Mesmerize Beauty Products

Himachal Pradesh

Baddi

Sole Proprietor- Ms. Harsha Keswani

Consultant- Ms. Shruti S.

BOARD OF DIRECTORS:

Shikha bindanani

Nazima Desai

Shyma Samuel

Sonia Paryani

Management advisory board: Shyma Samuel

Sonia Paryani

EXECUTIVE SUMMARY

Mesmerize Beauty Products is a start-up cosmetic production establishment located in Baddi, Himachal Pradesh. The company expects to catch the interest of a regular loyal customer base with its broad variety of beauty products. The company plans to build a strong market position in the global scenario owing to the innovative and revolutionary ideas by its.

Mesmerize aims to offer its products at a competitive price to meet the demand of the middle-to higher-income market.

GENERAL COMPANY DESCRIPTION

Mesmerize Productions is operating in cosmetic business. It is basically into colour cosmetics manufacturing varieties in particularly these 4 products-

Nail paint Lipstick

Crème Foundation

Eye shadow

Vision of Mesmerize Productions-

Our vision is to gradually emerge as a successful and most-preferred national brand in the cosmetic industry. We aim to grow by way of innovation, a burden-free culture and by providing the best products & services in the industry.

Mission of Mesmerize Productions-

To make our customers realize how unique and special they are in their own ways by enhancing their beauty with the help of our top-quality products while preserving their healthy skin.

To provide the best quality and innovation. To balance growth and profitability along with satisfying the needs of our customers

and stakeholders

At Mesmerize productions, we encourage new ideas and provide our complete support and faith for the same. We believe in enhancing the beauty of humanity and only the top and the safest quality promises that.

We are particularly targeting the middle to top-level-income segments. We shall manufacture colour cosmetics for women belonging to the category in between the teens to middle-age. Initially, we plan to test the waters by only launching locally but we visualize gradually growing to a higher level and opening up in the metro cities and furthering.

The Indian cosmetics industry, which witnessed a strong growth in the recent years, has emerged as one of the markets holding immense growth potential. With the rising beauty

concerns among both men and women, the Indian cosmetics sector would continue to expand remarkably in near future. New product launches catering to consumers' growing requirements would fuel growth in the industry, for which the future outlook seems exceptionally bright. In the past few years, robust media promotion and rising western culture’s influence have given a significant boost to the market, experiencing growth, and this trend is expected to continue in future. Among the entire range of products that fall within the territory of the Indian cosmetic and toiletries market, the most popular items are colour cosmetics, of which nail varnish, lipsticks and lip-glosses account for the most sales. In 2010, the industry registered impressive sales worth INR 288.7 Billion (US$ 5.8 Billion). Rising purchasing power and fashion consciousness have been driving the sector, wherein the players are investing heavily into promotional activities to increase consumer awareness. Our company can benefit from the two facts mainly-

Widening skin care products’ usage will boost the market. Consumers are increasingly shifting towards more natural cosmetics.

We are offering a range of cosmetics that are as natural as possible, skin-friendly and free of harmful chemicals. Our key strength would be Innovation.

Product & services

Width of Products o Nail polisho Eye shadowo Lip glosso Foundation

We have targeted 2 types of segment:

Casual wear is named as “ELEGANT”. Party wear is named as “GLAMOROUS”

Depth of products A. Nail polish Rangoli (elegant). Flora (glamorous).

RANGOLI NAIL POLISH1. Technical specification :

1.1. Ingredients1.1.1. Nitrocellulose1.1.2. Aloe Vera extract 1.1.3. Pigments1.1.4. Ethyl acetate1.1.5. Acetyl tributal1.1.6. Argan oil (vit. E)

FLORA NAIL POLISH2. Technical specification :

2.1. Ingredients2.1.1. Nitrocellulose2.1.2. Aloe Vera extract

2.1.3. Pigments2.1.4. Ethyl acetate2.1.5. Acetyl tributal2.1.6. Argan oil (vit. E)2.1.7. Pigments2.1.8. Thickening agents2.1.9. Ultraviolet stabilizers

The ingredients such as nitrocellulose, ethyl acetate, acetyl tribulate are rated low- moderate hazards by environmental working group “skin deep” rating system.

ADVANTAGES:-

1) Ultra violet stabilizers help in protecting from the exposure of sun light.2) Argan oil is used, which contains vitamin E.3) It helps in getting smooth & glossy application on the nails.

Disadvantages:-

1) Tough competitors like _ being a new entrant

A. FOUNDATION

FLAWLESS FOUNDATION

a. Ingredients of flawless foundationi. Octinoxate

ii. Dimethiconeiii. Tocopheroliv. Aquav. Cyclopentasiloxane

vi. Methylparabenvii. Propylparaben

viii. Sodium chlorideix. Glycolx. Crosspolymer

xi. Titanium dioxidexii. Cyclohexasiloanen

xiii. Propylene carbonatexiv. Dimethiconexv. Titanium dioxide

xvi. Silicaxvii. Dimethicone

xviii. Glycerin

The most important feature of liquid foundation is:

The main ingredient of liquid foundation is octinoxate which prevent the skin from damages by absorbing UV rays.

Helps prevent sunburn It moisturizes the skin for the day and absorbs the excess oil. It gives a smooth touch to the skin. Its oil free formula gives skin a velvety matte finish.

COMPETITORS OF PRODUCT:

creme foundation

B. Lipstick

Fruitonic (glamorous) Glitz (elegant)

Ingredients:

Ingredients of Fruitonic (glamorous):

Carnauba wax Beeswax Silicone oil Cocoa butter Mineral oil Olive oil

Ingredients of Glitz (elegant)

Carnauba wax Beeswax Castor oil Mica Silica

C. Eye shadow:

Magnim eye shadow

Ingredients:

i. Micaii. Kaolin

iii. Silicaiv. Carnauba waxv. Titanium dioxide

vi. Zinc stearatevii. Synthetic fluorphlogopite

viii. Colorants

MARKETING PLAN

ECONOMICS:

Size of the Industry-

The size of Indian Cosmetics Industry globally is $ 274 billion, while that of the Indian cosmetic industry is $ 4.6 billion.

Market Capitalization-

According to analysis and figures given by the Confederation of Indian Industries (CII), the total Indian beauty and cosmetic market size currently stands at US$950 million and showing growth between 15-20% per annum.

Output per annum-

Industry sources estimate a rapid growth rate of 20% per annum

Percentage in World Market-

The overall beauty and wellness market that includes beauty services stands at about US$2,680 million, according to CII estimates.

Total size of the market (Gujarat) –

Women population is 28,901,346 (Census of India 2011).Due to craze of shopping centres (malls), better purchasing power, rising beauty interest.

Cosmetics industry consist of 4300/- crore of which, color cosmetics is the fastest growing market in which lip stick & nail paint consist of 65% of the market.

The main factor for the growth is easy accessible, low price & high quality product in the rural market.

Barriers to entry:

Our brand is not well known. Profitability will be low in starting phase. Due to Government regulations, delay in starting of operations will be seen.

Government regulationo As per FD&C Act adulterated or misbranded cosmetics

products are prohibited.

o As per FPLA Act the customers should be provided with the detailed information of the product.

Distribution channels

Macroeconomic factor:

Government regulationso Been a Cosmetic company, it has to be complied as per Schedule M2 of the

drugs & cosmetic act 1940 & rules 1945.o 2 products i.e. lipstick & nail paint comes under listed cosmetic product of

schedule “S 17” of THE DRUGS & COSMETIC ACT, 1945.

Product from customer’s point of view:

Customer when purchase a product, she sees that whether the product serve as per the price; so we assure you that our product is durable as per its price range.

Our target customers will be women of Gujarat area for middle & low class cosmetic users. & we will be serving to the customers i.e. we will serve B2C market.

LEGAL ENVIRONMENT:

Licensing & bonding requirements – The applicant has to make application in the requisite application form in Form 24A , 27A, 24E respectively and pay necessary fees as per Appendix A.

As this comes under manufacturing, it has to be complied as per factories act, 1945.

Personnel:

20 employees will be recruited, of which 5 will be professionals, 10 will be semi-skilled & 5 will be skilled.

The mode of recruitment will be as follows:

Reference, web based (like Quiker.com, naukri.com)

INVENTORY:

Raw materials (as mentioned in the product & services section) will be brought, then manufacturing process will take place followed by the final dispatch of finished products.

FEATURES AND BENEFITS

1. LIPSTICK:

Features

• Mesmerize lipsticks are available in warm and cool shades.

• Mesmerize lipstick moisturizes the lips for more than 8 hours as it includes Vitamin E and aloe which gives very healthy look to lips.

• Our product is priced moderately with premium quality.

• Our product is available in different types of lipsticks i.e. matte finishing, creamy lipsticks and glossy lipsticks.

Benefits:

• Mesmerize lipstick is long-wearing which means it stays for the long time.

• The colors of lipstick are designed in such a way that it last longer with the same brightness.

• The matte finished lipstick gives the dry look to the lips and it enhances the facial glow of women.

• The creamy lipstick gives the smooth and silky feeling to the women with rich shine.

• Some glossy lipsticks are also available in mesmerize brand. This glossy lipstick includes shimmer. These are “party time” lipsticks.

• Mesmerize lipstick gracefully shines like silk and beautifully colors the lips for more beautiful complexion.

2. FOUNDATION:

Features:

• A liquid foundation for all seasons makes the skin feel fresh.

• As mesmerize liquid foundation includes dimethicone it helps to retain moisture.

• The Aloe Vera helps to freeze dried upon harvesting to retain freshness, preserve moisture and provides a soothing effect.

• Silica acts as a natural ingredient that provides a water resistant effect.

• Titanium Dioxide is a sunscreen that screens UV rays and has deflective properties.

• Its light texture mix easily into the skin and provides moisture to the skin.

• This liquid foundation gives glowing and lustrous finish.

Benefits:

• Liquid foundation gives glowing and glossy finish.

• This liquid foundation locks the moisture into the skin and minimizes the pores by filling in fine lines.

• It provides long-lasting coverage for about 8-10 hours.

• As this foundation contains moisturizing agents it helps in sustaining a healthy skin.

• It helps in improving the texture and complexion of skin.

• It helps in removing the skin patches and dark spots.

• It helps as a covering agent from dust, smoke and UV rays and avoids the damages caused due to it.

• It soaks up the excess oil from the surface of skin that enhances the glow of skin.

3. NAIL PAINT

Features:

• Mesmerize nail paints are available in number of bright, funky and calm colors.

• The brush of nail paint ensures a uniform coat of color in a single stroke.

• It is available in stylish bottles which attracts many customers.

• It is also available in different matte and shimmer shades to select from.

• The prices of our nail paints are reasonable and easily available to customers.

• It does not require thinner agent to be used after a period as it does not get thicker.

Benefits:

• Mesmerize nail paint gives a great impression through its rangoli colors.

• Nail paint helps in converting unattractive nails into attractive nails by its bright colors.

• It covers the flaws of nails by attractive display of paint.

• It dry quickly and offer smooth texture on the nails.

• Mesmerize nail paints gives the hands and nails plenty of moisture.

• It boosts the overall look of women with its long lasting stay and variety of colors.

4. EYE SHADOW:

Features:

• Mesmerize eye shadows are available in multi colors.

• The eye shadow powder is very smooth to use.

• It is available at a premium quality and is not harmful for eyes.

• Our eye shadow colors blend easily with the skin texture and stays for longer time.

Benefits:

• Mesmerize eye shadows gives different look with different shades to the eyes.

• Its multicolor availability gives women a good choice to go with the color of their outfit.

• The bright colors give smoky look whereas light colors give gentle and composed look to the eyes.

CUSTOMERS

We’ll be involved in B2C marketing. We’re mainly targeting the women in the state of Gujarat through direct selling.

COMPETITION

We’re planning to sell our products in the state of Gujarat after producing in Himachal Pradesh. As Gujarat has a number of shipping ports and a special economic zone or the free-

trade zone, the companies producing cosmetics export there products instead of selling locally. Thus, we do not have any direct competitors. Although, due to the rise in online shopping we face almost all brands in the cosmetic industry as our indirect competitors.

NICHE

The current trend demands for herbal and allergy free cosmetic products. We have been extra careful in determining the compositions of our products so that our customers can use them at will and never have a complaint regarding their quality.

PROMOTION

We shall promote through the following medium-

Newspapers

Hoardings

Social network advertising

Retail Vouchers

Sponsorship of local events

We’ll be indulging in rigorous promotion for the initial six months. Alternately every month we’ll be advertising in Times of India (Ahmedabad) and Kutchmitra. For the 1st month we’ll give a full page ad in the Times of India and then 36 cubic square sized ad in Kutchmitra for the next month and so on.

The hoardings shall be put up in 10 cities of Gujarat where we plan to directly sell our products.

With the uproar in social network sites, we have another opportunity to widen our customer base. We shall advertise on these sites, particularly Facebook. We shall adopt the CPM method for payment i.e. Pay per click. Anybody on Facebook who clicks on out ad shall be directed to our website.

We shall offer discounted vouchers for our products on the successful retail outlets on some conditional purchase.

Local events attract the local crowd in large numbers. In order to acquire the local customers we plan to sponsor these events such as garba night.

PRICING

Market-oriented pricing

Setting a price based upon analysis and research compiled from the target market. This means that marketers will set prices depending on the results from the research. For instance if the competitors are pricing their products at a lower price, then it's up to them to either price their goods at an above price or below.

Penetration pricing

Penetration pricing includes setting the price low with the goals of attracting customers and gaining market share. The price will be raised later once this market share is gained.

PROPOSED LOCATION

We are setting up our plant at Baddi in Himachal Pradesh on lease, owing to the fact that we shall get a complete tax exemption there and our suppliers shall be close by that’ll keep high transportation costs at bay. Our head office is going to be situated in this area itself. As we’re selling in Gujarat, we have shortlisted the 10 cities where we’ll be selling in particular namely- Ahmedabad (CG Road, SG Road, Maninagar, Vastrapur), Baroda (Alkapuri, Kareli Bagh), Gandhinagar, Surat, Rajkot and Gandhihdam.

DISTRIBUTION CHANNEL

We intend to sell through retailers as well as indulge into direct selling. We are going to put up our products on websites such as urbantouch.com, snapdeal.com (including some local deals), fashionandyou.com, myntra.com and jabong.com for a wider customer base. We may also trade through our official page on Facebook and Twitter in order to round up the younger lot.

OPERATIONAL PLAN

PRODUCTION

As mentioned, all four of our products will be produced in a factory established in Baddi. Each product has a different method of production. They are as follows-

• Nail polish

Nail polish is made by combining nitrocellulose and plasticizers with color pigments. Then mixing is done in two rolls, which grinds the pigment between a pair of rollers as shown in the figure below

After they are properly mixed, the mixture is removed from the mill in sheet form. This mixture is then broken into small piece so that it can be mixed with solvent. Then the mixing is done in the stainless steel kettle. Stainless steel is used as nitrocellulose react in the presence of steel. The kettle is cooled by circulating cool water around the kettle. The temperature of kettle and the cool water are controlled by computers and technicians. This is shown in the follow diagram:

At the end of the process, the mixture is cooled slightly before adding perfumes and moisturizers. Than the mixture is pumped into the drums and is sent to the production line. There the finished nail polish is pumped in the small bottles for the market.

• Lipstick

Lipstick is made by melting the raw materials. The raw materials are kept separate in the different containers. This container contains oil, wax and solvents.

These mixtures are heated separately. Then the solvents and the liquid mixture are added with the color pigment, this mixture is passed through the roller mill to grind the mixture so that the “grainy” feel of the lipstick is removed.

After the pigment is ground and mixed, it is added to the hot wax mass until a uniform color and consistency is obtained. This mixture is to be maintained at the temperature, so that the trapped air can escape. Once the mixture is free of air, it is ready to be poured in the tube so that it can be moulded according to the shape of the tube. The lipstick is cooled and the bottom of the tube is sealed. The lipstick is than visually inspected.

• Foundation

The key ingredients in making liquid foundation are titanium dioxide and zinc oxide. These two ingredients work as a natural sunscreen. It is important to note that we are producing mineral based foundation. The pigments in iron oxide are mixed completely with titanium dioxide and zinc oxide. The amount of titanium dioxide and zinc oxide with iron oxides are used as base to get a particular color and coverage.

• Eye shadow

1. Preparation of the powder cake/ bulk (bulk:-semi manufactured product)

a. Grind mica, kaolin by mixing colors evenly.

Mix the binders as stated above with minerals & Titanium Dioxide, Crosspolymer, Propylparaben; so that the minerals stick together.

Grinding the mixture

2. Filling of the bottles

3. Packaging

4. Dispatching

LEGAL ENVIRONMENT

BASIC PARAMETERS FOR DESIGN.

1. Height should be 14 feet in case of truss structure and 12 feet in case of RCC

structure.

2. Breathing space should be 500 cubic feet per worker.

3. Floor space per workers should be 36 sq.feet.

4. Every workroom should be provided with at least 2 doors.

5. Minimum size of every door should be 6 feet 6 inch X3 feet.

6. All the doors should open outwards.

7. Two fire escapes should be provided on either side of the building.

8. Fire escape should be accessible from every room in the building.

9. Stair case should be provided having direct access from door and windows in the case

of factory having more than one storey. Staircase should be provided with hand rails.

10. Means of escape in case of fire should be indicated in drawings preferably with red

ink .

11. Positions of drinking water points and toilets should be shown in the drawings

preferably with green ink .

12. Distance of drinking water points from the toilets and washing facilities should be at

least 6 meters.

13. Windows and Sky-light area should be provided at the minimum rate of I  sq. feet  to

every 15 sq. feet of the floor area of the room.

 Fee Schedule for Licensing and Registration of Factories

          

SCHEDULE

Fee for grant of license for a factory for one year

Quantity

of Horse

Power

installed

( Maximu

m Horse

Power)

Number of persons to be employed on any day during the year

  Up

to

09

From

10 to

20

From

21 to

50

From

51 to

100

From

101

to

From

251

to

From

501

to

From

1001

to

From

1501

to

Above

2000

250 500 1000 1500 2000

Nil 250 500 750 1000 2000 3000 4500 6000 9000 12000

Upto 20 500 750 1000 2000 3000 4500 6000 9000 12000 16000

Exceeding

20 but not

exceeding

50

750 1000 2000 3000 4500 6000 9000 12000 16000 20000

Exceeding

50 but not

exceeding

100

1000 2000 3000 4500 6000 9000 12000 16000 20000 25000

Exceeding

100 but

not

exceeding

250

- 3000 4500 6 000 9000 12000 16000 20000 25000 28000

Exceeding

250 but

not

exceeding

500

- 4500 6000 9000 12000 16000 20000 25000 28000 32000

Exceeding

500 but

not

exceeding

1000

- 6000 9000 12000 16000 20000 25000 28000 32000 36000

Exceeding

1000 but

not

- 9000 12000 16000 20000 25000 28000 32000 36000 40000

exceeding

1500

Exceeding

1500 but

not

exceeding

2000

- 12000 16000 20000 25000 28000 32000 36000 40000 45000

Exceeding

2000 but

not

exceeding

3000

- 16000 20000 25000 28000 32000 36000 40000 45000 50000

Exceeding

3000 but

not

exceeding

5000

- 20000 25000 28000 32000 36000 40000 45000 50000 55000

Exceeding

5000 but

not

exceeding

7000

- 25000 28000 32000 36000 40000 45000 50000 55000 60000

Exceeding

7000 but

not

exceeding

10000

- 28000 32000 36000 40000 45000 50000 55000 60000 65000

Exceeding

10000 but

not

- 32000 36000 40000 45000 50000 55000 60000 65000 70000

exceeding

15000

Above

15000

- 36000 40000 45000 50000 55000 60000 65000 70000 75000

 Forms for Licensing and Registration of Factories

       

Form 1   (Application for permission to construct, extend or take into use any building

as a factory)  

Form 1A   (Particulars of rooms in the factory)   

Form 3   (Application for registration and grant renewal of license the year and notice

of occupation specified in sections 6 and 7)  

Form 34   (The factories Act, 1948 - annual return)   

Form 35   (The factories Act, 1948 - half yearly return)   

Application for the site appraisal committee   

Questionnaire

Certificate of Stability  

PERSONNEL

Management & organizations

1 manager will be occupied, who will look into the daily basis need of the business, who should have served of at least 6 years of rich experience in cosmetic industry.

APPENDICES

I. Following is the check list for licensing and registration of factory.

DOCUMENTS REQUIRED

1. Form No-1

2. Form No 1-A

3. Form No.3. Breakup of proposed employment with reference to Column 5(1) of form

No-3 is required to be provided through separate Annexure i.e. Highly skilled, Semi

skilled (BE, Diploma holder, ITI,Bsc,Msc, MCA,  DCA etc) and unskilled (i.e. 10+2,

Matric etc)

4. Questionnaire

5. Certificate of Stability duly signed by the Chartered Engineer/Chartered Architect.

6. Flow-chart of manufacturing process.

7. Write up chart of manufacturing process.

8. Resolution passed by Board of Directors in which one of the Directors has been

declared as occupier OR resolution passed by partners in case of firm in which one of

the partners has been declared as occupier OR declaration of proprietor in case of

proprietorship concern.

9. List of Directors/Partners (Parentage and complete residential addresses of

Directors/Partners may be clearly mentioned).

10. List of machinery.

11. Treasury challan for deposit of registration fee for the factory. If the license is

required for five years then registration fee shall be five times the fee payable for one

year as specified in Fee Schedule in which fee has been prescribed for one year.

12. Copy of power sanction certificate from concerned authorities of HPSEB.

13. No Objection Certificate from H.P. State Environment Protection & Pollution Control

Board if it is required.

14. Site Plan of the factory.

15. Building drawings including elevations, Plans & cross sections.

16. Machine lay out.

17. Memorandum and Articles of Association in case of company.

18. Legible copy of partnership deed duly attested by Magistrate or Notary in case of

partnership concern.

19. In case of proprietorship concern, name, parentage and complete residential address

of proprietor is required to be given through declaration which is attested either by

Magistrate or by Notary.

20. All the documents are required to be signed by the occupier.

21. All the drawings are required to be signed by the occupier as well as Chartered

Engineer/Chartered Architect.

22. Copy of approval from Department  of Industries. In case it is a   small   scale unit,

copy of registration with General Manager, District Industries Centre may be

submitted. In case of medium /large scale industry, the copy of approval from State

Level Single Window Clearance & Monitoring Authorities may be submitted.

23. Copy of Jamabandi/ Misal Haquiyat/ Tatima of  the site on which the factory is

situated. If the factory is situated in rented premises, copy of rent deed may be

submitted. In case of factory situated in industrial area, copy of allotment  letter

regarding plot may be submitted. If the factory is situated in leased premises, copy of

leased deed may be submitted.

24. Copy of drug licence issued by Drug Controller, H.P. in case of pharmaceutical unit.

II. Eye shadow : Total composition & specification

Mica 0.39 gm.Kaolin 0.78 gm.Silica 0.195 gm.

Carnauba wax 0.39 gm.Titanium dioxide 1.195 gm.Zinc stearate 0.078 gm.Synthetic fluorphlogopite 0.039 gm.Colorants 0.078 gm.Total 3.9 gm.

Technical specification

Type Eye shadowEye shadow type DryForm Compressed powderPlace of origin Baddi, Himachal Pradesh, IndiaIngredient MineralPrice Rs. 316Quantity 3.9 gm.

93600 gm. is needed for preparing 24000 pcs. Of eye shadow (3.9 gm. * 24000 uts.)

NAIL POLISH : Total composition & specification

Nitrocellulose 3.03 mlAlloe veera extract 11.62 mlMica 0.225 mlEthyl acetate 0.86 ml

Acetyl tribulate 0.89 mlArgai oil 2.37 mlButyl acetate 3 mlBenolophenone 3 ml

Type nail Form Liquid nail enamelPlace of origin Baddi, Himachal Pradesh, IndiaIngredient Mineral, uv stabilizerPrice Rs. 60Quantity 15 ml

93600 gm. is needed for preparing 24000 pcs. Of eye shadow (3.9 gm. * 24000 uts.) (midrange)

Price for low range nail enamel is Rs. 25/15ml.

Foundation : Total composition & specification

Mica 0.12 gm.Kaolin 0.24 gmOctinoxate 0.24 gm

Dimethicone 0.096 gmTocopherol 0.192gmCyclopetasiloxane 0.096gmCrosspolimer 0.096gmTitanium dioxide 0.69gmTotal 4 gm

Technical specification

Type FoundationForm Liquid foundationPlace of origin Baddi, Himachal Pradesh, IndiaIngredient Mineral, vitamin ePrice Rs. 551Quantity 4gm.

96000 gm. is needed for preparing 24000 pcs. of liquid foundation. (4 gm.* 24000 uts.)

LIPSTICK : Total composition & specification

Mica 0.76gmCarnauba wax 0.38gmBromo acid 0.12gmBees wax 0.76gm

Silicone wax 0.38gmCocoa butter 0.31gmOlive oil 0.19gmSilica 0.38gmTitanium dioxide 0.152gmtotal 3.8gm

Technical specification

Type LipForm Lip color stickPlace of origin Baddi, Himachal Pradesh, IndiaIngredient Mineral, vitamin ePrice Rs. 84Quantity 3.8gm

91200 gm. is needed for preparing 24000 pcs. Of eye shadow (3.98gm. * 24000 uts.) Price for min range product is 200/4gm.