MARKETING WINGS LIKE

RED BULLBY :-

NITIN KUMAR SINGHNIT JAMSHEDPUR

EVERY SUPERHERO HAS ITS STRENGTHS AND RISKS

SO WHY NOT “RED BULL”

5 MARKETINGStrengths of RED BULL

1

SKILLFULLY CONNECTING WITH THE GLOBAL YOUTH

RED BULL HAS SKILLFULLY CONNECTED WITH THE YOUTH ALL OVER THE GLOBE.

2

SPONSORING EXTREME

ADVENTURE SPORTS

RED BULL ALIGNS ITSELF WITH A WIDE VARITY OF EXTREME SPORTS, ATHELETS AND TEAMS.

3

BUILDING ITS BRAND IMAGE OF AUTHENTICITY

AND ORIGINALITY.

RED BULL’S unique and refreshing taste helps it in building its brand image of authenticity and originality.

4RED BULL FLUGTAGRED BULL AIR RACERED BULL STRATOS

EVENTS

THERE IS NO LIMIT TO THE CRAZINESS OF RED BULL EVENTS.

RED BULL FLUGTAG

RED BULL AIR RACE

RED BULL STRATOS

5

TRADITIONAL ADVERTISING AND ANTI-MARKERTING STRATEGY.

RED BULL’S TRADITIONAL ADVERTISING HAS AMUSED ITS CONSUMERS AND CONNECTED IN A NON-TRADITIONAL, NONPUSHY MANNAR.

RED BULL’S ANTI-MARKETING STRATEGY HAS BEEN EXTREMELY SUCCESSFUL CONNECTING WITH ITS YOUNG CONSUMERS

RISK ASSOCIATED WITH RED BULL’S

MARKETING.

1“LIQUID COCAINE”

RED BULL HAS A HIGH AMOUNT OF CAFFINE AND CARBOHYDRATES.

2OVER BUGETED SPONSORSHIPS AND

EVENTS.

RED BULL SPONSORS ALMOST IN EVERY

EXTREME SPORTS AND EVENTS WHICH ARE OFTEN OVER BUGET.

3ENDORSING MORE AND MORE ATHELETS

BAD NAME TO THE ATHELETS

BRING BAD NAME TO THE

BRAND.

SUMMARY STRENGTH :-

- - SKILLFULLY CONNECTED WITH THE GLOBAL YOUTH.

- - SPONSORING EXTREME ADVENTURE SPORTS.

- - BUILDING ITS BRAND IMAGE OF AUTHENTICITY AND ORIGINALITY.

- - RED BULL EVENTS.- - TRADITIONAL MARKETING

AND ANTI-MARKETING STRATEGY.

RISKS :-

- - LIQUID COCAINE.

- - OVER BUGETED SPONSORSHIP AND EVENTS.

- - ENDORSING MORE AND MORE ATHELETES.