ThrasherSocial Media Ads -Facebook -Twitter -InstagramPromotion Flyers -Clubs -Street -Record StoresIn store Advertising With Journey's -One minute promo that will play at least twice a day onTV's -Poster that sits near checkout area.

Advertising budget- $10,000

Twitter Ad

Facebook Ad

Album tour

After the mini press tour and album releaseparty, Klim and Sweeney will announce

through social media a 14 day tour starting inAugust. This tour will help and promote

album and merchandise sales.We will give anyone who buys a presale

bundle for the EP an option to purchase tickets3 days before they go on sale to the general

public

Promotion tour

MAY 2016May 7th|10 a.m|Brooklyn, NYVice Magazine interviewMay 8th|12p.m|Brooklyn, NYVice magazine photo shoot

June 2016

June 29th|9a.m|New York, NYMTV interview and recording live version of "Growing Up"June 30th|8.am|New York, NYMTV promotion video and photo shoot

JULY 2016

July 9th|8p.m|Las Vegas, NVEnjoi's Summer Party AppearanceJuly 11th|4p.m|Denver, COJourney's Meet and GreetJuly 14th|5p.m|Chicago, ILJourney's Meet and GreetJuly 16th|4p.m|Brooklyn, NYJourney's Meet and GreetJuly 16th|4p.m|Jacksonville, FLJourney's Meet and GreetJuly 20th|10a.m|Chicago, ILWGIC 107.5 interview and meet and greetJuly 22nd|10a.m|Chicago, ILPower 92.4 interview and unplugged sessionJuly 24th|7p.m|Chicago Ridge, ILAlbum release party