Metrics, Metrics, Metrics (and tips) 2014 JobG8

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Metrics, Metrics, Metrics (and tips) 2014 JobG8. Josh Gampel President Recruitics June 11, 2014. Our Services Recruitment marketing analytics PPC bid automation Recruitment marketing agency. What We Do - PowerPoint PPT Presentation

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Metrics, Metrics, Metrics (and tips) 2014 JobG8Josh GampelPresident RecruiticsJune 11, 2014What We Do

We make it easy for recruitment teams to optimize the ROI on their recruitment advertising spend.

Our Services

Recruitment marketing analytics

PPC bid automation

Recruitment marketing agency

About Me

Last Night!!!

About Me - Really10 + years in staffing and recruitment marketingMany years speaking on search marketing and leveraging marketing to build great teamsOversee the marketing and client service team at Recruitics. 2+ million jobs / day20+ million applies / monthAgendaMarket Landscape Recruitment Marketing Analytics Five Critical Reports Current Noteworthy Trends Areas of opportunityChecklist to take home

Source: Lambay Advisors

Source: Lambay Advisors

65%of all digital ad spending in the first half of 2013 used a performance-based pricing model.

Source: Lambay Advisors

Source: Lambay Advisors

Source: Lambay Advisors

Dice Holdings: Niche Boards in Action

Rise of the Aggregators

Source: Lambay AdvisorsFollowing the Money

In Summary$6 Billion Online Recruitment Ad Spend in the US65% of media is bought on a performance basis2018 Proj.= $11.4 Billion or $7 Billion OnlineMy view thats a lot of money!

Analytics!!!!!!17

Job Postings are your honeypot.18Whats Measured Is Managed

Conversion Metrics

Job ViewsApplicantsConversion Rate (CR)

ROI Metrics

Cost per ApplicantCost per Hire Can you provide this for your clients?

What you measure you can manage. Also, measuring gives you the ability to place goals19Five critical reports you need to create Job Level Analytics Conversion Buckets Company Spend and Performance Source Tracking Trending Reports20

Source Tracking

Monthly

Daily

Details82%of recruitment marketing dollarsWas spent on49%of the jobswhich only drove2%of total applicants.Recruitment Marketing In Action (Before)25Recruitment Marketing In Action (After)151%increase in applicants33%decrease in CPA#2: Generalist job boards arent dead, but..

Current Trends

Job seekers are going mobile.

Source: Glassdoor.com

Source: Beyond.com95%of Fortune 500 companies do not have mobile-optimized website.

Source: Imomentous, Corporate Mobile Readiness Report, 2014Indeed This weekAcquisition of Mobolt to break down corporate apply barrier.Data they shared50% of job searches are mobile (double YOY)2.2 million sponsored jobs on the site275k on mobile. (Supply/Demand Mismatch)

Social Media Recruiting has grown up

Proprietary and Confidential - Not for distribution without the express permission of Recruitics, Inc.

Proprietary and Confidential - Not for distribution without the express permission of Recruitics, Inc.

Proprietary and Confidential - Not for distribution without the express permission of Recruitics, Inc.Areas of opportunity

Get Smarter about your email marketing

Retargeting40Real Time Bidding

Cross Platform

$6 Billion Dollar Market and Growing65% of digital media is performance basedWhats measured is managed. Get proper data in place.Key Reports:Job DetailConversion BucketsCompany PerformanceSource TrackingTrending AnalysisMobile is the future, plan for it nowSocial is Strong Leverage Existing ChannelsFollow the digital world its a look into the futureAreas of OpportunityEmail MarketingRetargetingReal Time BiddingCross Platform Tracking and Advertising

TakeawaysJosh GampelPresidentRecruiticsjosh@recruitics.com203-210-1411