Marketing Mix of Frooti-s

7/24/2019 Marketing Mix of Frooti-s

1/53

A REPORT ON

MARKETING MIX OF FROOTI

Submitted in partial fulfillment of te re!uirement"

For te A#ard of te $e%ree of

&a'elor" of &u"ine"" Admini"tration

()**+,)*-).

S/&MITTE$ &01 S/&MITTE$ TO1

SONAL SINGH Ms. BHARTI CHAUDHRY

BBA(GEN) 6B (FACULTYGUIDE)

ENROLLMENT No. - 1331471707

MA2ARA3A AGARSEN INSTIT/TE OF MANAGEMENT

ST/$IES

(Affiliated To Guru Gobind Sin% Indrapra"ta /ni4er"it5.

1


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6ERTIFI6ATE

T!s !s "o #$%"!&' "" "$ %o*$#" $+"!",$ M%/$"!+ M! O& F%oo"!2

o+$ ' M%. SONAL SINGH Ro,, No. 1331471707 !s + 5"$+"!#

o%/ C%%!$ o5" ' $% " M%* A%s$+ I+s"!"5"$ O&

M+$$+" S"5!$s 5+$% ' 5!+#$. T$ ""$% $o!$ !+

"!s %o*$#" o%/ s +o" $$+ s5!""$ $%,!$% &o% "$ % o&

+' $%$$ o% !,o "o "$ $s" o& ' /+o,$$ + $,!$&.

D"$8

FA6/7T0 G/I$E

S!+"5%$8

N$8 Ms. BHARTI CHAUDHRY

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3/53

A6KNO87E$GEMENT

I s!+#$%$,' "+/ Mr9 Nitin 8alia ' ,"' &o% $+,!+ $ "o o%/ o+ &%5!" %!+/s

s "$ #os$+ "o!# &o% ' %o*$#" s !"o5" $% 5!+#$ + #o+"!+5o5s !+"$%#"!o+

"$ #o,$"!o+ o& "!s %$o%" o5,+:" ;$ $$+ oss!,$.

H$%"!$s" "+/s ,so "o ,, o"$%s o ;$ s%$ "$!% ;,5,$ "!$ &o% $ +$,$ $ !+ o!+ ' %$s$%#.

Ls" 5" +o" "$ ,$s" I ,so $"$+ ' "+/s "o ' &%!$+s o ,, ;$ %$+$%$ ,,

"$ oss!,$ !+5"s "os$ $%$ %$


4/53

TA&7E OF 6ONTENTS

S9NO9 62APTERS

1. T!",$ =$9. C$%"!&!#"$

3. A#/+o,$$$+"

4. E$#5"!;$ S5%'

T,$ o& Co+"$+"s

>.

C"$%18 I+"%o5#"!o+

Co+#$"5, #/%o5+

Co+' =%o&!,$

6 . C"$% 98S""$$+" o& =%o,$

=5%os$ o& "$ S"5'

O*$#"!;$ o& "$ S"5'

S#o$ o& "$ S"5'

R$s$%# D$s!+

S,$ D$s!+

D" Co,,$#"!o+ Too,s ? T$#+!


5/53

O&3E6TI=ES OF T2E PRO3E6T

To s"5' "$ %/$" s%$ o& F%oo"! !+ "$ +o+-C%o+"$ So&"

D%!+/ (NCSD) #"$o%'.

To s "5' "$ %/$" %$so+s$ "o "$ +$ #/ !+ o & F%oo" !

!+"%o5#$ ' =%,$.

To s"5' "$ %/$"!+ ! o& F%oo"!

To s"5' "$ "s"$ + %$&$%$+#$s o& "$ #o+s5$%

To !;$ %$#o$+"!o+s "$%$o&.

>


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6OMPAN0 PROFI7E , PAR7E AGRO P=T9 7T$9

MISSION1

To %o;!$ #o+s5$%s s5$%!o% o,$so$ %o s$ &oo + %!+/

%+s "%o5 !# =%,$ #+ 5!, %o&!",$ %o" o%!$+"$

o%+!"!o+.2

=%,$ !s ,$!+ I+!+ Foo + B$;$%$ Co+' "$ o+,' I+!+

"%+s+"!o+, !+" !" "$ s" $$%!$+#$ o& ;!+ s5##$ss&5,,'

,5+#$ ,$ !+ %!+/!+ %+s , !/$ F%oo" ! A' N - o! +

B!,,$'2. To' !"s %+ o%"&o,!o #o+s!s"s o& No. 1 %+s ,!/$ F%oo"!

,o+ !" A' N-o! + B!,,$ '.

=%,$ %o s "$ &!%s" "o !$+"!&' "$ o%+" +o s$$+" !+ I+!

+ ,5+# I+!:s & ! %s" +" !o+, M+o %!+/ - F%oo"! M+o. To'

F%oo"! s + @> %/$" !+ "$ F%5!" D%!+/ s$$+".

To' "$ =% ,$ G%o5 "5 %+o;$% ! s o;$% Rs .600 #%o%$ ! " %o5

s"%$+" o& o;$% 1000 $,o'$$s !+#,5!+ o;$% 400 %o&$ss!o+,s.

6


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PRO$/6TS

-9 FROOTI1

I" !s "$ &,s! %+ o& =%,$ %o. I" s !+"%o5#$ !+ 1@>

+ !" s "$ &!%s" F%5!" D%!+/ "o $ !+"%o5#$ !+ I+!.

)9 &AI77E0 A>/A 1

I" !s !+$%, "$% + s ,5+#$ !+ "$ '$% 13. I" !s o+$

o& "$ &!%s" %+s "o $" + ISI #$%"!&!#"!o+ B!,,$' #o+&o%s "o

s "% !+ $+" BIS No%s . I " 5 + $%o $s > 1 < 5 ,! "' #o+ "%o, " $s "s

!+# ,5 $s 3 9 #$!# , " $s "s !# %o !o,o !#, " $s "s + 1 0

's !#, "$s"s + $$"s !+"$%+"!o+, s"+%s ,! o+ '

HO USFDA =FA.

=%,$ B!, ,$' A


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%!+/s 5$ "o !"s 5+!


9/53

F%oo"! !s , !/$ + I+!+ sso% + !s o" &;o5%! "$ +o" o+,' !+

I+! 5" ,, #%oss "$ o%,.

8at doe" Frooti "tand for?

F%oo"! fre" @n Bui'5 . I" !s ,, o5" "%$+' &%$s +"5%, &%5!" %!+/s&5,, o& &5+-+-s"! !" oo o,$so$ ;,5$s &o% /!s + "$$+$%s

,!/$ + #o+s5$ ' ,,5+!;$%s,,'.F%oo"! !s ;!,,$ !+ M+o

G%$$+ M+o & ,;o5%s , , o;$% I+! + !+ O%+$ S"%$%%' +

=!+$,$ & ,;o5%s !+ so$ s$,$#"$ %$!o+s !+ 1 , ! " %$ >00 , 9>0 ,

900 , + 6> , #/!+.F%oo"! !s "$ %/$" ,$$% !+ F%5!" %!+/

s$$+" !+ No+-C%o+"$ So&" D%!+/ (NCSD) #"$o%'.


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NON,6AR&ONATE$ SOFT $RINK MARKET

IN IN$IA

AN O=ER=IE81

T$ +o+-#%o+"$ SOFT DRINJ (NCSD) s$#"o% #+ $ #,ss!&!$ s

F%5! " %!+/s N$#"% + 5!#$s . T$ # ,ss !& !# " !o+ ! s s$ o+ "$

$%#$+"$ o& "$ &%5!" 5, #o+"$+" !+ "$ $;$%$. F%5!" %!+/ s "o

;$ !+!5 &%5!" 5, #o+"$+" o& 10 !,$ N$#"% +$$s "o ;$

!+!5 &%5!" 5, #o+"$+" o& 9>. T$ "o", s!$ o& "$ %+$ +o+-

#%o+"$ $;$%$s !+ "$ o%+!$ s$$+" !s $s"!"$ " Rs.>00

#%o%$s.

T$ F%5!" %!+/ s$$+" !s $s" !"$ " Rs.9>0-300 #%o%$s !,$ "$

5 !#$ %/$" (B%+$ ? =#/$) ! s $s "!"$ " Rs 1>0 #%o%$s.

N$#"% !s s,, #"$o%' o& %o5+ Rs 3>->0 #%o%$s.

I+ "$ &%5!" %!+/ #"$o%' =%,$:s F%oo"! Go%$*:s 5!+ + Co#-

Co,:s M + =$s!:s S, !#$ %$ "$ *o% %+s. I+ "$ N$#"%

s$$+" "$ /$' +" !o+, ,'$%s %$8 D5% Go%$* Ks + =%,$:s

A'.

T$ "o /$' +"!o+, ,$;$, ,'$%s !+ "$ *5!#$ s$$+" %$ T%o!#+

+ R $ ,. R $ , ! s " $ % /$ " , $ $ % !" > >- 60 %/ $" s %$ .

T%o!#+ s + $s"!"$ s%$ o& 30-3>.

S$;$%, ,o#, %$!o+, %+s ,so $!s" $s!$s 5$ 5+o%+!$

s$#"o% .T$ 5!#$ #"$o%' !s "$ &s"$s" %o!+ s$$+" " %$s$+"

$s"!"$ "o $ %o!+ ' 90-9> .. T$ &%5!" %!+/s #"$o%' s

,so $$+ !"+$ss!+ %o" o& %o5+ > ..

T$ !+ %$so+ &o% "!s %o" !+ "$ NCSD C"$o%' !s "$ #+$ o&

"$ #o+s5$% %$&$%$+#$ &%o "$ #%o+"$ "o "$ +o+-#%o+"$ so&"

%!+/ s$# "o % !+,' 5$ "o !+# %$s !+ H$ ," A%$+$ss o +

#o+s5$%s + "$ =$s"!#!$ !ss5$ %$,"!+ "o Co/$ + =$s!.

I+ "$ F%5! " D%!+/ s$$+" F %oo "! ! s "$ # ,$% %/$" ,$$% ! "

%o5+ @> %/$" s%$ 5 " !+ "$ NCSD #"$o%' s o,$ ! " s

s%$ s $$+ $#,!+!+ $#5s$ o& "$ %o" !+ F%5!" 5!#$ s$$+".

So !" "$ %o" o& "$ NCSD #"$o%' F%oo"! s "o #o$"$ !",, "$ s$$+"s !+ "!s #"$o%' "o "/$ ,%$% s%$ o& "!s %o".

10


11/53

No+-C%o+"$

So&" D%!+/

F%5!" 5!#$

C"$o%'

F%5!" D%!+/

C"$o%'

F%5!" N$#"%

C"$o%'

M*o% =,'$%s

R$,

T%o!#+

M*o% =,'$%s

F%oo"!

5!+

S,!#$

M

M*o% =,'$%s

A'

KS

11


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MET2O$O7OG01

$ATA 6O77E6TION TOO7S AN$ TE62NI>/ES

Fo% "$ #o,$"!o+ o& o5% %o*$#" o" %!%' + s$#o+%' "

!s 5s$.

S$#o+%' " !s 5s$ o+,' "o /+o o5" "$ o%+!"!o+.

6O77E6TION OF SE6ON$AR0 $ATA8

1. I+"$%+$"8 T$ $s!"$s o& "$ #o+!$s s ;!s!"$ "o #o,,$#"

$"!,$ !+&o%"!o+ o5" "$ + "$ !&&$%$+" s"%"$!$s

"$ ' !".

9. Boo/s8 Fo% "$ #o+#$"5, #/%o5+ o& "$ ,"' s"!s"!o+

#$%"!+ oo/s o& H5+ R$so5%#$ $%$ %$&$%%$.

=%!%' " !s #o,,$#"$ !" "$ $, o&-

5$s"!o++!%$s + I+"$%;!$s6O77E6TION OF PRIMAR0 $ATA1

-9 >ue"tionnaire1 T$


13/53

U%+ Co+s5$%s

9 ) S , $ S ! $8 H o + ' $o , $ " o $ s 5% ;$ '$

900 U+!"s (o& ,, $ %o5s)

3) S,!+ =%o#$5%$

8e a4e taCen "ample from follo#in% area"1

N$ D$,! (J, N% No%" C5s.)

6OMPETITORS1

T$ !+ #o$"!"o%s o& F%oo"! %$ s &o,,os8-

1. M

9. S,!#$

3. R$,

4. T%o!#+

>. 5!+

$ %$ +o" "/!+ !+ "o ##o5+" "$ +$#"% s$$+" s ! " #o+s" ! "5 "$s

s,, %" o& "$ NCSD #"$o%' + ,so "$ %o" !s ;$%' s,5!s

!+ "!s s$$+".

13


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14


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MARKETING MIX1

M%/$"!+ $#!s!o+s $+$%,,' &,, !+"o "$ &o,,o!+ &o5% #o+"%o,,,$

#"$o%!$s8-

=%o5#"

=%!#$

=,#$ (!s"%!5"!o+)

=%oo"!o+

T$ "$% %/$"!+ !2 $#$ o5,%!$ &"$% N$!, H. Bo%$+

5,!s$ !s 164 %"!#,$ T$ Co+#$" o& "$ M%/$"!+ M!. Bo%$+

$+ 5s!+ "$ "$% !+ !s "$#!+ !+ "$ ,"$ 140:s &"$% $s

C 5, ,! "o + $s #% ! $ " $ %/ $" !+ + $ % s ! $ % o &

!+%$!$+"s2.

T$ !+%$!$+"s !+ Bo%$+:s %/$"!+ ! !+#,5$ %o5#" ,++!+

%!#!+ %+!+ !s"%!5"!o+ #++$,s $%so+, s$,,!+ ;$%"!s!+

%oo"!o+s #/!+ !s,' s$%;!#!+ 's!#, +,!+ + "-

&!+!+ + +,'s!s.

E . $%o$ M#C% "' , "$% %o5$ "$s$ !+%$ !$+ "s !+"o "$ &o5%

#"$o%!$s "" "o' %$ /+o+ s "$ 4 =:s o& %/$"!+ =%o5#"

%!#$ ,#$ + %oo"!o+.

T$s$ &o5% =:s %$ "$ %$"$%s "" "$ %/$" !+ +$% #+

# o+ "% o, s 5 *$ #" " o " $ ! +" $% + , + $ " $% + , # o+ s" % !+ "s o & " $

%/$"!+ $+;!%o+$+".

T$ o, !s "o /$ $#!s!o+s "" #$+"$% "$ &o5% =:s o+ "$ #5s"o$%s

!+ "$ "%$" %/$" !+ o%$% "o #%$"$ $%#$!;$ ;,5$ + $+$%"$ os!"!;$ %$so+s$.

PRO$/6T $E6ISIONS1

T$ "$% %o5#"2 %$&$%s "o "+ !,$ 's!#, %o5#"s s $,, s

s$%;!#$s. H$%$ %$ so$ $,$s o& "$ %o5#" $#!s!o+s "o $ $8

B%+ +$

F5+#"!o+,!"'

S"',!+

1>


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5,!"'

S&$"'

PRI6E $E6ISIONS1

So$ $,$s o& %!#!+ $#!s!o+s "o $ $ !+#,5$8

=%!#!+ s"%"$' (s/! $+$"%"!o+ $"#)

S5$s"$ %$"!, %!#$

o,5$ !s#o5+"s + o,$s,$ %!#!+

Cs + $%,' '$+" !s#o5+"s

S$so+, %!#!+

B5+,!+

=%!#$ &,$!!,!"'

=%!#$ !s#%!!+"!o+

$ISTRI&/TION (P7A6E. $E6ISIONS1

D!s"%!5"!o+ !s o5" $""!+ "$ %o5#"s "o "$ #5s"o$%.So$ $,$s o& !s"%!5"!o+ $#!s!o+s !+#,5$8

D!s"%!5"!o+ #++$,s

M%/$" #o;$%$ (!+#,5s!;$ s$,$#"!;$ o% $#,5s!;$ !s"%!5"!o+)

S$#!&!# #++$, $$%s

I+;$+"o%' +$$+"

%$o5s!+

D!s"%!5"!o+ #$+"$%s

O%$% %o#$ss!+

T%+so%""!o+

R$;$%s$ ,o!s"!#s

PROMOTION $E6ISIONS

I+ "$ #o+"$" o& "$ %/$"!+ ! %oo"!o+ %$%$s$+"s "$ ;%!o5s

s$#"s o& %/$"!+ #o5+!#" !o+ "" !s "$ Co5+!#" !o+ o&

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17/53

!+&o%"!o+ o5" "$ %o5#" !" "$ o, o& $+$%" !+ os! " !;$

#5s"o$% %$so+s$.

=%oo"!o+ $#!s!o+s !+#,5$8

=%oo"!o+, s"%"$' (5s 5,, $"#)

A;$%"!s!+

=$%so+, s$,,!+ ? s,$s &o%#$

S,$s %oo"!o+s

=5,!# %$,"!o+s ? 5,!#!"'

M%/$"!+ #o5+!#"!o+s 5$"

MARKETING MIX

A. PRO$/6T1

A %o5#" !s +'"!+ "" #+ $ o&&$%$ "o %/$" "o s"!s&' +"

o% +$$. I+!:s & ! %s" %$, &%5 ! " %!+/ !+ T$"% =/ !s ;! ,,$ !+ -

F%oo"! M+o G%$$+ M+o. F%oo"! M+o !s &%o %$!5 I+!+

M+o$s. F%oo"! s ,so $$+ !+"%o5#$ !+ =ET o"",$ #/!+.

17

Product

Price

Place

Promoti

on

T%$"

M%/$"

#o+s"%(!+"s

#o+s"%(!+

"s

#o+s"%(!+"s

#o+s"%(

!+"s


18/53

M+o F%oo" ! #o+" !+s ; !"!+ A !# ! s $ss$+ "! , &o% $'$ s ! "

%o" + $,"' s/!+. F%oo"! !s $,!#!o5s + %$&%$s!+ %$' "o

s$%;$ & %5! " $;$%$.F%oo " ! #o$s !+ F%5! " % !+/ s$$+" o & NCSD

#"$o%' (N ON-CARBONATED SOFT DRINJ).

Frooti i" a4ailable in follo#in% !uantitie"1,

1. 6> , (o+,' T$"% #/ #/!+)

9. 900 , (o+,' T$"% #/ #/!+)

3. 9>0 ,

4 . >00 , (o+ ,' =ET Bo" " ,$)

> . 1000 , (o+,' =ET Bo" " ,$)

H$+#$ $ #+ s$$ "" F%oo"! s o" ;$%' ,%$


19/53

#o%$ "o T$"%-#/ #/!+ "o $#o$ o%$ #o$"!"!;$ !+ "$

%/$".

6. P7A6E

F%oo"! !s "$ !$s" !s"% !5"$ %+ !+ F%5!" %!+/ s$$+" !" +@> %/$" s%$ !+ I+ ! . F %oo " ! %$#$s o%$ "+ 10 ,/ %$ " ! ,

o5",$"s "%o5 o%$ "+ 1>00 !s"% !5"o%s + o,$s,$%s !%$#" ,'

+ !+!%$#",'.

T!s !s o%+$ o5" ' =%,$ A%o !++!+ "$ B$;$%$ I+5s"%' %

&o% "$ B$s " M+ $ S5 ,' C !+ 9 00 9 + "$ H ! $s" R$"! ,

A;!,!,!"' !+ "$ '$% 9009.

F%oo"!:s $#$,,$+" !s"% !5"!o+ s's"$ s ,%$' $$+ %o;$ !+ o5%

%/$" s5%;$' + +,'s!s $%$ 0 o& "$ %$so+$+"s %$$ ""

F%oo"! !s %$!,' ;!,,$ "o "$ .

$. PROMOTION1

I+ s "%"$!# o;$ =%,$ A%o L" !s %$;!+ !"s %/$"!+ ,+s !+

! "o %o o "$ ! "s & ,s! %+ F%oo "! : ! + "$ o ;$%# %o $

#"$o%'. I+ " "$ #o+' s "/$+ !&&$%$+" %/$"!+ %o5"$ '

,5+#!+ os" o& +$ %$"!,!+ + #/!+ !+!"!"!;$s "o 5 5

;o,5$s.

T%$$ '$%s o =%,$ A%o !+ "%o5#$ 's"$%!o5s #%#"$% #, ,$

D!$+ $%: + #%$"$ '$ %o5+ "!s $%so+ " %o5 +

%$ss!;$ o5"oo% #!+ !# s


20/53

=%,$ A%o !+"%o5#$ "o #%#"$%s #,,$ F%oo + T! o+ $;$%'

900 , #/ o & F%oo " ! s %" o & ! " s %$ " !, !+ !+ !" !" !;$ . T$s$ "o

#%#"$%s %$ $!+ !s,'$ o+ "$ #/s o& "$ %!+/. A+ "%o5

"o+5$ "!s"$%s 5,$s + ;%!o5s !+"$%#"!;$ $s "$ #%#"$%s

%$ $+ "$% " !+!+ "$ #! ,%$+ s $,, s !+#%$s !+ "$! % /+o,$$

o5" &o5s $%so+,!"!$s + #5%%$+" &&!%s.

T$s$ "o #%#"$%s %$ ;$%' ! & &$%$+ " !+ +"5 %$ . ! ,$ F%oo ! s +

&& ,$ ! % , o !s oo " s "5 !$s T ! ! s +5"' o' o /$$s

%5++ !+ & "$% F%oo "o $" !s o$-o%/ o+$.!" " !s o;$ "$

#o+' $$#"s "o s%$ ;%!o5s #"!;!"!$s o& !"s "%$" 5!$+#$--/!s.

R$#$+",' F%oo"! s !+"%o5#$ !+ +$ "$"% #/ #/!+ !+ 6> ,


21/53

MARKET S/R=E0 AN$ ANA70SIS

PREFEREN6E OF 6ONS/MERS

INFEREN6ES

Te 'on"umer" are be'omin% more ealt 'on"'iou"9

Te marCet "are of N6S$ i" %ro#in%9

Great opportunit5 for Froot i to 'apture ti" %ro#in%

marCet9

IS FROOTI A 2EA7T2 $RINK?

8at i" a 2ealt $rinC?

6on"umer #ill per'ei4e an5 drinC a" a ealt drinC if e"e tinC"

drinCin% it #ill benefit i"er ealt9

91

6AR&ONATE$

$RINK

FR/IT $RINK

* H

-) H


22/53

Ti" dia%ram "o#" te per'enta%e of re"pondent" #o per'ei4e

Frooti a" a 2ealt $rinC9

INFEREN6ES

Frooti i" not per'ei4ed b5 te maBorit5 a" a ealt drinC9

2ealt drinC 'on"umer" "ould be tar%eted9

6on"umer a#arene"" re%ardin% 4ariou" fla4our" of frooti9

INFEREN6ES1

99

0ES

NO

6ANT SA0

;


23/53

T!s !% sos "$ $%#$+"$ o& %$so+$+"s o %$ %$ o5"

"$ ;%!o5s &,;o5%s o& F%oo"!.

L$ss %oo"!o+ o& %$$+ +o &,;o%.

L$ss ##$"+#$ o& %$$+ +o &,;o% o+ #o+s5$%s.

Sould frooti 'ome in oter fla4our"?

INFEREN6ES1

T!s !% sos "$ $%#$+"$ o & %$so+$+ "s o "!+/ ""

F%oo"! so5, #o$ !+ o"$% & ,;o%s !s


24/53

8i' fla4or"?

INFEREN6ES1

I+ o"$% &,;o5%s #o+s5$%s ;$ o+$ &o% s"%$%%' + ,$o+.

Co+s5$%s +" F%oo"! !+ o"$% &,;o5%s.

H5$ %/$" !+ &;o%s o"$% "+ M+o.

O " $% " + M + o O % + $ + = !+ $ ,$ %$ " $ o s"

%$&$%%$ &,;o5%s.

I" frooti a 'ild drinC?

94


25/53

INFEREN6ES1

F%oo"! !s o%$ o& &!,' %!+/.

F%oo"! s %/$" !+ ,, $ %o5s.

I" #++o" $ %$%$ s #!, %!+/.

I" #++o" $ %$%$ s 'o5" %!+/.

9>

INK D) H 62I7$

$RINK ;; H

0O/T2

$RINK< H


26/53

I" frooti readil5 a4ailable?

INFEREN6ES1

T!s !% sos "$ $%#$+"$ o& %$so+$+"s o "!+/ F%oo"! !s

%$!,' ;!,,$.

Goo !s"%!5"!o+ #++$, o& F%oo"!.

Goo $+ &o% F%oo"! !+ "$ %/$".

I" !s %$!,' ##$"$ ' $o,$.

96


27/53

6oi'e of 'on"umer

INFEREN6ES1

E$%$+#$ o& R$, s F%oo"!:s !+ #o$"!"o%.

G%o!+ "%$" "o F%oo"!:s ,$$%s! !+ NCSD #"$o%'.

I+#%$s!+ #o+s5$% %$&$%$+#$ "o%s F%5!" *5!#$ s$$+".

97


28/53

Effe't of promotional "'eme" on 'on"umer1

INFEREN6ES1

T!s !% sos "$ $%#$+ "$ o & %$so+$+ "s os$ 5' !+

$;!o% !s !+&,5$+#$ ' %oo"!o+, s#$$s.

Co+s5$%s %$ ""%#"$ "o%s %oo"!o+, s#$$s.

B 5'! + $# !s !o + o & # o+ s5 $ % # + $ # + $ " % o5

#o+s5$% s#$$s.

=alue for mone5

,5$ &o% o+$' $+s "$ %$, ;,5$ o& "$ %o5#" !+ %$,"!o+ "o "$%!#$ o& "$ %o5#".

9@


29/53

INFEREN6ES1

T ! s ! % s o s " $ s " !s & #" !o + " $ # o+ s5 $ % $% !; $s '

#o+s5!+ "$ %o5#" !+ "$%s o& o+$' !+ 1-> o!+" s#,$ !;$+ o+

"$ '-!s o& "$ !%.

(1 !+!#"!+ BEST + > "$ ORST).

6on"umer a#arene"" re%ardin%

pa'Ca%in% of frooti1

9


30/53

Sould frooti be introdu'ed in Tin 6an"

30


31/53

TIN CAN

95%

3%2%

YES

NO

CANT SAY

INFEREN6E

Co+s5$% !s $,, %$ o& #/!+ o& F%oo"!.

31


32/53

6on"umer a#arene"" re%ardin% a4ailabil it5 of 4ariou"

!uantitie" of frooti9

39


33/53

INFEREN6E1

As F%oo"! !+ 6> ,


34/53

6on"umer re"pon"e to ne# pet bottle pa'Ca%in% of frooti9

T$ o;$ !% sos "$ $%#$+"$ o& %$so+$+"s o ;$ "%!$

"$ +$ =ET o"",$ o& F%oo"!.

34


35/53

Ta"te of frooti in pet bottle pa'Cin%1

T$ o;$ !% sos "$ $%#$+"$ o& %$so+$+"s o ;$ "%!$

=ET o"",$ #/!+ + &o5+ #+$ !+ "s"$ o& F%oo"! &%o o"$%

#/!+.

So$ o& "$ #+$s $+"!o+$ ' "$ %$so+$+"s %$8 Mo%$ s5% #o+"$+"

Mo%$ ;!s#o5s ,!


36/53

INFEREN6ES

T$%$ !s oo $+ &o% ,, "$


37/53

6on"umer re"pon"e for te mo"t

'on4enient form of pa'Ca%in%

INFEREN6E

As F%oo"! s "$ &!%s" "o !+"%o5#$ =ET o"",$ #/!+ !+ NCSD

#"$o%' " !s sos ! " s "$ % ! " o;$ & %o #o+;$+!$+#$

o!+" o& ;!$.

37


38/53

6on"umer preferen'e for pa'Ca%in% of frooti1

A. /p to :** ml1

INFEREN6E

Fo% s,,$%


39/53

&. D** ml and -*** ml

INFEREN6E

Fo% ,%$%


40/53

6omparati4e anal5"i" of tetra,pa'C

pa'Ca%in% in 4ariou" !uantitie"1

INFEREN6E

A s < 5 +" !" ' % $< 5! %$ ! +# %$ s $s %$ &$ %$ +# $ & o% " $" % - # /

#/!+ $#%$s$s$+#$ "$+ $+ + %$&$%$+#$ &o% =ET

BOTTLE !+#%$s$s.

40


41/53

6omparati4e anal5"i" of pet bottle

pa'Ca%in% in 4ariou" !uantitie"1

INFEREN6E

As


42/53

S8OT ANA70SIS1

T$ o;$%,, $;,5"!o+ o& o+$:s s"%$+"s $/+$ss$s oo%"5+!"!$s

+ "%$"s !s #,,$ SOT +,'s!s.

STRENGT2S OF FROOTI1

1 ) M % /$ " , $ $ % !+ NC SD # "$ o %'- 60 %/ $" s %$ .

9 ) I ++ o; " !;$ - F !% s" #/ $ M + o %! +/ ! + I +! + % /$ " & ! %s "

"o !+"%o5#$ T$"% #/ =ET o"",$ # /!+ !+ NCSD #" $o%'.

3 ) 5! #/ % /$ " % $s o +$ % - I +" %o 5 #$ 6> , #/ !+ " o # " $%

!&&$%$+" s$$+"s.

4 ) F %o o" ! s o " ;$ %' , %$ ) T $ !+ " % $" 5 ! $+ #$ o& F% oo "! ! s / ! s.

6) F%oo"! s +o %+ sso%.

7) No % + $ +s !o+ - B% + $


43/53

OPPORT/NITIES FOR FROOTI

1) H5$ 5+"$ 5+o%+!$ s$#"o% !+ NCSD #"$o%'.

9) H5$ 5+"$ %/$" !+ o"$% &,;o5%s - O%+$

=!+$,$s G%$.

3) G %o !+ % /$ " s %$ o& NCSD #" $o% '.

4) D$o%!#, ,' !+ "$ #o!+ '$%s %o5+ >> o& "$

o5,"!o+ !,, #o+s!s" o& $,o 3> '$ %s !+ $ !#

so5, $ *o% "%$" %/$" &o% F%oo"!.

>) I+#%$s!+ $," %$+$ss o+ #o+s5$%s - As $% o5%

s5%;$' @@ o& "$ %$so+$+ "s %$&$% %$ & %5! " % !+/ "o

#%o+"$ %!+/.

T2REATS FOR FROOTI

1) D$#%$s!+ s%$ !+ NCSD #"$o%' - F%5!" *5!#$ s$$+"

#o+s!s"!+ o& R$, + T%o!#+ !s !+#%$s!+ " "$ %"$ o& 90-

9> $% ++5 s #o%$ "o s,5!s %o" !+ o"$% s$$+".

9) = %$ s$ +#$ o& 5$ 5+o%+! $ %/$ ".

3) H ! #o+s 5$ % %$ &$ %$ +# $ & o% & ,;o5% s o "$ % " + +o +

%$$+ +o.

4 ) C o $ "! "! o+ ! " , o , ! +" s - C o/ $ + =$ s !.

43


44/53

RE6OMMEN$ATIONS FOR FROOTI

ON T2E &ASIS OF MARKETING MIX

A) =RODUCT

1. F%oo"! !+ O"$%s F,;o5%s8

As $% o 5% s5%;$' 7 7 o & "$ % $so + $+ "s + " F %o o" ! ! +

& , ;o 5% s o " $% " + + o + %$ $+ + o , !/ $ O% + $

=!+$,$ + G%$.

No "$ os" s "%!/!+ " !s "" F%oo"! !s ;!,,$ !+ O%+$

S "% $ %% ' + =!+$ , $ & ,;o5% s ! + s $, $# "$ #! "! $s ! +M%s"% ,!/$ M5! + =5+$.

T$s$ &,;o5%s %$ +o" ;!,,$ !+ D$,! + NCR %$!o+.

O5% !+ #o$"! "o% R$, ! s ;! ,,$ !+ +' & ,;o5%s , !/$

+o o%+$ 5; %$ ,$ !+$,$ + ! &%5!" $"#.

So "o #o$"$ ! " R$, + o "$% #o$" !"o%s "$ %$s$+"

;%!+"s o & F%oo "! !+ o %+$ !+$,$ + s " %$%%' & ,;o%

so5, $ $ ;!,,$ ,, o;$% I+!. F%oo"! so5, ,so $ $ ;!,,$ !+ %$ &,;o% s "$%$ !s

%$" $+ &o % " !s & ,;o% $s$#! , ,' !+ "$ 5+$% 90 $-

%o5 s$$+".

99 T$ A' #s$ 1,

A' !s +$ %o5#" ,5+#$ ' "$ =%,$ %o. I" !s +$#"%

%!+/ !# #o$s !+ ,$ &,;o%.

No "$


45/53

T$ %$so+s !+s" "!s #+ $8-

E;$+ !& F%oo"! !s !+ "$ o"$% s$$+" "$ %+ $00 #%o%$.

B5" " !s !s !,' % !s/' o;$ + %$


46/53

TO 6APT/RE T2E /NORGANIE$ MARKET EN2AN6ING

$ISTRI&/TION NET8ORK1

T$ s!$ o& 5+o%+!$ %/$" !+ I+! &o% &%5! " $;$%$s !s o%$

"+ > 00 # %o %$ !# ! s o%$ "+ "$ s !$ o & "$ o ,$ NCSD

#"$o%'.

To $+ "$ !s"% !5"!o+ +$"o%/ "o /$ F%oo"! ;! ,,$ !+

5+"$ %5%, + !+"$%!o% %$s o& "$ #o5+"%'.

6. PROMOTION 8

1) T$ +5"% !$ +" #o+" $+" o& F% oo" ! s o5, $ !, !" $ o+ "$

#/$ so "" "$ #o+s5$% #+ $#o$ o%$ %$ + $%#$!;$

F%oo"! s H$," %!+/.9 ) T $ < 5 ,! "' s " + % o & F %oo "! so 5, $ %o ;$ ' % $ 5"$

5"o%!"' o% o%+!"!o+ (,!/$ ISO s$%!$s) + "!s $ %oo"$.

3 ) T/!+ "$ #os " #o+s!$% "!o+ !+"o ##o5+" =% ,$ A%o #+ o &o %

o%$ !s"%!5"o% + %$"!,$% %!+s s ' $""!+ o%$ %!+s

" $ % $" ! ,$ %s + " $ !s "% ! 5" o% s !, , % oo "$ F %o o" ! o %$

$&&!#!$+",'. I" so5, ,so %o;!$ o%$ #o+s5$% s#$$s.

=%,$ #+ ,so %oo"$ F%oo" ! ' %o; ! !+ ;%!o5s o &&$%!+ , !/$

R$&%!$%"o%s.

46


47/53

&RAN$ AM&ASS$OR FOR T2E FROOTI1

F%oo " ! ! s +$$$ "o $ %oo"$ s $, " % !+/ + so5 ,

"%$" +o" o+,' "$ /!s 5" ,so "$ o"$% $$%s o& "$ &!,'.

Fo% "!s F%oo"! so5, %o*$#" !"s %+ sso% o !,, $,#o+s5$%s $%#$!;$ !" s $," %!+/.

T$ B%+ sso% so5, $ so$o+$ o s'o,!$s oo

$," + ,o+ !" ! $% #%"oo+ #%#"$% (so$o+$

;$%' o5,% o+ / !s) so5, ,so $ !+ "%o5#$ so ""

F%oo"! o$s +o" ,os$s !"s #5%%$+" "%$" 5!$+#$-/!s.

S/GGESTION1

F%oo"! #+ o &o% S,+ J+ s %+ sso% s $ !s;$%' o5,% !+ I+! + s'o,!$s oo $, " . (=5+# , !+$

#+ $ so$"!+ , !/$ A&"$% ' ;$ F%oo"!2) A,o+ !"

! F%oo"! so5, ,so o &o% &o5s #%"oo+.

C%#"$% , !/$ S#oo' Doo o% =o/$o+ "o "%$" "$ /!s +

o" o& "$ so5, &$"5%$ "o$"$% !+ "$ ;$%"!s$$+".

F%oo"! #+ $ $ ;!,,$ !+ "!+ #+s s !" !s %$!,' ##$"$

' ss$s.

=%,$ %o 5s" o &o% %+ $+s!o+ o& &%oo"!.

T2E FIFT2 P , T2E PAN8A7A1,

47


48/53

I+ I+! !+ "$ FMCG s$#"o% !+ so$ %o5#"s > " = s ,so

$$%$ !+ "$ %/$"!+ ! - T$ =+,2.

No's "$ =+,s s$,, +' %o5#"s o"$% "+ + +

"o##o %o5#"s ,!/$ #!s +/$$+ !+$%, "$% #%o+"$

#o, %!+/s , !/$ =$s! + #o/$ $"#. + "$' %$ %$s$+" !+ , ,

"$ %$s.

So F%oo"! #+ ,so o" " !s =2 !+ ! "s %/$"!+ ! s " !s

!,, /$ !" "$ &!%s" !+ NCSD #"$o%' "o !+#,5$ "!s =2 !+ !"s

%/$"!+ ! + " !s o;$ !, , s5%$,' !+#%$s$ ! "s s,$s +

;!,!,!"' !# !,, 5,"!"$,' !+#%$s$ !"s s%$ !+ "$ NCSD

#"$o%'.

6ON67/SION1

8e 'an 'on'lude te follo#in%1

B' "/!+ so$ !+!"!"!;$s F%oo"! #+ #o$"$ !" "$ &%5!"

*5!#$ s$$+" #o%!s!+ o& R$, + T%o!#+ + #+

!+"!+ !"s os!"!o+ s %/$" ,$$% !+ "$ NCSD #"$o%'.

T$ #o+s5$%:s %$so+s$ "o "$ +$ #/!+ (=ET o"" ,$

+ 6> , T$"% #/) o& F%oo"! !s os! " !;$ s so+ !+ "$

s5%;$'.

=%,$ A%o s + $#$,,$+" !s" % !5" !o+ +$"o%/ s &% s

F%oo"! !s #o+#$%+$ s !" s o+ B$s" M+$ S5,' C!+

A%(9009) + T$ H! $s" R$ "!, A;!,!,!" ' A%(9009)

' B$;$%$ I+5s"%'.

=$o,$ %$&$% &%oo"! "o so&" %!+/s s5# s #o/$ + $s! 5$

"o "$ $s"!#!$ #o, #o+"%o;$%s'.

4@


49/53

F%oo"! !s ;!,,$ !+ ;%!o5s


50/53

>/ESTIONNAIRE

1. N$8..

2. A%$ss8..

3. A$8 >-1> 1>-9> 9>-3>

3>->> >> ? o;$

4. E5#"!o+8 19" G%5"$ =os" %5"$

5. I+#o$8 5 "o 90000 5"o30000

5 "o >0000 o;$ >0000

6. =%o&$ss!o+8 S,$s $,o'$ S,%!$

B5s!+$ss No+ o%/!+

S"5$+"s

7. !# $;$%$ %!+/ 'o5 %$&$% "$ os"

So&" D%!+/s 5!#$s &%o "$ %o s!$

Lss! =#/$ 5!#$s

F%5!" %!+/ O"$%s

8. !# %+s o& F%5!" %!+/*5!#$s o 'o5 5'

T%o!#+ F%oo"!

R$, KS

M *5!+

A==Y O"$%s( S$#!&')

9. Ho ! 'o5 &!%s" $% o5" "!s %+

T R!o

M!+$ N$s$%

I+ s"o%$ D!s,'

I+"$%+$"

F%!$+ R$,"!;$=$o,$

O"$%s ( s$#!&')

>0


51/53

10.Ho o&"$+ o 'o5 5' "$

E;$%' D'

O+#$ $$/

Co5,$ "!$s o+"

O##s!o+,,'

11." ""%#"s 'o5 "o 5' "!s %o5#"

=%!#$

=#/!+

Ts"$

B%+

A;!,!,!"'

5,!"'

5s" " 'o5 +$$

H$," $+$&!"s

A;$%"!s!+

O"$%s( S$#!&')

12.I+ !# &,;o%(s) o5, 'o5 ,!/$ "o %!+/ "!s %o5#" (s$#!&')

13.$%$ o 'o5 %!%!,' 5s$ &%5!" %!+/*5!#$s

A" o$

A" o%/,#$

G's

Co,,$$

A+' o"$% ,o#"!o+( s$#!&')

14." o 'o5 "!+/ !s "$ $s" %" o5" #/$ &%5!" %!+/*5!#$s.

H'!$+!#

>1


52/53

H$,"' 5$ "o $ +5"%!$+"s

Es$ o& %$%"!o+

=o%",$ (#/!+)

15.A+' %&5, $&&$#" o+ "$!% #o+s5"!o+ 'o5 o5, ,!/$ "o $+"!o+

16.A+' !%o;$$+" !++o;"!o+ 'o5 "!+/ so5, $ %o5" o5" !+ "$

%o5#" ? '

.

17.Do 'o5 /+o +' %o5#" o& "!s s$$+"( &%5!" %!+/*5!#$s) ' =$s! o% Co#

Co, $!s"!+ !+ "$ %/$"

=$s!.......

Co# Co,

[email protected], 'o5 ,!/$ "o "%' !" !& ,5+#$

Y$s

No

1.I+ " ' o5, 'o5 ,!/$ "o /+o o5" "$ %o5#" O%

!# o 'o5 "!+/ !s "$ $s" ' o5"

T #o$%#!,s R!o

N$s$%s

F%$$ s,$ !s"%!5"!o+

Ro sos $"#.

90. Do 'o5 "!+/ #$,$%!"' $+o%s$$+" ,'s %$"$% !#" o+ "$

;!$$%:s !+

Y$s

No

>9


53/53

I& '$s !# #$,$%!"' o 'o5 "!+/ o5, $s" &o% %oo"!+ *5!#$ +

'

Marketing Mix of Frooti-s

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