INTRODUCTION TO BUSINESS

FINAL PROJECTBUSINESS PLAN

MADE BY:

Submitted to:

Dedication[Magalicious ice cream] Page 1

First we thank to All Mighty Allah

who gave us the strength and

courage to perform our jobs. We

dedicate our Final Assignment of

Introduction to Business to our

Parents who made us capable to

reach to the current positions.

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Acknowledge

ment

All praise belongs to ALLAH, the

Compassionate and, the Merciful,

who enables us to achieve and

accomplish all of our objectives.

And I would also like to Thanks our

Teacher Prof. RAFIQ , who helped

us a lot.

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Table of contents

EXECUTIVE SUMMARY……………………………………………………… .6

INTRODUCTION TO BUSINESS……………………………………………….6

IDEA........................................................................................................................7

INNOVATION........................................................................................................7

LOCATION.............................................................................................................8

BUSINESS COST...................................................................................................8

PROJECT COST.....................................................................................................9

PROJECT FINANCING.......................................................................................10

MARKET CUSTOMER........................................................................................11

TARGET CUSTOMER.........................................................................................12

BREAK EVEN ANALYSIS............................................................................12-13

LOGO…………………………………………………………………………… 14

PRODUCT AND BRAND NAME……………………………………………...............14

MARKET SITUATIONAL ANALYSIS………………………………………..15

SIZE AND SCOPE OF THE MARKET.......……………………………………15

MARKET ATTRACTIVENESS………………………………………………...15

PEST ANALYSIS…………………………………………………………….... .16

COMPETITORS…………………………………………………………………17

SCOOPY PRODUCTS AND SERVICES……………………………………… 18

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RAHAT PRODUCTS AND SERVICES………………………………………. .18

SAVOR FOODS PRODUCTS AND SERVICES……………………………. ...19

ECHO ICE CREAM PRODUCTS AND SERVICES………………………. .…20

CHAMAN ICE-CREAM PRODUCTS AND SERVICES...................................20

WHAT COMPANY PRODUCT FEATURES…………………………………. 21

GOALS AND OBJECTIVES……………………………………………………21

STRATEGIES……………………………………………………………….......22

MARKETING MIX…………………………………………………………. 22-24

COMPETITIVE GRID……………………………………………………….25-26

CUSTOMER ANALYSIS……………………………………………………….27

POTENTIALCUSTOMERS………………………………………………… 28-32

SWOT ANALYSIS…………………………………………………………..33-34

MARKETING OBJECTIVES AND GOALS…………………………………...35

MARKETING PROGRAM OBJECTIVES……………………………………..35

MARKETING STRATEGY..……………………………………………………35

TARGET MARKET……………………………………………………………..36

MARKETING PROGRAMS…………………………………………………… 37

PRODUCT/SERVICES/BRANDS TACTICS…………………………………..37

CUSTOMER AWARENESS AND LOYALTY………………………………...37

PRODUCT PACKAGING AND DEVELOPMENT……………………………37

PRICING TACTICS……………………………………………………………..38

SALES/DISTRIBUTION TACTICS………………………………………….... 28

COMPETITORS DISTRIBUTION CHANNELS……………………………… 38

INTEGRATED MARKETING COMMUNICATION TACTICS……………....39

ADVERTISEMENT……………………………………………………………..39

IMPLEMENTATION AND CONTROL……………………………………….. 40

MARKETING DEPARTMENT…………………………………………………40

TIME LINE……………………………………………………………………....40

CONCLUSION…………………………………………………………………..41

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Executive Summary

Business Plan is a discipline that tells us the proficiency of the market operations

and strategies of overall corporate sector. A Business Plan has been assigned to us by

Introduction to business Instructor as a Final Project. We have a plan to open an ice

cream Poular, our basic need is to provide a good quality of our product to customer, we

are launching a new flavor for kids, younger’s, teen agers and as well as for sugar

patients who are specially restricted to use any type of sugar stuff so therefore we have

introduced an ice-cream which is sugar free but when we tasted it. It tastes like Sweet.

And by this way we think that we will create a good impression on the people by serving

them. This will also have an effect on our income because before this there was no such

type of ice cream in the market.

Launching of Magalicious ice cream; this plan will throw light on the

introduction of the business, industry, and competitor and customer’s analysis,

Company’s SWOT analysis, its marketing goals and objectives, marketing strategy

Pricing, product/service/brand tactics, sales and distribution tactics communication

Tactics, its budget, implementation and control, contingency plan etc.

The basic purpose of conducting this research is to enhance the practical as well

as analytical knowledge about the marketing knowhow. With the help of this knowledge

we prepared a comprehensive marketing plan having all essentialities like Product,

Pricing, Place and Promotion Strategies. In fact we fulfilled all the key points and rations

of this marketing plan acquiring the prosperity of knowledge and skills

And finally positive outcomes of plan and the conclusion,

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Introduction to Business

Magalicious ice cream(ice-cream with different flavors), which we are offering

are most wanted by customers because they will get satisfaction after consuming it, our

ice-cream flavors are of high quality, reasonable price. We have introduced new flavors

in Pakistan such as bubble, jelly, and special ice cream for sugar patients which has no

sugar but tastes like sugar. Our target market is not only confined to the kids but also to

young and teen-agers .We will sell the ice-cream in scoops.

Idea:

Our idea is to build our own chain of Ice-cream Poulars, available for customers in different atmosphere at any time.

Innovation:

We want to create a uniform and more earning business of Ice-cream Poular. We will provide more facilities on cheaper rates.

“We are the lions to rebel with any profit seeking institution in matter of market survival.”

Current Market Situation:

Pakistan is an important territory of Asia. It is the Junction of Central Asia, Middle East and South Asia. It is strategically very important so there must be a mature marketing environment. But its environment is less aware as how much it should be. Now in Pakistan PKR 110 million are spent as a Fun Money. In Pakistan people have a little tendency to spend on ice cream. They take Carbonated Beverages, Juices and Snacks as to make a fun. PKR 8 million are spent on ice cream annually that includes all the Branded and Unbranded ice cream. Wall’s has 68% market share and rest of the 32% includes all the Branded and Unbranded ice cream. Now there is plenty of awareness about Ice cream as a fun and ice cream also has a psychological effect on the mind of people that it makes the somber mood happy. The entrance of Omore is the Eye Witness that Ice cream industry of Pakistan is making progress day by day and Wall’s is leading

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the market. It’s in a strong Position among its competitors having a lot of innovation in national and international brands. In fact it is far away from competition.

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Production

Maglicious Ice-cream Pakistan has a vast Production Plant in Temple Road near Mall

Road lahore. This unit produces 13,000 Liters Ice cream per day and supplies it all over

the Lahore . The Ice cream requires -18°C temperature and has a Life time value of 10

minutes out of freezer.

Location:

Our main branch will on mall (temple road )near Abid Market in a basement. Because its our own property and I will finalize that our first business will start on our own place …..

Business cost :-

The cost evaluation of the project is nearly 50,00,000. Following is a look on expenses.Construction charges:

Temple Road 3,00,000

Gulberg 500000

Liberty 500000

Defence 10,00,000

Lawrance Garden 10,00,000

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Business Cost:-

The cost evaluation of the project is nearly 5,000,000. Following is a look on expenses.Construction charges:

Things including in project cost:

Land, Building material, Labour is included in the abovementioned cost.There will be two portions given us follows : stylish

Bachelor area Separate RoomsFamily area Separate Rooms

Project Cost:

Particular Price Quantity Total

Land, Building ------- ------- 37,00,000

Chair & Table ------50 tables 200

chairs2,32,400

Lcd’s 50,000 5 2,50,000

Fans, energy savers & split

400 fan

80 e.saver

30,000 split

30 fan

170 e.saver

10 split

12000 fan

13600 e.saver

3,00,000 split

Sanitary cost 3000 100 3,00,000

Reception office 10,000 10 1,00,000

Cutlery 20,000 ------ 20,000

Curtains 1200 10 12,000

Staff, security 6000 10 60,000

Project financing:

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Our project financing is as follows.

Equity 70%

Property involved 30%

Followings are the partners of this private company

Name Share

Capital

Equit

y

Persona

l

Propert

y

Furqan Ahmed 30% 20% 10%

Muazzam Sardar 20% 15% 05%

Usaman Hanjra 20% 15% 05%

Muhammad

Qaisar

20% 15%05%

Awais Arshad 10% 05% 05%

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Market customers :

Lahore is the big city and it is called the city of Foods so, many of the people come to

Lahore for having a taste in very good areas Like “Food Street”.

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Target customers:

Our target customers will be those people who want a new

taste in yummy ice-cream and are strangers to this city.

Break Even Analysis:

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initial stage

1st year

2nd year

3rd year

0102030405060708090

expenses

assests gained

future value

Following is revenue and expenditure chart.

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1st Qtr

2nd Qtr

3rd Qtr

4th Qtr

0

20

40

60

80

100

expensesrevenueincome

Logo

The straight line in logo shows the innovation and growth

Product and brand Name:

Magalicious Ice cream

Product Packaging and Development:

After manufacturing the product we will place the product in specially designed plastic

cups and then put the product in the freezer to avoid melting. The cups are designed in

such a way that the open end of the cup is covered with the plastic cover to avoid leakage

and to look smart.

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MARKET SITUATIONAL ANALYSIS

The market of ice cream is growing but it goes to boom stage especially in summer and

trend goes down in winter let’s have an idea about current market situation of ice-cream

industry.

Market Definition

Our target market is not confined to children but any individual of any age group can

consume and use it, mostly people ranging from 4-45 years are our target customers and

are part of our target market.

Size and Scope of the Market As we will be operating in twin cities having huge population so our product will be

having wide scope and growth opportunities and a huge market our target market ranges

from age 4-45.

Market AttractivenessWe have decided to attract our market by following ways

Product

We are offering quality product and services seldom given by any other competitor

around the town. Our specialty is new flavors and sugar free ice cream.

Price

We are charging the a bit low prices as compared to our competitors do so it’s likely that

customer will switch towards our’s just for try.

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Place

We are selling our product at the places where customers feel convenience to buy (twin

cities and attached villages).

Promotion

In the beginning we are only going to have big boards at the face of the shops and ten

sales men on bicycles for selling as well as for promotion of our products product and the

brand name is displayed on the pack Inshallah when the business will flourish then in

future we are going to introduce van services and retail outlets at different points of the

twin city.

PEST Analysis: There are main four factors

Technological

Political

Economic

Socio-cultural

We discuss in those topics as follow

Technological

Because of too much advancement in IT technology is changing every day so it is

important for us to have the new technology to cope with time other wise competitor will

beat us and will be far back from them so it is important to have latest technology

according to requirement and to compete competitor.

Political

Due to political and legal instability in Pakistan Market of the product may go down

because of increase in general price level (inflation) and due to increase in oil prices.

Economic

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It is more likely that when oil prices shoot up and there will be inflation in the country

people may not have purchasing power to buy the things because “more money chases

fewer goods in case of inflation”

Socio-culturalBecause of the fact that the Pakistani youth is shifting towards the western culture

(Paradigm shift) so we have to consider the improvements in our products with the

passage of time to meet the requirement of changing culture.

Competitors

There are many different ice-cream manufacturers around the town but our strong and

healthy competition is with these following:

1. Scoopy Ice-cream

2. Echo Ice-cream

3. Rahat Bakers

4. Savor foods5. Chaman Ice-Cream

Scoopy Products and ServicesMain factory is in Rawat near chakbeli road they sell the ice-cream on the bicycles

(mobile service), on retail shops and in carriage vanes they are having very low market

share.

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There Flavors are as follows:

Vanilla

Chocolate

Strawberry

Mango

Rahat Products and services They are having three shops in Rawalpindi, Islamabad and Lahore. Market is quite high.

They are offering Flavors as follows:

Kulfa

Mango

Chocolate Chip

Pine Apple

Pista

Strawberry

Vanilla

Tutti Fruti

Savor Foods Products and services They are selling the ice-cream on their food corner they are having four outlets two in

Rawalpindi And one in Islamabad Market share is high.

Rawalpindi out lets Double Road

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Islamabad Outlets

Blue Area

Flavors are as follows:

Vanilla

Pineapple

Kulfa

Strawberry

Mango

Orange

Crunch

Chocolate

Pista

Tutti fruiti

Echo Ice-cream Products and servicesTheir main Factory is in “LALAZAR” near Tulsa Road their market share is Low. They

sell the ice-cream via mobile van and cycle service.

There Flavors are as follows

Chocó Dip

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Line Bar

King Kulfa

Break Kulfa

Chaman Ice-Cream

The main branch of chaman ice-cream located on Mall Road since they have started .

Vanilla

Pineapple

Kulfa

Strawberry

Mango

Orange

Crunch

Chocolate

Pista

Tutti fruiti

What Company’s Products features Magalicious ice-cream Company will not only giving products but also services. Our

product features are quality, quantity, a lot of flavors plus an additional flavor called

magalicious special and sugar free ice cream called sugar. a bit Low price compared to

competitor our services features are that we will also provide ice-cream at our shop we

will be having a lounge in our shop where we will serve ice-cream to our customers in

winter and in summer we will serve ice-cream to our customers in open air designed

specially for customers And in near future we will going to start the van service in twin

cities for our consumers’ convenience.

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Goals and Objectives Our objectives and goals are as follows.

Convenience:

Our objective is to provide our customers great convenience even if they are present in

villages our products will be available for them at stores near by their homes our sales

man will also go to different sectors at different timings to sale ice-cream and we will

also move towards van as well for customers’ convenience

Technology:

Our objective is to cope with change that is why we are having modern and latest

technology for designing and packaging our products, capable of providing efficiency

and productivity of work and we will keep on changing along with time.

Market share and growth

Our objective also include to increase market share and market growth

Profit

Our objective is to earn 10% of the profit

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Strategies

As we are going to be new in market so our strategies are going to be of making the name

of our product in the market, developing in market and penetrating.

Profits

We decided to earn10% of gross profit and our company profit will be based on sales

(Margin)

Marketing mix

Product

As our product is going to be new in market so it will under go the process of making

image but it’s not having yet, our products are having unique attractive and decent

packing, styles, features and set of characteristics

Price

Our price is economical so that a person of lower class can also afford

Place

We will be providing our products/services in cities as well as in villages near to these

twin cities where people were having problem in getting the product when they want. In

coming future we will be starting up vane service as well as mobile ice-cream shop. We

currently will provide our products/services on bicycles in different sectors.

Promotion

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We will currently be using the big board at the face of our shops and sales men on

bicycle, product and brand name is present on the product for promotion but Inshallah in

near future we are going to use the following advertising / promotional source.

Electronic Media

1. TV

2. FM Radio

3. E-marketing

Print Media

1. News papers, Magazine

2. Billboards

3. Banners

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4. Wall chocking in school colleges and universities

Ability to compete:

We have no rent to pay for building

We have new variety of flavors such as bubble gum, jelly and sugar free

Our price is economical

Competitive Grid:

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Competitors Product

(Scoop Flavor)

Competitor Our

Price(one scoop) Rs/- Prices

Scoopy Ice cream

Vanilla

Chocolate

Strawberry

Mango

Small Scoop 15 14

Medium 30 28

Large 45 42

Echo Ice-cream

Mango

Chocó Dip

Vanilla

Line Bar

King Kulfa

Choc bar

Break Kulfa

Strawberry

Small Scoop 16 14

Medium Scoop 32 28

Large 48 42

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Rahat Bakers

Kulfa

Mango

Chocolate Chip

Pineapple

Pista

Strawberry

Vanilla

Tutti Fruti

Almond

Small scoop 18 14

Medium scoop 25 28

Large Scoop 33 42

Savor Foods

Vanilla

Pineapple

Kulfa

Strawberry

Mango

Crunch

Chocolate

Pista

Tutti fruitii

Small scoop 15 14

Medium 30 28

Large 45 42

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Customers Analysis Our main Customers are going to be as follows

Retail shops

Marts

Sole Proprietor markets

Local Hotels and Restaurants

Potential customers

Retail shops, Marts, Sole Proprietor market Local Hotels and Restaurants:

They buy Ice-cream manufactured by companies which give them less margin for them ,

they buy from shops far from their outlet, but we are going to give them more margin

profit and provide them facilities of delivering them ice cream at their shops. We are

going to make shops situated in GHOUS Bakery In Mazang & Al-Noor Bakery in

Shadman near China Chok & Imran’s Baker’s In Jail Road near Fazal Din Pharmacy

which will facilitate customers as well as suppliers.

Since our business is new just now so we currently have less budget and will not be able

promote our products and services via promotional ad or any other marketing program

except big board of Magalicious Ice-cream on the face of our shops. People who will

have a look on this board at the face of the shop will get attracted by our beautifully

designed board and come at our shop to eat in our decorated lawn in evening or in our

lounge at day timings, as well as to buy/purchase

After experiencing positive post purchase behavior, quality of product and service and

cool and calm atmosphere most of the people will return back with a good experience and

will then come back to us to take the product/service again if this will continue for some

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Chaman Ice-Cream Kulfa Mango Chocolate Chip Pineapple Pista Strawberry Vanilla Tutti Fruti Almond

Competitor Price

Two Scoops

Four Scoops

Rs

25

50

Our Price

23

45

time then hopefully they will become our loyal customers and will attract the potential

customers as well through viral marketing

We Have decided that we will give special packages to our loyal customers as well as

membership and free coupons for the customer long term value purpose because we are

of the view of 8020 rule that if we will satisfy 20% of our customers then they will

provide 80% profit to company through viral/word of mouth marketing

Q1 Do you like Ice-cream?

0

10

20

30

40

50

Yes No Partial

QUESTION 01

QUESTION 01

One or two people said that they don’t like ice-cream rest of the people said that they like the ice-cream so we can conclude that there is a big market for an ice-cream and also have growth chances because of high scope

Q2 If ‘Yes’ then which flavor you like the most?

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0

5

10

15

20

25

Chocolate Vanilla Other

QUESTION 02

QUESTION 02

Mostly People like the tutti-frutti ice-cream. The percentage of tutti-frutti ice-cream is very high, rest of the people like the chocolate and strawberry ice-cream. So we can conclude the ratio of vanilla and other flavors is low.

Q3 Which Brand you like the most?

0

2

4

6

8

1012

14

16

18

20

Rahat Savour Scopy Echo Other

QUESTION 03

QUESTION 03

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Mostly customer like “Rahat and Savor” ice cream, the percentage of ice-cream is very high. They are loyal of those products. Rest of the people said that they like scoop, echo and the other ice-cream. So we can conclude that there is a big market rahat and savour ice-cream.

Q 4 Are you satisfied with your existing brand?

0

5

10

15

20

25

30

35

Yes No partial

QUESTION 04

QUESTION 04

Mostly people said that they satisfied for the existing brand. The percent of satisfied customer is very high. Rest of the people said that they don’t satisfy the existing ice-cream. So we can conclude that our product survive in this market.

Q5 Do you give response to promotional Ads?

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0

5

10

15

20

25

30

35

Yes No partial

QUESTION 05

QUESTION 05

Mostly people said that they don’t change their behavior for the promotional ads, because people are satisfied for their product. The percent of promotional ads is very low. Rest of the people said that they attract for the ads. So we can conclude that they don’t attract for the ads.

Q6 When you purchase something do you really need it?

0

5

10

15

20

25

Yes No partial

QUESTION 06

QUESTION 06

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No, mostly said they don’t need for the product. When they see the product they buy it. The percent is very high. Some customer said when they product need it they buy. Rest of the customer said that they buy on the partial basis .So we can conclude that there is larger number of customer who purchases the product when they don’t need it.

Q7 on what basis do you use a product/service?

0

2

4

6

8

10

12

14

16

Brand Price AttractiveAds

QUESTION 07

QUESTION 07

Majority of the customer agreed that they select our product on the bases brand and price. The percentage of brand and price is very high. Some customer agreed on the quality basis. But some of them were agreed that they select on the bases of attractive ads and convenience. So we conclude those majority customers are brand and price conscious.

Q8 When do you buy?

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Customer said they buy the product on the weekly basis. The percentage of weekly basis is very high. Some customer said they buy on the daily and monthly basis. Are relatively low than annually and others basis. So we can conclude that maximum customer buy product on weekly basis.

SWOT ANALYSIS

Strengths

Convenience

Technology

Cope with Change

Human Resource

Weaknesses

Low popularity Compared to Competitors

Consumers’ loyalty towards competitors’ brand

Low budget

Opportunities

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Daily Weekly Monthly Annually others

0

5

10

15

20

25

30

35

QUESTION 08

QUESTION 08

Private property

No building Rent

Our own Farm house

New flavours

Threats

Suicide bombing at popular places so people avoid to come out

We should face high prices of raw materials

Distribution of the final product as business will expand with greater pace in the

future.

SWOT ANALYSIS

Strengths Weaknesses Opportunities Threats

1)Convenience

Low popularity

Compared to

Competitors

Our Own property Suicide bombing at

popular places

(political & legal

environment)

2) Human

Resource

Consumers’ loyalty

towards competitors’

brand

No building Rent Low good will in

market compared to

competitor

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3) Modern

Technology

Low budget Our own Farm house Low market share

4) Ability to

Cope with

Change

New flavours Promotional Alliance

with Macdonald

Low market

growth

MARKETING OBJECTIVES AND GOALS

Our overall market objective include to capture market share and market growth in

addition to this we planned to earn 10% profit, market penetration, cope with the change

promotion from as much means (electronic + print media) provide quantity quality

uniqueness of the product as well as convenience to buy and use the product. and to

satisfy the needs and the wants of the customers.

Marketing Program objectives Our marketing program objectives are how we are going to manage the 4p’s (Product,

price, place, promotion) How we can manage these 4p’s to get the desired output in form

of high market share and the growth etc.

MARKETING STRATEGYThe marketing strategy is “Market development”.

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After having a look on the grid, we can say that we fall under category of Market

development strategies. As we know that the market for ice-cream exists and the product

is also available in market, so we have to adopt market development strategies.

Target marketOur target market will be people ranging from age 4-45 years

Customers prefer our products because

Good Taste

Same quality as our competitors

Economical prices (1-2 rupee below than competitor)

Attractive packaging.

Segmentation (different flavors)

Our special Offer “Magalicious Special”

Special packages to our loyal customers

Evidence that customers want our product

And sugar free ice cream

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Our survey questionnaire was designed in such a way that we intended to know what the

needs are and wants of customers and is there any product for our market so after analysis

and interpretation of survey questionnaire it is proved that customers want our product

and there is a big market of our product so it’s evidence.

MARKETING PROGRAMS

Product/Services/Brands Tactics When we compare our services and products to there is some main points on which

Magalicious ice-cream company products are having benefits and advantages these point

are as follows:

Better quality

Better services

(In lounge, lawn, restaurants and hotels, in your street)

Vane and mobile services in villages near to/within twin cities

Special Packages for loyal customers

Sugar free ice cream

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Customers Awareness and Loyalty At present we are only going to have big boards at the face of the shops and a sales men

on bicycle for selling as well as for promotion and awareness of our products and the

brand name is displayed on the pack but Inshallah In near future we will be starting vane

services. In near future we are going to use the following advertising / promotional

source.

Electronic Media

TV

FM Radio

E-marketing

Company Websites

www.magalicious.co.pk

Print Media

News papers, Magazine

Billboards

Banners

Wall chocking in school colleges and universities

Pricing Tactics

Company Product Price

Small Scoop 14 Rs/-Medium Scoop 28 Rs/-Large Scoop 42 Rs/-

Cost and margins

Sales= cost + profit

100%= 70% + 30%

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Customers Willingness to pay

Yes our customers are willing to pay because our target market is buying the product

from our competitor at price a bit more (1-2 rupee) than our price so it is obvious that

customers are willing to pay this price.

Sales/Distribution tactics

Mobile service (person on bicycle)

Vane service

Promotional Alliance

E-marketing

Web site

Competitors’ distribution channels Distribution Incentives (Push Verses Pull)

“Push” here means to attract customers by advertisement and

“Pull” Means to attract the customers via properly managing 4p’s (product, price, place,

promotion)

Means pulling the customers via:

Attractive packaging and features of the product

Economical or reasonable price of the product

Convenience

Awareness and promotion of the product

Mobile and vane services

Our company is dealing with “PULL” Distribution incentives

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Integrated Marketing Communication Tactics

Advertisement

Television (Geo,ARY)

The timing of the ads are designed in such a way that we will be giving ads at those

timings when mostly people (target customers) are watching TV or Listening Radio and

they can have a look on the ad and will get the message that we are conveying

The rest of the points below are self explanatory

News papers & Magazine (specially designed for kids)

E-marketing

IMPLEMENTATION AND CONTROL Marketing department will be responsible for implementation and control of the plan

Marketing department will include:

General Manager Marketing

Director marketing

Marketing manager

Customers relation manager

Sales men

Time Line

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Month Timings

10 April 2010 Procurement

15 April 2010 Start up of production process

20 April 2010 Product launch

25 April 2010 Start up of Mobile service &

Advertising through electronic media

(FM & TV & E-marketing)

30 April 2010 Advertising through print media

5 May 2010 Product Launch on hotels and restaurants

10 May 2010 Start of vane service

CONCLUSION

We successfully accomplished the assigned project on Business Plan. While

seeking knowledge for this we learnt a lot practical knowledge. We observed the

problems; the businesses have to actually face in the markets. The rise & falls and ups

and downs of the companies in the corporate sector. We developed a Marketing Plan

based upon the ground facts.

We observed the depth of every aspect of newly launched product, its overall

strategies, its foregoing as well as on ongoing threats, its Strengths, Weaknesses and

Current Opportunities in the competitive market. We also examined the performance of

our rivals just to triumph over them and to conquer their strengths. This plan discloses all

the anticipations of the group functioning on the project.

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