Marketing. Intro to Sports & Entertainment Marketing What comes to mind when you think of...

Marketing

Intro to Sports & Entertainment Marketing

What comes to mind when you think of Marketing? Are Sports and Entertainment marketed in the same

way? What was the last sporting event you attended or

the last entertainment event? Did you witness marketing at the event?

Did you attend the event due to marketing?


Marketing Planning and executing the conception, pricing, promotion,

and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objective

What does this mean in your own words?


Marketing Creation: Involves product development

Maintenance: Marketing must continue as long as the business operates

Satisfaction: Must meet the needs of BOTH businesses and customers

Exchange Relationship: Occurs when people both give and receive something of value


UtilitiesAttributes of goods/services that make them

capable of satisfying consumers’ wants and needs

4 Utilities1. Form

2. Place

3. Time

4. Possession


Form: Making products that consumers need and want – Special features or ingredients

Place: Having a product where customers can buy it – Online / Mail / Retail

Time: Having products available when consumers want them – Store hour / Holiday events

Possession: Exchange of a product for money – Cash / Credit / Layaway

Information: Communication with consumers – Information about the product and how to use it


Four Marketing Elements (4 P’s) Product:

What a business offers customers

Place (some times referred as Distribution): Locations and methods used to make products available to

customers

Price: Amount customers pay for products

Promotion Ways to encourage customers to purchase products and increase

customer satisfaction


Four Marketing Elements (4 P’s) Which of the 4 P’s is most important?

Why?

What is the 5th P?


Sports Marketing Sports-based

Marketing of teams, sports, venues, and athletes

Examples? Chicago Bears, MLB, Rose Bowl, Payton Manning

Traditional Efforts to incorporate sports into the firm’s marketing

Examples?

Coke, Pinnacle Bank, Wheaties, HD TV


Traditional Sports Based


Entertainment Marketing Influencing how customers choose to use their time and

money

Marketed as a product Examples?

Iron Man, WWE, DMB Concert

Entertainment to draw attention to other products Examples?

Hiring a celebrity to endorse a product

Intro to Sports & Entertainment MarketingMarketed as Product Draw Attention to

Other Products

Marketing. Intro to Sports & Entertainment Marketing What comes to mind when you think of...

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