MARKETING EDUCATION UPDATEJULY 2010

Linda SmithProgram SpecialistMarketing Education 1752 Twin Towers EastAtlanta, Georgia 30334404-657-6588 (office)lismith@doe.k12.ga.us

New Marketing New Marketing Teachers: Welcome!Teachers: Welcome!

CURRICULUM:CURRICULUM:

Finding the Standards on the GaDOE Home Page:www.gadoe.org

Where are the CTAE Curriculum Standards?www.gadoe.org

Pathway: Marketing & Management Pathway: Fashion Marketing Pathway: Marketing, Communications & Promotion

Pathway Courses: Approved1.Marketing Principles 2.Entrepreneurship: Building a Business 3.Advanced Marketing – capstone

Choose One of These Courses:A.Marketing Research B.International Business & MarketingC.Professional Sales & Promotion

Pathway Courses: Approved1.Marketing Principles 2.Intro to Fashion Marketing 3.Advanced Fashion Marketing – capstone

Choose One of These Courses:A.Marketing Research B.Entrepreneurship: Building a Business C.International Business & Marketing D.Professional Sales & Promotion

Pathway Courses: Approved1.Marketing Principles 2.Professional Sales & Promotion 3.E-Marketing – capstone

Choose One of These Courses:A.Marketing Research B.Entrepreneurship: Building a Business C.International Business & Marketing

Pathway: Sports & EntertainmentMarketing: Approved

Pathway: Travel Marketing & Lodging Management: Approved

Mkt Co-op/Internship

1. Marketing Principles2. Introduction to Sports & Entertainment

Marketing3. Advanced Sports & Entertainment

Marketing

Choose One of These Courses:A. Marketing ResearchB. Professional Sales & PromotionC. International Business & Marketing

1. Marketing Principles2. Discovering Hospitality & Tourism

Marketing3. Hospitality & Tourism Management

Choose One of These Courses:A. Professional Sales & PromotionB. Marketing ResearchC. International Business & Marketing

Marketing, Sales & Service (Revised July 2010)

Do School Systems Really Need to Follow the Sequence of Courses in a Pathway?

National Assessments for National Assessments for End-of-Pathway Completers:End-of-Pathway Completers:

Career Pathway Area Certification Title Certifying Agency

Marketing & Management

Marketing Education Management Trainee

Oklahoma Career Tech Testing & Multi-State

Academic & Vocational Curriculum Consortium

(MAVCC)Fashion Marketing Retail Trades Assessment National Occupational

Competency Testing Institute (NOCTI)

Marketing Communications &

Promotion

A*S*K Fundamental Marketing Concepts

A*S*K Institute – Institute for Assessment

of Skills & KnowledgeSports & Entertainment

MarketingCurrently Unavailable

Travel Marketing & Lodging Management

Currently Unavailable

Marketing Education Assessments per Pathway:

Concentrator Versus Completer?

Concentrator: Student who has taken/passed 3 or more CTAE courses in a specific program area in high school.

Completer: Student who has taken/passed 3 or more CTAE courses in a specific program area AND who has passed the Georgia High School Graduation Test (GHSGT).

National Assessments for National Assessments for End-of-Pathway Completers:End-of-Pathway Completers:

Blue Prints of National Assessments:

Blue Prints (sample questions or some form of study guide) will be coming out.

These Blue Prints will be passed on to you as soon as they are available. Program Specialists will likely have these documents and review them in the fall Regional Drive – In Meetings.

National Assessments for National Assessments for End-of-Pathway Completers:End-of-Pathway Completers:

Instructional Instructional Resources: Resources:

GPS Lesson Plans: DVD Contains FY 2008, FY 2009 & FY 2010

Lesson Plans • 2007-2008:

Marketing & Management Pathway

• 2008-2009: Fashion Marketing Pathway Marketing, Communications & Promotion Pathway

• 2009 – 2010:Sports & Entertainment Marketing

Thanks To The FY 2010 Writers:

• Memory Reed, Harris Co. High School

• Megan Hatcher, Chestatee High School

• Stacey Orr, Douglas Co. High School

• Krystin Glover, Whitewater High School

Elements Project: Aligning Curriculum Standards to DECA Competitive Events

Thanks to Memory Reed, Harris Co. High School, & Stacey Orr, Chapel Hill High School, for aligning all Curriculum Standards in all Marketing Courses to all appropriate DECA Competitive Events.

This project will be rolled out at the DECA “WorkWinWow” Workshop, Thursday,

September 23rd.

Middle School Curriculum and Lesson Plans:

•Basic Skills of Marketing- 6th grade•Exploring Marketing Education- 7th grade•Pathways in Marketing- 8th grade(http://www.gadoe.org/ci_cta.aspx?) Click on Marketing, Sales and Services, center column, mid page

In summer or early fall, CTAERN will make a decision about developing GPS lesson plans for middle school marketing.

New Online Course:New Online Course: Virtual “Marketing Principles” Course is now on Georgia Virtual School Site and Ready for use.

Marketing Teachers’ Professional Marketing Teachers’ Professional Development Opportunities for Development Opportunities for

FY 2011: FY 2011:

Regional Drive In Meetings in FY 2011:Regional Drive In Meetings in FY 2011:Specific Information Disseminated Soon:Specific Information Disseminated Soon:

Month Date Day of Week Location (City)

August 18 Wednesday Conyers

August 25 Wednesday Waycross

September 1 Wednesday Newnan

September 13 Monday Sonoraville

September 29 Wednesday Marietta

October 4 Monday Warner Robins

October 6 Wednesday Athens

October 25 Monday Albany

November 8 Monday Evans

November 17 Wednesday Savannah

Marketing & DECA Conferences and Workshops for FY 2011:Marketing & DECA Conferences and Workshops for FY 2011:

Date Workshop/Conference Vendor Location PLU’s

Sunday, July 18 and Wednesday, July 21, 2010 (at GACTE)

Industry Certification Workshop (for teachers certifying in FY 2011)

Walter Burgess Renaissance Waverly Hotel, Atlanta

1

Friday, August 27, 2010 New Marketing Teachers’ Workshop

Beth Pitts North Hall High School, Gainesville

1

Saturday, August 28, 2010 New DECA Advisors’ Workshop(Both New Marketing Teachers and New DECA Advisors on POW)

Debra Moore South Forsyth High School, Cumming (close proximity to North Hall HS)

1

Thursday, September 23, 2010

“WorkWinWow” DECA Workshop (for new and experienced DECA Advisors)

DECA Board Lanier Charter Career Academy, Gainesville (cuts costs to use academies)

Certificate of Credit

Thursday, October 7 – Friday, October 8, 2010

DECA Fall Leadership Conference (for DECA members)

DECA Board Crowne Plaza Ravinia, Atlanta

Friday, October 15, 2010 DECA Rally(for DECA members)

DECA Board Perry

October 2010(Exact date TBA)

Marketing & Management Pathway Case Studies: Final Assessment for Mastery of Standards

Bob O’Keefe Grayson High School, Loganville (Gwinnett County)

1

Marketing & DECA Conferences and Workshops for FY 2011:Marketing & DECA Conferences and Workshops for FY 2011:

Date Workshop/Conference Vendor Location PLU’s

November 2010(Exact date TBA)

Emerging Technology in Marketing and DECA

Rachael McClain Lanier Charter Career Academy, Gainesville

1

January 27, 2011 DECA Region Career Development Conferences (Competitive Events Conferences)

DECA Board 10 locations in the state

February 4, 2011 Marketing Professional Development Conference(for Marketing Teachers/DECA Advisors)

DOE, GMEA Board & DECA Board

Lanier Charter Career Academy, Gainesville(cuts cost by using academies)

Certificate of Credit

February 24 – February 26, 2011

DECA State Career Development Conference (Competitive Events Conference)

DECA Board Marriott Marquis, Downtown Atlanta

April 30 – May 3, 2011 International Career Development Conference (Competitive Events Conference)

DECA Board Orlando, Florida

June 10, 2011 School-Based Enterprise Workshop Dr. Jacqui Huffman North Gwinnett High School, Suwannee(Gwinnett County)

1

June 11, 2011 AmericasMart Workshop Dr. Jacqui Huffman AtlantasMart, Downtown Atlanta

1

TBA May be adding Social Media CTAERN Training for Teachers

Handling of POW Handling of POW In FY 2011:In FY 2011:(Refer to handout entitled(Refer to handout entitled““Important InformationImportant InformationConcerning 2010 – 2011Concerning 2010 – 2011Program of Work” for Program of Work” for Specifics about DECA Specifics about DECA POW.)POW.)

FY 2011 POW GENERAL INFORMATION:

Program Management Goal: Easier Accountability for Local CTAE Administrators:

Documentation for completion of POW criteria will be collected/assessed by the Program Specialists and sent to the Program Area’s teachers and CTAE administrators.

Example: “Marketing Instructor shall submit local chapter plan of yearly activities to Linda Smith by October 1st.” Linda Smith will verify local chapters’ yearly activities and send an email to Marketing teachers and their CTAE administrators by October 20th.

FY 2011 POW General Information:

Examples of Criteria Documented by Program Specialists and Sent to Teachers and CTAE

Administrators:

Date CTSO’s are affiliated with the state and national association.CTSO’s yearly plan of activities and budgets.CTSO’s conferences/training sessions (i.e., Fall Leadership Conferences, Fall Rallies, State Competitive Events’ Conferences, Local Chapter Officer Training Sessions, etc.)

Program Management Goal: More Consistency Among POW’s in all Program Areas:

Questions were raised as to why some CTSO’s had Rallies, Local Officer Training Programs, etc. while others did not. So, Program Specialists were asked to address these issues.Like conferences/activities were placed in the same sections of POW.While the intentions were good, too many “costly” criteria were placed in the same section of the POW document.

FY 2011 POW General Information:

FY 2011 POW General Information:

Out of School Issues and Travel Costs:

Local CTAE administrators STILL determine who will or will not receive the extended day grant. If a system cannot afford to send a teacher to the required activities (determined by points), the teacher will have to complete an improvement plan this year. But, the statement will reflect the system’s inability to pay for the activity and will in no way reflect on the teacher. This issue will be resolved next year.

Business Business Partnerships:Partnerships:

MARKETING MARKETING INDUSTRY INDUSTRY CERTIFICATION:CERTIFICATION:

NEW INDUSTRY CERTIFICATION CHAIR FOR AMA: BRANDON PELISSERO

What Can You Expect? A CEO and AMA Chair Who Is:

▫ Off the chart in terms of enthusiasm and dedication!

▫ Willing to join AMA and serve on the AMA Board just to represent Marketing, Industry Certification and DECA

▫ Hungry to learn “everything” about Marketing Education, DECA and the business projects that have been implemented!

▫ Eager to work with students and assist teachers in all aspects of our program!

THE STYLE upGRADE – DECA/Marketing Competitive Project

(See handout for details.)

Atlanta Motor Speedway is EAGER to offer another student project

competition in FY 2011! (All details will be sent in an email.)

Goal: To add one project per year.Information will be sent to you via email.

FY 2010 Award Recipients:FY 2010 Award Recipients:

•New Teacher of the YearNew Teacher of the Year•Teacher of the YearTeacher of the Year•Industry Certification Industry Certification

CompletersCompleters

2010 GACTE Teacher of the Year Candidate:

Bettina Tate Sol C. Johnson High School,

Savannah

2010 GMEA and GACTE New Teacher of the Year

Rachael McClain-Lanier Charter Career Academy, Gainesville

Industry Certification Recipients:• Cathy Roberts-Woodstock

HS, Cherokee Co. • Al Donahue-Model HS,

Floyd Co. • Bettina Tate & Linda

Green-Sol C. Johnson HS, Chatham Co.

 • Shayna Brown-Houston

County HS, Houston Co. • Stacy Summers-Warner

Robins HS, Houston Co.

• Elaine Tignor-Northside HS, Houston Co.

 • Jami Briggs-Troup

County HS, Troup Co. • Brandy Turnipseed-

Creekside HS, Fulton Co. • Dawn Brown-Habersham

Central HS, Habersham Co.

Industry Certification Recipients:• Sheila Donigan-Glenn

Hills HS, Richmond Co. • Stacey Orr & Whitney

Lester Chapel Hill HS, Douglas Co.

 • Dolly Baker-Spencer

HS, Muscogee Co. • Lauren Freiberg-

Kendrick HS, Muscogee Co.

 

• Willotte Lowe & Mitzi Jackson-Hardaway HS, Muscogee Co.

• Emily Styers-Northside HS, Muscogee Co.

 • Libby Clay-Shaw HS,

Muscogee Co. • Rachael McClain-Lanier

Charter Career Academy, Hall Co.

Georgia Marketing Education Association Georgia Marketing Education Association (GMEA): Yalanda Bell, President(GMEA): Yalanda Bell, President

See GMEA Web Site (mygmea.org) for See GMEA Web Site (mygmea.org) for ““GMEA Update at GACTE 2010 Conference”GMEA Update at GACTE 2010 Conference”

See Linda and/or Yalanda after the session. Or, feel free to call or email anytime .

Linda: 404-657-6588 (lismith@doe.k12.ga.us)Yalanda: 678-957-3139 (yalanda_bell@gwinnett.k12.ga.us)