Marketing Kit and Advertising Opportunities

Marketing Kit andAdvertising Opportunities

Municipalities investing billions to become more sustainable!Sustainable City Network provides comprehensive news and access to this marketplace

For hundreds of municipalities across the U.S., “sustainability” has become the cornerstone of their long- and short-range plans. They are highly motivated to find sustainable solutions that effectively address environmental concerns, create economic growth opportunities and promote social vibrancy.

Between January 2009 and July 2010 alone, there were more than 7,000 sustainability projects implemented in the U.S., accounting for more than $51 billion — the majority of which have been led by local and regional municipalities.

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Sustainability and the Municipal Marketplace

32% Building/Housing

31% Energy

9% Environmental

2% Finance

0% Food

6% Policy

2% Solid Waste

12% Transportation

6% Water

6%

Dollars spent

12%

32%

9%

0%

2%

6%

2%

31%

Source: www.recovery.gov

In addition to sustainability projects, U.S. municipalities spend more than $300 billion annually on public services and infrastructure.

If your company provides sustainable (or “green”) products or services, have you considered marketing to municipalities? If not, perhaps you should consider tapping into this growing marketplace.

Whether you’re currently marketing to municipalities or just getting started, Sustainable City Network can help you reach this marketplace in an efficient and cost-effective manner. We do this by targeting the right audience and providing them with reliable, balanced and timely news, product information and best practices related to sustainability.

Learn more about this marketplace and Sustainable City Network through our answers to Frequently Asked Questions on the next page.

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Sustainability and the Municipal Marketplace

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What is Sustainable City Network, Inc.?

Sustainable City Network, Inc. (SCN) operates a business-to-government website (www.sCityNetwork.com), customized e-newsletters and interactive tools dedicated to providing municipal professionals with quality and timely information on sustainability products, services and best practices.

Who is our audience?

Our primary target audience is composed of U.S. city and county municipal professionals and elected officials, as well as academicians, vendors, consultants and certain federal officials who play important roles in supporting sustainability.

Our 23,500-plus e-newsletter readers include city managers, chief administrative officers, assistant city managers, mayors, council members, public works directors and staff, municipal engineers and planners, as well as directors and staff involved in building services, water/wastewater, solid waste, IT/GIS, parks and recreation, transit, fleet management, utilities and traffic control, among others. Our readers are from all 50 U.S. states and throughout Canada.

Frequently Asked Questions

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Subscribers who opened at least one e-mail and clicked through to the website (4th Qtr 2010)

Who is our audience?

Our 23,500-plus e-newsletter readers are made up of three main sectors: administration, public works and technology.

What makes us unique?

A lot of sustainability information is available on the Internet, but most of it is disparate, unorganized and out of date. That’s inefficient and frustrating for municipal professionals in search of answers. SCN effectively addresses these concerns and much more by providing: Balanced, vetted and peer-reviewed information on sustainability. Well-organized and timely information. Interactive networking opportunities. A distinctive niche marketplace that connects vendors with municipal professionals.

What topics will Sustainable City Network cover?

Sustainable City Network will report on a variety of sustainability topics including, but not limited to: Energy, Air Quality, Water and Wastewater, Solid Waste, Transportation, Building and Housing, Food Sources, Job Creation, Success Measurement Tools, Citizen and Private-Sector Education and Public Relations.


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Does Sustainable City Network have an editorial calendar?

Yes, we do. Planning your marketing efforts to work in concert with our editorial calendar can be an effective way to target your audience and maximize your budget. Below is the tentative editorial calendar (subject to change; call for specific dates):

How will Sustainable City Network promote and market itself?

We utilize a multipronged approach — including SEO, social networks, direct mail, webinars and exhibiting at trade shows — to promote and market ourselves to our target audience.

1st Quarter 2011:The Trouble with Glass RecyclingHistoric Preservation Funding Dealing with Combined Sewer Systems Complete StreetsUrban Deer Herd ManagementOrganizing a Vibrant Farmers Market Changing Attitudes About Waste Community WiFi First Costs vs. Long-Term Costs LEED Certification Urban Chickens: Managing a Viable Local Food SourceThe Future of Landfills Decentralized Wastewater Systems

2nd Quarter 2011:Biomass Energy Soil Erosion Control Effectively Educating the Public on Energy EfficiencyNPDS Sewage Discharge Regulations Exploring the Concept of Embodied EnergyPrairie Home Design: Using Natural Lighting and Air FlowPros and Cons of Off-the-Grid, Localized Energy GenerationThe Value of Trees and Green SpacesCalculating “User Costs” with Computer SimulatorsComposting & Food-Scrap CollectionBuilding an Asset Map to Enhance Local ResiliencyControlling Cemetery SprawlCrowd Sourcing: Using Real-Time Cell Phone Data to Monitor Traffic

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Advertising Opportunities

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Advertising and marketing opportunities include:

Website banner advertising

Marketplace storefront and directory

E-newsletter banner and text advertising

White paper posting and promotion

Webinars

23,500+ WEEKLY INBOx E-NEWSLETTER READERS[ ]

Website banner advertising

Choose the size, location and frequency that’s right for you.

Topic Channels and Run of Site

Pricing/Month*

Type 1 month 3 months 6 months 9 months 12 months

Leaderboard – 728 x 90 $795 $735 $665 $555 $475

Half Page – 300 x 600 $665 $615 $555 $465 $405

Medium Rectangle – 300 x 250 $465 $435 $395 $325 $285

Medium Rectangle in Story – 300 x 250

$315 $295 $265 $225 $185

*Topic channels are how we organize and categorize our content. Topic channels include: Building/Housing, Energy, Environment, Finance, Local Foods, Policy, Solid Waste, Transportation and Water. Add 10% premium to rate to run only within a specified Topic Channel(s).


Front Page Exclusives

Pricing/Month


Leaderboard – 728 x 90 $995 $915 $835 $695 $605

Half Page – 300 x 600 $835 $765 $705 $585 $495

Medium Rectangle – 300 x 250 $585 $535 $485 $405 $355

Sponsor Buttons – 120 x 60 $345 $315 $285 $245 $205

Front Page – with Rich Media – Exclusive

Pricing/Month


Expandable Board – 960 x 300 $1,195 $1,095 $1,005 $835 $715

Sticky Note – 300 x 250 $1,145 $1,055 $965 $805 $685

Front-page exclusives

The place for maximum audience impressions — and a great opportunity for brand awareness and building campaigns. Be sure to check out our “Rich Media” opportunities, too. Hurry, there’s a limited number available!

Topic channels* and run-of-site

Get maximum exposure in all topic channels that sCityNetwork.com has to offer with a run-of-site schedule. Or, pick and choose the topic channels that best target your audience.

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CHECK OUT PACKAGE PRICING ON PAGES 13 AND 14 FOR A GREAT WAY TO MAxIMIzE YOUR MARKETING BUDGET.[ ]

www.sCityNetwork.com• 6,500+ unique visitors monthly

• 14,000+ pages views monthly

• 7,500+ searchable articles

Webinars

Sustainable City Network webinars provide an authoritative and interactive marketing opportunity for advertisers because they allow you to communicate your message while users are educating themselves. Led by municipal professionals and industry experts, Sustainable City Network webinars are informative presentations that feature timely, important topics that interest your target market. Sponsoring a Sustainable City Network webinar allows your company to develop quality leads from our 23,500-plus qualified subscribers who are engaged in an informative and educational atmosphere.

Your company can sponsor one of our webinars, be a presenter or we can work with you to develop your own customized webinar.


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Audience and Promotion

Sustainable City Network will send invitations to its 23,500-plus qualified subscribers. This audience includes City/County Managers, Elected Officials, Sustainability Directors/Managers, and Department Directors/Managers including: Building, Communication, Energy, Engineering, Info Technology, Park & Rec., Policy, Public Works, Streets, Solid Waste, Transportation, Water, and Wastewater.

WEBINARS LED BY MUNICIPAL PROFESSIONALS AND INDUSTRY ExPERTS.[ ]

Actual screen layout may vary slightly.

Webinars

Sponsorship Benefits Include:

• Qualified leads with contact information of every registrant, whether they actually attend or not.

• Promotion of your company in all pre- and post-event invitations, notifications, reminders and thank-you e-mails.

• Your company logo will appear on every screen of the presentation.

• A 15-second message at the beginning, middle, or end of the presentation, which will include a single, on-screen slide with the content of your choice displayed during the message.

• Recorded presentation to be promoted and available from sCityNetwork.com for up to 12 months following the live event.

Webinar

Pricing

Type Per Webinar

Exclusive, Single Sponsor $3,200

Shared Sponsorship (up to 3) $1,200

Your Exclusive Customized Webinar $5,000


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ON-DEMAND RECORDED WEBINARS INCREASE REACH BY 10 – 40%.[ ]

– Web Attract 2010

Marketplace Storefront

With a marketplace storefront readers will have access to all your contact information, company profile, key personnel, as well as links to any articles, events and stories on our website. Your Marketplace storefront will be part of our vendor directory and our Sustainable Projects section.

White Paper Posting

Share your knowledge with the municipal professionals. Post your white paper on sCityNetwork.com as part of our library of white papers. Receive detailed contact information from visitors who download the white papers.

InBox E-newsletter

Our weekly sponsored InBox e-newsletter provides a great opportunity to get your marketing message delivered directly

to the inbox of over 23,500 potential customers. Drive traffic to your home page or a specific section within your website, such as a product video demonstration, an event or new product announcement.

Sustainable Projects and Vendor Directory

Pricing/Month

Type 3 months 6 months 12 months

Marketplace Storefront $195 $155 $125

White Paper Posting

Pricing/Month

Type 3 months 6 months 12 months

White Paper Posting $95 $75 $65

E-newsletter (Weekly)

Pricing/Insertion*

Type 4 insertions 12 insertions 24 insertions 36 insertions 48 insertions(or more)

Leaderboard – 728 x 90 $285 $265 $235 $195 $175

Full Banner – 468 x 60 $265 $240 $215 $180 $160

Skyscraper – 160 x 320 $245 $215 $195 $165 $145

Text Ad – 50 words (max) + link to website

$165 $155 $135 $115 $105


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InBoxe

*Ask about our regional opportunities. Subject to

availability.[ ]

READERS FROM ALL 50 U.S. STATES AND CANADA][31% e-newsletter

open rate ][

Package Pricing

Our packages are not only a great savings to you, but more importantly, they are a very smart way to deploy several products together for superior exposure as well as lead generation.

Gold package

Available Packages

Packages — More exposure at a great price.

Pricing

Gold 3 months 6 months 12 months

Sponsor Button – Front page $955 $1,735 $2,485

Half Page – Front page $2,295 $4,235 $5,935

Half Page – Topic channel (R.O.S. + 2 exclusive channels)

$1,845 $3,355 $4,805

Marketplace Storefront $585 $935 $1,525


Leaderboard – E-newsletter $3,155 $5,765 $8,345

Total Value $9,120 $16,480 $23,840

Package Discount 10% savings 15% savings 20% savings

Your Price $8,210 $14,010 $19,075

You Save! $910 $2,475 $4,765

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ALL PACKAGES INCLUDE ExPOSURE ON WWW.SCITYNETWORK.COM AND THE INBOx E-NEWSLETTER[ ] www.sCityNetwork.com• 6,500+ unique visitors monthly



The InBox e-newsletter• 23,500+ weekly subscribers

• 31% open rate

• Readers from all 50 states and Canada


Pricing

Bronze 3 months 6 months 12 months


Medium Rectangle – Topic channel (R.O.S. only) $1,295 $2,355 $3,375


Text Ad – E-newsletter $1,845 $3,355 $4,895

Total Value $4,680 $8,380 $12,280


Your Price $4,220 $7,125 $9,825

You Save! $470 $1,260 $2,455

Silver package

Bronze package

Available Packages


Pricing

Silver 3 months 6 months 12 months


Half Page – Topic channel (R.O.S. + 1 exclusive channel)

$1,845 $3,355 $4,805



Skyscraper – E-newsletter $2,635 $4,875 $6,825

Total Value $6,305 $11,355 $16,385


Your Price $5,675 9,650 $13,110

You Save! $630 $1,705 $3,275

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ALL PACKAGES INCLUDE ExPOSURE ON WWW.SCITYNETWORK.COM AND THE INBOx E-NEWSLETTER[ ] www.sCityNetwork.com• 6,500+ unique visitors monthly



The InBox e-newsletter• 23,500+ weekly subscribers

• 31% open rate

• Readers from all 50 states and Canada

Note: sCityNetwork.com is a website for municipal professionals. Therefore, advertisements on the website must be appropriate and professional in content and design. SCN reserves the right to reject advertising with excessive animation or unprofessional content/design.

960 x 30Sliding Billboard (collapsed)

960 x 300

Sliding Billboard (expanded)

300 x 600

Half Page

300 x 250

Medium Rectangle

728 x 90

Leaderboard

120 x 60

Sponsor Button

(Samples are scaled at 50%)

300 x 250

Sticky Note

The sticky note ad is a regular rectangle that fades into the center of the home page once per browser session. After 8 seconds it fades away. The box also contains a manual close button.

Accepted file formats:.gif, .png, .jpg, .swf (all but sponsor button)

File size:27K max (standard)150K max (rich media)

Animation:(not available on sponsor buttons)15-second max.

Auto-expand allowed for up to 8 seconds, then must auto-close; once closed, can allow user-controlled expanding, with visible “close” button.

Flash:(not available on sponsor buttons)

All fonts must be included or outlined.

Must include .gif, .png or .jpg image for alternate display.

Do not include embedded click-through URLs.

Artwork submission:Please upload all advertising material through the following link, http://sCityNetwork.com/adupload

Ad Specifications

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Website Ad Specifications

Ad Specifications and Contact Information

For additional information on marketing and advertising opportunities, please contact:

Cathy BrandtSustainable City Network470 W. 4th St. Dubuque, IA [email protected]

Tom WoodwardSustainable City Network470 W. 4th St. Dubuque, IA [email protected]

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InBox E-newsletter Ad Specifications

728 x 90

Leaderboard

Text Ad 50 Words (max.)

(Samples are scaled at 50%)

Full Banner

468 x 60

SAMPLE

Skyscraper

160 x 320

Marketing Kit and Advertising Opportunities

Documents

Transcript of Marketing Kit and Advertising Opportunities