Top 5 mistakes made in marketing
12
THE TOP FIVE BRANDING, DESIGN & MARKETING
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Transcript of Top 5 mistakes made in marketing
THE TOP FIVE
BRANDING, DESIGN & MARKETING
A PROPERLY DEVELOPEDMARKETING CAMPAIGN CANNOT ONLY CONNECT YOU WITHTHE RIGHT PROSPECTS, BUTIT GETS EVERYONE TALKINGABOUT YOUR COMPANY,PRODUCT OR SERVICE.
BRANDING, DESIGN & MARKETING
HOWEVER, MARKETINGMISTAKES CAN JUST ASEASILY COST YOUR BUSINESSTHOUSANDS OF POUNDS.
BRANDING, DESIGN & MARKETING
HERE IS A CHECKLIST OF
COMMONLY MADE IN MARKETING.
BRANDING, DESIGN & MARKETING
BRANDING, DESIGN & MARKETING
LACK OF RESEARCH AND TESTINGRESEARCH AND TESTING SHOULD BE DONE TODETERMINE THE PERFORMANCE OF EVERY MARKETINGEFFORT. THIS TAKES THE GUESSWORK OUT OF WHATYOUR POTENTIAL CUSTOMER OR CLIENT WANTS. ALWAYSMAKE SURE YOU HAVE DONE YOUR DUE DILIGENCE WHENIT COMES TO TESTING DIFFERENT OFFERS, PRICES, ANDPACKAGES. GET THE INPUT OF YOUR CUSTOMERS.
>ONE.
BRANDING, DESIGN & MARKETING
IMPROPER FOCUS ANDPOSITIONINGDON'T MARKET TO BUILD UP THE COMPANY,BUT APPROACH MARKETING TO DEMAND ANIMMEDIATE RESPONSE FROM THE RECIPIENT.IMPROPER FOCUS AND POSITIONING CAN BEAVOIDED BY FOLLOWING THE PROPERSOLUTION POSITIONING OF MARKETING.
>TWO.
BRANDING, DESIGN & MARKETING
MARKETING WITHOUT A USPYOUR USP IS YOUR UNIQUE SELLING PROPOSITION.IT IS THE ONE SINGLE STATEMENT THAT WILLSINGLE YOU OUT AMONGST THE COMPETITION. ITSHOULD BE USED IN EVERY PIECE OF MARKETINGMATERIAL. THINK OF YOUR USP AS THEPHILOSOPHICAL FOUNDATION OF YOUR BUSINESS.DON'T MARKET WITHOUT IT!
>THREE.
BRANDING, DESIGN & MARKETING
FAILING TO CAPTUREREPEAT CUSTOMERSKEEP IN MIND THAT WHEN MARKETING 80%OF YOUR BUSINESS COMES FROM EXISTINGCUSTOMERS AND 20% COMES FROM NEWCUSTOMERS. FAILING TO RESELL TO YOURCURRENT CUSTOMER BASE COULD HAVE ADETRIMENTAL EFFECT ON YOUR PROFITS.IT WILL COST YOU 5 TIMES THE EXPENSETO SELL TO A NEW CUSTOMER THAN TOSELL TO AN EXISTING CUSTOMER.
>FOUR.
BRANDING, DESIGN & MARKETING
LACK OF FOCUS ON POTENTIALCUSTOMER'S NEEDSDO YOU REALLY KNOW WHAT YOUR POTENTIALCUSTOMERS NEED AND WANT? TRUTH IS VERY FEW BUSINESSES HAVE A GOODGRASP OF WHAT IT IS THAT THEIR CUSTOMER NEEDSFROM THEM. THE SECRET TO AVOIDING THIS COMMONERROR IS TO FIND A NEED YOU CAN FILL AND THENFILL THAT NEED BETTER THAN ANYONE ELSE.
>FIVE.
BRANDING, DESIGN & MARKETING
Our Top Tip:
BRANDING, DESIGN & MARKETING
MAKE A PLANFROM THE INFORMATION YOU HAVE GATHEREDMAKE A PLAN. IT DOESN’T HAVE TO BE EXTENSIVE,INDEED THE MORE CONCISE THE BETTER. KEEPTHE PLAN HANDY, DON’T FILE IT - PIN IT TO THEWALL! REFER BACK TO IT AT THE END OF EACHWEEK TO SEE WHAT YOU HAVE DONE AND WHAT ISSTILL TO BE IMPLEMENTED.
>ONE.
