Marketing Ideas And Tips Learned Over The

Last 10 Years

GOALS •  What works •  What works back when I start and now •  How can you use it to your benefit

HARD TO CLOSE ON FIRST CONTACT •  It can be done but much harder •  Find ways to capture contact info and repeat contact •  Establish relationship •  Nurture relationship

SQUEEZE PAGES •  Over the years 100’s •  Working less and less

WHAT’S THE PROBLEM? •  Fatigue •  Entering wrong emails •  Hard to get to double optin (confirm)

WHAT’S THE SOLUTION? •  If you have content keep option next to good content –

WORKS GOOD •  I even have people opting in over and over again

ANOTHER SOLUTION •  Multi-step squeeze page •  Overlay Optimizer (OptimizePress 2)

SELECTING YOUR OFFERS •  Look at competitors •  Ask competitors (the best ones) •  Go with gut feel (focus on people not product)

ONLINE EVENT MARKETING •  Webinars, hangouts, streaming, skype etc •  It’s harder to get people to it, but easier to make a sale

once you do •  Gotowebinar.com and EverGreenBusinessSystems

ONLINE TO OFFLINE •  Important leads follow up offline •  Very important leads special (even hand written) thank

you •  Did test 2 times almost 80 people •  www.SendFastCards.com (My Affiliate Link)

CFX STRATEGY •  Hard to come up with, but when you do it’s magic •  Recover dead marketing campaigns with it •  Brainstorm and store (Evernote)

FRESH CONTENT (PRODUCTS) •  Find top experts in your niche (seminars, webinars,

books, blogs etc..) •  Get in content (write, meet, thank them, offer to help) •  Ask to interview (Explain deal)

BECOME AN EXPERT FAST •  Surround yourself by experts •  Form an association (Tampa Bay REIA, Authors

International) •  Write a book (took me 1 day, first one took me 4 days) –

Dragon Naturally Speaking •  Make presentations (live, webinar, teleconferences) •  Get interviewed by experts (Blog talk radio)

FUTURE HANGOUTS •  HypeFree.com/Hangouts •  Looking for guests and experts (support @ HypeFree.com) •  No Hype (pitch your site URL at end – GOOD CONTENT A

MUST + answer questions live)

•  www.HypeFree.com/Books •  Don’t worry if you don’t

have OP2

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•  www.HypeFree.com/Download •  Software is free FREEMIND

works for Windows and Mac

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