Marketing Multinivel y Marketing Directo de Red. Allen Car Michael
Marketing management red b_ull
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Transcript of Marketing management red b_ull
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red bull ad first cut.mp4
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Marketing Management
Red Bull: - Strategies to Increase Revenue
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Red Bull is…
O A caffeinated and carbonated energy drink, that revitalizes body and mind.
O Founded by Dietrich Mateschitz and launched in 1987, in Austria.
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Look & FeelO Comes in a silver and blue Cans.
O Logo, representing two bulls colliding head-on in front of a sun.
O ‘Gives you wiiings’.
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Existing Marketing Strategy
O Word of mouth or buzz marketing
O Street marketing
O Best way to convince customer is to hire them
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Existing Branding & Promotion
O Red Bull presents at every moment of student calendar.
O Visibility by perfect serve
O Use of cartoon for commercials
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RedBull Events: India
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SWOT Strength Weaknesses
Market Leadership Above average prices
Market efforts Taste
Brand Identity Marketing Expense
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Opportunities Threats
Category extension Public Health concerns
Hardcore advertisement and promotion
Organic energy drinks
Sponsorship events in college level
Negative Publicity after the split with Rahul Narang Group
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Target ConsumerDemographics Psychographics Usage Behavior Consumption
collection
Age: 15- 60
Content
Image Conscious
Influenced
Spending Power
Youth trends Eat Out 25% of Indians
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Customer Insights O Young people are specially open to determine
exhaustion and insufficient energy
O More specifically male teenagers & people in their 20s, are also most likely to believe in the authenticity of the energy drinks’.
O As a result, the majority of energy drinks are developed for and advertised to this younger generation.
O Appeal to very specialized groups, such as gamers, extreme sports enthusiasts, and the hip-hop crowd.
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Competitors
70% Market Share in Energy Drink category
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New Strategies O Sponsor Tv shows Related to youth
O Social media promotion
O Brand Ambassador
O Use recorded events for making Advertisements
O Energy drinks for audience in different sports events
O Bundling with different drinks in Pubs and Clubs
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Economies of ScaleO Decrement of marketing expenses lead to
economies of scale due to which production cost of per unit decreases by which sale will increase.
O Sale of 2013=$3,433millions O Total market share of energy drink in India
500 cr. O Red bull share 200 cr.O Per year growth 50%O Future estimated sales for 3yearO 3,433*50*3/100= $5149.5millions
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