Marketing Metrics - C-Suite -Robert Kraft
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5 Marketing Metrics for C- Suite Robert M. Kraft - President and CEO, New Edge Marketing LLC
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Bobby Kraft - Machine learning has begun reshaping the advertising stack and potentially improved showcasing rehearses. We, for instance, are HUGE professors in utilizing the appropriate programming stack to expand your deals and promoting endeavors. The chance to accomplish more with less and continually measure, change, reload the following effort, and measure once more
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Transcript of Marketing Metrics - C-Suite -Robert Kraft
5 Marketing Metrics for C-Suite
Robert M. Kraft - President and CEO, New Edge
Marketing LLC
5 KPIS FOR INCREDIBLE MARKETING RESULTS
Most important B2B marketing metrics for the
clarity to the C-suite and achieving tremendous
marketing results.
MEASURE THE EFFECT OF MARKETING EFFORTS ON SALES PRODUCTIVITY, PIPELINE, REVENUE VELOCITY.
CUSTOMERS OBTAINED THROUGH MARKETING LEADS.
MEASURE ROI-MARKETING INVESTMENT V/S REVENUE.
EFFECT OF MARKETING TO SHORTEN TIME TO REVENUE AND COMBINED EXPENSE TO REVENUE RATIO.
WHAT IS IMPORTANT TO C-SUITE
Robert M. Kraft
explains that the most
important measure to
C-level executives is
"ROI"
ROBERT KRAFT SUGGESTS TO MEASURE CUSTOMER ACQUISITION COST -COST OF MARKETING LEAD GENERATION
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