Apple deals in

computer hardware,

computer software,

consumer electronics and

digital distribution type of industries.

Product Mix

Product Form

Product Quality

Product Style

Product Packaging

Warranty and Guaranty

Product Form:-

Size:-iPhone 4s - 4.54 x 2.31 x 0.37 inch

iPhone 5s & 5C - 4.90 x 2.33 x 0.35 inch

Shape:- Rectangular Bar Shaped

External Appearance:-

Product Mix

Colour:-

iPhone 5S

iPhone 5c

iPhone 4s

Product Mix

Product Packaging

iPhone 4s, 5s

iPhone 5c

Product Mix

Warranty and Guaranty:-

12 months warranty.Terms and Condition applied*

Product Mix

Price Mix

Cost

Discount

Pricing Method

Pricing Strategy

Price Mix

Cost:-

Price Mix

Discounts:-

Price Mix

Pricing Method:-

Demand Based pricing method

Price Mix

Place Mix

Wholesaling & Retailing

Order processing

Warehousing

Inventory management

Transportation

Place MixArea served worldwide with 406 retail

stores.

Warehousing:-

Area served worldwide with

406 retail stores.

Great employee support of

80000 employees.

Advertising:-

Medias:-Print Media

Electronic Media:-

1) Television

2) Internet

Exchange Offers

Modified Payment Plans

Tie in promotion