Marketing Mix on Bisleri
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BISLERITHE SWEET TASTE OF PURITY
ESTABLISHMENTFounder : Launched : Headquarters: Chairperson : Products : Parent : Signor Felice Bisleri In 1965 mumbai Mr. Ramesh Chuahan Bottled Water Parle Bisleri ltd.
MARKET SEGMENTATIONGeographic: City-Metro cities , Cities with population over 1 million. Semi-urban areas-Towns Demographic: Income-Middle , Upper middle and high income group. Education -Literate.
MARKETING MIX 4 Ps of Bisleri Product & price Segment Popular Bisleri 250ml Bisleri 500ml Bisleri 1 liters Bulk Bisleri 5 liters Bisleri 20 liters
Price7.00 10.00 15.00
4 Ps of BisleriPlace Restaurants & hotels Large shops & commercial complexes Homes Promotion Temper proof seal Trendy packaging Launch new ad campaign play Safe
SWOT analysis STRENGTHS: Market leader holding 60% of share. Focus on safety and purity. WEAKNESSES: Distribution channels. Low Advertising. OPPURTUNITIES: Can Easily Enter into new Products such as energy drinks, etc. with its brand name. THREATS: Increasing market share of Kinley and Aquafina.
POSITIONINGBisleri position their product on the purity platform Launch an ad campaign Pure And Safe Sept 2000 shift in positioning from Pure and safe to Play safe People consume mineral water not for mineral but for safety said by chauhan.
Presented by: N.Manohar Gupta.