Bar and Grills in Fulton, MOKathleen Carron. Greg Hamrock. Jordan Hazelhorst. Henrique Pinto. Reid Schmit

Project Objectives - Criteria Interior Customer Service Cleanliness Advertising Entertainment

Target Market Hours of Operation Prices

1851 Underground Tap and Grill

Interior Décor: Historic and rustic vibe. Lighting: Dim lighting to create underground effect. Smell: No food or alcohol smell. Seating: Limited seating. Music: 80s soft rock/modern top hits. Atmosphere: Secluded, uncomfortable.

Customer Service Service: Friendly, personable, fast service. Parking: Limited parking available. Relies on other

companies’ parking. Cleanliness: Overall clean appearance. Bathrooms were

extremely clean. Advertising: Good use of brand recognition. High use of

social media. Entertainment: Pool tables, pinball machines, dance floor,

juke box, flat screen TVs, cards for drinking games.

Target Market & Hours of Operation Family based market during the day. Young adults and college students during the night.

Tuesday-Saturday 11am to 1:30am

Prices Cheap prices for all dinners and lunches

Nothing costs over $10. Drink Specials: According to day of week. Happy Hour: Does not have a happy hour. Food Specials: No food specials. Occasional specials

announced through Facebook.

Arris’ Pizza

Interior Décor: Sports memorabilia, televisions, granite counter top

at bar. Lighting: Warm and inviting, brighter lighting over bar. Smell: Pleasant smell of garlic and Italian food. Seating: Plenty of seating arrangements. Music: Soft classic music was playing on low. Atmosphere: Comfortable feel, family based environment.

Customer Service Service: Friendly, personable, efficient, and caring. Parking: Has its own parking lot with limited spots. Cleanliness: Very clean, bathrooms well kept. Advertising: Facebook, personal website, sponsorships in

the community. Entertainment: Live bands on weekends, karaoke, sporting

games on televisions.

Target Market & Hours of Operation Family based target market. Middle-upper class.

Monday-Sunday 11am-1:30am

Prices Prices: Above market pricing for food and beer. Availability of specials: Specials available all week. Happy Hour: Everyday from 4pm-6pm Food Specials: Lunch buffet and Sunday brunch deals.

Post Office Bar and Grill

Interior Décor: Sports bar vibe, trophies spaced out throughout bar. Lighting: Overall dim lighting, single lighting placed above

individual tables. Smell: Popcorn and stale beer. Seating: Spacious, many different forms. Music: Wide variety for different crowds & times of the week Atmosphere: Restaurant feel during day, Bar vibe during the

night.

Customer Service Service: Friendly and personable, staff seemed rushed. Parking: Plenty of available parking. Has its own parking lot

Offers shuttle service. Cleanliness: Floors not swept, bathrooms not well

maintained Advertising: Uses buzz marketing, not up to date with social

media. Entertainment: Pool tables, dartboard, karaoke, dance floor.

Target Market & Hours of Operation Family based market during the day. At night it focuses on young adults and college students

Monday-Saturday 11am-1:30am Sunday 11am- Midnight

Prices Prices: Reasonably cheap for amount of food that is served. Availability of Specials: Food and drink specials daily. Happy Hour: Everyday 11am-7pm

Analysis Interior

Historic Rustic Vibe

Sports and Greek Themed

Sports and Historic Fulton Themed

AnalysisCustomer Service

Friendly and limited parking

Friendly and has its own parking

Friendly and hast its own parking

Analysis

Cleanliness

Overall Clean Appearance

Wiped down and Well Kept

Overall Grungy

AnalysisAdvertising

• Brand recognition

• Flyers • High use of

social media

• Sponsorship with the community

• Personal website

• Social media websites

• Buzz marketing

• No social media.

AnalysisEntertainment

• Pool table, pin ball machines

• Dance floor• Video and

Live DJ• TVs

• Live bands • Karaoke • Sporting

events on TV

• Pool tables, dart boards, karaoke

• Games on the tables

AnalysisTarget Market

• Family during the day

• Young adults/ college kids at night

• Wide rang at all times of the day. College kids- Family

• Family during the day

• Young adults/ college kids at night

AnalysisHours of Operation

• Tuesday-Saturday 11am to 1:30am

• Monday-Sunday

11am-1:30am

• Monday-Saturday 11am-1:30am

• Sunday 11am- Midnight

AnalysisPrices

• No Happy Hour

• No Food Specials

• Cheap Food

• Happy Hour Everyday

• Food Specials All Week

• Above Market Pricing

• Food Specials Everyday

• Happy Hour Everyday

Questions ?? Thank you for your time.

*All photos taken by Katy Carron