Marketing Mistakes Made in Local Digital Marketing
20
The 7 Most Common Mistakes Made in Local Digital Marketing Mark Montini, Presenter
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Transcript of Marketing Mistakes Made in Local Digital Marketing
The 7 Most Common Mistakes Made in Local Digital Marketing
Mark Montini, Presenter
Milestones2014
I would emphatically suggest to anyone looking to build a new website and learn about it along the way, as well as how to stay abreast of what’s changing in the fast paced world of the internet, to call Surefire Social today.
Christina NoyesRuss Noyes Roofing Inc.
“ “ If you’re the kind of person who wants total control of your cost per lead, how your company looks, what it says and who talks about it anywhere on the Internet, SurePulse is for you!
Chad MuthMuth Roofing
“ “
AWARDS
Born
Raised
ENTREPRENEUR
Married
FamilyDISRUPTOR
SMALL BUSINESS FOCUSED
Here
MARKETER
They overcomplicate the process.
Mistake #1
Mistake #1
Mistake #2
They spend their dollars too narrowly.
Mistake #2
WWW
Mistake #3
They spend their dollars too broadly.
Mistake #3
Mistake #4
They assume absolute attribution.
Mistake #4
WWW
Mistake #4
Cost to Acquire a Customer
Lifetime Value of a Customer
Time to Payback
Cash FlowReturnInvestment
1 2 3
Mistake #5
They focus on the wrong metrics.
Mistake #5
$0.13
$0.14
$0.01
$1.53
$2.08
$0.46
$11.02
$16.26
$10.43
411%
325%
223%
TACTIC COST PER IMPRESSION
COST PER CLICK
COST PER LEAD ROI
Mistake #6
They focus on the wrong outcomes.
Mistake #6
Marketing Economics
How much does it cost?
Business EconomicsHow much can I pay?
vs
Mistake #7
They mismatch objectives and tactics.
Mistake #7
Brand Awareness Lead Generation Relationship Building
You find them. They find you. They know you.
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The 7 Most Common Mistakes Made in Local Digital Marketing
Mark Montini, Presenter
