CARACCESS

AGENDA

Executive Summary

Situation Analysis Goal Strategy Tactics

EXECUTIVE SUMMARY

1. CARACCESS is your mobile car companion.2. It connects with your dealer and pulls out your car’s details along with your complete service history.3. It sets automatic reminders for Insurance expiry, PUC expiry and Service Due date.4. You can also chat with dealer CEO directly to submit direct feedback and suggestions about your car ownership experience.

SITUATION ANALYSIS

Customers think about how much money they should spend on care service and insurance and how quickly they can find their nearby service station

SOLUTION

It depends on customer’s income and location.

COMPANY OVERVIEW

CARACCESS is App developed to bid reshape the face of auto dealers in India by cutting edge technology. It can help to connect people with different auto dealers accoss country

MARKET SEGMENTATION

Objective is to match the expectations of customers in targeted segment.Segmentation of market on basis of:1. Internet Users2. Income of Customers3. Location of Customers

MARKET POSITIONING

The introduction of this App in the market is to occupy clear and unique position in the consumer’s mind.

COMPETITORS

MARKET ENTRY

The App will enter market through:1. Google Play store2. Apple App store3. Amazon App store4. Opera Mobile store5. Samsung App

MARKET

MAIN COLLABORATOR OF APP

1. Dealers in Major Cities of major car selling companies ex: Hyundia, Honda.2. Free Car Service Advice and Insurance 3. For this Customers will always feel good which will ultimately raise its App value.

MAIN AIM OF THE APP

1. Build Trust with Customers2. No Delay Response3. Always available for Car Service and Advice on Insurance4. Company’s Association with large number of Suppliers and Partners both Nationally and Internationally.

PRICE

1. Free Version of App won’t be specific.2. Premium Version of App would look for the Customers Choices.3. The Usage App till end.4. Premium amount is calculated on basis of Customers visiting the App.

SCHEDULE

1. Low Capital Investment and Fast turn around helps in the promotion of the New App2. Theme Advertisment3. CARACCESS Should tie up with many dealers and maintain a good relationship4. They should offer membership card for premium Customers.

EVALUATIONS

1. Evaluation of Performance of App2. Number of Downloads of App by UsersReview towards App