Marketing is, in fact, the analysis of customers, competitors, and a company,

combining this understanding into an overall understanding of what segments

exist, deciding on targeting the most profitable segments, positioning your

products, and then doing what's necessary to deliver

on that positioning.

Marketing is, in fact, the analysis of customers, competitors, and a company,

combining this understanding into an overall understanding of what segments

exist, deciding on targeting the most profitable segments, positioning your

products, and then doing what's necessary to deliver

on that positioning.

Marketing PlanMarketing PlanMarketing PlanMarketing Plan

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Concepts:

Create a consistent look and feel to all visual marketing pieces so each ties into the next in color, type of fonts, photos, and content. This will build a positive and professional look to the whole product line of the company.

Strengthening the Logo with a

tie-in slogan to better define

what

the company is really all

about.

Design ads for specific trade

magazines and newspapers.

Direct Mail pieces and In-store

or office pieces that change

every month and promote one

of the companies product

lines. All of these elements

will keep a certain look and

feel throughout the year.

Develop and design an in

depth sales packet that

explains the various products

and how each program

works. Create a CD with

logos, ads, posters and other

marketing materials that

businesses that have a

connection with the company

can use with their own

advertising.

What Makes a Marketing Idea the Right One?

A. The Fit. The marketing idea or activity makes sense for your business or

organization because it has a tie-in to what you're about.

B. Good Benefit Potential. This depends on what you're trying to accomplish, such as:

Immediate sales; attracting new, or more targeted, customers;

media attention; increased participation in your program or

event; additional prospects' names for your database, etc.

C. Success Factors. Other key players have committed to helping you succeed, such

as: a celebrity's participation, community backing, a joint

activity with a well known organization, etc. Or, you've seen

this idea work for others in similar circumstances, but you're

giving it a unique twist.

Create an incentives program that a store or business can use with its employees to sign on or use the company' and one of its many products.

Move away from being too conservative in the marketing pieces, give a more dramatic look and feel to the advertising collateral material.

Design a small brochure size

proposal template that could

easily be tailored to benefit

new clients. This proposal

would define the company’s

capabilities, products and

benefits, while adding

information of the potential

client within the piece as if

they were already on board.

Research what's being done

and then push it to the next

level. Don’t be afraid to fail,

there is always something to

be gained and learned. New

opportunities come from the

simplest of ideas.

Create and maintain an in-

house archive of any of the

pieces that are created with

outside vendors or in-house

pieces.

I like to have as much in-house

control over the marketing

elements as possible. This

enables me to change or

manipulate any item that may

be needed for very quick turn-

around advertising

opportunities. It is important to

look and act like we are the

source for what is driving the

company’s marketing and

advertising which will help

develop confidence in what you

are trying to accomplish.

Creative You don't always have to be

original

In fact, a very important

fundamental law of

marketing for a business of

any size: It's fine to use ideas

or concepts which are not

yours (and therefore not

original). They don't have to

be unique. Many people feel

that to market successfully,

all ideas or concepts used

must be fresh, unique and

never seen before. But in

fact, quite the opposite can

be true.

Some of the best creative marketing tips, tools and devices have been used time and time again. And because they have been used successfully over and over, you can have confidence that they work. So while it is fantastic if you can come up with a new way of successfully promoting your business, our number one marketing tip is: Use ideas that you know have worked elsewhere. Start with something you can be sure of, modify it, and make it your own. When you have more confidence and resources, try something completely original!

A word of caution: Make sure you never infringe copyright or any other law. If you are unsure of how this applies to a specific situation - seek legal advice.

Sometimes you only

get one chance, to

make a good

Impression!

Your Brand: Breaking it down

Own YOUR MARKET

Feel the COLOR

Build a GLOBAL NETWORK

Hear the SOUND of independence

Create a CATEGORY

Embrace a LOGO

Inspire COMMITMENT

CORPORATE CULTURE that exhales excitement

Start with an innovative EXECUTIVE TEAM

Keep FEELING IT

Your Brand: Breaking it down

Own YOUR MARKET

Feel the COLOR

Build a GLOBAL NETWORK

Hear the SOUND of independence

Create a CATEGORY

Embrace a LOGO

Inspire COMMITMENT

CORPORATE CULTURE that exhales excitement

Start with an innovative EXECUTIVE TEAM

Keep FEELING IT

Use MEDIA like it’s never been used before

Love the power of WORDS in action

Flaunt a SEXY PRODUCT

Remember that ACTION is the only option

Foster CREATIVITY

RESPONSIBILITY belongs to everyone

TRUST and be trusted

EXCITEMENT rules

Live for unlimited SUCCESS

POTENTIAL is just around the corner

EVERYTHING matters

Use MEDIA like it’s never been used before

Love the power of WORDS in action

Flaunt a SEXY PRODUCT

Remember that ACTION is the only option

Foster CREATIVITY

RESPONSIBILITY belongs to everyone

TRUST and be trusted

EXCITEMENT rules

Live for unlimited SUCCESS

POTENTIAL is just around the corner

EVERYTHING matters

801-253-7936

9602 Pendleton Way • South Jordan • Utah 84095

Email: grsutter@gmail.com

Web Page: richardsutterdesign.webs.com

Marketing • Advertising • Design