MARKETING MIX

OF BMW

(Bayeriesche Motoren Werke)

Product

Brand: One of the top 16 valuable brands according to Forbes, 7th best in America, 45th in global sales.

Quality: Best in-class safety system, made in tight tolerance, making it rigid.

Variety: Product series 1, 3, 5, 7, bmw (x1, x3, x5), mini marque.

Design: Convertible, sedan, hatchback, compact SUV. Features: Automatic transmission, idrive system,

signalling equipment, driving dynamics, integral active steering, condition based service.

Service: Mobile service, home based service.

Distribution channel: There are 35 bmw dealership across 17 states in India including Chennai, U.P., M.P., Goa, A.P., Delhi, Noida, etc.

Level 2 distribution channelManufacturers

Dealers

Customers

Place

PriceList price: Ranging between 22 lakhs to 3

crores.Payment period: Depends on the

customer’s needs and availability of finance. Flexible tenure to choose from 12 months to 48 months.

Credit: It has been offering heavily subsidised loans, often with interest rates of 1% to 2% to make it easier to pay. Zero down payment option.

Promotion

Public relations: High value in the market due to its brand image. Example 3.4 billon likes on our facebook page and 1 million likes on twitter.

Advertising: In famous magazines like top gear and auto car. In newspapers like Times of India, The Hindu, etc.

Ravinder kaur Roll no: 41Rohit agarwal Roll no: 42Rohit sharma Roll no: 43

Ronik laha Roll no: 44Rounak singh Roll no: 45

Sajjin s. Roll no: 46Sambit chowdhury Roll no: 47

Shivam patel Roll no: 48Shreel dwivedi Roll no: 49

Soumya srivastava Roll no: 50