Marketing mix
12
MARKETING MIX
-
Upload
rufaida1991 -
Category
Education
-
view
206 -
download
0
description
powerpoint
Transcript of Marketing mix
![Page 1: Marketing mix](https://reader035.fdocuments.net/reader035/viewer/2022062708/558976a1d8b42aa96d8b4717/html5/thumbnails/1.jpg)
MARKETING MIX
![Page 2: Marketing mix](https://reader035.fdocuments.net/reader035/viewer/2022062708/558976a1d8b42aa96d8b4717/html5/thumbnails/2.jpg)
MARKETING MIX
![Page 3: Marketing mix](https://reader035.fdocuments.net/reader035/viewer/2022062708/558976a1d8b42aa96d8b4717/html5/thumbnails/3.jpg)
The elements of product, price, place,
and promotion are referred to as marketing mix.
Meaning
![Page 4: Marketing mix](https://reader035.fdocuments.net/reader035/viewer/2022062708/558976a1d8b42aa96d8b4717/html5/thumbnails/4.jpg)
Product mix
![Page 5: Marketing mix](https://reader035.fdocuments.net/reader035/viewer/2022062708/558976a1d8b42aa96d8b4717/html5/thumbnails/5.jpg)
Different types of products a firm manufactures and markets is called a
product mix.
Meaning
![Page 6: Marketing mix](https://reader035.fdocuments.net/reader035/viewer/2022062708/558976a1d8b42aa96d8b4717/html5/thumbnails/6.jpg)
Price mix
![Page 7: Marketing mix](https://reader035.fdocuments.net/reader035/viewer/2022062708/558976a1d8b42aa96d8b4717/html5/thumbnails/7.jpg)
The decision relating to pricing of a product or service are called price mix.
In pricing a new product, two strategies – skimming price policy and penetrating price policy.
Meaning
![Page 8: Marketing mix](https://reader035.fdocuments.net/reader035/viewer/2022062708/558976a1d8b42aa96d8b4717/html5/thumbnails/8.jpg)
Place mix
![Page 9: Marketing mix](https://reader035.fdocuments.net/reader035/viewer/2022062708/558976a1d8b42aa96d8b4717/html5/thumbnails/9.jpg)
Marketing effort undertaken to make the product available at the right time in the
right place is place mix.
Meaning
![Page 10: Marketing mix](https://reader035.fdocuments.net/reader035/viewer/2022062708/558976a1d8b42aa96d8b4717/html5/thumbnails/10.jpg)
Promotion mix
![Page 11: Marketing mix](https://reader035.fdocuments.net/reader035/viewer/2022062708/558976a1d8b42aa96d8b4717/html5/thumbnails/11.jpg)
Promotion mix involves decision about advertising, personal selling and other
sales promotion techniques.
Meaning
![Page 12: Marketing mix](https://reader035.fdocuments.net/reader035/viewer/2022062708/558976a1d8b42aa96d8b4717/html5/thumbnails/12.jpg)