The Marketing Matrix
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Transcript of The Marketing Matrix
![Page 1: The Marketing Matrix](https://reader036.fdocuments.net/reader036/viewer/2022070604/5430a9138d7f72bf368b46e1/html5/thumbnails/1.jpg)
![Page 2: The Marketing Matrix](https://reader036.fdocuments.net/reader036/viewer/2022070604/5430a9138d7f72bf368b46e1/html5/thumbnails/2.jpg)
I’ve been watching you.
![Page 3: The Marketing Matrix](https://reader036.fdocuments.net/reader036/viewer/2022070604/5430a9138d7f72bf368b46e1/html5/thumbnails/3.jpg)
You’re a marketer hardwired to be
curious.
![Page 4: The Marketing Matrix](https://reader036.fdocuments.net/reader036/viewer/2022070604/5430a9138d7f72bf368b46e1/html5/thumbnails/4.jpg)
You seek to be interesting and
interested.
![Page 5: The Marketing Matrix](https://reader036.fdocuments.net/reader036/viewer/2022070604/5430a9138d7f72bf368b46e1/html5/thumbnails/5.jpg)
You listen morethan you speak.
![Page 6: The Marketing Matrix](https://reader036.fdocuments.net/reader036/viewer/2022070604/5430a9138d7f72bf368b46e1/html5/thumbnails/6.jpg)
You never create marketing plans in a
silo.
![Page 7: The Marketing Matrix](https://reader036.fdocuments.net/reader036/viewer/2022070604/5430a9138d7f72bf368b46e1/html5/thumbnails/7.jpg)
Yet, you’re unable to overcome the inertia that binds you to the
past.
![Page 8: The Marketing Matrix](https://reader036.fdocuments.net/reader036/viewer/2022070604/5430a9138d7f72bf368b46e1/html5/thumbnails/8.jpg)
The inertia?
![Page 9: The Marketing Matrix](https://reader036.fdocuments.net/reader036/viewer/2022070604/5430a9138d7f72bf368b46e1/html5/thumbnails/9.jpg)
It’s the MARKETING MATRIX …
![Page 10: The Marketing Matrix](https://reader036.fdocuments.net/reader036/viewer/2022070604/5430a9138d7f72bf368b46e1/html5/thumbnails/10.jpg)
… an unreal landscape of illusion marketers have been
working infor decades.
![Page 11: The Marketing Matrix](https://reader036.fdocuments.net/reader036/viewer/2022070604/5430a9138d7f72bf368b46e1/html5/thumbnails/11.jpg)
The MARKETING MATRIX
is everywhere.
![Page 12: The Marketing Matrix](https://reader036.fdocuments.net/reader036/viewer/2022070604/5430a9138d7f72bf368b46e1/html5/thumbnails/12.jpg)
Unfortunately, you cannot be told what
the MARKETING MATRIX is.
![Page 13: The Marketing Matrix](https://reader036.fdocuments.net/reader036/viewer/2022070604/5430a9138d7f72bf368b46e1/html5/thumbnails/13.jpg)
You have to experience it for
yourself.
![Page 14: The Marketing Matrix](https://reader036.fdocuments.net/reader036/viewer/2022070604/5430a9138d7f72bf368b46e1/html5/thumbnails/14.jpg)
Here’s your chance.
![Page 15: The Marketing Matrix](https://reader036.fdocuments.net/reader036/viewer/2022070604/5430a9138d7f72bf368b46e1/html5/thumbnails/15.jpg)
![Page 16: The Marketing Matrix](https://reader036.fdocuments.net/reader036/viewer/2022070604/5430a9138d7f72bf368b46e1/html5/thumbnails/16.jpg)
Choose the BLUE PILL BLUE PILL and
the story ends. You’ll continue
to believe whatever you want to believe.
![Page 17: The Marketing Matrix](https://reader036.fdocuments.net/reader036/viewer/2022070604/5430a9138d7f72bf368b46e1/html5/thumbnails/17.jpg)
Choose the RED PILL RED PILL andyour journey begins...
![Page 18: The Marketing Matrix](https://reader036.fdocuments.net/reader036/viewer/2022070604/5430a9138d7f72bf368b46e1/html5/thumbnails/18.jpg)
… you’ll explore deeper and
truer connections with your
customers participating in the
online groundswell.
![Page 19: The Marketing Matrix](https://reader036.fdocuments.net/reader036/viewer/2022070604/5430a9138d7f72bf368b46e1/html5/thumbnails/19.jpg)
All I am offering you is the truth.
![Page 20: The Marketing Matrix](https://reader036.fdocuments.net/reader036/viewer/2022070604/5430a9138d7f72bf368b46e1/html5/thumbnails/20.jpg)
You must decide to explore or ignore.
![Page 21: The Marketing Matrix](https://reader036.fdocuments.net/reader036/viewer/2022070604/5430a9138d7f72bf368b46e1/html5/thumbnails/21.jpg)
IGNOREIGNOREEXPLOREEXPLORE
![Page 22: The Marketing Matrix](https://reader036.fdocuments.net/reader036/viewer/2022070604/5430a9138d7f72bf368b46e1/html5/thumbnails/22.jpg)
![Page 23: The Marketing Matrix](https://reader036.fdocuments.net/reader036/viewer/2022070604/5430a9138d7f72bf368b46e1/html5/thumbnails/23.jpg)
Here’s hoping you choose to explore.
![Page 24: The Marketing Matrix](https://reader036.fdocuments.net/reader036/viewer/2022070604/5430a9138d7f72bf368b46e1/html5/thumbnails/24.jpg)
abstracted from my essay in the AGE OF CONVERSATION book
NOTE: idea inspired by Kelsey Ruger’s presentation at the GOT SOCIAL MEDIA
event in Houston (Jan. 24, 2008)
![Page 25: The Marketing Matrix](https://reader036.fdocuments.net/reader036/viewer/2022070604/5430a9138d7f72bf368b46e1/html5/thumbnails/25.jpg)
www.AgeOfConversation.com