Business Idea

The business which we decided to start is the transport business. The use of motor bikes for single passengers at low ratesTo start Air condition bus service only for WOMEN.

The bike transport service is for the school students and for elders at low rates.And the bus transport service is only for women. The drivers of these buses are also ladies.

Products:Motor bike Ladies bus

Executive Summary

The main goal of our transport company is to target low level class and to satisfy customers by our services.Enter a industry and establish a leadership position.Meet profitability target of 10% at the start.Focus on providing greater value for consumers.

Vision Statement:Create an image for the transit network which is inclusive of all potential user groups.

Mission statement:To be the best unique transport service of Pakistan.

Situation Analysis

STRENGTHSLow product fare.Competitive quality services offering.Working women of Sialkot will appreciate this facility.

Weakness:Lack of experience.New entrance.It is very difficult to make customers in very small city.

Opportunities:

First ever bike transport service in Pakistan.The women working class is also increasing due to recession and other factors it is an big opportunity to make them customers.

Threats:Lack of public confidence.Most of the people in Sialkot are conservative they may not allow women to travel on the local buses.

Marketing Strategy

Target Market:

Women of villages and those who studies in colleges or the job girls

Segment description:

Sialkot

Growth strategies:All over PunjabPromotional strategy:1000000 spends on the starting.Price strategy:Lower price to capture share.

Financial projections:Capture 40% market share in 1st year.

Projected income:

One lac in the 1st month

Projected cost:

One million

Break even analysis:

One lac with in a year.

Implementation controls

The following milestones identify the key marketing program. These programs include Marketing plan starting date 1/8/12 and ending date 1/9/12 budget Rs. 0 manager Zeeshan.

AdvertisingCampaign#1Starting date 1/8/12 and ending date 1/12/12 budget Rs.25,000

Campaign#2Starting date 1/8/12 and ending date 1/4/13 budget Rs. 25,000

Manager: Zeeshan

Development of the bikes and bus terminal starting date 1/8/12 and ending date 1/3/13 budget Rs.2,000,000 Total: Rs.2,025,000

That’s all our presentation

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